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'99 Narse Chicago Meeting /
Sears Shareholders' Meeting

Sears Shareholders Meeting - May 13, 1999
Question and Answer Summary

The following summarizes the questions asked by NARSE members. The thrust of the questions is accurate because our questions were prepared before the meeting, and some were even read to Mr. Martinez. Since we were not allowed to record his responses and since we all lack any level of stenographic skills, we have to paraphrase Arthur's responses and try to do so without, in any way, distorting the substance of those responses. In the few instances in which we can accurately quote exact words, we do so. More detail will follow when we have the meeting transcript:

Mr. Chairman, I have the privilege of volunteering for the National Association of Retired Sears Employees. Our new organization enjoys the support of more than 40 retired presidents and officers of Sears, Roebuck and Co., a mailing list exceeding 18,000 retirees with an average of 32.5 years of Sears service, and the support of the huge majority of the retiree family of 133,000 people.

Twenty months ago, you communicated your decision to retroactively reduce over time to a maximum of $5,000 the earned life insurance benefit of all Sears retirees. It reversed the promises of your predecessors, disrupted the lives and plans of 84,000 retiree families, materially impacted old people, sick people, rich and poor people, and made many chose between the purchase of medicines or life insurance, between their own needs and their desire to do for their families; Sears retirees have become loud voices critical of the quality of your decision-making. We think that you and a 42 billion dollar company have alternatives. We think that you have no compassion.

But, I want you to know that, thanks to St. Anthony, not every retiree stays outspoken about you. My friend and our organization’s champion, retiree Joe Kehoe, died last year. The night before he died, Joe said "I would tell you what I think of Arthur Martinez but I promised St. Anthony I would not swear." Joe's wife Arlene got a percentage of his promised life insurance. She should have gotten it all.

Almost all communication with retirees stopped when you arrived in 1993. There have been the required health care related correspondence ... with one in 1995 communicating to retirees your decision to freeze the Sears contribution to retiree health care. Hundreds of letters have been sent to the Sears Board of Directors. Before he retired, benefits Vice President Jim Bronson said in public that there were more than 20,000 negative retiree calls and letters following your life insurance decision. Dozens of retiree and customer petitions have been sent to you... some with as many as 554 customer signatures. Sears retirees have demonstrated hundreds of times in scores of Sears and other locations nationwide. In the one meeting that you allowed with our leadership, you refused all four of our requests.

12 days ago, all retirees received from Sears at their home addresses a piece titled "retiree news". Although this very first effort at communication is appreciated, the timing on the effort (12 days before this annual meeting) is at best suspicious. At any rate, it is an aspirin to cure the cancer of serious financial takeaways, none of which were mentioned in this issue of retiree news.

This is a very incomplete stack of newspaper articles (prop held in air) dealing with the retiree life insurance issue ... add cable tv, CNN, USA Today, and coverage from scores of local papers and the depth of the Sears public relations debacle can be appreciated. By the way, every call, letter, demonstration, petition, and request have been ignored. Clearly, it is the company's strategy to ignore the public relations conflagration and Sears retirees. With that background, I have these 2 questions:

First, when will you chose to end the public relations blood letting and sit down with or empower a senior Sears officer to sit down with retirees to discuss life insurance and other retiree issues?

Answer: …“willing to sit down with NARSE leaders…will not discuss pending litigation” Editor’s note: Mr. Martinez seemed surprised when told that the NARSE request for a meeting two weeks ago was refused.

Second, your decisions and actions clearly communicate a focus on, a disrespect, and even a contempt for Sears retirees ... why?

Answer: “respects” retirees Editor’s note: Mr. Martinez has shown some weird ways to show his respect.

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Mr. Chairman, the proxy statement lists potential legal liabilities. It does not mention the retiree class-action suit. Why not?

Answer because it is "not material to shareholders". Editor’s note -- this means that the company is so confident of the legal outcome of our case that they do not consider it a potential liability. I guess Judge Moran in Chicago will be thrilled to know that his decision has been made for him. Our hard-working and optimistic attorneys will be disappointed to learn how wrong they are. Arrogance has many faces; this is but one of them

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Good morning Mr. Chairman, as chairman of NARSE, I support the proposal to elect directors on an annual basis. My question is directed to you and the Board of Directors. The major role of a Chief Executive Officer and the Board of Directors is corporate strategy and executive continuity. Sears strategy, to use it your own words from a recent meeting is in a "stall point".

The recent newspaper article stated that your Vice President of Transformation informed a class of university students, "we are almost back where we were in 1993". Therefore, as a shareholder, I must address the issue of executive continuity.

Chief executive continuity, assuming Sears bench like most fortune 500 companies is chosen from senior executive officers named in their annual report. Since Sears annual report was published, two of the senior officers listed have left the company.

On page 49 of the annual report, just two of those remaining, Mr. Stewart and Mr. Salter were with Sears when you arrived, a mere six years ago. Mr. Stewart is the only president with extensive Sears experience. Seven all of the 11 remaining senior officers have been with Sears less than three years, three Aug. 7 less than six months. Two officers on the dias are new hires.

In the past 18 months, a double-digit number of Sears officers, most in crucial corporate positions; chief financial officer, general counsel and Secretary, president credit, executive vice president marketing, senior vice president human resources, vice president benefits, and senior chief information officer, just to name a few are no longer with the company.

Successful companies like General electric, Wal-Mart, and Kohl’s have virtually no executive turnover. They create a corporate culture that rewards performance and experience. They develop a bench to call upon when an opening occurs.

As a shareholder, I am deeply concerned with the unprecedented senior executive revolving door at Sears. Excessive executive turnover has an unsettling and disruptive effect on organizations. Results can include the negative of long-term impact on sales and profits. My questions are: one… please articulate Sears internal senior executive continuity program. Two … if the future is so bright, why are so many officers leaving Sears? Three… Can you say with confidence that more senior executives will not leave Sears this year? Four … you have stated that the retiree class-action suit is not material, then the why not reinstate the benefit today the life insurance benefit today?

Answers … Sears continuity question We meet twice a year and have the bench and still have promotion from within "we have strengthened ourselves" Why are so many key people leaving? People make their “own decisions their own way for their own reasons" Will there be more turnover? Impossible to say If the class-action suit is not material, why not return the life insurance benefit today? It's not material as a legal liability.

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Will Sears give NARSE the names and addresses of retirees, the database that we have asked for in the past? Why did Sears sell the Sears retiree list to Allstate so that Allstate could solicit us to sell life insurance?

Answer … Mr. Martinez turned this question over to Human Resource Vice President John Sloan who answered that Sears did not sell the retiree list to Allstate. When will integrity be returned to Sears? Was a rhetorical question concluding this questioner’s time.

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Another question traced the Sears progression for writing off delinquent credit accounts (the number of days since the first payment was missed) from 210 days to 240 days to 270 days back to 240 days. Editor’s note … Credit President, Alan J. Lacy’s answer was not understandable. He got the best laugh of the day when he said that the industry standard was 240 days. Credit professionals like Leo Murphy and Bill Monroe dispute Lacy's 240 day statement.

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Another retiree picked up on Mr. Martinez's earlier comments on not selling the Sears retiree list. He reminded the chairman that we had received a letter from Sears VP Tim Devereaux asking retirees to purchase life insurance.

Answer … Arthur explained that Sears “made money” on these solicitations and that the solicitation was a Sears effort not an Allstate effort implying that possession of the retiree list did not leave Sears. Editor’s note … its wonderful to know that retirees are a source to make money for Sears but not worthy of the expense of their earned and paid for retirement benefits.

That same questioner recounted how his wife tried to make a purchase in a Sears hardware department in California, showed two pieces of retiree identification and had to wait for a special management approval for the sale. Is this procedure Sears national policy?

Answer … no

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Mr. Chairman, I respect your inability to discuss our class-action suit. As a director of NARSE media relations … living in the greatest country in the world… made possible by our great judicial system … in the most important "court" of public opinion, I and NARSE will continue to battle for the restoration and protection of benefits in the "court of public opinion". Arthur Martinez, we will not go away.

In your new and recently published "Sears spring 1999 retiree news" you announced "customer service contest...associates wow us with their stories". The article mentioned how pleased you were with the associates who went the "extra mile". We have heard that has in January 1998 Sears discontinued life insurance for employees and rumor has it that at the end of 1999 there will be reductions in health benefits...you ask the employee to go the "extra mile" but you don't go the extra mile for the employee. Please respond.

Answer … assurances that Sears reveres its associates

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Any further changes to the Sears pension plan for current associates contemplated?

Answer … no

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How can Sears succeed and compete on a gross margin of 23.7%?

Answer … Mr. Martinez confirmed 23.7 % as an accurate number and said there is still some “room” between Sears and Wal-Mart inasmuch as Wal-Mart's gross margin is in the height teens.

Editor’s note … Wal-Mart's 1998 gross was 21.2 percent; their first quarter 1999 gross is 21.10 %. Did Chairman Martinez misspeak or could it be possible that chairman of Sears, Roebuck & Co. does not know the gross margin of Wal-Mart?

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Additionally, there were two “softball” questions reported to be from internet participants.

Far too few questions were presented and answered because of the abrupt closing of the meeting.

The following is a question that we were unable to ask that desperately needs asking:

According to the Fortune magazine list of largest U.S. corporations, Sears ranks 85th in profits -- down 11.8 percent from 1997. Wal-Mart ranked 13th up 25.6 percent over 1997. In shareholder equity, Sears ranked 99 and Wal-Mart ranked 13th. Wal-Mart ranks third place in market value -- and Sears stands at 120th.

Sears ranks 330 out of 500 in profits as a per cent of revenues. Profits as a percent of assets, Sears ranks 272 and home Depot ranks 30th. Earnings per share, Sears ranks 279, down 10.4 percent from 1997 -- Wal-Mart at 35th Place, up 18.3 percent. An all-important investor consideration -- return on investment, Wal-Mart up 107.7 per cent, Home Depot up 108 per cent -- and Sears down 4.4 percent

Sears year end stock price on the big board 1994 -- 95 -- 96 -- 97 and 1998 ranged between 39 and 42 dollars per share. Sears stock has moved up in the last two weeks -- however, it is still far below the 52 week high. The Dow has hit 11,000.

Question … do you accept the responsibility for Sears lack of performance and what are your specific plans to regain investor confidence?

 

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The NARSE Annual Meeting - May 12, 1999

Claude Ireson open our meeting with the pledge of allegiance and a moment of silence and prayer for Joe Kehoe.

Ev Buckardt presented the prestigious KMAA award (a 20 lb. Gavel) to Tom Dowd in recognition of his contributions. He presented the more prestigious and more deserved “Joe Kehoe” award to George O'Hare.

Ken Johnson provided the secretary’s report, the minutes of our last meeting, and a summary of our April 20 meeting in Atlanta. Representing Roy Harris, our treasurer who was absent, Ken gave the financial report. Year-to-date we've spent $35,000 and received $62,000 in contributions/dues. $28,000 was spent on communications.

Ev Buckardt provided a class-action update. Pending before Judge Moran is the Sears request for dismissal. It is expected that Judge Moran will not dismiss our case. In all likelihood, there will be a September/October trial before the judge, and the best advice from our attorneys and others is "keep the faith".

Pete McMahon supervised the nomination and election of officers. That slate has been put on the Internet and will be published in an issue of “Straight Talk”.

Bill Barker, Leo McCormack, and George O’Hare covered details of our next day's activities.

Ken Johnson reviewed the format for the next day’s Q&A and read some of the prepared questions.

Tom Dowd moderated a one-hour input session. With heavy participation, the 70 retirees at this meeting provided a wealth of information that will be extremely useful to NARSE. Their input is reported separately on the Internet (www.narse.org).

George O'Hare closed the meeting with his usual and much appreciated enthusiasm

Our meeting was more like a family reunion than an organization’s annual meeting. It was very well attended and too much fun to be called a meeting!   

 

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Sears Shareholders Meeting Update - May 11 1999


Dear N.A.R.S.E. Members,

This year's annual Sears Shareholders Meeting was as exhilarating as it was frustrating. We can thank our retiree family for the exhilaration and Arthur Martinez for the frustration.

Our day began well. Over 60, yellow shirted retirees met in front of the Day’s Inn, received signs for demonstrating from Leo McCormack, and marched to "the corner bakery" for breakfast. We were led by a 6-ft. 3-in. 270 pound bagpiper named Dwayne Coleman, a 5 ft. 3 in. 145 pound George O’Hare (the cheerleader with the handheld bullhorn), and pallbearers carrying the casket symbolizing Sears lost values.

At 7:45 am , early rising Atlantans were serenaded with 40 minutes of chants like "shame on Sears" and "Arthur, we won't go away". By this time, the retiree parade numbered over 70 and represented retirees from California, Texas, Florida, Chicago, Massachusetts, Atlanta, and too many locations to name here. It was so obvious that the strategy to move the Sears Shareholders meeting from Chicago to Atlanta so as to avoid those persistent retirees with those difficult questions had failed.

Outgoing N.A.R.S.E. Chairman Claude Ireson, incoming Chairman Ev Buckardt, and Tom Dowd made brief remarks and answered questions for the press in attendance. Those remarks will be posted on the Internet shortly at www.narse.org. Then it was off to the Apparel Mart for the Sears meeting. Radio station WSB reported our activities even before the start of the Sears meeting. TV and newspaper coverage followed.

We were deeply honored to have Martin Luther King III attend the Sears meeting in support of Retirees. The Rev. Randall Osborne, the Chairman of the Southern Christian Leadership Conference, took the time to join us. We appreciate their presence and the stature they add to our cause.

King Arthur opened the meeting by announcing that next year's meeting would be in Chicago and that this was the first annual meeting to be presented live on the Internet.

Early in the meeting, corporate governance expert Martin Glotzer voiced strong support for Sears retirees and pressed Chairman Martinez to make available for nominal cost to interested shareholders an unedited transcript of the entire meeting. Mr. Glotzer’s thoughtful words were greeted with heavy and sustained applause. King Arthur agreed to do so, and this is significant because we will request such a transcript so that Arthur’s exact words can be public …… so that individuals can judge for themselves whether he answered or avoided questions, whether he met issues head-on or danced around them, or even whether he answered the questions asked at all.

Chairman Martinez reviewed the company's performance in a way that one would think that 1998 was a good year for Sears. To his credit, he said that results were "not consistent with the results we have come to expect", and that apparel sales were "lackluster." Still, his listing of company strengths (credit, home appliances plus 9 % , lawn and garden plus 10 %, dealer stores, the internet, paint and hardware, parts direct, private brands, highlighting the value proposition, the "great indoors," and the "shareholder friendly” [wow!] sale of assets like Western Auto and Home Life) all but concealed the fact that 1998 results were neither acceptable nor competitive as well documented by the April 26 in depth Fortune Magazine analysis. 1998 was a poor performance year for Sears, Roebuck and Co.

Motions were voted on with the issue of directors standing for re-election annually receiving 49.081% of shareholders supporting this change.

As a real positive, 5 Sears associates were honored for exceptional customer service.

Let's set the tone for the question and answer session. By the way, the content of many of our questions and paraphrased responses will be reported to you separately. You should know that there was an increased intensity to our questioning this year. We take the privilege of representing the voice of Sears retirees very seriously. In preparation for the Shareholders Meeting, we prepared many substantive questions with some probing the company's poor performance and others the decision to take benefits from retirees.

The question and answer session started at 11 a.m. and was suddenly, prematurely, and unexpectedly gaveled to a close by a stressed Martinez at 11:40 am. Picture 3 microphone stations staffed by a Sears associate whose job it is to introduce shareholders with questions. At 11:40 a.m. with most of our questions not presented and not answered, all three stations had retirees waiting to ask questions, and the Sears associates were each holding more question cards. Mr. Glotzer was on his feet shouting for recognition.

Now you can begin to appreciate our frustration. We believe that a Chairman supervising poor performance and earning millions of dollars a year is paid enough to answer all shareholder questions.

There are striking differences between our N.A.R.S.E. annual meeting and the Sears annual meeting the next day. Our meeting saw 63 people with shared values and trust in each other gather to focus on returning a well earned benefit to members of their retiree family. In a very straightforward way, N.A.R.S.E. representatives reported successes, failures, and specifics on membership, financials, and any subject that prompted questions from retirees. When asked in a one hour session to give N.A.R.S.E. the input and suggestions that would make us grow faster and make us more effective, the feedback was bone honest, smart, from the heart, and truly useful. In contrast, we left the Sears annual meeting wondering which shell held the pea … which sleeve held the ace.

Given time to think, we soon found the powerful cure for any feelings of frustration. It was the good nature, the attitude, and the loving support provided by proud people. At great personal expense and effort, they came to Atlanta to tell Arthur Martinez what they think of decisions that threaten the well-being of their and other retiree families. They may even have looked a little silly marching and chanting, but their message is clear. Integrity and commitment takes action. They don’t go away.

As your new Chairman and President, you just can’t imagine how proud we are to be associated with people like that. We thank them and all who have done so much to tell our story and promise to meet the high standards they set for us.

Ev Buckardt
Clif Hooks

 

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Listening to Retiree Straight Talk

The following is the input we requested from retirees to NARSE at the NARSE Annual meeting on May 12, 1999. The session was characterized by straight talk and some great suggestions. We thought all retirees would be interested in their feedback:

bulletBe a watchdog for benefits.
 
bulletBe a voice for retirees, a collective focus and voice on the key issues of insurance and benefits.
  
bulletGet internal Sears recognition. For example, ask Retiree News to carry NARSE information.
  
bullet"Preserve and protect". Be independent.
  
bulletThere should be continuous communication to retirees.
  
bulletBuild a stronger connection to local clubs, give clubs ammunition.
  
bulletContinue to recruit more paid members.
  
bulletCreate a new focus with the Sears Board of Directors as individuals.
  
bulletAsk clubs to provide database and member lists as well as help in soliciting $15 NARSE membership.
  
bulletShould there be seminars for people about to retire from Sears? Answer: No.
  
bulletShould we continue coalition building? Answer: Strong yes -- expand this to all retiree organizations -- this is a national issue -- be inclusive.
  
bulletShould we have special member benefits? Such as hotels, travel, services etc. Answer: Not at this time.
  
bulletShould we develop job opportunities for retirees? Answer: No.
  
bulletShould we develop special NARSE charities? Answer: No.
  
bulletShould we scale back on everything? Fewer newsletters/less activism etc.? Answer: a unanimous loud no.
  
bulletShould we get deeply involved in health care issues? Health maintenance type issues? Answer: No.
  
bulletShould we have NARSE social events? Golf, shows, etc.? Answer: No, with the exception of fund-raising or activities built around an event like the NARSE annual meeting.
  
bulletHow do we sustain and grow our organization?
  
bulletMake better use of small local ads to identify retirees.
  
bulletBetter describe "what's in it for me".
  
bulletCreate "a how to" brochure or, letter for clubs helping them in ways to recruit new members.
  
bulletMake a NARSE banner for club usage at their meetings.
  
bulletCommunicate club names, addresses, phones -- create a club map.
  
bulletUse Straight Talk and all other means to better communicate web site www.narse.org.
  
bulletSend "straight talk" in quantity to clubs for distribution to members at meetings.
  
bulletCreate and use phone trees to more personally communicate with clubs.
  
bulletClarify our role for the sake of the many retirees who are sincerely "scared" to do anything. Constantly give them the "we will not rock your boat or hurt you in anyway" message. For example those good folks need to be told that we will not sell their name and address to a stockbroker!
  
bulletClarify the $15. membership message -- club dues were different from individual dues.
  
bulletName a NARSE contact / representative for each club.
  
bulletDo we change our relationship with Sears? Answer: don't do their work for them in any way. Spotlight the inadequacy of the retirees service center.
  
bulletWhat should we be to retiree members? Answer: communicative, trusted, calming, professional.
  
bulletShould we become a service provider organization? Answer: No.
  
bulletShould we be an organization pushing specific volunteer activities? Answer: No, because this is more effectively done at the local club level.
  
bulletShould we continue to work with legislators on benefit and ERISA issues? Answer: Yes
  
bulletShould we continue to offer NARSE speakers? Answer: A very loud yes.
  
bulletShould we support demonstrations? Answer: Yes, where appropriate, be opportunistic.
  
Should we develop insurance and benefit alternatives? Answer: Investigate Allstate rates, meet with Allstate and other companies to look at a NARSE group rate.   

 

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NARSE Names New Officers

The following is the slate of officers and others nominated and voted to lead NARSE for the next year:

bulletChairman: Ev Buckardt
  
bulletVice Chairman: Claude Ireson
  
bulletPresident: Clif Hooks
  
bulletCommunications Chairman: Ken Johnson, Ernie Arms, Gordon Muschett, George O’Hare, Lou Orlow, Mel Schultz, Ken Winkler, Buzz Williams
  
bulletSecretary: Tony Debevetz
  
bulletBenefits Chairman: Dick Bruce, Tony Debevetz, Elaine Leonard, Art Levin
  
bulletPublic Relations: Judy Reddington
  
bulletMedia Relations: George O'Hare
  
bulletGovernment Relations: Ben Cubito
  
bulletMembership: Bud Defano
  
bulletTreasurer: Roy Harris
  
bulletEmployee Relations: Leo McCormack
  
bulletField Vice Presidents:
  
   Southern Pacific Coast: David Michael
   Southwest: Art Levin
   Northern Pacific Coast: Gordon Muschett
   Southeast: Rafe Viton
   Central Pacific Coast: Buzz Williams
   Northeast: Leo Murphy
   Plains: Don Wright
    
bulletExecutive Committee: Ev Buckardt, Tom Dowd, Clif Hooks, Bob Gurnee, Art Levin, Pete McMahon, Leo Murphy
   
bulletAdvisors: Bill Barker, John Bergin, Dan Danhauer, Montez “Dee” De Oca, Bob Foster, Ron Schirt
   
bulletDirectors: Ev Buckardt, Larry Cudmore, Chuck Harrison, Clif Hooks, Claude Ireson, Pete McMahon, Lew Orlow, Joe Reddington, Jack Rollins, Larry Strauss   

 

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