
Northwest Living
Mail-Order Remade . . . 1911 House by Sears
By Valerie
Easton - Seattle Times
January 7, 2007
When a young couple approached them
about a remodeling job in Wallingford, architects Steve Hoedemaker
and Tom Bosworth turned them down. "Our initial reaction was no,
don't do anything, it's too charming," recalls Hoedemaker.
Eric and Karen Lonergan found the
pagoda-style bungalow mid-renovation. The windows were boarded up,
the inside dark and dreary. The porch off the dining room was
decrepit, and the cement basement was creepy. The generous corner
lot was a messy construction zone. But the young couple fixed the
place up a bit, moved in, and loved the location and the
neighborhood. While they wanted to retain the bungalow's essential
character, they needed more space than the existing two bedrooms and
single bath. "There were lots of pieces of this house that were
pretty funky," says Karen of the1911 house originally ordered from
the Sears catalog.
In autumn of 2003 the Lonergans began
brainstorming with Hoedemaker. They'd worked with JAS Design Build
in the past, so they felt comfortable hiring the contractor
bid-free. The result of the collaboration is a seamless addition
that looks as if it's always been there. In fact, you're sure the
new second story should have been sent mail-order along with the
rest of the house nearly a hundred years ago.
A good deal, indeed
The Lonergan home is bungalow floor
plan No. 264, page 244, in the Sears Modern Home Mail Order Catalog.
The advertisement reads:
"While the bungalow on this page is
neither extreme nor extravagant, it has all the ear-marks of a cozy,
well planned, artistic little home.
"Cost? For $1,106.00 we will furnish
all the material to build this Five-Room Bungalow. . . By allowing a
fair price for labor, cement, brick and plaster, which we do not
furnish, this bungalow can be built for about $2,800.00 including
all material and labor."
Read it and weep.
Sears, Roebuck and Co. shows
prescience: "Bungalow authorities all agree that this style of
architecture has come to stay. They claim that as the years go by
the bungalow will even be in more demand than at the present time,
and should one wish to sell he will have little difficulty in
finding a buyer if his building is constructed along the new lines."
Hoedemaker's design repeats the
home's pagoda roofline, emphasizing its curvaceous appeal. The
powerful column detailing around the porch, red front steps and
deeply textured gray stucco exterior all accentuate the home's
distinction. "This house has such history. It comes from a time when
craftsmanship was so important," says Hoedemaker.
The handcrafted look continues out
into the garden where low, dry-stack stone walls define the edges of
the property, flower beds soften the stone, and a corner cutout in
the wall forms a little street-side garden.
Early on, the Lonergans reassured
neighbors that they didn't plan to ruin the character of the beloved
old house. "There's such a long, bad history of second stories in
Wallingford that people were really worried," says Karen Lonergan.
Although most of the work called for
was above the existing roofline, structural issues required that the
house be penetrated all the way to the basement. Most of the
surprises came in the engineering and design phase rather than
during construction, and in the end, few rooms remained untouched.
The Lonergans don't even want to think about how much the
700-square-foot addition ended up costing per foot. Of course, they
also got a new porch off the dining room, new wooden windows that
open out, and a fresh look throughout the old home. "It snowballed
from a small addition to a big project, although it doesn't look
like it from the outside," says Hoedemaker.
The stairway leading up to the new
master suite is flooded with natural light, making it seem larger
than its minimal dimensions. Built-in bookshelves and a large window
make walking up the stairs a pleasant journey. At the top, there's a
new bath tiled in crisp white hexagons, a master bedroom, view to
downtown Seattle, and a little nursery for the baby who arrived in
November. A floating wall allows flexibility for future
reconfiguration, but for now, it's all working just fine.
Photos
Included
By Benjamin Benschneider - The Seattle Times
Multiple-paned windows, French doors
and pale paint and floors create light, airy interiors.
The new master bath is part of the
700-square-foot, second-story addition. Its clean, simple lines
harmonize with the home's style while the little hexagonal floor
tiles add instant age.
The new second story, containing
master bedroom, reading room and bath, fits seamlessly on top of the
old house, with a roofline echoing the distinctive pagoda style of
the main floor.
The Asian feel of the porch beams and
pagoda roofline have a modern sensibility, though the original
design is nearly a century old.
The built-in breakfast nook at one
end of the kitchen used to be a storage space that wasted the
beautiful windows. Now the nook is so well used that the family
calls it the bistro.
The new master bedroom has an
appealing, tucked-beneath-the-eaves feeling despite plenty of light
and headroom.
You'd never guess that this stairway
to the second floor didn't exist before the remodel. Its materials,
trim, lighting and quiet, Zen-like feel integrate so well with the
rest of the house.


Saving Sears
Sears Store Saved...as Hotel, Condos and Apartments
By Linda Mack,
Minneapolis Star Tribune
January 6, 2007
That the retail white elephant was
saved at all was a miracle.
After the historic 1927 store at Lake
Street and Chicago Avenue closed on Christmas Eve 1994, the giant
brick structure sat empty, a black hole in the city's heart. For a
decade, developers and their ideas came -- and went. Thankfully,
threats to raze the place were never carried out.
When the city of Minneapolis put out
a new request for proposals in 2003, Ryan Companies offered a plan
that included housing and an anchor office tenant, Allina Hospitals
and Clinics, that had decided to consolidate 1,650 employees near
its flagship Abbott Northwestern Hospital a block away.
The master developer put together a
topnotch design team: retail and restaurant masters Shea for the
public areas and global market; Elness Swenson Graham for the hotel
and the condos and apartments, which were developed by Sherman
Associates; the Collaborative Design Group to coordinate the project
and design the shell and parking ramp, and Close Landscape
Architecture for the urban design.
"It reminds me of Ben Hur -- epic
proportions and a cast of thousands," said Mark Swenson of ESG.
After getting development approval
from the city in January 2004, Ryan cut two atria in the main
building, cleaned out asbestos and other pollutants, built a
seven-story parking ramp and proceeded to complete Allina's offices
by December 2005.
Residents began moving into the
condos and apartments last January, and the Global Market opened in
June. The Midtown Exchange Condos, developed by Project for Pride in
Living across 10th Avenue S. and designed by UrbanWorks
Architecture, were recently completed.


A
Director Decides to Override a Friendship
By Landon Thomas, Jr. -
New York Times
January 5, 2007
Everyone who knows him says it: In a
tough fight, Kenneth G. Langone is a guy you want in your corner.
But when Robert L. Nardelli, the
former chief executive of Home Depot, refused to bend to the will of
an exasperated board and accept a pay cut, he lost the crucial
support of a friend who as lead director not only recruited him but
presided over his compensation contract that would later draw so
much fire.
For Mr. Langone, a voluble man whose
passions include Italian meatballs, golf and the Roman Catholic
Church, it was a surprising reversal. Mr. Langone prides himself on
his loyalty to his friends and, as a director who has served on the
compensation committees of General Electric, Yum Brands and the New
York Stock Exchange, he has never been shy about paying his chief
executives well.
Now, people who have spoken with him
in recent days say, he is angry with Mr. Nardelli over his
unwillingness to have his pay reduced.
In an era of escalating pay, with
chief executives on Wall Street taking in $50 million a year and
former General Electric executives like David Calhoun getting $100
million compensation deals from private equity investors, being paid
well was a way for Mr. Nardelli, a scrappy former football player,
to keep score.
In light of Mr. Langone’s vocal and
unyielding support for the $190 million pay package that was awarded
to Richard A. Grasso, the former chief executive of the New York
Stock Exchange, he might have been expected to fight to the bitter
end to save Mr. Nardelli.
But as friends who have served on
boards with him say, beneath the bluster and occasional histrionics
lies a more pragmatic man well aware of his fiduciary duties as a
director — especially at Home Depot, a company that he helped found
and that has made him a billionaire.
“Ken does not back down, but he also
has a strong sense of propriety,” said Gary E. Earlbaum, a real
estate executive who introduced Mr. Langone to Bernard Marcus, a
founder of Home Depot, more than 30 years ago. “His loyalty is to
the enterprise.”
Mr. Langone declined to comment. Mr.
Nardelli did not return messages left for him.
At age 71, when many corporate
executives start slowing down a bit, Mr. Langone continues to manage
a full schedule of corporate, political, legal and philanthropic
activities. He is a top financial supporter of Rudolph W. Giuliani,
who is weighing a possible run for the White House, and he is the
chairman of New York University Medical Center. Mr. Langone also
still devotes considerable time and energy to contesting the lawsuit
brought against him and Mr. Grasso by Eliot Spitzer, the former
attorney general for New York who is now the state’s governor.
That’s all in addition to his day
job, running Invemed Associates, the small investment bank he
founded.
But it has been his passionate and
unstinting defense of Mr. Grasso’s pay, much of which was set during
his time on the exchange’s compensation committee, that has come to
define Mr. Langone’s public image.
His detractors see him as a living
symbol of the excesses of runaway executive compensation, a bullying
old-school titan whose tendency to befriend his chief executives
blinds any objective ability he might have had to keep a ceiling
over their pay.
Mr. Grasso’s huge compensation
package, and, according to the lawsuit brought by Mr. Spitzer, his
efforts to keep other directors in the dark about it, are perfect
examples of this, they say.
“Ken Langone is the root of the
problem; his philosophy is that you can never pay a C.E.O. too much
money,” said Richard Ferlauto, the director of pension investment
policy at the A.F.L.-C.I.O. “That was revealed in his defense of
Grasso. Now we are focusing on the role of Langone” at Home Depot,
he said. “We blame him and his cronies for the original contract.”
His defenders, on the other hand,
point to his long experience as a director and his acute knowledge
of a director’s responsibilities, honed from more than 30 years’
experience as an independent investor. Yes, he has a big heart and
an inclination to overpay at times, they say, but his ethics are
beyond dispute.
“I don’t care what kind of a battle
I’m in but I would want Ken Langone on my side, because he is on the
side of honor and righteousness,” said Frank Borman, a former
director at Home Depot.
Mr. Langone’s pursuit of Mr. Nardelli,
whom he met in 1999, when he became a G.E. director, was infused
with a sense of glee at the prospect of landing such a corporate
star. Mr. Nardelli, well aware of the value of the G.E. pedigree,
drove a hard bargain. A result was the 2000 contract, which, with
its guarantees and perks, may well be an anachronism today as rich
pay packages come under increasing scrutiny.
At Home Depot, Mr. Langone is a
particularly involved director. He is chairman of the nominating
committee and has played a significant role in shaping the current
board. He is also a member of the executive and audit committees. He
would frequently start his mornings with a call to Mr. Nardelli, and
he thrilled in digesting the latest sales data as well as updates
about Lowe’s, the retailer’s main competitor. And, while walking the
floors at store outlets was a responsibility for directors, Mr.
Langone did more than his share, as well as inspiring the Home Depot
sales force at the frequent pep rallies he attended.
Still, when it became clear that a
combination of the poor performance of Home Depot’s stock and Mr.
Nardelli’s obstinate demeanor had made his position untenable, Mr.
Langone threw his support with the rest of the board.
In a 2004 interview for an article
about Mr. Langone and his role in the Grasso controversy, Mr.
Nardelli said: “Change is difficult. But it is the only constant in
today’s environment. It takes courage and leadership.”
“I think Ken stands by good business
judgment.”


More Problems Remain After CEO's Departure;
Daunting Competition
By Ann
Zimmerman – Wall Street Journal
January 5, 2007
Investors in Home Depot Inc. may soon
discover that Bob Nardelli wasn't the only wrench in the works.
The home-improvement company's stock
price rallied after the chief executive left. But plenty of problems
remain for the retailer, from a decline in home prices to vigorous
competition from Lowe's Cos.
Those twin issues are daunting
enough, but Home Depot has a host of internal flaws that are
hampering its ability to meet those challenges. The company in
recent months has lost several executives, and the top ranks are
generally lacking in much-needed retail experience. Home Depot's
customer service is lackluster, according to analysts, and its
stores are still run by antiquated systems that too often leave
shelves short of popular items.
Getting on top of all these issues
will take time. The departure of Mr. Nardelli was a quick fix,
perhaps clearing the way for some needed changes. But restoring the
retailer's once-vibrant stock price will be more of a long-term
project for successor Frank Blake.
And views differ over whether Mr.
Blake is the right man for the job, considering his lack of retail
experience.
Mr. Blake was unavailable for
questions, according to a Home Depot spokesman.
Already the stock has given back some
of Wednesday's gains. In 4 p.m. composite trading yesterday on the
New York Stock Exchange, Home Depot's shares were down 50 cents, or
1.2%, to $40.57, giving the company a market value of $82.8 billion.
Many on Wall Street think the stock will fall back more, or, at
best, remain at the current price for a while before it starts
rising again.
"The question is, 'How does the
business perform from here?' " said Colin McGranahan, a retail
analyst at Sanford C. Bernstein & Co. who has a "market perform"
rating on Home Depot's shares. "Say what you will about Bob Nardelli,
but he was a hard worker and knew how to fix problems. That means
there is no easy fix. There's no white rabbit."
Mr. McGranahan, who doesn't own any
Home Depot shares, is particularly pessimistic about any near-term
rebound for Home Depot. He has a near-term price target of $37 on
the stock. Sanford Bernstein hasn't done any business with Home
Depot in the past year and doesn't own more than 1% of the company.
Most of all, Wall Street is hoping
that Mr. Blake hires some top-notch retail talent.
Analysts had criticized Mr. Nardelli
for failing to establish a stronger management bench. Some senior
Home Depot executives who had been loyal to the founders, Bernie
Marcus and Arthur Blank, left in 2001 and 2002 after chafing under
Mr. Nardelli's micromanagement and disdain for some of the company's
existing practices.
The departure of executives
accelerated again last year as questions arose about Mr. Nardelli's
future at the company and as investor sentiment soured. In the past
six months, the company lost its executive vice president of
operations and its longtime marketing head.
Despite claiming to reinvest in Home
Depot's stores, Mr. Nardelli never replaced the head of operations
-- which was a mistake, analysts said. Instead, Mr. Nardelli
reassigned duties in what he said was an effort to streamline the
bureaucracy. But Wall Street thought the company's upper-management
ranks were too thin.
Investors have made it clear that
they want the company to continue investing in the stores, updating
inventory and delivery systems, hiring more workers and freshening
displays. That will help Home Depot compete against the
faster-growing Lowe's with its newer, brighter stores and better
customer service. Lowe's has a market value of $49 billion. Its
stock was up 14 cents, or 0.4%, to $32.18 on the NYSE yesterday.
In the third quarter, Home Depot's
stock rallied when Mr. Nardelli announced that the company was
investing an additional $350 million in the store base, even though
the company also said its sales and profit were being hurt by a
steep slowdown in home sales. But many critics believed this was
still too little and much too late.
Matt Fassler, a Goldman Sach retail
analyst, is a little more bullish. "I think the stock will be in a
wait-and-see mode," he said. Mr. Fassler has a near-term price
target of $42. "I think the stock is fairly valued on its
fundamentals; its margins are relatively high; and its growth
opportunities are modest from here." He rates Home Depot's shares as
"neutral," and the retailer has been a client of Goldman Sachs in
the past 12 months.
The chief challenge facing Mr. Blake
at Home Depot will be selling investors on the retailer's foray into
commercial supply, something Mr. Nardelli mostly failed to do.
"I would be coming up with ways
either to sell the story to Wall Street or take the two companies --
Home Depot supply and Home Depot retail -- and make them separate
companies," said Patricia Edwards, a retail analyst and portfolio
manager in the Seattle office of investment firm Wentworth, Hauser &
Violich, which manages assets of $7.9 billion and holds 690,000 Home
Depot shares. "There's got to be some way to unlock this value."
Regardless of what changes the new
management makes, no one thinks the stock will climb soon. "Don't
expect the margins to improve and the comps to go up overnight,"
Sanford Bernstein's Mr. McGranahan said. "The ship doesn't turn that
fast, and the environment isn't favorable right now."
---- Kris Hudson contributed to this
article.


The Future
of Luxury: Custom Fashion, Cheap
Designer Tom Ford on Finding Individual Style Today; 'To Have
Something Different'
By Teri Agins – Wall Street
Journal
January 4, 2007
Vera Wang, famous for her couture
bridal gowns, is coming out with a line of $69 dresses and $99
handbags at the Kohl's department-store chain. French fashion house
Christian Dior is expanding its line of $3,500-and-up customizable
handbags, allowing shoppers to choose their own skins, colors and
hardware. And pop star Gwen Stefani, on the strength of her
successful L.A.M.B. fashion collection, will launch a line of
fragrances with Coty Inc. in the fall.
Tom Ford
These are only a few of the changes
in store for fashion this year as the industry enjoys a boom in
luxury goods and wrestles with a glut of fashion designers.
What can shoppers make of it? With so
many sometimes contradictory currents in fashion, we sought out Tom
Ford, former creative director of Gucci Group who became a major
force in international fashion in the 1990s, to discuss where the
industry is going and how to create your own personal style.
Though best known for flourishes such
as hip huggers and plunging necklines for women in the 1990s, he is
also considered one of the industry's most articulate predictors of
the zeitgeist. The 45-year-old Texas-born designer, who left Gucci
in 2004, will dive back into fashion apparel this spring when he
introduces his first signature menswear line at a new Madison Avenue
boutique.
As he surveys the global luxury-goods
landscape today, Mr. Ford sees several big trends since his heyday
at Gucci. In a shift from the era of mass luxury, which he himself
helped usher in, consumers are demanding ever more uniqueness and
customization in fashion. The designer also thinks that as high
fashion becomes more democratic -- with designer clothes available
at Target and Wal-Mart -- everyone is capable of pulling off a
stylish individual look.
A perfume called Tom Ford Black
Orchid starts at $90 an ounce.
"You should never be intimidated by
fashion," he says. "It is meant to be fun."
Mr. Ford's approach to high fashion
has always been a blend of innovation and accessibility -- a
characteristic that has caused some critics to deride him as more of
a marketer than an artiste. But Mr. Ford shrugs. "I have always had
very mass tastes -- mass taste on a high level -- and I'm proud of
it," he says. Mr. Ford's mission as a designer was always "to be
ahead of the curve but never too far ahead," he says.
His own personal style is a variation
of an open shirt with a blazer. "I never wear a tie," he says.
"Tight things around my neck give me a headache."
Since he left Gucci, Mr. Ford has
worked on several projects, introducing Tom Ford sunglasses that
average $350, and a new fragrance under license with Estée Lauder
Cos. -- the exotic Tom Ford Black Orchid at a starting price of $90
a bottle. Mr. Ford's new menswear boutique will serve up a spread of
pricey menswear -- including custom tailored suits -- as well as
shirts, ties, shoes, luggage, jewelry and cosmetics with a "new
level of service -- a niche that doesn't exist today," he says. He
plans to open Tom Ford boutiques in cities such as London and Milan.
Here's a look at some key themes Mr.
Ford sees in fashion in the future, as well as a few tips on how
people can define their own personal style today:
Mr. Ford says consumers will flock to
personalized luxury goods. Christian Dior caters to individual
tastes with its line of customizable handbags.
Personalization of
Luxury Goods
Mr. Ford's tenure at Gucci occurred
during a pivotal moment in high fashion, when Gucci, LVMH Moët
Hennessy Louis Vuitton and Prada Group transformed the international
fashion scene into multi-brand, billion-dollar empires, fueled by
demand for $1,500 and up "it" handbags, the new status totems. From
then on, upscale designer togs would be referred to as "luxury
goods," steeped in red-carpet hype and snob appeal.
Today, however, consumers no longer
want to have the same thing at the same time. "Now everybody wants
to have something different," Mr. Ford says. "A woman doesn't
necessarily want the same bag her friend has. That is part of the
appeal of vintage fashion -- you don't see yourself coming and
going. It's something that you found."
Next spring, Mr. Ford will launch 12
new individual fragrances under his eponymous label marketed by
Estée Lauder. The idea is "to give everyone something they will be
able to latch on to," he says. "People want the ability to be an
individual. And that is why luxury keeps growing."
Trends such as the expansion of the
customized Dior handbag line suggest other companies also share his
vision. For the first time, Coach introduced last fall a collection
of handbags and accessories that can be monogrammed with up to three
initials.
With more stores offering "cheap
chic," such as this Viktor & Rolf outfit from H&M, the
democratization of fashion continues to spread, says Mr. Ford.
Cheap Chic Will
Stay Chic
As more mass chains -- from H&M,
which has most recently teamed with Viktor & Rolf, to Target, which
has deals with Isaac Mizrahi and others -- produce low-priced
designer clothes and accessories, high fashion is becoming more
democratic than ever before.
Sitting in his London home, Mr. Ford
says he himself is wearing a pair of Levis and a T-shirt. His
T-shirts are always "from Gap or Banana Republic or some underwear
label," he notes. Such basic togs can hang in a women's closet
alongside, say, a $3,000 Chanel jacket because "the same chord is
authenticity," he says. "The idea is that good design should be
affordable to all."
"With Target, for example, you go in
there and find something that is a great price and wonderful for its
intrinsic value. This is democratization of fashion. I love this
high-low concept," he says, adding: "There is all this accessibility
-- everything is now online."
Tom Ford used the Gucci logo to
convey cachet. With many brands having followed suit, he warns that
consumers may become skeptical about logos' value.
Logos Lose Their
Luster
During his years at Gucci, Mr. Ford
used the GG logo as a launch pad for creating cachet, updating it
and putting it on everything from shoes to handbags to dog beds.
Nowadays designers of every stripe
high and low plaster logos on a broad array of merchandise, so that
logos no longer carry the connoisseurship and cachet they once did.
"I never thought logos were the way to sell products," he says. Too
often they are showy labels that don't represent merchandise that is
high quality. A logo is "only as valuable as the brand it
represents," Mr. Ford says. "People now are maybe more suspicious of
that hollow product behind the logo."
Still, he understands why many
consumers are fixated on wearing logos: It demonstrates they belong
to an elite group. "It's just part of human nature," he says.
Tom Ford has a new line of
sunglasses, with an average price of $350.
Celebrity
Marketing Is Here to Stay
"It has become so formulaic -- the
celebrities and the party pictures that run all over the world --
and I am just tired of it," says Mr. Ford, who spends part of the
year at his home in Los Angeles. "I have a lot of friends who are
actors and actresses, and in some cases [all this publicity
centering on fashion] hurts their careers. It demystifies them --
you get so tired of seeing someone's face on an advertising
billboard."
In 2006, several luxury goods makers,
including Versace, veered away from stars to showcase models in
their ad campaigns. Yet celebrities continue to dominate most
fashion advertising and product endorsements. And a growing number
of stars including Gwen Stefani and Beyonce have been pushing their
own fashion lines.
"In a way, it is understandable [that
celebrity marketing thrives]. They are a constant in our lives. In a
way, they have become our family," Mr. Ford says. "You can move from
one city to another, but you can pick up a magazine and know what
Lindsay Lohan is doing. You know everything about them."
Sensual Is the New
Sexy
At Gucci, Mr. Ford was the designer
most responsible for ushering in the ultra-sexy style of the 1990s.
There have always been sexy fashions, but that decade's look, from
low-cut pants to gowns with plunging necklines, sizzled with sex
appeal.
"Right now, sexiness in fashion has
given way to sensuality" -- a more subtle look, he notes. But
"everything is cyclical," says Mr. Ford. Sexiness in fashion "is
never going to go away. Because we are human beings and that is one
of our fundamental drives: our attraction to other people."
The reality is that while beauty
standards come and go, people "want to look beautiful and want to
look attractive in clothing."


Pressure's on
for CEOs to deliver--now
By Susan Chandler - staff
reporter – Chicago Tribune
January 4, 2007
The best thing about being a CEO these days may be
the exit package.
More corporate chieftains are getting the boot after
relatively short tenures even as the size of their severance checks
balloons, management experts say. Robert Nardelli, the autocratic
chief executive of Home Depot Inc., became the latest example
Wednesday as he was shown the door at the world's largest home
improvement retail chain.
Nardelli, once a rising star at General Electric
Co., had much to do with his downfall, experts said. But his
departure is part of a larger trend: Boards are running short on
patience.
"The average tenure of a CEO is 48 months. That's
not very long," said Wally Scott, professor of management at
Northwestern University's Kellogg School of Management. "Boards are
intervening much more strongly to make changes when they think
change is required. They have itchy trigger fingers."
CEOs have the same short-term mind frame, adds Peter
Crist, a headhunter in Hinsdale who specializes in filling the top
three positions at large publicly traded companies.
"Whether they know it or acknowledge it, everybody
in my world lives on a five-year cycle. That manifests itself in how
long people stay in the chairs but also how the contracts are
written. Check the contract of a coach, a CEO or even a head of a
not-for-profit. They tend to run in five-year cycles."
Nardelli managed to anger his critics even on his
way out. His exit package totaled $210 million, an extraordinarily
large number even by today's high corporate compensation standards
and a figure that is roughly seven times what Home Depot set aside
last year to reward stores and store-level employees for good
customer service.
"It's an egregious amount any way you slice it. It's
not a number you will see in today's climate," said Crist.
He noted that Home Depot may have been legally
obligated to pay much of that amount as part of the contract
Nardelli signed when he joined the company in 2000 at the top of a
long bull market.
That's little comfort to Richard Ferlauto, director
of pension and benefits for the American Federation of State, County
and Municipal Employees, the public-employees union that owns 23,000
Home Depot shares. The union has been a frequent critic of
Nardelli's compensation and other issues.
The size of Nardelli's package, Ferlauto says, makes
it more like a "platinum helicopter" than a golden parachute.
Ferlauto vows that the union's fight with Home Depot
is not over. "It's a continuing story. We're going after the board."
That's exactly what companies' board members are
hoping to avoid by dumping underperforming CEOs faster, corporate
governance experts say.
"The last thing you want is to be sued, successfully
or not," said Scott at Northwestern. "That's not the reason you join
boards."
The stress on boards is coming from the world of big
money--managers of pension funds, hedge funds and private-equity
funds--all of whom are under pressure themselves to produce fat
returns for their clients.
"Shareholders definitely have a shorter fuse these
days. It's just the world we live in," said Anthony Sabino, a law
professor at St. John's University and a New York attorney who
specializes in corporate litigation. "It's been a long time since
the investing public had any patience with year-to-year results. Now
we focus on quarterly results, and sometimes it's daily results."
For examples of CEOs who have been on a short leash,
one need look no further than Kraft Foods Inc. in suburban
Northfield. Kraft promoted Betsy Holden to co-CEO in 2001 and then
moved her aside in 2003. Roger Deromedi, who became Kraft's sole CEO
in 2003, was ousted himself three years later.
In December J.C. Penney Co. fired its chief
operating officer, Catherine West, after just five months,
reportedly because she had not learned the retail business quickly
enough. Previously she had worked in the credit card industry.
This week, Mike Zafirovski, the new chief of Nortel
Networks Corp., expressed concern about his job security in The Wall
Street Journal after only 13 months on the job.
When Nardelli arrived at Home Depot's Atlanta
headquarters six years ago he seemed a natural to lead the company
into the next era. Under founders Arthur Blank and Bernard Marcus
the chain had prided itself on hiring former plumbers and
electricians and paying them good wages to help customers navigate
the world of home improvement. It kept prices low with no-frills
warehouse-type stores and encouraged local managers to tailor their
product selections to the taste of local markets.
Boosted by growth in home ownership Home Depot had
expanded to 1,000 stores in 20 years, displacing Sears, Roebuck and
Co. in the Dow Jones industrial average and becoming the country's
second largest retailer, behind Wal-Mart Stores Inc.
Top-down management
But after Nardelli arrived he quickly imposed a
top-down style. In one of many efforts to cut costs Nardelli
replaced many full-time workers with part-timers. He slashed the
bonus pool for front-line employees even as his own pay package hit
$28.5 million in 2004. Customer-service ratings last year hit the
bottom of the barrel among major U.S. retailers in the University of
Michigan's annual survey.
At the same time, rival Lowe's Cos. was gaining
market share by opening bright, welcoming stores that contrasted
sharply with Home Depot's concrete floors and towering shelves.
Nardelli also worried retail analysts about his
commitment to the core big-box business by going on an acquisition
binge and expanding into endeavors that included contractor supply
outlets and convenience stores.
In the world of corporate governance, Nardelli's
approach was unusually high-handed.
Last year, for example, Nardelli moved Home Depot's
annual meeting out of town, told board members not to make an
appearance and severely limited shareholders' time to ask questions.
In May, Nardelli stopped issuing monthly sales
results, a key measure Wall Street analysts use to assess the health
of retail chains.
Declining stock price
Despite the fact that Home Depot had posted yearly
sales increases averaging 12 percent and profits had doubled, the
company's stock went nowhere. Home Depot's stock, which traded
around $60 per share the year he arrived, closed Wednesday at $41.07
a share, up 91 cents on the news of Nardelli's departure.
Home Depot's stock price translates into a
price-earnings ratio of slightly more than 14. Wal-Mart Stores Inc.,
which has been having its own troubles these days, trades at a P-E
multiple of more than 18. Sears Holdings Corp., which has been
losing market share rapidly, trades at a P-E of nearly 20.
Nardelli reversed course slightly last year, saying
he would refocus Home Depot on providing good customer service. But
it was too late.
He might take comfort in the fact that he is not the
only high-profile person in Atlanta who lost his job this week. Jim
Mora, coach of the Atlanta Falcons, was fired after his team failed
to make the playoffs. The Falcons happen to be owned by Home Depot
co-founder Arthur Blank.
"Sports or business, it's all the same," attorney
Sabino said. "The team doesn't win, fire the coach."


Executive's Fatal Flaw:
Failing to Understand New Demands on CEOs
By Alan Murray
– Wall Street Journal
January 4, 2007
Robert Nardelli's demise as chief
executive of Home Depot resulted, in part, from his failure to
understand how profoundly the job of CEO has changed in recent
years.
Mr. Nardelli was old school. In an
interview last fall, as his public-relations problems were
compounding, he acknowledged he had gotten "too focused on the idea
that you do your job, you take care of your numbers, and the rest
will take care of itself." Some of Mr. Nardelli's numbers were hard
to argue with. In six years on the job, he doubled Home Depot's
sales and more than doubled its earnings.
Did Home Depot Chief Executive Bob
Nardelli deserve to lose his job? And if so, why? Join the
discussion.1 Alan Murray will read your thoughts and post
replies.What Mr. Nardelli missed, however, is that in the post-Enron
world, CEOs have been forced to respond to a widening array of
shareholder advocates, hedge funds, private-equity deal makers,
legislators, regulators, attorneys general, nongovernmental
organizations and countless others who want a say in how public
companies manage their affairs. Today's CEO, in effect, has to play
the role of a politician, answering to varied constituents. And it's
in that role that Mr. Nardelli failed most spectacularly.
There were plenty of other reasons a
board might want to dump him. He provided no return to shareholders.
He pursued a controversial strategy of expanding into the low-margin
wholesale business. And he accepted an exorbitant pay package.
But other CEOs have survived similar
criticisms. Mr. Nardelli's failure to do so reflects, at least in
part, his inability to adapt to a new era of greater scrutiny.
"I used to play football," he said
when asked about the challenges of being a public company CEO today.
"In football, you always know the score. Now, it's like we are
ice-skating, and you've got a bunch of judges on the sideline
shouting out the scores."
As failures go, Mr. Nardelli's isn't
half bad. He walked away with an exit package of $210 million -- and
that figure was calculated before announcement of his resignation
boosted the potential value of his stock options yesterday.
Much of the package is due to the
rich employment contract he negotiated with the Home Depot board
before leaving General Electric Co., where he was one of three
finalists to succeed Jack Welch. Mr. Welch convinced his board to
give all three finalists large batches of stock options, telling
board members they would have to make good on only one man's
options, one director says. Upon leaving GE, the board was told, the
two runners-up likely would use those awards to negotiate pay at
their next jobs -- which is exactly what Mr. Nardelli and James
McNerney, who is now CEO of Boeing, did.
Yet Mr. Nardelli's extravagant pay
became his biggest problem. It prompted an attack from shareholder
advocates like Richard Ferlauto, who runs investment policy for the
American Federation of State, County and Municipal Employees, one of
the nation's largest labor unions.
Political Error
Mr. Ferlauto helped organize protests
at Home Depot's annual meeting last year, prompting Mr. Nardelli to
commit his gravest political error: Aware of the protests to come,
he convinced other board members to stay away from the meeting, and
restricted shareholder questions to one minute. That sealed his
public image as a callous and entrenched corporate leader, and even
prompted a call from his former boss, Mr. Welch.
In response, Mr. Nardelli belatedly
tried to become a politician. He went on a "listening" tour to visit
25 of the company's largest shareholders, and he granted interviews
to a number of television and newspaper reporters. He apologized for
his ham-handed handling of the annual meeting.
But he didn't apologize for his pay
package. And he didn't reduce it.
That left him vulnerable last month
when an investment firm, Relational Investors LLC, announced it was
mounting a proxy battle to put new directors on the Home Depot
board. Ralph Whitworth, who heads Relational, said his complaint had
less to do with Mr. Nardelli's pay than his strategy. Mr. Whitworth
believes Home Depot erred in expanding into the contractor-supply
business. But Mr. Nardelli's weakened standing greatly increased the
odds that Mr. Whitworth might win his proxy battle. So Home Depot's
directors acted first.
Raised in a blue-collar family and
educated in public schools, Mr. Nardelli was upset when informed by
Mr. Welch that he had lost out to Ivy Leaguer Jeffrey Immelt for the
top job at GE. He believed he had been a better performer, building
revenue at the company's power-turbine business from $770 million in
1995 to $2.8 billion in 2000.
But subsequent events have confirmed
the wisdom of Mr. Welch's choice. Like Mr. Nardelli, Mr. Immelt has
struggled with a languishing stock price. But in addition to
generating good operating results, Mr. Immelt has played the CEO's
political role with great skill. He has tied his own pay closely to
performance. He has eschewed the kind of employment contract that is
now rewarding Mr. Nardelli. He has reached out to a wide range of
constituent groups. And he has adopted a number of popular
initiatives, such as his "eco-imagination" program which, among
other things, includes an effort to reduce GE's emissions of
greenhouse gases.
As a result, Mr. Immelt wins awards,
graces magazine covers, and is widely praised as one of America's
best CEOs.
Learned the
Lessons
Procter & Gamble Co.'s A.G. Lafley is
another CEO who has learned the lessons of the post-Enron era.
Instead of catering just to shareholders, he makes a broad appeal to
"stakeholders" -- a group that, by his definition, includes
shareholders, employees, customers, consumers and the communities in
which all these people live. When I asked him last year whether that
makes his job sound like that of a global politician, he responded:
"Like it or not, we are in a global political world. I've concluded
I'm in it anyway, and I might as well deal with it anyway."
No one exemplifies the new CEO more
than Wal-Mart Chief Executive Lee Scott. When Mr. Scott found his
company under attack by a well-organized political campaign, he
responded in kind. He reached out to his opponents, took polls of
opinion leaders and hired political consultants. He also embraced
environmentally friendly policies, improved employee health-care
coverage and began advocating policies like an increase in the
minimum wage.
Mr. Scott insists the environmental
positions he's taken and the other policies he's adopted are all
good for the company's bottom line. In an interview in his office in
Bentonville, Ark., last year, Mr. Scott said: "The generation of
people I work with -- like A.G. Lafley, who has been here in this
office in the last two months, or Jeff Immelt, who has been in this
office in the last three weeks -- feel there is a business reason to
do this."
Taking the political route may be
necessary to success in the post-Enron world, but it, alone, is not
sufficient. Citigroup CEO Charles Prince has tried to appease his
critics by making ethics a hallmark of his time at the top, but that
hasn't helped the bank's lagging performance or silenced its
critics.
In any event, it's clear Mr. Nardelli
never bought into the approach favored by his colleagues like Mr.
Immelt, Mr. Lafley, and Mr. Scott. Instead, he fretted that the
corporate system is under attack.
"I am very concerned with the future
of business and the capitalistic system in this country," he said
last fall, expressing his concern about the repeated attacks on
public companies. "Somebody has yelled fire in the auditorium. If
you stand back, you've got to say that we as a country should share
a growing concern as it relates to the capitalist system. The things
that got us to where we are are under attack."
One consequence of the increased
pressures on public companies and their CEOs, Mr. Nardelli noted, is
a rush of both money and talent into private equity, which is
shielded from many pressures that affect public companies. "Not
everyone can go private," he said.
Not everyone, but how about Mr.
Nardelli? He wasn't giving interviews or any hint of his plans
yesterday. But his strong background in operational management, his
distaste for the public spotlight and his hefty severance check in
need of investing may make him the perfect candidate for a
private-equity firm.


Market Place
A
Warning Shot by Investors to Boards and Chiefs
By Gretchen
Morgenson – New York Times
January 4, 2007
Arrogance has never been attractive
in a leader. Now, in corporate chief executives anyhow, it may be a
career ender.
The surprising defenestration
yesterday of Robert L. Nardelli, head of Home Depot and one of the
nation’s most imperious and highly paid chief executives, was a
victory for shareholders hoping to force corporate directors to be
more accountable on the increasingly incendiary issue of executive
pay.
Even though the board gave him $20
million that was not a part of his employment contract, perhaps
smoothing his way out the door, the departure seemed to be a
watershed. No longer can executives demand — and directors happily
grant — contracts worth hundreds of millions of dollars without at
least some shareholders uttering a peep.
Indeed, Mr. Nardelli’s resignation
seems to indicate a rising fear among Home Depot’s directors that
they would be subject to even more investor ire and personal
embarrassment during the 2007 proxy season than they encountered in
2006, when Mr. Nardelli ran the annual shareholder meeting like a
lord over his fief.
“The departure of Nardelli is good
news for shareholders,” said Frederick E. Rowe Jr., a money manager
in Dallas and president of Investors for Director Accountability.
“To borrow from Winston Churchill, this is the end of the beginning
in the war to make directors accountable to the shareholder owners
they represent.” Mr. Nardelli’s fall from the executive firmament
was fairly stunning. In just six years, he went from being one of
the most sought-after chief executives, forged in the management
crucible that is General Electric, to a top target of investors
outraged by his $245 million in total pay over the last five years.
That amount was seen as completely at odds with the dismal
performance of Home Depot stock on his watch. Yesterday, the shares
closed at $41.07, almost 6 percent lower than they were the day Mr.
Nardelli arrived at Home Depot in December 2000.
“C.E.O.’s now will understand that
they’ve got to put their conscience and shareholder wealth well
above their personal gain,” said Jeffrey M. Cunningham, chairman and
chief executive of Directorship, an online information service for
board members. “Boards create termination packages when no one even
contemplates there is going to be a termination and they are
extraordinarily rich. You are going to see all those plans rethought
and rationalized for the new environment.”
Shareholders of Home Depot have been
smoldering for several years about the company’s executive pay
practices. Back when Mr. Nardelli arrived, for example, shareholders
raised eyebrows after the company granted him a $10 million loan
that it subsequently forgave. He has earned $20 million to $37
million each year since he joined the company.
In 2004, the company quietly changed
the measurement it used to calculate long-term incentive pay for
executives, upsetting investors when they learned of it later.
Previously, the performance measure was based on a peer-group
comparison, but the new measure involved only the company’s growth
in earnings per share. It was more easily reached because it was
based solely on Home Depot’s performance not that of other
companies.
To some shareholders, changing the
performance target in the middle of a year seemed an attempt to
ensure a payout despite a dismal performance.
“We had a problem with that change,”
said Bess Joffe, manager for the Americas at Hermes Investment
Management, a money management firm owned by the British Telecom
Pension Scheme, the largest pension plan in Britain. “After all,
shareholders don’t get to change the terms under which they bought
their shares midstream.”
But it was not until last year that
Home Depot’s shareholders began to express serious disenchantment
with the company’s directors over Mr. Nardelli’s pay. Last March,
about two months before Home Depot’s annual shareholder meeting, the
board was named one of the 11 worst executive pay offenders by the
Corporate Library, a corporate governance research firm. In the
weeks leading up to the meeting, shareholder advisory firms
recommended withholding votes from Home Depot directors to voice
their dismay over the disconnect between performance and pay at the
company.
But Mr. Nardelli’s biggest error, and
the act that may have set his demise in motion, was his shocking
decision to run the annual meeting last May alone, insisting that
his directors stay away and limiting questions from the
shareholders.
“I’ve never heard of anything like
that happening before, where directors don’t show up,” Ms. Joffe
said. “It’s the one time of year that shareholders have a right to
be present and stand up and speak their mind and directors have to
respond.”
Stockholders were outraged. At least
30 percent of shareholders voting at the meeting withheld support
from 10 of the company’s directors. Some 32 percent withheld support
from Mr. Nardelli. Almost 36 percent of those voting withheld
support from Claudio X. Gonzalez, chairman and chief executive of
Kimberly-Clark’s Mexico operations and the director who had headed
the compensation committee when the company changed its performance
goals midstream.
Many shareholders also favored a
proposal urging the Home Depot board to allow its investors to vote
on an advisory basis to approve the company’s compensation; 40
percent voted for the measure.
Shareholders also supported a measure
that would have required the board to accept resignations from
directors who failed to receive support from a majority of votes
cast. After the meeting, Home Depot said it would require such a
vote from shareholders for the election of its directors.
Even so, the company continued to
tinker last year with its pay practices in a way that may have been
intended to generate pay for Mr. Nardelli in periods of poor
performance at the company. Last November, a Home Depot spokesman
disclosed that the company’s huge stock buybacks, which have the
effect of increasing earnings when measured per share, would be
included in the calculation of long-term incentive targets. In
previous years, the effects of the buybacks were excluded from the
calculations.
John A. Hill, the chairman of Putnam
Funds, was one investor whose organization voted against Home Depot
management at last year’s meeting. He said he was optimistic that
Mr. Nardelli’s resignation signaled a new responsiveness among
corporate directors. But he is uncertain.
“I think if a lot more shareholders
withhold their votes for this board in the upcoming proxy season
over their agreement with Nardelli, then it will really start to
have an impact,” Mr. Hill said. “But as long as it is a minority, it
won’t.”
Mr. Hill personally experienced Mr.
Nardelli’s disdain toward his shareholders. As chairman of Putnam
Funds, he wrote a letter after the annual meeting to Mr. Nardelli
explaining why he had not earned the funds’ support at the election.
He did not get a reply until August, when a reporter asked Home
Depot why the chief executive had not responded to one of its large
shareholders.
“He had become a lightning rod with
the stock down,” Mr. Hill said. “But his not replying to our letter
showed an arrogance there that came in on him.”
It seems that “my way or the highway”
— Mr. Nardelli’s message to Home Depot’s beleaguered shareholders in
recent years — does not play that well anymore.


Goody's
Family Clothing Names Mary Kwan President
PRN Newswire
January 3, 2007
Mary P. Kwan has been named president
of Knoxville, Tenn.-based Goody's (Goody's Holdings Inc.), a
retailer of moderately priced family apparel. In her new role, Kwan
will oversee merchandising, licensing and planning, allocation,
product development and design, quality assurance, sourcing,
marketing and e-commerce.
"Mary has deep experience in both the
art and science of retail," said Isaac Dabah, CEO of Goody's and GMM
Capital LLC. "She can seamlessly cross over from merchandising to
planning and allocation to marketing. I'm looking forward to the
implementation of her winning strategies as we refocus the Goody's
brand."
Prior to joining Goody's, Kwan served
as senior vice president for Quiksilver Incorporated in Huntington
Beach, Calif. While there, Kwan led the merchandising and design
efforts for the Roxy brand, as well as sales and profit growth of
juniors, girls, accessories and footwear. Her impressive career in
retail apparel also includes executive positions at Levi Strauss &
Company; Lane Bryant, a division of The Limited Inc.; Sears Roebuck
& Co.; and Mervyn's, a division of Target Corporation.
Kwan got her retail start on the
department store floor at Mervyn's, working her way up to divisional
vice president of children's apparel. She then refined her
experience to incorporate specialty retail at Lane Bryant. Her next
ventures at Levi Strauss and Quiksilver focused on wholesale in
addition to traditional retail. Kwan successfully launched Levi
Strauss Signature(TM) Brand, a line of casual clothing, to the
masses. In the mid- '90s, Kwan's top-to-bottom merchandising efforts
were pivotal in helping transform Sears, increasing revenue and
margin growth to the top tier.
Throughout her career, Kwan has been
involved in numerous civic activities, including serving on the
board of directors for Oasis for Girls, Columbus Family and Child
Guidance Center, and K.I.D.S. - Kids in Distressed Situations. In
1995, Kwan was awarded Working Mother's "Mothering That Works" Award
for maintaining balance between family, work and community
involvement.
"I'm thrilled to join Goody's at this
exciting stage in its growth and look forward to empowering our
people," said Mary Kwan, president of Goody's. "This opportunity is
a perfect collaboration between my passion for retail and the
passion and fun inherent in Goody's heritage."
Goody's targets value-conscious
customers and provides a broad selection of merchandise featuring
labels such as Adidas, Alfred Dunner, Carter's, Dockers, l.e.i.,
Lee, Levi's, Mudd, Nike, Reebok, Requirements, Sag Harbor, U.S. Polo
Association and Zana-di. It is also the exclusive retailer of Duck
Head.
To complement these brand names,
Goody's has introduced its own clothing lines for men, women and
children. The signature lines include Ivy Crew for men; Mountain
Lake and Goodclothes for women; OCI for juniors, young men and
children; and Baby Crew for infants and toddlers. With departments
for each member of the family, Goody's provides a wide assortment of
active, casual and career wear in a variety of colors and sizes for
all body types.


Wal-Mart
Seeks New Flexibility In Worker Shifts
By Kris Maher – Wall
Street Journal
January 3, 2007
The nation's biggest private employer
is about to revamp the way it schedules its work force, in a move
that could shake up many employees' lives.
Early this year, Wal-Mart Stores
Inc., using a new computerized scheduling system, will start moving
many of its 1.3 million workers from predictable shifts to a system
based on the number of customers in stores at any given time. The
move promises greater productivity and customer satisfaction for the
huge retailer but could be a major headache for employees.
The change is made possible by a
software system that can crunch an array of data, part of a shift
toward computerized management tools that can help pare costs and
boost companies' bottom lines. But it also could demand greater
flexibility and availability from workers in place of reliable work
shifts -- and predictable paychecks.
WSJ assistant managing editor Alan
Murray discusses Wal-mart's new worker scheduling system2.Wal-Mart
began implementing the new system for some workers, including
cashiers and accounting-office personnel, last year. As the world's
largest retailer, the Bentonville, Ark., company often sets the
standard for others, and many chains already are heading in the same
direction.
Others that have rolled out advanced
scheduling systems in the past year or are currently doing so
include Payless ShoeSource Inc., RadioShack Corp. and Mervyns LLC.
Payless expects to have its system in 300 of 4,000 stores by the end
of January. The system, designed by Kronos Inc., tracks individual
store sales, transactions, units sold and customer traffic in
15-minute increments over seven weeks, and compares data to the
prior year's, before scheduling workers.
Payless hopes to "optimize our
schedules to better anticipate when customers will be in our stores
so that we can better engage them," says Larry Leibach, the shoe
retailer's director of project management.
A company using these fine-tuned
programs might start the day with a few employees on hand at many
stores, bring in a bunch more during busy midday hours, and
gradually pare down through the day before bulking up for the
evening rush.
Staffing is the latest arena in which
companies are trying to wring costs and attain new efficiencies. The
latest so-called scheduling-optimization systems can integrate data
ranging from the number of in-store customers at certain hours to
the average time it takes to sell a television or unload a truck,
and help predict how many workers will be needed at any given hour.
Companies also hope the scheduling
systems will cut litigation by helping them comply with federal
wage-and-hour laws, and variations at the state level on everything
from the timing and frequency of breaks to how many hours minors can
be scheduled. Moreover, retailers say tighter scheduling lets them
better serve customers by shortening checkout lines.
"There's been a new push for labor
optimization," says Nikki Baird of Forrester Research Inc. "You want
to have the flexibility to more closely match ... shifts to when the
demand is there."
But while the new systems are
expected to benefit both retailers and customers, some experts say
they can saddle workers with unpredictable schedules. In some cases,
they may be asked to be "on call" to meet customer surges, or sent
home because of a lull, resulting in less pay. The new systems also
alert managers when a worker is approaching full-time status or
overtime, which would require higher wages and benefits, so they can
scale back that person's schedule.
That means workers may not know when
or if they will need a babysitter or whether they will work enough
hours to pay that month's bills. Rather than work three eight-hour
days, someone might now be plugged into six four-hour days, mornings
one week and evenings the next.
Some analysts say the new systems
will result in more irregular part-time work. "The whole point is
workers were a fixed cost, now they're a variable cost. Is it good
for workers? Probably not," says Kenneth Dalto, a management
consultant in Farmington Hills, Mich.
Unions have criticized Wal-Mart for
its scheduling changes, saying the company is forcing people to be
available to work more hours each week but to sacrifice a more
regular schedule. Paul Blank, campaign director for
WakeUpWalMart.com3, funded by the United Food and Commercial Workers
union, says the new scheduling system has "devastating implications"
for employees. "What the computer is trying to optimize is the most
number of part-time and least number of full-time workers at the
lowest labor costs, with no regard for the effect that it has on
workers' lives," he says.
Wal-Mart spokeswoman Sarah Clark says
the system isn't intended to schedule fewer workers, and hasn't
where it has been implemented so far. The company says that in one
test last year in 39 stores, 70% of customers said the checkout
experience had improved. "The advantages are simple: We will benefit
by improving the shopping experience by having the right number of
associates to meet our customers' needs when they shop our stores,"
Ms. Clark said.
In the past, store managers for
Wal-Mart and other huge retailers, including Sears Holdings Corp.'s
Kmart, Payless and J. Crew, scheduled workers based on store
promotions and weekly sales figures from the previous year. By
comparison, the software systems created by workforce-management
software companies such as Workbrain Inc., Kronos and CyberShift
Inc. rely on real-time data feeds, such as sales rung up at the cash
register and customer traffic.
The systems can boost productivity by
freeing up managers. While it can take managers an entire day to
create schedules for several hundred workers at a single big-box
store, staffing can now be drawn up across an entire company in a
few hours. Workbrain says it generates schedules for Target Corp.'s
350,000 U.S. employees at 1,500 locations in less than six hours.
Target declined to comment on its scheduling system.
Store chains spent $55 million on
licensing fees for work-force-management software in 2005, up from
$44 million in 2004, according to AMR Research Inc. in Boston. AMR
analyst Robert Garf estimates revenue for these systems grew by 15%
to 20% in 2006. "We're really at this tipping point today," he says.
Wal-Mart is rolling out the new
"optimizer" system from an outside vendor in all its stores and for
all employees this year. Wal-Mart asks hourly employees to fill out
the hours they can work on "personal availability" forms. A copy
provided by WakeUpWalMart states that all full-time cashiers and
customer-service workers are encouraged to consider including "if at
all possible" a weekend shift every week. "Limiting your personal
availability may restrict the number of hours you are scheduled,"
the form reads.
Some workers say the form has been
used to pressure them to be open to more shifts. Tami Orth, a
full-time cashier in Ludington, Mich., says she used to work a
regular schedule of nearly 35 hours a week, with Mondays and
Wednesdays off. In May, managers began to assign her as few as 12
hours a week, and her shifts began to fluctuate. "You can't budget
anything," says Ms. Orth, who earns $9.32 an hour.
Some longtime workers also say they
believe managers use the system to pressure them to quit. After
working 16 years at a Wal-Mart in Hastings, Minn., Karen Nelson says
managers told her she had to be open to working nights and weekends.
After she refused, her hours were trimmed, though they have been
restored in recent months. "The store manager said he could get two
people for what he pays me," says Ms. Nelson, who earns about $14.50
an hour.
Ms. Orth and Ms. Nelson both had
contacted union critics of the company in recent months.
Ms. Clark denied managers use the
system to pressure people to change their availability or force out
seasoned workers. She also said the new system makes schedules more
consistent.


Nardelli Resigns as CEO, Chairman of Home Depot
By Kevin
Kingsbury – Dow Jones Newswires
January 3, 2006
Home Depot Inc.'s board and Chairman
and Chief Executive Bob Nardelli have agreed that he should leave
the company, and he will take a $210 million severance package with
him.
The news sent shares of the
home-improvement retailer 4% higher in premarket trading. The stock
was recently at $41.86, compared with Friday's closing price of
$40.16.
The departure, effective yesterday,
comes as Mr. Nardelli and the board have been heavily criticized
about his $245 million package coupled with the company's
languishing stock price since joining Home Depot.
Mr. Nardelli will be succeeded by
Vice Chairman Frank Blake.
In a statement, the board expressed
its gratitude to Mr. Nardelli "for his strong leadership of The Home
Depot over the past six years. ... The Home Depot has delivered
strong and consistent growth and gained market share under Bob's
leadership, and we believe that the company is well positioned to
continue to do so."
Mr. Nardelli took the top job at Home
Depot after being passed over to take over General Electric Co.
after Jack Welch's retirement.
Mr. Blake, who served as deputy
Energy Secretary, has been on the board since 2002. Prior to that,
he served in a variety of executive roles at GE.
Mr. Nardelli and Home Depot have
agreed in principle to the terms of a separation agreement agreed to
as part of his contract upon joining the company. That would give
him consideration currently valued at approximately $210 million,
which includes $20 million in cash, the acceleration of unvested
deferred stock awards now worth about $77 million, the payment of
previously earned and vested deferred shares worth nearly $44
million and the payment of retirement benefits currently valued at
approximately $32 million.
Home Depot said Mr. Nardelli has also
agreed not to compete with the company for one year, not to solicit
employees or customers for four years and other restrictive
covenants.


The Energy Challenge
Power-Sipping Bulbs Get Backing From Wal-Mart
By
Michael Barbaro – New York Times
January 2, 2007
As a way to cut energy use, it could
not be simpler. Unscrew a light bulb that uses a lot of electricity
and replace it with one that uses much less.
While it sounds like a promising
idea, it turns out that the long-lasting, swirl-shaped light bulbs
known as compact fluorescent lamps are to the nation’s energy
problem what vegetables are to its obesity epidemic: a near perfect
answer, if only Americans could be persuaded to swallow them.
But now Wal-Mart Stores, the giant
discount retailer, is determined to push them into at least 100
million homes. And its ambitions extend even further, spurred by a
sweeping commitment from its chief executive, H. Lee Scott Jr., to
reduce energy use across the country, a move that could also improve
Wal-Mart’s appeal to the more affluent consumers the chain must win
over to keep growing in the United States.
“The environment,” Mr. Scott said,
“is begging for the Wal-Mart business model.”
It is the environmental movement’s
dream: America’s biggest company, legendary for its salesmanship and
influence with suppliers, encouraging 200 million shoppers to save
energy.
For all its power in retailing,
though, Wal-Mart is meeting plenty of resistance — from light-bulb
makers, competitors and consumers. To help turn the tide, it is even
reaching out to unlikely partners like Google, Home Depot and
Hollywood.
A compact fluorescent has clear
advantages over the widely used incandescent light — it uses 75
percent less electricity, lasts 10 times longer, produces 450 pounds
fewer greenhouse gases from power plants and saves consumers $30
over the life of each bulb. But it is eight times as expensive as a
traditional bulb, gives off a harsher light and has a peculiar
appearance.
As a result, the bulbs have
languished on store shelves for a quarter century; only 6 percent of
households use the bulbs today.
Which is what makes Wal-Mart’s goal
so wildly ambitious. If it succeeds in selling 100 million compact
fluorescent bulbs a year by 2008, total sales of the bulbs in the
United States would increase by 50 percent, saving Americans $3
billion in electricity costs and avoiding the need to build
additional power plants for the equivalent of 450,000 new homes.
That would send shockwaves — some
intended, others not — across the lighting industry. Because compact
fluorescent bulbs last up to eight years, giant manufacturers, like
General Electric and Osram Sylvania, would sell far fewer lights.
Because the bulbs are made in Asia, some American manufacturing jobs
could be lost. And because the bulbs contain mercury, there is a
risk of pollution when millions of consumers throw them away.
Michael B. Petras, vice president of
lighting at G.E., concedes that “the economics are better with
incandescent bulbs.”
All that has only spurred Wal-Mart to
redouble its efforts — and, in typical fashion, it is asking those
who may be hurt by the change to help achieve it.
During an extraordinary meeting in
Las Vegas in early October, competing bulb makers, academics,
environmentalists and government officials met to ponder, at times
uncomfortably, how Wal-Mart could sell more of the fluorescent
lights.
The proposals discussed at what
Wal-Mart dubbed the “light bulb summit” ranged from the practical
(advertise the bulbs on the back of a Coke 12-pack) to the quixotic
(create a tax on incandescent bulbs to make them more expensive).
Selling 100 million bulbs “is not a
slam dunk by any stretch of the imagination,” Stephen Goldmacher, an
executive at Royal Philips, the Dutch company that is one of the
world’s largest light-bulb makers, told the group. “If this were
easy, it would have happened already.”
The attendees did not need to look
far for evidence. Wal-Mart had asked the owners of the Mirage Hotel
and Casino, where the conference was held, to commit to using the
energy saving bulbs in its guest rooms in time for the meeting. The
hotel politely declined.
It is not alone. Compact fluorescent
bulbs, introduced in the United States with much fanfare in 1979 by
Philips just as the nation’s second energy crisis of the decade was
getting under way, have never captured the public imagination.
The new bulbs — lighted by sparking
an efficient chemical reaction, rather than heating a metal filament
— were ungainly, took several seconds to light up and often did not
fit into traditional light fixtures.
Since then, refinements have made
them far more convenient to use, reducing their size and price as
well. But Wal-Mart sold only 40 million in 2005, compared with about
350 million incandescent bulbs, according to people briefed on the
figures.
And it would have stayed that way
unless Wal-Mart decided to go green. More than a year ago, Mr.
Scott, the company’s chief executive, began reaching out to some of
environmental groups, telling them that Wal-Mart, long regarded as
an environmental offender, wanted to become a leader on issues like
fuel efficiency and greenhouse gas emissions.
Mr. Scott viewed such a move as a way
to use Wal-Mart’s influence to improve the environment, cut costs
and, of course, burnish the company’s bruised image. In September
2005, Mr. Scott and Andy Ruben, Wal-Mart’s vice president for
strategy and sustainability, drove 6,000 feet to the Mount
Washington Observatory in New Hampshire with Steve Hamburg, an
environmental studies professor at Brown University, and Fred Krupp,
the president of the advocacy group Environmental Defense.
At the summit, where scientists
measure climate change 24 hours a day, the men discussed global
warming, acid rain, the hole in the ozone layer and what Wal-Mart
could do about them.
“You need to look at what is being
sold on the shelf,” Mr. Hamburg recalled telling Mr. Scott over a
dinner of turkey and mashed potatoes. He began talking excitedly
about compact fluorescent bulbs. “Very few products,” he said, “are
such a clear winner” for consumers and the environment.
Soon after returning from the trip,
Wal-Mart publicly embraced the bulbs with the zealotry of a convert.
In meetings with suppliers, buyers for the chain laid out their
plans: lower prices, expanding the shelf space dedicated to them and
heavily promoting the technology.
Light-bulb manufacturers, who sell
millions of incandescent lights at Wal-Mart, immediately expressed
reservations. In a December 2005 meeting with executives from
General Electric, Wal-Mart’s largest bulb supplier, “the message
from G.E. was, ‘Don’t go too fast. We have all these plants that
produce traditional bulbs,’ ” said one person involved with the
issue, who spoke on condition of anonymity because of an agreement
not to speak publicly about the negotiations.
The response from the Wal-Mart buyer
was blunt, this person said. “We are going there,” the buyer said.
“You decide if you are coming with us.”
In the end, as Wal-Mart suppliers
generally do, the bulb makers decided to come with the company.
Philips, despite protests from
packaging designers, agreed to change the name of its compact
fluorescent bulbs from “Marathon” to “energy saver.” To keep up with
swelling orders from the chain, Osram Sylvania took to flying entire
planeloads of compact fluorescent bulbs from Asia to the United
States.
“When Wal-Mart sets its mind to
something with a narrow objective like that, they are going to make
it happen,” said Jim Jubb, vice president for consumer product sales
at Sylvania.
At the same time that it pressured
suppliers, Wal-Mart began testing ways to better market the bulbs.
In the past, Wal-Mart had sold them on the bottom shelf of the
lighting aisle, so that shoppers had to bend down. In tests that
started in February, it gave the lights prime real estate at eye
level. Sales soared.
To show customers how versatile the
bulbs could be, Wal-Mart began displaying them inside the lamps and
hanging fans for sale in its stores. Sales nudged up further.
To explain the benefits of the
energy-efficient bulbs, the retailer placed an education display
case at the end of the aisle, where it occupied four feet of
valuable selling space — an extravagance at Wal-Mart. Sales climbed
even higher.
In August 2006, the chain sold 3.94
million, nearly twice the 1.65 million it sold in August 2005,
according to a person briefed on the numbers.
But to reach 100 million, Wal-Mart
has to do much more — and that, executives concede, is where the
biggest challenges rest. In the fall, the company began reaching out
to competing retailers, Internet companies and even filmmakers.
The goal was to turn its sales
campaign into a broader cultural movement.
One proposal, headed by Lawrence
Bender, who produced Al Gore’s 2006 documentary, “An Inconvenient
Truth,” is to create a Web site that would track sales of compact
fluorescent bulbs at major retailers like Walgreen’s and Target. The
result would be a real-time map, with data collected by a third
party, showing how much Americans have saved by using the
energy-efficient bulbs.
Mr. Ruben said such a map “helps
consumers see this as something bigger than buying a bulb.”
At the same time, Google and Yahoo
are in talks with Wal-Mart about how to use their search engines to
promote the bulbs.
But Home Depot and Lowe’s balked at
the idea of cooperating with their larger rival. “We don’t think we
need an organization like that to sell more CFLs,” said Ron Jarvis,
the vice president of environmental innovation at Home Depot, using
the bulb’s industry nickname.
Then there is the mercury inside the
bulbs, a problem Wal-Mart is working with the federal government and
environmental groups to resolve, possibly by collecting the bulbs at
its stores or off-site locations for recycling.
In the end, though, the biggest
obstacle to overcome is America’s love affair with cheap,
familiar-looking incandescent bulbs — a habit 130 years in the
making.
For that to turn around, Wal-Mart
will have to persuade its traditional consumers that it is worth
paying a bit more at the checkout counter to save a significant
amount money down the line, a seemingly simple task that few
companies ever accomplish. It is particularly difficult at a
retailer that has long emphasized “always low prices.”
“It has taken the American public
forever to grasp this,” said Charlie Jerabek, the chief executive of
Sylvania.
Helen Capone encapsulates the
challenge. Ms. Capone, 68, said she “curses the energy company every
month” because of her electricity bill and loves the five-year-old,
trouble-free compact fluorescent bulb in her attic. But she won’t
switch to the energy-saving bulbs in the rest of her house in
Secaucus, N.J. “They are not the prettiest things in the world,” she
said, surveying the bulbs at a Wal-Mart.
That has put Wal-Mart in the strange
position of racing ahead of its customers and coaxing them, bulb by
bulb, toward energy conservation.
“We start with the premise,” Mr.
Ruben, “that customers make good choices.”


J.C. Penney Fires Operating Chief After Five Months
By Joann S. Lublin and
Cheryl Lu-Lien Tan – Wall Street Journal
December 29, 2006
J.C. Penney Co. abruptly terminated
its chief operating officer after just five months on the job
because the industry newcomer failed to quickly learn how to be an
operational retail executive, according to one person familiar with
the situation.
Penney announced the firing in a
terse press release. The firing of Catherine West, the former
president of the U.S. credit-card business for Capital One Financial
Corp., highlights the hazards of recruiting executives from outside
the retail industry.
Among the industry outsiders joining
retailers in senior roles during the past decade, "more have failed
than succeeded," said Kirk Palmer, chief executive of New York
recruiter Kirk Palmer & Associates, which focuses on the industry.
"I'm hard-pressed to come up with too many examples from outside who
have registered success in the retail environment." Among the
retailers that have brought in top executives from different
industries in recent years are Gap Inc., Levi Strauss & Co. and Home
Depot Inc.
Ms. West's severance package will
total close to $10 million, including accelerated vesting of stock
options and restricted-stock units that she was granted to
compensate her for forfeiting benefits at Capital One, according to
spokeswoman Darcie Brossart.
Ms. West oversaw store operations,
property development and logistics, responsibilities that Chairman
and Chief Executive Myron E. "Mike" Ullman III will assume. Mr.
Ullman had overseen those areas before Ms. West's arrival in July.
Penney, of Plano, Texas, which is in
the midst of a big store-expansion plan, had put Ms. West in "an
operational role with a lot of detail and substance" because
"retailing is about 1,000 different details a day," the person
familiar with the situation said. But "the operating assignment was
not her best fit," this individual said, adding that Ms. West's
commute to her home in Maryland every weekend also was a factor.
Rather than try to find a new role
for her inside Penney, top executives suggested that she quit, the
person familiar with the situation said. But she refused to resign,
partly because a voluntary resignation would have made her
ineligible for the severance benefits, this person said. She also
resisted resigning because she believed she "thought it was going to
work [out]," this person said.
Ms. West, who is 47 years old,
couldn't be reached for comment.
Penney officials believed that she
would be a good fit because the credit-card business has such a
strong customer focus and successful information systems, the person
familiar with the situation said.
Penney, which has updated its
fashions in recent years, has been gaining market share. Profits are
up. So is the company's stock price, despite slipping 76 cents, or
1%, to $77.64 in 4 p.m. New York Stock Exchange composite trading.
The chain, which currently operates
1,037 department stores in the U.S. and Puerto Rico, opened 28
stores this year and plans to open 150 more over the next three
years, including free-standing locations. It is also trying to win
over midmarket customers who used to shop at the hundreds of stores
operating under such names as Filene's, Hecht's and Foley's that
Federated Department Stores Inc. recently converted to Macy's.
A.G. Edwards analyst Robert F.
Buchanan said he had considered Ms. West "an unconventional choice"
for the job, given Penney's expansion and her lack of retailing
experience. "It's very hard for someone from a nonretailing
background to transition to a retailing job," he said. "It's a
highly peculiar, tough and fast-moving business that does not lend
itself to quick, on-the-job training."
Penney isn't the only retailer to go
outside the industry in recent years. In October, Liz Claiborne Inc.
chose a top Johnson & Johnson official, William L. McComb, to
succeed its retiring chief executive. In 2004, Gucci Group appointed
Robert Polet, a 26-year veteran of Unilever, as CEO. Paul Pressler,
a 15-year executive at Walt Disney Co., became CEO of Gap in 2002.


Lampert 'Just Says No'
to
Wall Street Convention
Seeking Alpha.com
December 28, 2006
Andy Kern submits: As soon as Eddie Lampert
and his fund, ESL Investments, put together the surprise
takeover of Sears Roebuck to create Sears Holdings (SHLD),
changes in the temperament of the company began to surface.
Lampert, in his role as Chairman of the new company, immediately
began insisting on undertaking only value-creating projects.
Quit selling products at a loss just to
compete with Wal-Mart (WMT). Quit carrying excess inventory.
Quite simply, get more efficient. The most interesting change,
though, is much more subtle. Within months, Lampert had decided
to abandon the ingrained Wall Street convention of hosting
quarterly conference calls, writing quarterly letters to
shareholders and providing earnings guidance in anticipation of
the conference calls and earnings announcements.
Humorously, once Lampert ceased issuing
earnings guidance, analysts quit following the stock! As if the
analysts agreed in unison, “Well if the company won’t tell me
how to rate the stock, then I won't bother trying.” We can infer
what we wish about what this says of the stock analyst’s role in
the market, but to put things in context, SHLD currently has
seven analysts following the stock. Companies of similar size
such as Best Buy (BBY), Starbucks (SBUX) and Charles Schwab (SCHW)
generally have fifteen to twenty ratings.
Lampert’s dismissal of this standard Wall
Street practice can be interpreted in one of several ways. On
one hand, it may indicate his arrogance or contempt for the
individual investor. This is plausible, as Lampert’s hedge fund
owns 40% of the company – the individual makes up a
comparatively small chunk of the ownership picture. On the other
hand, perhaps Lampert and management simply want to avoid the
burden of constantly having to answer to the market about
matters of which it is not concerned. This is one explanation
given by the company for its decision.
On yet another hand, perhaps it is indicative
of his focus on the long-term prospects of the company. A couple
of years ago, I was fortunate to meet and hear Professor Michael
Jensen speak to our college. The famed Harvard scholar has, more
or less, written the book on incentives for corporate managers
and appropriate ways to compensate them. On this particular day,
his message was remarkably simple and clear: “We must stop the
earnings guidance ‘game.’”
His contention, later formalized in a paper
called “Just Say No to Wall Street,” was that focus on the
short-term expectations is responsible for many of the corporate
governance issues in our recent history, particularly when
executive compensation is directly tied to these short-term
expectations. Further, he claims that an “overvalued stock can
be as damaging to the long-run health of a company as an
undervalued stock.”
This struck a chord with me as an admirer of
Berkshire Hathaway (BRKA), which provides no earnings guidance,
and of Warren Buffett, who has insisted for years that he would
rather Berkshire stock trade at a fair value than a high value.
Since the overwhelming majority of companies today provide
earnings guidance to analysts and host quarterly conference
calls, we cannot expect to invest only in companies that do not.
However, when we observe a company abstaining from these
practices, such as Sears Holdings, I feel we can be somewhat
more confident that the managers are indeed managing in the
long-term investor’s best interests.
One more reason why SHLD may be an interesting
ride.
FD: I own shares of SHLD


J.C.
Penney Terminates Operating Chief West
By Angela Moore – Dow
Jones Newswires
December 28, 2006
Department-store operator J.C. Penney
Co. on Thursday said it terminated Chief Operating Officer Catherine
West, effective immediately, without citing a reason.
The areas previously reporting to Ms.
West, consisting of store operations, property development and
logistics, will again report to Chairman and Chief Executive Myron
Ullman, which he had held prior to West assuming the COO role in
July.
A company spokeswoman wasn't
immediately reachable for comment.
Ms. West's base salary at Penney was
$750,000, to be reviewed annually beginning in 2007, according to a
company filing with the Securities and Exchange Commission. She was
also eligible for annual cash incentive with a target award equal to
75%% of her base salary and a maximum award equal to 150% of her
base salary, based upon actual company and individual performance.
For 2006, Ms. West was slated to receive a minimum cash incentive
award of $1 million in recognition of "forfeited benefits" at
Capital One. Also in connection with the relinquishment of benefits
provided by her former employer, Penney said at the time that it
would issue restricted stock units valued at $3 million and stock
options valued at $17.1 million, the filing said.
Before she joined Capital One in
2000, West spent nine years at First USA Bank, where she joined as
senior vice president of Card Member Services and rose to executive
vice president of Marketing Services and Operations. From 1985 to
1991, she served as the vice president of Credit Card Operations for
Chevy Chase Bank FSB. She began her career at Peoples Express
Airline in 1981, after receiving a B.A. from Lynchburg College.


Wal-Mart Blames Short-Term Woes,
But Some Expect Challenges to Remain
By Kris Hudson -
Wall Street Journal
December 28, 2006
Wal-Mart Stores Inc. cites a clutch
of short-term problems behind its slowing pace of sales late this
year, but bearish observers say looming challenges could hinder the
retailer through 2007 and beyond.
Wal-Mart executives fingered
disruptions from store remodeling, an overly aggressive bet on a new
line of women's apparel and a slip from sales temporarily boosted by
2005 hurricane-recovery efforts to explain lackluster results at its
established stores.
Same-store sales, or sales at U.S.
stores open at least a year, fell 0.1% last month from the
year-earlier period -- the second such decline for the Bentonville,
Ark., retailer in 27 years.
Wal-Mart should work through the
short-term issues next year, say some analysts and investors, who
are more concerned by a possible long-term drag from Wal-Mart's
maturing grocery business and its expansion into urban and suburban
areas.
This year, Wal-Mart has seen
same-store gains in food sales fall below the major grocery chains,
on average. And new stores Wal-Mart has opened as it pushes deeper
into more densely populated locations apparently haven't produced
the hefty gains the retailer needs to boost overall same-store
sales.
Same-store sales gauge a retailer's
gains or losses against the relatively fixed costs of operating
established stores. They are an important indicator of a retailer's
return on the money spent on stores, which in turn reflects on
overall profitability. Wal-Mart has posted smaller annual
same-store-sales gains in recent years, sliding to 3.4% last year
from 9% in 1998.
Wal-Mart's latest monthly sales,
which are compared with those from the same month a year ago, fared
even worse. Wal-Mart posted a 0.5% gain for October and a 0.1%
decline for November. Wal-Mart predicts that its December figure --
to be released Saturday -- will come in anywhere from "flat" to a 1%
gain.
Wal-Mart declined to comment for this
article.
The sales figures have contributed to
a decline in Wal-Mart's stock price, which has fallen 11% from its
52-week closing high of $51.75 Oct. 26. The stock was up five cents
to $46.16 in 4 p.m. composite trading on the New York Stock Exchange
yesterday.
Several analysts don't foresee
Wal-Mart's same-store sales rebounding until well into 2007, or even
later.
Richard Hastings, an analyst for
retail credit-rating agency Bernard Sands LLC, predicts that
same-store sales for Wal-Mart's main U.S. division -- consisting of
roughly 3,300 supercenters, discount stores and Neighborhood Market
grocery outlets -- "will now trend flat to slightly negative for the
foreseeable future." The division doesn't include Wal-Mart's Sam's
Club stores. Mr. Hastings doesn't own Wal-Mart stock.
Even some Wal-Mart bulls are
cautious. Bear Stearns Cos. analyst Christine Augustine, who rates
Wal-Mart's shares "outperform," with a 12-month price target of $54
to $55, says it will be several months before Wal-Mart's sales
benefit significantly from its efforts to remodel stores and tailor
merchandise to customers. "It's our belief that same-store sales may
remain under pressure for the first half of 2007," Ms. Augustine
says. She doesn't own any Wal-Mart stock. Bear Stearns has done
business with Wal-Mart in the past year.
Some investors warn against putting
too much emphasis on same-store sales. Wal-Mart has posted strong
earnings and maintained solid profit margins, thanks in part to
managing labor and inventory costs. Its average store generates far
more in sales per square foot than the average Target Corp. store.
Wal-Mart, which operates more than 6,700 stores globally, posted
sales of $312.43 billion and net income of $11.23 billion for the
fiscal year ended Jan. 31.
Other investors worry that a
prolonged run of scrawny results from established stores could begin
to erode Wal-Mart's bottom line. Another concern: Wal-Mart's base of
lower-income shoppers remains vulnerable to high utility bills and
other energy-related costs that have soared with the rise in oil
prices.
The retailer's results also have been
pinched by its recent emphasis on more-populous markets, some
analysts say.
As Wal-Mart opens its doors in more
urban and suburban areas, it faces stiffer competition for prime
store locations and finicky shoppers who aren't always wooed simply
by low prices, says Gregory Melich, a Morgan Stanley analyst. Mr.
Melich rates Wal-Mart's shares "equal-weight" and doesn't own any
Wal-Mart stock. Morgan Stanley owns 1% or more of Wal-Mart's stock
and has done business with the retailer in the past year.
Already established in those urban
and suburban markets and strengthening its grip is rival Target. The
cheap-chic retailer has exceeded Wal-Mart's U.S. same-store-sales
gains in 28 of the past 30 months and anticipates a gain of 3.5% to
5.5% for this month. Target already has 83% of its U.S. stores in
urban and suburban counties, and 87.5% of the stores it has opened
since October 2002 are in more densely populated counties, according
to ACNielsen's Homescan & Spectra division.
Investors also give Target a higher
valuation, with price-to-earnings ratio of about 19, compared with
Wal-Mart's P/E ratio of about 17.
Retail experts look to stores open
between one and four years to provide most of a retailer's momentum
for same-store results. Of the 599 stores Wal-Mart opened between
October 2002 and October 2006, 76% were in urban or suburban
counties rather than rural and semirural locales, according to
ACNielsen.
That is a big change for a retailer
that grew into a colossus by dominating rural markets amid little
competition. Even with Wal-Mart's recent focus on higher-density
markets, 44.8% of its U.S. stores are in rural and semirural
counties.
A slowdown in Wal-Mart's grocery
sales at established stores also is giving some analysts pause.
Groceries accounted for 30% of Wal-Mart sales last year at its
supercenters and discount stores.
"In the past, their mix of food has
helped out their same-store sales. But as Wal-Mart reaches more of a
maturation in that area, those sales have slowed down," said Chris
Kagaoan, an analyst at J. & W. Seligman & Co., an investment firm
that holds 761,000 Wal-Mart shares after selling 145,000 during the
third quarter.
After several years of trailing
Wal-Mart, the top five U.S. grocers in the past two quarters posted
average same-store-sales gains that outpaced Wal-Mart's slowing
sales gains in groceries, said J.P. Morgan Securities analyst
Charles Grom. While Wal-Mart has gained overall market share by
adding groceries to its stores at a fast clip, its rivals have
focused less on expansion than on improving stores and merchandise.
Among them, Safeway Inc. opened 20 stores in the past year and
remodeled 275.
Mr. Grom sees the rivalry from
existing grocers as "a systemic problem" for Wal-Mart. "It could
take a couple of years to work out," says Mr. Grom, who rates
Wal-Mart's shares "neutral" and doesn't own any of the company's
stock. J.P. Morgan has done business with Wal-Mart in the past year.


Sears Canada
names new CEO and chairman
Reuters
December 22, 2006
OTTAWA (Reuters) - Sears Canada Ltd. (SCC.TO:
Quote) announced on Friday the appointment of Dene Rogers as
president and chief executive officer, effective December 21.
Rogers, acting president since May 2006, was
previously a vice-president of restructuring and business
improvement for U.S. parent Sears Holdings Corp. (SHLD.O: Quote)
and has served as executive vice president and general manager
of Kmart Stores.
The company also named William C. Crowley as
board chairman, effective Thursday.


Eight Retail Buyback
Heroes
David Fried,
Forbest.com - Buyback Letter - Adviser Soapbox
December 21, 2006
Many retail stocks look good right
now, and to the benefit of shareholders, many retailers also like
the idea of buying back their own stock. Repurchasing is an
expression of company management‚s confidence in the future, their
belief that the stock is a good value right now, and buying back
often gives a nice bump to earnings per share, as well, since there
are fewer shares outstanding.
The investing philosophy behind the
Buyback Letter is buying top-notch, solid companies that are robust
repurchasers, and we have found a number of worthy retailers who fit
that bill.
Big Lots: Discount stores are a good
pick in a crummy or waffling economy. Big Lots keeps a flexible
inventory, has well located and plentiful retail locations, and its
sheer size gives it international buying power smaller chains cannot
match. A new CEO has focused them, closing underperforming stores
and introducing a new goal to encourage existing customers to spend
more per visit.
What really got our attention was a
$150 million stock buyback program that management said was sized to
approximate the company‚s free cash flow; the stated goal is to use
buybacks as a way to build value for shareholders. Shares
outstanding have declined 4.3% over the past 12 months. We think
company management knows the real bargain going forward is in the
stock price right now.
Analysts believe in Eddie Lampert,
who took control of Kmart during bankruptcy proceedings and then
handily used Kmart‚s stock to buy Sears. He‚s now only in midstride
in the midst of this marathon turnaround, but analysts and investors
have formed a cheering section as he takes on Target and Wal-Mart.
And let‚s not forget that Sears Holdings is a virtual land bank.
When cash is needed during this resurrection, they might look to
badly underperforming stores as a source of real estate money. The
company reduced shares outstanding by 4.3% in the last 12 months.
Rex Stores: Rex has carved out a
business by operating in markets that are too small for the big box
retailers. Like Sears, Rex is real estate rich, and owns some 70% of
its stores. Another interesting part of the Rex story is that they
invest in alternative energy projects that provide substantial tax
reductions, and currently have about $70 million in ethanol
manufacturing projects. These investments shelter almost all of RSC‚s
earnings!
Rex has been flat in share reduction
in the past 12 months, perhaps due to this additional investment. We
like to see companies use their money in the wisest possible way, so
if other opportunities make more sense at the moment than buying
back, so be it.
With steady margins, good operating
cash flow and impressive free cash flow (up from $70 million to $258
million), Family Dollar has a lot going for it, including a
consistent history of paying dividends. FDO‚s current buyback plan
began in October 2002, and in August its board authorized the
repurchase of an additional five million shares. During the fiscal
year that ended August 2006, FDO repurchased 15.4 million shares at
a cost of $367 million, leaving 1.1 million shares still authorized
to be repurchased under previous decrees.
TJX Companies: The leading off-price
retailer of apparel and home fashions in the U.S. and worldwide
delivers a rapidly changing assortment of brand name merchandise at
prices that are 20% to 60% less than department and specialty store
regular prices. Target customers are middle- to upper-middle income
shoppers who are fashion and value conscious.
Third-quarter earnings for the period
ended Oct. 28 show a strong balance sheet and working capital
accounts that track sales growth. Free cash flow improved greatly
and same store sales were up a smokin‚ 6%, especially impressive for
a mature retailer. Some 76 stores were added in the third quarter.
Meanwhile, in January 2007, TJX plans to close the 34 A.J. Wright
stores that are only marginally profitable to tighten up that end of
the business, leaving the stronger stores intact; this will result
in an 8-cents-a-share charge to fourth-quarter income. TJX has
reduced shares outstanding 2.4% in the last year.
Limited Brands: Victoria‚s Secret is
the dominant brand in Limited‚s lineup, accounting for more than
half of LTD‚s $10 billion in sales, and even more of its earnings.
Pink, a young brand within Victoria‚s Secret that sells pajamas and
lingerie to a slightly younger-skewing demographic of 19- to
22-year-old women, already accounts for $700 million of sales, and
can take credit for LTD‚s new healthy glow.
LTD‚s same-store sales for November
jumped 12%, and Limited expects earnings for the full year to
increase at least 29%. The company's stock, so-so for five years, is
up 35% so far in 2006. As Paris Hilton would say, that‚s hot!
Limited has completed some $70
million of its current outstanding $100 million share repurchase
program and has authorized an additional $100 million share
repurchase. It has reduced shares outstanding by 1.3% in the last
year.
Staples: Staples opened 37 new stores
in the latest quarter, including moving into new markets such as
Miami and Chicago. It also has ambitious goals, such as increasing
operating margins for the international business from a current 1.5%
to 7.5% in a few years. In North America, plans are to add more
stores, including smaller, standalone copy centers in prime real
estate locations where larger stores would not fit. Management
targets 10% to 15% sales growth for the next few years.
November same-store comps were up 4%
in the U.S. and 5% in Europe. Third-quarter financials were strong,
too. For the period ended Oct. 28, sales increased by 12% to $4.75
billion, due to improved performance in office supplies such as ink
and toner, paper and portable computers. Net income was up a
whopping 29.2% to $290 million. A dedicated repurchaser, Staples has
decreased shares outstanding 1.2% in the last year.
Home Depot: Home Depot is flexing a
bit this holiday season, adding interior holiday decorations such as
candles and tree skirts, which it had traditionally shunned, as well
as consumer electronics such as DVD players, iPod speaker systems
and plasma TVs, to try to lure December gift money and more female
shoppers during this traditionally slower time.
Home Depot's stock has been depressed
recently due to a deflated housing market. Maybe CEO Bob Nardelli‚s
$225 million paycheck for the past six years is overcompensation, as
critics say, since the stock dropped by half in that time. Then
again, maybe it isn‚t, considering HD has solid cash flow (about
$6.5 billion in cash flow from operations last year with $3.9
billion spent on capital costs, mostly on new-store openings and
remodeling of older ones). Look at it this way: during the same time
he was supposedly overpaid, he helped HD achieve spectacular
financial results--dividends are up, book value per share is up,
earnings per share is up, sales per share up, revenue has grown, the
company is doing very well, is profitable, and has beaten Wall
Street‚s estimates. HD is projected to continue growing in the
double digits. What‚s not to like about a company with favorable
long-term growth prospects?
Make no mistake about it; this is one
of the biggest and best companies in the world. With 355,000
employees and 2,000 big box warehouse stores that average 125,000
square feet, it‚s a giant in every sense of the word. And, like
Sears, Home Depot is another virtual real estate bank: The company
owns some 87% of its stores.
HD has reduced shares outstanding by
2.8% in the last 12 months, a substantial amount for a rock-solid
company with a mega-market capitalization. HD is a bedrock stock,
has a world-class brand and franchise, a good market position and
consistently gives money back to shareholders through dividends and
buybacks. We think HD will get its mojo back.

Spinoff Set by
Summer for Discover
By Landon Thomas, Jr. - The New York Times
December 20, 2006
He built it. Now he is taking it
apart.
John J. Mack, in his boldest
strategic move since he became chief executive last year, said
yesterday that Morgan Stanley would spin off its slow-growing credit
card unit, Discover.
For Mr. Mack, a mastermind behind the
1997 merger with Dean Witter, Discover & Company that brought
Discover into the Morgan Stanley fold, the decision is a tacit
recognition that the firm’s future success lies with its traditional
heart, its lucrative trading and investment banking business.
The results the firm released
yesterday underscored that reality. Propelled by trading and
banking, Morgan Stanley’s operating earnings rose 26 percent in the
fourth quarter, which ended Nov. 30. For the year, earnings rose 44
percent.
Yet while the 2006 profit of just
under $7.5 billion was a record for Morgan Stanley, it lagged the
$9.5 billion generated by its archrival, Goldman Sachs, whose profit
rose 76 percent for the year.
The Morgan Stanley chief has clearly
taken note of the extraordinary results being generated by Goldman
Sachs, which spurned the financial supermarket model that Mr. Mack
once embraced when he spearheaded the 1997 merger as president of
the investment bank. A decade later, Goldman Sachs has replaced
Citigroup as the financial archetype. The emphasis is now on
concentrated specialties in trading and banking and not on
diversification and synergies.
To sharpen the firm’s focus and
recharge its faltering asset management business, Mr. Mack has
invested nearly $1 billion in stakes in a variety of hedge funds. He
has also signaled his intent to build an internal private equity
unit, trying to replicate the successes of Goldman Sachs and others
in that business. And Mr. Mack has allocated larger amounts of
capital to his traders.
“The soul is back,” said Anson M.
Beard Jr., an advisory director at Morgan Stanley. Mr. Beard was
part of a group of former executives who started a shareholder
revolt that forced the departure last year of the previous chief
executive, Philip J. Purcell. “You have to give John credit for
that.”
Ties between Mr. Mack and the
original group of eight Morgan Stanley dissidents have warmed
noticeably in the last year. They had become strained when it became
clear that top executives like Vikram S. Pandit and Joseph R.
Perella would not return to the firm.
A few months ago, Mr. Mack invited
Mr. Beard; a former president, Robert G. Scott; and a former
chairman, S. Parker Gilbert, among others, to lunch at the firm’s
headquarters, where he brought them up to date on his strategic
thinking.
The outside directors and many
shareholders have long called for a spinoff, but Mr. Mack and his
management team proceeded at their own pace in weighing the pros and
cons of such a move. While they recognized that Discover had few
synergies with the firm’s securities businesses, the question was
how best to make use of Discover’s growing value as an asset. This
topic became the thrust of a full-scale management review, headed by
a co-president, Robert W. Scully, and Robert A. Kindler from the
firm’s investment banking division, that began in the last couple of
months.
When it became clear soon thereafter
that a tax-free spinoff would be the most efficient approach, the
board was briefed. It signed off on Mr. Mack’s proposal on Monday.
The spinoff is scheduled for the third quarter of 2007.
Shares of Morgan Stanley rose $1.33,
or 1.7 percent, yesterday to close at $81.70 — their highest level
since February 2001.
“We believe this will maximize value
for Morgan Stanley and Discover shareholders,” Mr. Mack said. “We
are confident that Discover will be a strong stand-alone company.”
He said the division could tap the
capital markets more successfully as an independent company.
In 2005, Mr. Purcell proposed a
spinoff of Discovery, only to have that move reversed by Mr. Mack
when he took over. Since that time, market conditions for credit
card companies have improved, along with Discover’s performance.
This year, the unit reported a record pretax profit of $1.6 billion,
up 72 percent for the year, driven by a sharp improvement in its
credit portfolio as delinquencies reached lows not seen in 10 years.
Other credit card companies have
taken advantage of the market conditions. Since its initial public
stock offering this year, MasterCard’s stock price has more than
doubled.
Analysts said Discover, as a separate
company, could achieve a market value as high as $10 billion. And
while the card’s prestige does not rank as high as that of some
others, its $50 billion portfolio and its improved performance may
make it a takeover target for larger card-issuing banks like Bank of
America, J. P. Morgan or Citigroup.
Despite the firm’s strong
performance, Mr. Mack was careful yesterday to assert that Morgan
Stanley had more work to do.
“For a number of quarters we have had
record results, but there is still room for improvement in many of
our businesses,” he said.
Those are the asset management and
brokerage divisions, which are both in wide-ranging revamping
programs under new management. In a conference call with analysts,
Mr. Mack shot down the prospect of any similar disposal of these
units, saying he was committed to keeping them.
The brokerage unit showed marked
improvement, with pre-tax profit up 104 percent from the quarter a
year earlier. Under James P. Gorman, the former retail chief of
Merrill Lynch, Morgan Stanley has fired underperforming brokers and
replaced them with more productive financial advisers. Margins
increased to 12 percent from 7 percent.
Asset management, which has undergone
even more substantial change, had a 50 percent decline in profit for
the quarter as fund outflows continued to be a problem.
The firm’s institutional business
carried the load, as usual. Its pretax profit increased 46 percent
on the back of a robust showing from the mergers and acquisitions
bankers, who have benefited from a strong deal-making environment.
With interest rates low and liquidity high, the firm’s bond traders
also prospered, as did its prime brokerage unit, which serves the
hedge fund industry.
Surprisingly, given the quarter’s
bountiful trading conditions, the firm’s principal trading revenue
declined 20 percent from the third quarter.
“Trading should be up 20 percent, not
down 20 percent,” said Richard X. Bove, a securities analyst at Punk
Ziegel & Company. “I think Mack is moving in the right direction,
but that trading number was horrible.


Discover
spinoff to give Chicago a new HQ
Crain's Chicago Business Online
December 19, 2006
Chicago won a new publicly traded
company headquarters Tuesday without offering a penny’s worth of
public subsidies.
Morgan Stanley Inc.’s decision to
spin off its Discover credit-card business will create a Fortune
500, stand-alone company headquartered in north suburban Riverwoods.
A market valuation of more than $20
billion, which is possible given the stock-market performance of
other credit-card companies, would make Discover Financial Inc. one
of the Chicago area’s 15 largest publicly traded by companies by
that measure. Discover’s tenure as an independent company could be
short-lived, though. The spinoff, which is expected to be completed
in the third quarter of 2007, will make Discover more vulnerable to
a takeover, especially if the traditionally growth-challenged card
issuer can’t continue the profit and revenue growth it’s enjoyed in
2006.
“Because they’ll be independent, they
will be much more vulnerable to an offer that’s friendly or not
friendly,” says Mark Lane, an analyst at William Blair & Co. LLC in
Chicago.
Discover CEO David Nelms, 45, who
will be chairman and CEO after the spinoff, says that’s not his
intention.
“Ultimately our independence will be
dependent on our ability to generate significant shareholder value,
which we are committed to doing,” he says.
He points to other stand-alone credit
card players, like New York-based American Express Co., which have
stayed independent over many years despite the pressures in the
credit-card business for size because of thinning profit margins.
Morgan Stanley CEO John Mack, who
took the reins of the New York securities firm last year after the
ouster of longtime CEO Philip Purcell, had committed to keeping
Discover within Morgan Stanley, reversing a decision Mr. Purcell
made in early 2005 to spin off Discover in a last-ditch effort to
save his job.
But Mr. Mack concluded more recently
that the two would be better off separate, bowing to investor
concerns that Discover’s mass-market business didn’t fit with Morgan
Stanley’s other units, which are focused on wealthy individuals and
institutions.
“Both the securities business and
Discover had record years in terms of profit and growth,” Mr. Nelms
says. The spinoff “is happening this time out of strength.”
Discover employs 3,500 in Riverwoods
and 14,000 people around the world. Mr. Nelms says the spinoff will
result in a “modest increase” in local jobs.
For his part, Mr. Purcell, who now
runs a small private-equity firm in Chicago, thinks the spinoff will
help Discover grow. "It's a really energizing event," he says. "If
you look at the track records of most spinoffs, they're successful."
In the fiscal year ended Nov. 30,
Discover’s net income was $1.1 billion, up 86% from the $581 million
recorded in 2005. The increase was attributable in part to unusually
low loan writeoffs caused by the passage last year of the federal
bankruptcy reform law. Still, net managed credit card loans
increased 7% to $49.5 billion.


Morgan
Stanley To Shed Discover, Posts 4Q Results
By Jed Horowitz -
Dow Jones Newswires
December 19, 2006
NEW YORK (Dow Jones)--In a move that
closes a tortured part of its history, Morgan Stanley (MS) said it
will spin off its Discover credit card business. The announcement
came as the Wall Street investment bank reported a 26% rise in its
fiscal fourth-quarter operating profit.
Including an after-tax gain in the
year-earlier quarter of about $700 million from the sale of its
aircraft leasing business, Morgan Stanley's net income fell 11% to
$2.21 billion, or $2.08 a share, from $2.47 billion, or $2.32 a
share.
But earnings per share on an
operating basis rose 27%to $2.08, or total income of $1.75 billion,
compared with $1.64 a share in the fiscal fourth quarter of 2005.
Analysts had expected earnings per
share of $1.77, according to the mean estimate of 19 analysts
surveyed by Thomson Financial. The firm's net revenue rose 24% to
$8.6 billion while noninterest expenses were up 19% to $5.8 billion.
Analysts had forecast quarter revenue of $8.3 billion.
Morgan Stanley shares rose 2%, or
$1.61, to $81.98 in premarket trading on news of the Discover
spinoff. Shares closed up 1.4% on Monday, hitting a 52-week high of
$80.37. Morgan Stanley is up 42% year to date.
The decision to spin off Discover in
the third quarter of 2007, pending regulatory approval, caps several
years of on-again, off-again decisions on whether to keep the
profitable but slow-growing credit-card unit. Shareholders for years
complained that the business, absorbed when Dean Witter Discover
merged with Morgan Stanley in 1997, was an odd fit for the
securities firm.
"Discover
and the securities businesses are going to be better served by being
standalone," Chief Financial Officer David Sidwell said in a phone
interview. "Both will be well capitalized, have independent boards
and each will make their own decisions."
Morgan Stanley will not have any
ownership in Discover after the tax-free spinoff, he said, and the
ratio of shares that will be given to current stockholders has not
yet been determined.
Sidwell said the company has no plans
to spin off its retail brokerage unit or its asset management
businesses, areas that some investors have criticized for sluggish
profitability.
Former Morgan Stanley Chairman and
Chief Executive Philip Purcell, who helped form Discover, had long
argued that Discover generated huge cash flow and steady revenue
while creating diversification from the volatile securities
business. Shortly before he was forced to resign in June 2005,
however, he recommended to the firm's board that it spin off the
unit.
His replacement, John Mack, reversed
the decision pending his review of all business areas. On Tuesday,
Morgan Stanley said Discover "has improved considerably its business
fundamentals over the past year" and will be more valuable to
shareholders as a standalone unit. The unit had pretax income of
$1.6 billion in fiscal 2006 on record revenue of $4.3 billion, but
it continued to rank behind the industry's top credit-card issuers
in charges and merchants accepting the card.
Morgan Stanley's record quarterly
earnings were driven by fixed-income and equity sales and trading in
its dominant institutional securities unit. The division generated
64% of the company's revenue and a whopping 80% of its pretax profit
in the fiscal fourth quarter.
Revenue from the division, which
includes sales, trading and investment banking operations, rose 34%
to $5.56 billion from $4.15 billion a year earlier, while profit
numbers soared. Pretax net income increased 46%, profit margin
climbed to 41% from 38% and return on common equity - a key measure
of its efficiency in redeploying profits - inched up to 36% from
35%.
Revenue from global wealth
management, a retail brokerage unit inherited from the Dean Witter
merger that some investors also have disdained, rose 12% to $1.45
billion from $1.3 billion a year earlier. Profits in the unit more
than doubled to $171 million, while pretax profit margin climbed to
12% from 7% and return on equity moved to 16% from 9%. Mack has said
that it will take another two to three years to bring the unit to
the profitability levels the firm has targeted internally. In the
last three years, the firm's broker count has fallen from over
10,000 financial advisors to 8,030 in a conscious effort to
eliminate low producers.
Revenue in asset management - another
area involved in a multiyear recovery plan - fell 19% to $718
million from $890 million a year earlier "driven by significantly
lower investment revenues" in private equity and other areas, the
company said in its earnings release. Pretax income was down 29% to
$711 million, profit margin declined to 26% from 35% and return on
equity sunk to 19% from 36%.
The profit dives reflect in part a
rise in expenses in asset management. Morgan Stanley has spent
heavily to build the unit's alternative investment prowess, buying
stakes in five hedge funds since June 1.
At Discover revenue rose 39% to $963
million during the quarter from $694 million a year earlier, while
pretax income more than tripled to $199 million. Pretax profit
margin more than doubled to 21%, reflecting credit improvement as
bankruptcy filings that spiked in the year-earlier quarter returned
to normal levels. However, the company said that excluding the
one-time bankruptcy boost, pretax profit actually fell 19% because
of a big rise in expenses. Return on equity, excluding some one-time
tax benefits, was a slender 11%.
In November, company executives said
they had made substantial progress toward Chief Executive Mack's
goal of taking more risk in trading, lending and investing to
generate higher returns and were more than halfway to the goal of
having made $2.5 billion of principal investments. The firm this
year also has bought a subprime mortgage company, is expanding its
substantial presence in trading commodities and owning energy
storage and pipeline firms, and early next year plans to raise a
multibillion-dollar private equity fund after having abandoned the
business under previous management.
Morgan Stanley also is reorganizing
its retail brokerage operations, having cut its broad-based national
network of brokers by more than 2,000 people while making selective
hires who focus on very wealthy investors. In asset management, it
has been buying hedge funds to give clients access to a broader
array of investments than traditional stocks, bonds and mutual
funds.
Morgan's results wrap up a great year
for big Wall Street firms ending their fourth quarters in November.
Goldman Sachs Group Inc. (GS) last week reported a 97%
year-over-year gain, followed by jumps of 38% at Bear Stearns Cos. (BSC)
and 22% at Lehman Brothers Holdings Inc. (LEH).
Merrill Lynch & Co. (MER) doesn't
report fourth-quarter results until January.


Private companies
confront pensions
The Deset Sun – Palm
Springs, California
December 19, 2006
City governments aren't the only ones
grappling with how to pay for pensions. Across the country, several
major private companies from Sears Roebuck to Hewlett-Packard have
frozen pensions or face problems with how to compensate their
retirees. Among them:
General Motors: Following $10.6 billion in losses in 2005, the
world's largest automaker is slashing more than 34,000 jobs,
reducing production and freezing accrued pension benefits for its
42,000 salaried workers.
Those hired after Jan. 1, 2001 -
about 10 percent of GM's white-collar workforce - will shift from
traditional, defined benefit pensions to defined contribution 401(k)
plans.
It's an attempt by GM to regain
competitiveness while saddled with staggering employee benefit costs
- particularly health care, which cost the company $5.3 billion last
year and adds $1,525 to the price tag of every vehicle it sells. One
of every 87 Americans over the age of 65 gets their medical bills
paid for by GM, according to a Detroit News investigation.
Ford Motor Co.: The automaker in
September announced plans to cut 40,000 hourly and 15,000 salaried
jobs and close 16 North American plants in an effort to return to
profitability. The benefits the company provides to its current and
past workers are among its heaviest burdens.
Delphi: The bankrupt auto parts
supplier, once a part of General Motors, reduced its unionized
workforce by about 62 percent - more than 20,000 employees - through
early retirement and other buyouts over the past year. In March,
Delphi outlined plans to cut about four-fifths of its U.S. hourly
workforce, and 21 of 29 U.S. union plants.
It expects to drop several business
lines and thousands of salaried employees as well. Pay and benefit
cuts were also instituted in an attempt to overcome more than $22.5
billion in benefits owed to retirees.
IBM: The information technology
company in January froze pension plans for about 120,000 U.S.
workers, meaning anything earned through 2007 remains intact, but
after that, benefits will not increase. Instead, the company is
offering a 401(k) plan. New employees also do not get the
traditional pension. It's all an effort to save $2.5 billion to $3
billion through 2010.
Delta Air Lines: The bankrupt airline
in September received court approval to eliminate its pension
program for its 6,000 active pilots and 5,800 retired pilots. The
federal Pension Benefit Guaranty Corp., the national insurer for
private pensions, is taking over its plans, and the net result will
likely be reduced benefits for both active and retired pilots.
Verizon Communications: The phone
company froze its pension plan for 50,000 managerial workers and
increased benefits with its 401(k) program in an effort to save
nearly $3 billion in the next 10 years.
Enron: Employees lost billions when the energy company filed for
bankruptcy in 2001 because much of their pension was invested in
Enron's own stock.
United Airlines: Thousands of
employees learned their retirement benefits would be cut and they
would not be earning future pension benefits when the airline's
parent company went through bankruptcy and a company reorganization
in 2005. The federal Pension Benefit Guaranty Corp. took over the
employee pension program.


Sears
Holdings: Take The Bull By Its Horns and Ride
Seeking Alpha
December 19, 2006
Anand Krishnaswamy submits: First
everyone thought that it was a classic turnaround story with Kmart.
Next, it was about the prime real estate that went with the Kmart
Stores. And now, it is the "investment activities" that make retail
investors looking to enter Sears Holdings (SHLD) nervous [if not
bearish]. A few things to ponder if you are in this boat:
Past Performance: This stock has been
a 10 bagger since Eddie Lampert got his hands around it back in
2003. I know, I know, I can almost hear the bears screaming
disclaimers about past performance and how it can't serve as an
indicator of future returns. However, I am not saying that one
should go out and buy this stock because of past returns. All I am
saying is that given the right scenario, management is fully capable
of delivering outsized returns, if the last three years are any
indicator.
Use of Derivatives: Investors have
also been expressing concern that the derivatives strategies
employed by ESL Investments may be too risky. While there may be
some truth to that, there are a plethora of strategies available
where one does not have to bet the farm to get decent returns. While
I am no expert, I will try to explain.
It is popular believed that selling
naked put options are a risky strategy. True, but this statement has
to be taken in the context of portfolio size. For example, in a
$10,000 portfolio, if one goes out and sells, say, 100 naked put
contracts on a volatile tech stock, then yes, that IS risky for a
$10,000 portfolio. However, consider the scenario where you want to
buy a stock at a given price, and instead of buying it all at once,
you buy a fraction of your intended position and continually sell
short-term put options at the desired entry point [called the strike
price]. That would give you a much better cost basis, if and when
you get assigned on the contracts.
Bottom line, derivatives are "risky"
only if you don‚t know what you are dealing with. And given that
Lampert has a Wall Street background, you can be pretty darn sure
that he would not hire inexperienced quants to run the operation.
Declining Store Comps/Lack of
Transparency: Same Store Sales growth, the key metric for retail
stocks have been declining for Sears in recent quarters. However,
management puts a different spin by asking analysts to focus on the
bottom line rather than revenues. After all, it is profits that
matter, not revenues they say.
Which argument is one to believe? The
declining SSS or rising profitability? Let us analyze. It is
straightforward to see that management has cut under performing
product lines [contributing to the declining top line] while
continuing to sell the more profitable ones, leading to an increase
in profits. Is this sustainable? Yes and no.
No, because there is a natural limit
to the number of product SKUs one can cut. [After all, you can only
milk a cow so much!]
Yes, because a similar strategy of
cutting under performing assets can now be applied stores [instead
of product lines]. This would likely continue to deliver earnings in
the short to medium term. Longer term however, the sustainability of
this strategy is not apparent.
However, with the firm being
structured as a holding company, it definitely gives one the
flexibility to compartmentalize and/or acquire new assets under one
umbrella as necessary. Plus, of course, the Sears brand could [and
probably will] be guided back to growing its top line given the
attention to detail Eddie has exhibited in the past. In my opinion,
a realistic long term target for the sales growth is the mid to high
single digit range.
The Real Deal
This is the short version of the
Sears story that is unfolding.
What happened: Wall Street financier
Eddie Lampert with a great track record recognizes Kmart as an
opportunity, buys it, refocuses operations and turns it around to
profitability, delivering a 10 bagger return in the process.
Current Scenario: Beginning to
cut/sell off under performing product lines/ stores to enhance top
and bottom lines. Started channeling the excess cash from retail
into high risk/return alternate investment strategies. This strategy
has already contributed to one quarter‚s bottom line.
What the future will likely bring:
Continue selling off under performing assets and investing in
alternate investments. Buy back shares aggressively. Possibly
acquire new retail assets as a source of excess cash.
Sound Risky? Sure. But with Uncle
Eddie at the helm controlling a 41% stake in the company, I am sure
he has tricks up his sleeve that Wall Street hasn‚t recognized as
yet.
Investors wanting in have two
choices: continue to be „skeptical on earnings quality‰ and remain
on the sidelines, or if you are like me, turn cautiously bullish,
slowly adding positions to what may well turn out to be a ride of a
lifetime.
Anand Krish is a technology
professional with an MBA. He is long-term bullish and owns shares of
Sears Holdings (SHLD) in his portfolio at the time of writing.


Latest
Deal in Real Estate for $9 Billion
By Andrew Ross Sorkin
and Michael J. De La Merced – New York Times
December 18, 2006
Realogy, the giant real estate
franchisor that owns Coldwell Banker, Century 21 and Sotheby‚s
International Realty agreed yesterday to be sold to Apollo Group,
the private equity firm, for about $9 billion.
The deal marks the latest play by
private equity firms to buy into the real estate business just as it
appears to have peaked. Just two weeks ago, Blackstone Group led a
$36 billion deal to acquire Equity Office Properties Trust, the
nation‚s largest office building owner and manager, for about $36
billion, which was the biggest buyout in history.
The deal will be another huge payday
for Henry R. Silverman, the architect behind Cendant, the
conglomerate that Realogy was part of until it broke itself into
four pieces earlier this year in an effort to revive its flagging
stock price.
Mr. Silverman, who had been
criticized for huge paydays while he was at Cendant, stands to make
about $135 million by selling all of his shares and stock options as
part of the deal. Mr. Silverman, who is now the chairman and chief
executive of Realogy, is expected to stay on until his contract
expires at the end of next year. However, Mr. Silverman will not be
an equity participant with Apollo in the deal, and his
out-of-the-money stock options (those below the strike price) will
be canceled.
"I
think it is a conflict to be the C.E.O. and to be the buyer,"
Mr. Silverman said in an interview, taking a swipe at management-led
buyouts where the chief executive buys out his own company.
Realogy is among the biggest players
in the real estate field, taking part in a fourth of all home sales
nationally. It has more than 300,000 agents among its franchises,
almost three times more than its closest rival, Re/Max
International. It is also a player in commercial real estate through
its Coldwell Banker Commercial arm.
Yet the company has seen its fortunes
decline as the real estate market has slumped. Sales have dropped
from 2005, a record year, and more homes are staying on the market
longer. The rise in home prices has slackened to the slowest pace
seen since 1998, according to government reports. And the National
Association of Realtors said earlier this month that it expected
home sales to continue to decline next year.
Moreover, Internet-based brokerages
and discount shops may have dealt a further blow to traditional real
estate brokerages. Commissions have fallen to an average of 5
percent from 6 percent a decade ago, although experts say that slide
had begun before the entrance of the discounters.
For the quarter that ended Sept. 30,
Realogy reported net revenue of $1.73 billion, a decline from the
$2.08 billion it earned as a part of Cendant a year ago.
“Our earnings are going down,‰ Mr.
Silverman said. „We‚re probably not going to see a recovery until
2009. This deal is an insurance policy.”
He said he had decided to pursue the
deal with Apollo, which approached the company earlier this year,
because, "we need to be owned by someone
with a five-year time horizon,” suggesting that many public
shareholders, including hedge funds, have a "five-second
horizon."
Under the terms of the deal, Realogy
shareholders will receive $30 a share in cash, a premium over the
stock‚s Friday closing price of $25.50. Apollo said it would commit
$2 billion of equity to Realogy.
The deal is expected to close in the
spring of 2007, but Realogy may solicit other buyout proposals until
Feb. 14. in what is known as a "go shop"
provision. Should it accept another offer, Realogy will pay Apollo a
breakup fee.
Mr. Silverman said the company
decided against a full auction because it could be
"very destabilizing to the staff and
customers." He said that the deal with
Apollo meant "an outcome is guaranteed"
that company would be sold and that a potential higher offer could
still be sought.
Apollo, which said that it was
strongly positioned to take Realogy forward, is no stranger to the
company or the industry. In 1997, Apollo and Cendant formed NRT, or
National Realty Trust, as a joint venture to consolidate various
fragments in the residential real estate market. NRT revenues then
grew to $3 billion by 2001, and it made 200 acquisitions and added
$1.5 billion in annual commission revenues. Cendant bought out
Apollo's stake in NRT in 2002.
"Realogy's
powerful real estate brands and their long heritage of leadership in
the industry serve as a strong platform for future growth and we are
pleased to again have it as part of our investment portfolio,"
Marc Becker, a partner at Apollo, said in a statement.
Realogy, along with the rest of its
former Cendant brethren, has long been seen as a potential target
for a private equity buyer. Its $500 million in annual cash flow and
relatively small debt were seen as attractive to such firms. And
analysts have said that residential real estate companies like
Realogy often find rough times on Wall Street, where the cyclical
drops in the housing markets have taken a toll on such companies‚
share prices. Some of Realogy‚s competitors, like Re/Max, are
already privately held.
Evercore Partners advised Realogy on
the deal, while Skadden Arps Slate Meagher & Flom served as legal
counsel. J. P. Morgan Chase and Credit Suisse were Apollo‚s
financial advisers, while Wachtell Lipton Rosen & Katz worked as its
legal counsel. J. P. Morgan, Credit Suisse and Bears Stearns will
provide Apollo with debt financing.


Retiring Allstate CEO unloads $33 million in shares
By Lorene Yu -
Crain's Chicago Business Newsroom
December 18, 2006
(Crain’s) ˜ Edward Liddy, who is
retiring as CEO of Allstate Corp. at the end of the year, exercised
stock options and sold the stock for $33.14 million.
Mr. Liddy, who remains Allstate‚s
chairman, disclosed the sale of 518,994 shares at $63.95 each in a
document filed Dec. 11 with the Securities and Exchange Commission.
He paid $35 to $61.39 for the shares, according to the filing.
The transaction occurred on Dec. 7
and was part of a prearranged trading plan. “His execution of the
options does not in any way reflect a lack of confidence in the
company,” said Mike Trevino, spokesman for Allstate Corp.
Mr. Liddy is still Allstate‚s largest
individual shareholder, Mr. Trevino said. In the past, Allstate
executives have generally executed prearranged trading plans for
portfolio diversification or estate-planning purposes, Mr. Trevino
said.
Allstate Corp. shares closed Monday
at $65.52, a 52-week high. It hit an intraday high of $65.72. When
Mr. Liddy filed his prearranged trading plan on Nov. 22, the company's
stock price closed at $64.77.
“He just may have done some
profit-taking on a successful career,” said Clifford Gallant,
analyst at Keefe Bruyette & Woods Inc.
David Anthony, analyst at Argus
Research, called Mr. Liddy’s stock sale “insignificant” in the
scheme of things.
“I don’t think he thinks the stock
will imminently go down in the next two to three quarters,” Mr.
Anthony said.
Mr. Liddy, who has been CEO since
1999, will be replaced as CEO by Thomas Wilson, Allstate’s president
and chief operating officer.


Miracle on
34th Street
Commentary: The Weekend Interview - Terry J. Lundgren
By Judith
Dobrzynski – The Wall Street
Journal
December 16, 2006
NEW YORK -- Approaching Christmas,
Terry J. Lundgren, the chairman and chief executive of Federated
Department Stores, is always a man on the run -- and especially so
this year. In September, a year after Federated completed its $17
billion merger with May Department Stores, every remaining May store
was renamed Macy's (or, in a few cases, Bloomingdale's), making this
the first Christmas season that Macy's has a truly national presence
-- about 825 stores in 45 states. Mr. Lundgren has to keep the cash
flowing and the credit cards flying at all of them.
So, after a few preliminaries, it
seemed natural to ask Mr. Lundgren what his Christmas season is
like, starting with the day after Thanksgiving, the retailing
industry's big "Black Friday" sales day.
"Mine actually starts on Thanksgiving
day," he corrected. "I go to the parade, always sitting in the same
seat," one that is highly visible to television viewers. "My friends
were text-messaging me, saying 'I can see you, right behind Barry
Manilow.'" He grinned at the thought.
"On the day after Thanksgiving," he
continued, "I did 21 interviews with the press, starting at 6:30
a.m." -- all in Macy's flagship 34th St. store. "I moved from one
camera to the next; they were all set up, they always come here
because they can see thousands of customers, our window displays,
all the decorations . . ."
* * *
If that many encounters with the Fourth Estate sound like a
nightmare to most executives, it helps to know that they are also a
dream come true for Mr. Lundgren this year -- money-can't-buy-it
publicity that played right in to Macy's first national marketing
campaign, an event-loaded, all-media effort also launched in
September. If all goes well, Mr. Lundgren may be the guy who buries
the canard, repeated incessantly for at least 30 years, that
traditional department stores are history, squeezed to death by
trendy specialty stores like Abercrombie and Fitch and
social-climbing discounters like Target.
Mr. Lundgren, a taller, thinner version of Richard Gere, with a
better wardrobe, seems made for the role. After years in the
retailing trenches, all at Federated except for six years at Nieman
Marcus, Mr. Lundgren took the top job in January 2004. By then,
Macy's had swallowed more than a dozen department store chains,
brands like Lazarus, Goldsmith's, Bon Marché, and Abraham & Straus.
With May, he added Hecht's, Kaufmann's, Marshall Fields, Filene's,
Foley's and other stores to Federated's domain, boosting annual
revenues to about $27 billion.
Despite some resistance to the name
changes -- especially in Chicago -- so far the numbers look good.
Federated's November same-store sales figure, up 8.5% from last
year, was the best performance "in the company's history," Mr.
Lundgren said. Federated has since raised its internal growth
forecast for the 4th quarter to 5% to 8%, from 3% to 5%.
Better yet, the sales growth is
coming from mall stores, which Mr. Lundgren claims is evidence that
department stores are gaining market share from rivals. "There's a
resurgence," he says. "It is indeed growing, but it's relatively
new." He dismisses the idea that department stores owe their better
numbers to the buoyant economy, or to the fact that the total number
of department stores is shrinking, inflating the same-store sales of
the survivors.
"Consumers are finding that we have
choice and value and, at Macy's, fashion that is affordable," he
says. "We have more fashion than the off-the-mall stores, the
discounters, the other guys."
Then, the conversation gets personal:
Mr. Lundgren, renowned for his perfectly coiffed silver hair, points
to the grey pinstripe suit he is wearing, along with a white shirt
and silver tie. "This two-button Armani," he says, is the latest in
fashion -- and in stock. It is not to be confused with the
two-button Armanis that preceded the three-button Armanis that were
fashionable until, say, five minutes ago.
I take his word for it. Mr. Lundgren
is, after all, so much the fashion maven that he designed, along
with Vera Wang, his second wife's wedding dress, blindfolding her
during fittings to keep it a secret until just before she walked
down the aisle. (He also, I noticed, keeps a huge gilt-framed mirror
in his large, wood-paneled office on the 13th floor of the Macy's
34th St. building -- the largest mirror I have ever seen in any
executive's office.)
"There is definitely a
fashion-conscious customer who wants to see what's next," he says.
They want brands like Ralph Lauren and MAC Cosmetics at Macy's, and
Juicy Couture at Bloomingdale's. That's why he has made "affordable
fashion" the Macy's watchword.
According to Mr. Lundgren, even young
fashionistas are coming to Macy's now: a new survey among 18- to
24-year-olds, he says, found that 43% said Macy's would be the
primary place for them to shop this season. "I think it's because we
worked on our assortment to make it relevant to them."
This high priest of department store
revivalism hasn't converted everyone -- yet. But Macy's is just
getting started; there'll be more changes. Over the next five years,
Mr. Lundgren believes that department-store chains "will define the
lane we travel in more clearly." By that he means that stores will
settle into a hierarchy, with Bloomingdale's and Nieman at the top,
followed by Nordstrom, Macy's, J.C. Penney and Kohl's, and so on
down to Wal-Mart.
"In our case," he adds, "it's defined
by the brands we carry, and more and more of our brands will be
unique to Macy's or to Bloomingdale's." (To some extent, this plan
takes Macy's back to the origins of the department store in the
mid-19th century, when many manufactured their own apparel.)
Last year, Macy's got about 18% of
its sales from in-house brands, like INC, Alfani and Charter Club,
and that figure will increase. Unquestionably, too, there will be
more deals with designers like the one Mr. Lundgren forged last
April with Martha Stewart for a new, upscale line of linens, dishes,
glasses, flatware and the like. "I've seen it, and we're going to
knock the socks off of the home-furnishings business," Mr. Lundgren
crows. It's so good, he claims, that Macy's will not test the
merchandise in 50 or 100 stores, but is going "all the way" to put
it in every Macy's, right off the bat, next year.
Mr. Lundgren remained coy about
discussions with other designers, but said there will be at least
one announcement "as soon as the deal is done," at least by
February.
These exclusive arrangements are
another sign of Macy's resurgence, Mr. Lundgren argues. For one
thing, "more of those ideas are coming to us than we can handle. But
I want, actually, to pursue designers, rather than be pursued." For
another, Macy's in-house designers are in demand, courted by rivals.
"They're trying to raid us all the time, but our turnover in the
talent pool is minimal," he says.
The motive behind offering
fashionable, exclusive merchandise is, of course, to attract more
buyers and move the basis of competition with other stores away from
price. Going forward, Macy's will not be as "promotional," which
means everyone will see fewer discount coupons in newspapers or
flyers. Unless you are a Macy's charge-card customer, you'll be
getting fewer deals.
Macy's has also been sprucing up its
stores, trying to dispel the dowdy, department-store image via Mr.
Lundgren's "Reinvent" strategy to make shopping easier. When
customers complained that stores were too big and they didn't know
where departments were, Macy's installed big signs directing them to
departments and sometimes to specific brands; when they said they
didn't know where they could try things on, Macy's put in bigger,
more clearly marked fitting rooms and built lounges, often with
plasma TV screens tuned to sports and cartoons, for the men and
children who waited outside. When customers said that, given the
plethora of "take 25% off the last marked price" signs and coupons,
they couldn't do the math and didn't carry a calculator, Macy's
bought electronic price scanners that calculate the final price of
marked-down items for customers before they go to registers. Now in
600 stores, and headed for all Macy's, "they are getting used
millions of times in each store," he says. Mr. Lundgren also widened
store aisles and is upgrading restrooms.
Simple as those things sound,
customers had to tell Macy's about them in surveys. "This was a big
ah-hah moment for us," Mr. Lundgren remarks. As a result, the
Reinvent program "will never be over" -- though he claims not to
know what's next.
Mr. Lundgren is a big believer in
research. "Tons" of it is underway in new areas, he says. For
example, Macy's is surveying 450,000 customers about its service.
Implementation of the resulting advice will rest in the hands of
local stores managers, whose performance will be assessed on their
grades and improvements. Meanwhile, a new marketing research team
under a new chief marketing officer, Anne MacDonald, brought in from
Citibank and PepsiCo, is searching for ways to burnish the Macy's
brand nationwide. Surveyors are talking to customers right now,
asking what they think of the advertising and other variables that
affect Macy's image.
This is a busy time for Mr. Lundgren,
remember, but there were a few minutes to talk about Macy's
international aspirations (they're there, if the potential payoff is
"meaningful," so maybe China, parts of South America, possibly
Russia and maybe India would be ripe) and the Internet (Macys.com is
the fastest-growing part of the mix, clearly set to be a
billion-dollar business in the next few years). And then my time was
up.
* * *
Outside, the sun had set. I didn't ask what was next on Mr.
Lundgren's agenda, but I knew it would soon involve travel and
communication. He had already told me that he and his lieutenants
make unannounced trips to eight to 11 stores a week during December,
swooping in to make sure the stores look good and clean, with all
the key sellers (cashmere sweaters, mufflers, boots, coffee
machines) in sight and in order. Other days, they do the same in
videoconferences, showcasing a fabulous display that everyone should
emulate.
It's detail work. With enough of it,
Mr. Lundgren wants to show he can catapult department stores to the
top of the retail heap. If so, disbelievers would no doubt say it
was nothing short of a new miracle on 34th Street.
Ms. Dobrzynski is a writer in New
York.


Sears
Tower close to losing Bain as tenant
By Thomas A. Corfman -
Crain’s Chicago Business Online
December 13, 2006
Bain & Co. is close to a deal to move
to 190 S. LaSalle St. in what would be the first high-profile tenant
to bolt from Sears Tower after several years of relative calm.
The high-powered consulting firm
would lease two floors totaling about 50,000 square feet at 190 S.
LaSalle, about the same amount of space as it has at Sears Tower,
where it is on the 44th floor, sources say.
The Boston-based firm has been a
tenant in the 110-story skyscraper at 233 S. Wacker Drive since
1998, according to real estate research firm CoStar Group Inc.
The defection would come at a time
when Sears Tower can little afford to lose any tenants.
The vacancy rate has soared this year
to about 21%, compared to nearly 12% during the second quarter,
CoStar says. A flurry of tenants left the building in the wake of
Sept. 11, but their leases didn‚t expire until this year, resulting
in the recent run-up in vacancy.
Bain‚s reasons for the move could not
be fully determined, but in part the firm is said to like the image
of 190 S. LaSalle, an ornate tower designed by New York architect
Philip Johnson that features a 55-foot-high vaulted, gold leaf
ceiling and a 28-foot-tall bronze sculpture.
Representatives of Bain and Sears
Tower‚s owners decline to comment. Jeffrey Samaras, an executive
vice-president with real estate firm Cushman & Wakefield Inc., which
represents Bain, could not be reached for comment.
The deal would be a boost for 190 S.
LaSalle St., which was purchased earlier this year by CB Richard
Ellis Investors LCC in a bet on the recovery of the downtown office
rental market.
The nearly 800,000-square-foot
building is more than half vacant, CoStar says. A spokesman for the
Los Angeles investment firm declines to comment.
Bain‚s departure has been in the
works for several months, but comes during a critical transition for
Sears Tower, which is owned by a group made up of Skokie-based
American Landmark Properties Ltd. and New York investors Joseph
Chetrit and Joseph Moinian.
The building‚s owners have been
interviewing real estate firms to take over leasing and management
of the prominent skyscraper after last month‚s surprising
announcement that CB Richard Ellis Inc. would resign the assignment.
But finding a replacement may be
proving more time-consuming than expected. CB’s resignation was
originally to be effective by Jan. 1, but the firm will stay on
until Feb. 1 or March 1, a Sears Tower spokesman says.


Macy's
faces the music,
Sears
looking better
By Sandra Guy – Business
Reporter - Chicago Sun-Times
December 12, 2006
Holiday shoppers' spending mood is anybody's guess, but
Marshall Field's-as-Macy's is looking like a tough sell, and
Sears is looking better in retail and real estate assets,
according to separate analyst reports issued Monday.
The shock of Federated Department Stores CEO Terry Lundgren's
decision to eliminate beloved names such as Marshall Field's,
Kaufmann's and Famous-Barr is proving a more difficult and
time-consuming fight than expected for Macy's owner, wrote
analyst Dana Cohen at Banc of America Securities.
Cohen estimated that sales plunged 11 percent in November
from a year earlier at Field's and the other former May
department stores, all now Macy's.
Another analyst, Carol Levenson of Gimme Credit, has put the
stores' sales decline at anywhere from 20 percent to more than
30 percent for the three months that ended Oct. 28.
Cohen lowered her rating for Federated to neutral and cut her
holiday-season and 2007 earnings forecasts based on the Macy's
revamp decision and four other Federated missteps.
Cohen cited a "sharp reduction" in the cadence of promotions
at the new Macy's stores; "dramatic" changes in merchandise
assortments; a lack of compelling marketing, and "not enough
change in the store environment and service levels."
"Federated tried to do too much too quickly" at Field's and
the other department store chains previously owned by May
Department Stores, Cohen wrote in a report to investors.
Chicagoans are increasingly bitter at what they see as lower
levels of merchandise and customer service at Macy's compared
with Field's.
Cohen sees no upturn in the fortunes of the newly minted
Macy's stores until spring at the earliest, but she believes
Federated's executives will turn things around eventually.
A Federated spokesman said the company's third-quarter sales
and earnings were within its
forecasts, and the balance sheet and cash flow have remained
strong.
A sharp contrast was an analyst's glowing report about Sears
Holdings Corp., whose Sears and Kmart stores have failed to
attract shoppers.
Bill Dreher at Deutsche Bank said Sears Holdings could spit
out an extra $6 billion in cash -- $5 billion by borrowing money
through issuing debt, using its real estate as collateral, and
another $1.1 billion from selling or leasing brand names such as
Kenmore, Craftsman, Lands' End and Die Hard.
Dreher praised Sears Chairman Edward S. Lampert, a
billionaire hedge-fund guru, as "one of the greatest
investment minds of our time," who could spin the assets into
earnings gold.
Dreher said Lampert's investing smarts could add 93 cents to
$7.97 to Dreher's forecast of $11 in earnings per share for
fiscal 2007. Dreher believes Sears' real estate is worth $8.8
billion.
Dreher also applauded Lampert for improving store
profitability, cutting costs and trying to improve shopper
traffic by putting Lands' End boutiques and Internet cafes in
stores.
The
Lands' End Brand Plan: Insanity or Genius?
By George Anderson –
Retail Wire
December 11, 2006
Shopping for a winter
coat or cashmere sweater for the holidays? Would you like that
monogrammed? How about getting Peppermint Crunch chocolate wafers, a
Panasonic 42" Plasma Television, a China Pearl Necklace, a
NordicTrack Audio Strider or a Cool Blue Dog Squall for that special
person or pet in your life?
If you wish to buy any of the above then check out your most recent
Lands' End catalog or go to www.landsend.com/gifts. There, you'll
find a lot of items that you probably wouldn't associate with the
retailer that has made its brand name selling preppy clothing and
home furnishings.
David McCreight, president of Lands' End, recently told the
Wisconsin State Journal that the retailer is looking to create "a
one-stop shopping experience" for its customers.
Mr. McCreight is a believer in Lands' End strategy to branch out
beyond its core business. Others see the move as necessary while
others seen it as brand suicide.
Count George Rosenbaum, chairman of Leo J. Shapiro & Associates, as
one of those who see Lands' End new direction going in the wrong
direction.
"I think it probably reflects some rather incompetent meddling on
the part of Sears," he said. "To attempt to extend the Lands' End
brand name to toys and plasma TV, I think, is very risky, in terms
of degrading its value as an apparel brand."
Howard Davidowitz believes that selling Crafstman tools, an iBeanbag
chair wired for iPods, and cashmere water bottle covers is necessary
for Lands' End to remain relevant in the consumer marketplace.
"Lands' End is a great brand, but nothing is forever. Any brand has
to continually move to the next level," Mr. Davidowitz said.
Mr. McCreight said Lands' End's new direction a result of "talking
to customers, trying to surprise and delight them." He added, "We're
trying to bring the customer even closer to the company."
Lands' End is looking to create that closeness by being more
accessible to consumers. The company is moving beyond its catalogs,
web site, company and outlet stores to branded departments within
select Sears' locations as well as placing kiosks in stores.
It is also looking to personalize the shopper experience by
expanding monogramming. Lands' End has moved beyond simple initials
embroidered on a shirt or other garment by, as an example, placing
children's artwork on tote bags.
"If you listen to your customers and have your customers' best
interests at heart, you're bound to be successful," said Mr.
McCreight. "I plan to not only maintain that focus but further it."
Listening to its customers is what led to Lands' End developing its
newest line of clothing -- women's intimate apparel. "Customers were
saying, 'you fit me so well in (swimsuits), would you help me in
intimate (apparel)?'," he said.
Discussion Question: What is your assessment of Lands' End
current marketing strategy?
Lands' End is branching out - Wisconsin State Journal
What are your thoughts on this subject?
Which initiative will be most beneficial to the top line performance
of Lands' End?
Branching out into categories beyond apparel and home furnishings
Expanding within its heritage to add new product lines such as
women's intimate apparel
Increasing its visibility with departments and kiosks in Sears
Offering more customized services such as advanced monogramming
Not sure/no opinion
Comments... Send in Yours!
The further they move away from their roots of high-quality clothing
and the equity they've built up with their customer base the more
they have to lose. It appears they're working to make their website
nothing more than an alternative to Amazon.com and when they do the
consumer will no longer know what it is they stand for and their
brand will no longer be the brand of choice that they've worked so
hard to create.
Mark Hunter, President, TheSalesHunter.com
A winning retail strategy: be dominant in the categories you enter.
A losing retail strategy: one stop shopping. No American wants to
buy everything in one place. Everyone knows that no one place can be
the best place for everything. Lands' End is great for preppy
clothing. Maybe they can be great in related clothing. Trying to be
great in consumer electronics? Why not sell cars or burgers or lawn
care services? Preppies buy those too. Best thing about free
enterprise: any retailer is free to embarrass themselves.
Mark Lilien, Consultant, Retail Technology Group
Extending its product lines to electronics and other unrelated lines
is going too far. If a consumer wants to buy electronics they'll go
to Best Buy or Circuit City, not Lands' End. Consumers are already
inundated with too many ads and promotions and many are about to cry
out "enough." When will some retailers understand that strategic
product extensions, not greedy extensions are what consumers want.
Barry Wise, President, Wise Retail Consultants
No question that Lands' End's offer is being tinkered with by Sears
and it is no surprise that their new president, David McCreight
hailing from Smith & Hawken -- an upscale chain that doesn't sell
apparel -- is tasked to leverage the Lands' End brand in a revenue
generating way. I can't imagine any other reason you would bring in
an executive from outside the apparel industry to run a "dyed in the
wool" apparel catalog retailer.
Will it work? Well, Sears wasn't too successful at launching Lands'
End Departments within their stores and while they attempted to
integrate this concept, they took their eyes off the cash generating
portion of the acquisition -- the successful catalog customer.
I spoke with Lands' End employees during and after the purchase in
order to track the impact of the acquisition to their core business.
Folks on the inside didn't paint a pretty picture, with both morale
and execution falling considerably over the first couple of years.
Mistakes in catalog printing and product offers combined to drive
morale and customer satisfaction downwards.
Will this new venture work? I think it is very ambitious and a gutsy
move, but I believe that it is going to be very tough to execute
from an operational and a customer service perspective. In my
opinion they should focus on expanding their core offer, but do it
in phases allowing their customers to absorb and react.
This may be one bullet the guys in Dodgeville just aren't able to
dodge.
Charles P. Walsh, President, The Network of NWA
Mr. Davidowitz's comment that "nothing is forever" certainly will
apply to Lands' End, the longer they pursue this misguided strategy.
It's one thing to develop product and line extensions that are true
to the brand; intimate apparel, for example, makes perfect sense if
the design is appropriate to the target customer rather than
imitation-Victoria's Secret. It's another thing entirely to muddle
the brand image with irrelevant product and clashing brands (such as
Craftsman), and turning the business into a "bunch of stuff."
This looks like somebody's idea of corporate synergy: How to
leverage the investment in Lands' End by driving sales of Sears
merchandise in an inappropriate channel. Short-term, this may please
investors in Sears Holdings, long-term it's a great way to kill a
respected brand with a well-defined image.
Richard Seesel, Manager and Owner, Retailing In Focus LLC
Lands' End is doing the right thing. Many of my panelists are too
quick (IMHO) to silo Lands' End as just a clothing retailer. Today's
successful retailers have all extended their presence to other
products, recognizing that their customer is the same one that
purchases these products in other places. One of the things which
has made LE distinctive has been their warranty, ability to
merchandise, and the value that they bring to their competitive
landscape. How they continue doing this with other branded products
will determine their future success. If they can continue to offer a
unique channel, with standards that exceed their customer's
expectations in customer service and product reliability, they will
be successful. Otherwise, they will stall and fail. It is the
follow-through with their channels and customers which makes LE the
success it is today.
Kai Clarke, President, Miraclebeam Products, Inc.
The day they were purchased by Sears was "the day the music died"
for Lands' End. End of brand, at least end of the quality, targeted,
upscale brand they were...end of story.
Mike Tesler, President , Retail Concepts
With its new strategy, Lands' End is simply doing what every
loyalist power brand worth its name recognition salt has already
been doing: becoming a true "lifestyle" brand (which should go down
in history as the brand buzzword for 2006). From that perspective,
LE is actually behind the curve and should be applauded for waking
up and smelling the opportunity. No worries about stepping out into
unprecedented waters though. They can simply pick and choose winning
ideas from many who have gone before: Eddie Bauer, Jeep, Aeropostale,
Juicy Couture, Napapirji, Nautica, Baby Phat, Vuitton, Gucci....
Carol Spieckerman, President, newmarketbuilders
Change is essential to stay relevant, so Lands' End does need to
change. However, trying to morph into a general retailer does not
seem to be the way for Lands' End to go. Not every retailer can or
should be everything to everyone. Lands' End probably would do much
better by defining its lifestyle brand and building on it. While
some of the extra items may be higher margin, they really subtract
in the long run from what the brand means. Lands' End seems to be
moving towards the point of meaning nothing to anyone because they
tried to be something to everyone.
Kenneth A. Grady, General Counsel and Secretary, Wolverine World
Wide, Inc.
I couldn't respond to the poll question because there was no "get
divested" option....
...But one observation on the "our consumer's are telling us"
comment. There is a "forest and the trees" aspect to consumer
research that is difficult to see (yes, pun intended). If we look
closely enough and ask the questions correctly, we can get some of
our consumers to tell us just about anything we want them to. This
does not result from malicious intent or poor research practice.
Rather, it is human nature to follow the threads that appeal to us
and to hear the things that fit our own paradigms and support our
own ideas.
Ben Ball, Senior Vice President, Dechert-Hampe
I like it.
I received the catalog and have to admit, it held my attention. It
was nice to see a few new surprises other than the 2006 version of
the last 10 years of polos & fleece.
It's all in the mix. I think they can pull it off with smart
merchandising and unique findings. They'll screw it up if the
product additions are just "me too" offerings broadly found
elsewhere.
'SILVERSTONE'
Bill Ford recently said that his customers told him that they are
"building cars that people want to buy." Now, depending upon your
perspective, you could interpret that differently. If you have
shifted, like so many, to a completely different brand long ago with
no intention of looking back, you might chuckle. Some, however, do
agree with Mr. Ford since they still do sell millions of them (just
not as many as before).
The same holds true for Lands' End. Some are still buying. The
question is, will their consumer base that has already diminished,
buy more and different things? Or, are they potentially, like Mr.
Ford's past consumers, longing for a better day?
For myself, I made the shift to L.L.Bean some time ago. Why? Well,
it's sort of like my dream of owning a Jag or a Volvo. Both went
away when Ford bought them. When Sears bought LE, and for no reason
other than that, I sought an alternative. Why? Perception. LE had
never done anything wrong, in fact they had been terrific for years.
However, when purchased by Sears, it was my immediate perception
that they couldn't possibly be the same. Fair? Not really. But, they
did prove me out when they failed miserably in launching LE product
in their stores.
From one cycle of purchases, L.L.Bean won me over. But, to be
honest, there was nothing that I ever disliked about LE other than
the Sears tag. The problem is, now having found a far superior
online and catalog retailer in L.L.Bean, can I go back? Not likely;
my loyalty has shifted. (And without a frequent shopper card too --
imagine that!)
I'll be doing my Christmas shopping tonight from the couch. I could
in fairness give them a try, but not for a television. That's just
silly. But I might give them a side by side comparison with L.L.Bean
and see what happens.
There was a day when Sears was on top. And they still have valuable
brands that stand on their own as a value. Is it possible that LE
could become the outlet for the best of what Sears once had to
offer? That just might be the better day. The problem is, I don't
think the merchants at Sears are smart enough to re-package all that
was once great....
'Scanner'
I think Kai said almost everything I was thinking better than I
could myself.
The only thing that I would add is that I don't think it is fair to
compare this move to the merchandising of Lands' End in Sears. In my
viewpoint, the problem there is that the demographics of the Sears
customer didn't match the Lands' End demographics. I think in this
case the demographics do match and if they can execute with quality,
this should be a winner.
'karenk'
This discussion really isn't about
Lands' End; it's about Sears. They have purchased Lands' End and
obviously believe that LE offers not only quality merchandise but
another distribution method for Sears' own products. However, Lands'
End didn't get to be as successful as it has been by selling plasma
televisions. It's clear that Lands' End needs to stick to its
strength: clothing, luggage, related preppy attire. However, Sears
is in serious need of finding its core. Rather than purchase and
then disembowel a strong brand like Lands' End, Sears should take a
step back and find its own strengths to capitalize on.
Tonya Hamilton, Owner, Hamilton Strategic Marketing
Lands' End built its emotional base
with customers through understanding who they were as people and
catering to their clothing needs in a personal and informative way.
I was there, reporting to founder Gary Comer during this period in
the 80's - and it is sad to see the erosion of this great brand.
Gary used to tell us "think small, big will take care of itself.
Treat each customer as if they were the most important person." This
served us well and would continue to serve Lands' End well today if
they focused more on service and customer experience in their core
of clothing versus selling bells and whistles, and phones and air
conditioners and, well, the kitchen sink.
jeanne bliss, ceo, customerbliss
I have to vote brand suicide based on
initial concept and perhaps not fairly, forecasting results based on
Sears/Lands' End's execution so far. Some mentioned lifestyle
brands. Neither TVs nor pearls seem to build a casual/preppy
lifestyle retail stop, or their own brand. Why not have Lands' End
treadmills instead of Nordic Track exercisers that can be bought at
Nordic shops? There are so many other categories, with even more
room for expansion, that would be a better tie in to their lifestyle
-- pets, camping, accessories for Jeeps and SUVs, hiking, messenger
bags, an organic clothing section, and so on -- that would reinforce
their brand versus possibly "muddying the water."
George Andrews, Principal, Delta Associates


For some people, the first job in retirement involves a good deal of
ho-ho-hoing
By Kelly Greene – The Wall Street
Journal
December 11, 2006
Richard Christie, a 73-year-old
retiree in Sunland, Calif., was struck by the idea of becoming Santa
Claus seven years ago while vacationing in Big Sur.
"I was walking on the pier when I saw
a man dressed all in red with a full beard, and I watched children
flock to him and talk to him as Santa," recalls Mr. Christie, who
had retired from Sears, Roebuck & Co. several years before and was
looking for something "noble to do where I could interact with
children."
The Santa who would become his
mentor, Bill Gibson, told Mr. Christie -- who already sported a
small beard -- that he could find work as Santa, too.
THE JOURNAL
REPORT
The small town of Brunswick2 in southern Maine is very cold -- and
very inviting. Plus, our annual gift ideas3 for the travelers on
your shopping list.
Mr. Christie never shaved again.
Within two years, the transformation
was complete. He found an agent who helped him land work at
corporate events, private parties, malls and even in television
commercials. Last year, he flew to Shenzhen, China, where he greeted
thousands of guests in a chalet set up in the lobby of a five-star
hotel -- and pulled down a paycheck in "the mid-five-figures" for
two hours of work a day, six days a week, for about a month.
About two weeks ago, Mr. Christie
returned to Asia. This season, he is listening to wishes of girls
and boys at Pacific Place, one of Hong Kong's most popular shopping
malls.
Second Calling
For no small number of male retirees,
it's their first foray into life as an independent contractor:
playing Santa Claus during the holidays. Many are ideally matched to
the role of the Jolly Old Elf, given their real beards, which are
sought after by photo companies manning Santa's workshops, and their
real waistlines, reflecting decades of good cooking by their
respective Mrs. Clauses.
Shopping malls, of course, are where
most St. Nicks ply their trade. Such work requires lots of time --
and endurance. (One Santa's secret: soccer shin guards to protect
legs from preschooler kicks.) On average, each Santa visits with
more than 80 children daily, according to a survey of 150 malls by
the International Council of Shopping Centers, a New York trade
group. And each mall snapped an average 4,000 photos of Santa
mugging with those children in 2004.
Instead of logging long hours in a
chair, some retirees-turned-Santa work the party circuit, often
mixing charity events with paid gigs. Few make it to national TV
commercials, which are dominated by younger, professional actors,
but most retired Santas have made an appearance or two on the local
news, often helping to promote a toy drive.
Patrick Farmer, a 63-year-old retired
caterer who lives in Yuma, Ariz., spent the summer doing an
off-season job: He and his wife greeted visitors as Santa and Mrs.
Claus at Santa Claus House, a tourist stop in North Pole, Alaska,
where the couple lived in their recreational vehicle. Mr. Farmer,
who has traveled widely throughout the U.S., was able to converse
with children from different parts of the country about features of
their hometowns.
"It makes Santa that much more real
to them," he says. "I see everything when I'm in my sleigh, you
know."
Branching Out
Some entrepreneurial Santas have
created lucrative sideline businesses along the way. Mr. Christie,
for example, markets a line of leather belts, buckles and other
accessories, some costing nearly $300. Others, finding themselves
with too much work to handle on their own, have become agents for
fellow Santas. And a few of the sagest St. Nicks have written and
published instruction manuals for the business and hold regular
Santa workshops -- turning out trainees rather than toys.
The pay can help beef up retirement
savings. Santas working at shopping malls typically make $8,000 to
$20,000 a season, with most landing in the $10,000 to $12,000 range.
Santas on the party circuit pull in about $100 an hour, depending on
the region and type of event. The larger photo companies, such as
Noerr Programs Corp. in Arvada, Colo., pay most of their Santas on
the lower end of the scale, but also provide their wardrobe,
training and living expenses for employees working in malls far from
home.
But there's always the lure of the
big time. "I saw Robin Leach interviewing a Santa going to
appearances in a limo, and I thought, 'If I can do that in
retirement, my wife would be really happy,' " recalls Timothy
Connaghan, 58, a retiree and a Southern California Santa who now
heads an industry trade group, the Amalgamated Order of Real Bearded
Santas, based in Riverside, Calif.
The tradition of visiting Santa dates
back more than a century, to the late 1800s, when department stores
started using St. Nick to lure shoppers. After World War II, the
U.S. Army sold leftover cameras to photographers, who began snapping
Santa photos in the department stores. The business surged with
Polaroid instant pictures in the 1970s, and more recently with the
rise of digital photography.
Bill Sandstrom, a 57-year-old retired
minister in Braselton, Ga., has always had an unmistakably
ho-ho-ho-like laugh. Three years ago, after his first grandson was
born, "my daughter said, 'If you're ever going to do this, now would
be a great time.' "
The new grandfather called AmuseMatte
Corp., the Chatsworth, Calif., photo company that runs the Santa
scene at North Point Mall in nearby Alpharetta, Ga., in hopes of
working there. Instead, he was placed at the Rock Hill Galleria in
South Carolina in 2004. His start-up costs -- $2,000 for three red
suits and $200 to professionally whiten his beard, plus more for
touch-ups -- meant he broke even compared with the retirement job he
holds the rest of the year as a local truck driver.
But the following year, AmuseMatte
gave Mr. Sandstrom a raise and sent him to Burbank Town Center in
California. Mr. Sandstrom is spending this season there as well,
working eight hours a day, seven days a week, as the sole Santa on
the scene. His wife, Peggy, took the job of set manager, and they're
sharing an all-expenses-paid apartment.
His first day in the chair was
demoralizing: Three children showed up with a computer-generated
list, single-spaced, that ended with a request for $2,000 in cash.
Last, year, though, he was inspired by a little girl who told him,
"Santa, Christmas isn't about you. It's about the Baby Jesus." Mr.
Sandstrom, a retired Church of God minister, told her that Santa
agreed.
"Even in Hollywood, which is so
materialistic, there are kids who don't ask for anything for
themselves," Mr. Sandstrom says. "There was a little girl whose
sister had drowned around Christmas the year before, and all she
wanted was for her parents to be happy again."
Another job requirement --
persuasively handling tough requests -- draws from retirees'
reserves of life experience. And having your own grandchildren
helps, veteran Santas say. When asked to bring parents back
together, or to bring a family member home from Iraq, "I usually
tell children that Santa feels really sad for them and I'll pray for
them," Mr. Sandstrom says.
The digital age -- and children's
increasing skepticism -- makes it tougher today to keep children
believing in St. Nick. That places more emphasis on the authenticity
of Santa's beard, and makes men of a certain age that much more
desirable as candidates.
"If one of the ways people can get a
child to believe in Santa one more year is to see a real-bearded
Santa, that's what [families] seek out," says Mr. Connaghan, in
California, who grew his beard about a decade ago to bolster his
credentials as a Santa-for-hire.
Making the
Transition
Like many retirees-turned-Santa, Mr.
Connaghan dabbled in the role before walking away from the office.
In fact, he first transformed into Santa while stationed in Vietnam,
fashioning his beard from shaving cream. As he phased into full-time
retirement from hotel marketing, he expanded his Santa enterprise.
This year, as executive director of the Amalgamated Order of Real
Bearded Santas, a group of more than 1,000 such men, Mr. Connaghan
organized the group's first convention, in Branson, Mo., where 300
participants could meet with representatives from several photo
companies and attend workshops on subjects ranging from Santa ethics
to modeling work.
(Among 322 real-bearded Santas who
responded to a survey earlier this year, the average age was 59,
average height was 5 feet 10 inches, average weight was 257 pounds,
average length of marriage was 24 years, average number of children
and grandchildren was 2.7 and 3.5, and the average number of years
they had been Santa with a real beard was nine. Favorite movie?
Fifty-six percent said "Miracle on 34th Street.")
Mr. Connaghan, whose own appearances
have included the Hollywood Christmas parade and the "Dr. Phil" TV
show, shares what he has learned with new initiates for $89 apiece
(including a "Behind the Red Suit" manual) in one-day workshops
called the International University of Santa Claus.
Santa Helpers
Among his tips: Market yourself,
rather than hiring an agent, by combing your hair and beard before
heading out on errands and making up a distinctive business card to
hand out around town. (His looks like a driver's license.) When in
character, don't eat (except breath mints) or drink (except for
water), scratch, sleep, chew gum or smoke. The most professional
Santas invest in custom-tailored velvet suits and learn how to use
foundation and rouge (DR-3 Raspberry from Ben Nye, a theater-makeup
company, is a popular choice), Mr. Connaghan says.
And the biggie: "Santa should always
have his hands showing in the photo," usually with one arm around
the child and the other in his own lap, Mr. Connaghan says. "We work
hard to keep our image untarnished. One weak link can ruin the whole
thing." His book includes information about buying liability
coverage in case a parent sues.
It's a concern shared by many Santas:
Mr. Sandstrom says that he always wears white gloves so parents can
watch his hands.
The best part of the job? The
adoration coming from children, and some adults. Mrs. Sandstrom
recalls a dinner at Red Lobster shortly after Christmas last year
when Mr. Sandstrom excused himself to use the restroom -- and then
took about 45 minutes to make his way back to the table. Though he
wasn't in costume, his beard and hair had been dyed white before
Christmas, so he still looked the part.
All of this can be tough on the
real-life Mrs. Clauses, who, after all, didn't necessarily sign up
to play second fiddle to Santa. In fact, one of the most popular
workshops at last summer's convention in Missouri was titled
"Dealing with the Male Peacock: How to Live with Santa."
"But even for me," Mrs. Sandstrom
says, "seeing the wide-eyed innocence in the children's eyes when
they see Santa makes it worth it."
--Ms. Greene is a staff reporter in
The Wall Street Journal's Atlanta bureau.


Rocky Return
to the Roots at Wal-Mart
By Michael Barbaro and Stuart Elliott - New
York Times
December 9, 2006
It was the kind of bold advertising
campaign that Wal-Mart executives agreed was needed to attract
style-hungry consumers: a series of commercials featuring two
sisters — one a regular Wal-Mart shopper, the other not — trying to
redecorate their homes.
In commercials set to run throughout
this holiday season, the sisters were to discover that Wal-Mart
offers a lot more than low prices.
But in July, as gasoline prices
spiked, senior executives abruptly scrapped plans for the so-called
sisters campaign, sending a marketing team led by Julie Roehm
scrambling to create a replacement, according to people involved in
the process. The reason was that the ads did not focus enough on low
prices.
Wal-Mart ousted Ms. Roehm — and
abandoned her choice for new ad agencies — this week after
determining that she violated company policy by accepting gifts from
potential vendors and maintaining a personal relationship with a
subordinate, according to people briefed on the matter. She has
denied any wrongdoing.
But Ms. Roehm’s near-operatic
downfall exposes deeper tensions within the Wal-Mart empire, as a
company that has been identified for four decades with working-class
consumers tries to appeal to more affluent Americans.
A year ago, the company surprised the
marketing world by hiring brash outside executives like Ms. Roehm
and introducing ads that emphasized style and played down price.
Then, in a sudden reversal, the company began trumpeting
price-slashing for the 2006 holiday season.
In an interview, John Fleming, the
chief marketing officer at Wal-Mart, said the company had indeed
begun to backtrack from sleeker advertising that emphasized style
over price. Customer research, he said, showed that, rich or poor,
Wal-Mart customers “care about unbeatable prices.”
“I don’t think Wal-Mart advertising
is ever going to be edgy,” he said last night. “ I do not think that
fits our brand. Our brand is about saving people money.”
But Ms. Roehm was the very essence of
edgy — and her hiring was widely viewed as a signal that Wal-Mart
wanted to shake up its marketing.
As an executive at DaimlerChrysler,
Ms. Roehm approved a commercial for Chrysler in which a mother
explained to her daughter that her brother was conceived in the car,
spurring customer complaints that led to the spot’s being dropped.
And after arriving at Wal-Mart, she
referred to herself as a “change agent,” and set about turning the
company’s annual shareholder meeting — a traditionally PowerPoint
and numbers-heavy affair — into a three-hour musical.
Ms. Roehm, in an interview, said she
believed that her job at Wal-Mart was to buck convention. “I had to
assume they felt I brought the right skill set in this quest for
transformation,” Ms. Roehm said.
But Ms. Roehm said it was clear from
the start that she did not fit in. “Culturally, I clearly was an
anomaly,” she said, likening her personality to a vacuum that can,
at times, suck all the oxygen out of the room. “I come in, and I am
extremely high energy, and it can be overwhelming.”
And, she said, her background at
Chrysler — where her specialty was eye-popping, sexually charged
commercials to sell trucks — may have alienated her colleagues.
“My ideas were viewed with greater
skepticism,” she said. “People understood my background and where I
came from and they were probably more concerned about the kinds of
ideas I might bring. It caused a greater level of pause when I
suggested something.”
In several cases, Wal-Mart approved
her ideas, only to reverse course later.
After a handful of consumers
complained about a holiday commercial that was overseen by Ms. Roehm
and focused on lingerie, the company stopped running it.
Mr. Fleming said that Wal-Mart
changed the holiday ads every week and decided, after receiving
negative feedback, “to move on” with new commercials.
He also replaced the holiday campaign
focused on the two style-conscious sisters with commercials built
around a family whose curmudgeonly father is obsessed with low
prices.
Mr. Fleming said the family in the
new campaign “provided a broader reach” than the sisters — with each
family member representing a different gift idea available at
Wal-Mart.
In all of its advertising, he said,
“we are looking for the right balance between price and products.”
Advertising executives who have
worked with Ms. Roehm at Wal-Mart said she never seemed at home
there.
“Julie’s one of those celebrity”
figures in marketing, said an advertising executive who was involved
in the review process who spoke on the condition of anonymity
because he was not authorized to discuss the process publicly. “When
Julie walks into the room, it’s Julie’s room.”
“But Wal-Mart’s never been a culture
of stars,” the executive added, pointing to the philosophy of the
founder, Sam Walton, who “was about the team and the workers on the
floor.”
Wal-Mart has not confirmed why it
fired Ms. Roehm, but people briefed on the issue said it was over
her conduct during a search for new advertising agencies, which
concluded in late October. During that process, these people said,
Ms. Roehm accepted gifts from agencies, attended events considered
out of bounds for an executive choosing a new firm and maintained a
relationship with an employee.
Wal-Mart also fired the employee with
whom Ms. Roehm is said to have had the personal relationship, Sean
Womack, who answered directly to her. Both deny having a
relationship that violated Wal-Mart policies or behaving in any way
that tainted the search for a new ad agency. Both said they were in
the process of putting their homes near Wal-Mart’s headquarters up
for sale.
It was their conduct, people briefed
on the matter said, that prompted Wal-Mart to overturn Ms. Roehm’s
choice of Draft FCB as the company’s ad agency on Thursday and to
bar Draft FCB from participating in a new search.
Numerous agency executives said they
expected Wal-Mart to begin next week to reach out to the final group
of agencies that Ms. Roehm, Mr. Womack and other Wal-Mart managers
had decided against hiring during the first search.
Those agencies include GSD&M in
Austin, Tex., part of the Omnicom Group, which has worked for
Wal-Mart since 1987; the Martin Agency in Richmond, Va., also part
of Interpublic; and Ogilvy & Mather Worldwide, part of the WPP
Group.
Bernstein-Rein in Kansas City, Mo.,
which has worked for Wal-Mart since 1974 but was dismissed during an
early stage of the search, may be asked to take part in the search.
A spokeswoman for Wal-Mart, Mona
Williams, said the company hoped to complete the second search by
the end of next month.
The fallout from the overturned
search process played out yesterday at Draft FCB. Howard Draft,
chief executive, spent the day trying to bolster the morale of his
employees, who were hit hard by the surprise change of heart at
Wal-Mart.
“We should all remain incredibly
proud of the fact that after a grueling five-month review, we won
this business against dozens of worthy competitors,” Mr. Draft wrote
in a memorandum to employees that was also signed by three other
senior Draft FCB managers.


Chinese company sweeps up Hoover
Whirlpool selling floor-care business for $107 million
By James
P. Miller - staff reporter – Chicago Tribune
December 8, 2006
Whirlpool Corp. on Thursday agreed to
sell its recently acquired Hoover floor-care operation for $107
million to Hong Kong-based Techtronics Industries Co.
Sale of the floor-care business
"allows us to focus on our core appliance business," said Whirlpool
Chairman and Chief Executive Jeff Fettig.
Whirlpool announced several months
ago that it intended to sell the Hoover operation, which has had
difficulty competing with a surge of low-cost imports, in part
because the vacuummaker is saddled with relatively high labor costs.
It wasn't immediately clear whether
the Chinese purchaser intends to continue using Hoover's
manufacturing operations in the United States, the largest of which
is a 850-employee unionized factory in North Canton, Ohio.
In recent months, the Ohio workers
have been scrambling to put together an employee buyout of Hoover.
Thursday's announcement of the sale to the Asian manufacturing
concern appears to kill any chance of that, however.
Techtronics is best known as a maker
of power tools, sold under the well-known Milwaukee and Ryobi
brands. But the Asian company is also a major producer of floor-care
appliances, which it supplies under such brand names as Royal, Dirt
Devil, Regina and, in Britain, the Vax brand.
The Hoover purchase, expected to
close by the third quarter of 2007 at the latest, "will strengthen
our market presence globally," Techtronics said.
Although Hoover generates annual
sales of $450 million to $500 million, estimated B. Craig Hutson of
the bond-analysis firm Gimme Credit, it has been losing money as
well as market share "and will require significant investment by
Techtronics to improve results."
Whirlpool took ownership of Hoover
when the appliance manufacturer acquired Hoover parent Maytag Corp.
for $1.7 billion in March. In May, Whirlpool announced plans to shed
the financially struggling Hoover operation, as well as three other
former Maytag businesses, by year-end.
Michigan-based Whirlpool sold off the
Amana commercial microwave operation for $49 million, and the Dixie-Narco
vending-machine business drew $46 million in a separate transaction.
Still unsold is the Jade commercial-appliance group.
Including non-union operations in
Texas and Mexico, Hoover has a total workforce of about 2,600 and is
the largest of the operations Whirlpool is divesting.
Under the sale accord, Whirlpool
retains responsibility for pension obligations of currently retired
Hoover workers.
Hoover probably would have drawn a
higher sales price, experts have suggested, but for the fact that
its buyer probably will face hefty separation costs if it decides to
restructure, particularly if the cuts include the jobs of the
unionized Ohio employees.
Part of the rise of low-cost
floor-care producers can be traced to the growing importance of "big
box" retailers in the United States. High-volume retail chains, such
as Wal-Mart Stores Inc., Home Depot Inc. and Target Corp., routinely
use their purchasing power to squeeze lower prices from suppliers.
That situation puts companies with domestic manufacturing
facilities, like Hoover, at a disadvantage.
Jim Repace, head of the North Canton
local of the International Brotherhood of Electrical Workers, who
has been leading the ill-fated attempt to mount an employee buyout,
said union officials hope to meet soon with the new owners.
"We're looking forward to an
opportunity to have talks with them and work something out so that
we can remain strong here in North Canton," he told The Associated
Press. "People here need to have their jobs, make a living and raise
families."
In New York Stock Exchange trading
Thursday, Whirlpool shares edged down 24 cents, to $86.13.
- - -
Hoover's history
1907 James Murray Spangler, working
as a janitor in a Canton, Ohio, department store, develops a
prototype for the first portable electric vacuum sweeper using a
soap box, an electric fan, a broom handle and a pillow case.
1908 After making improvements and
receiving a patent, Spangler sells rights to his "electric suction
sweeper" to William H. Hoover.
1943 The Hoover family takes the
company public.
1985 Hoover is acquired by Chicago
Pacific Corp.
1989 Maytag Corp. acquires Chicago
Pacific.
LATE 1990s/EARLY 2000s A rising tide
of low-price imports, coupled with the increasing market power of
low-cost mass retailers like Wal-Mart and Target, puts heavy
pressure on Hoover's profit.
MARCH 2006 Whirlpool acquires ailing
appliance-industry rival Maytag and puts Hoover up for sale. Hoover
employees in Canton begin exploring an employee buyout.
DEC. 2006 Whirlpool sells Hoover to
Hong Kong-based Techtronics Industries for $107 million. As part of
the deal, the U.S. company retains pension liabilities for currently
retired employees.


Wal-Mart
Fires Marketing Star and Ad Agency
By Michael Barbaro
and Stuart Elliott – New York Times
December 8, 2006
It was a coup for Wal-Mart: hiring
away a top marketing executive whose envelope-pushing advertising
campaigns ˜ like a lingerie-filled mock football game ˜ generated
big business and big buzz.
But a year later, that executive,
Julie Roehm, is out of a top job at Wal-Mart amid allegations, which
she denies, that she accepted gifts from ad agencies, maintained a
personal relationship with a subordinate and showed favoritism
toward potential vendors.
Yesterday, in a surprising rebuke,
Wal-Mart overturned Ms. Roehm‚s choice to replace the company‚s
longtime advertising agencies ˜ a decision that puts $580 million
worth of marketing up for grabs again, two months after the original
search process ended.
Her departure has roiled Madison
Avenue and sent several major agencies scrambling to dust off their
marketing plans for the nation‚s largest retailer.
At the heart of the controversy,
everyone agreed, is a culture clash. Ms. Roehm, a 35-year-old rising
star who won acclaim in advertising circles for her work in the
automobile industry, was never at home within the painstakingly
modest by-the-books culture of Wal-Mart.
While some of the details are in
dispute, several people briefed on the matter said that Wal-Mart
dismissed Ms. Roehm and a lower-ranking marketing colleague, Sean
Womack, after deciding that the pair had a personal relationship
that violated the company‚s strict ethics policy, which forbids
fraternizing with subordinates.
After an internal investigation,
these people said, the company also concluded that Ms. Roehm had
accepted gifts, including meals, from companies vying to become
Wal-Mart‚s advertising agency, a coveted account because the company
spends nearly $1 billion a year on marketing.
These people, who have direct
knowledge of the situation, spoke on condition of anonymity because
they were not authorized to talk publicly about the case.
In telephone interviews last night,
Ms. Roehm and Mr. Womack denied that their relationship violated
company policies or that they had done anything wrong in dealing
with the ad agencies.
Ms. Roehm acknowledged that her style
and ideas did raise eyebrows at Wal-Mart. „I think part of my
persona is that I am an envelope pusher,‰ she said last night. „The
idea of change in general can be uncomfortable for many people, and
my persona as an agent of change can prompt that feeling.‰
In one of her first assignments at
the retailer, Ms. Roehm transformed Wal-Mart‚s traditionally stodgy
shareholder meeting into a three-hour Broadway extravaganza, hiring
a troupe of New York actors who sang songs like "The
Day That I Met Sam," the company‚s revered
founder.
The show elicited groans from
longtime company executives.
Several weeks ago, Ms. Roehm courted
controversy again when she oversaw production of a holiday TV ad,
known inside the company as "Sexy,"
that portrayed a husband and wife discussing racy lingerie in
front of their extended family. The ad drew customer complaints and
was immediately taken off the air, a person involved in the matter
said.
But the biggest questions about Ms.
Roehm‚s conduct surrounded her work on a closely watched hunt for a
new advertising agency for Wal-Mart. Over the last seven months, Ms.
Roehm, Mr. Womack and three other colleagues crisscrossed the
country interviewing candidates. During that time, her conduct
surprised and, in some cases, alarmed Wal-Mart executives.
She was spotted taking a ride in an
Aston Martin owned by the chief executive of one agency, Draft FCB.
At another time, she was seen riding in a BMW convertible with the
president of another, GSD&M, according to people familiar with the
matter.
And she attended a September dinner
given by Draft FCB at the Manhattan hot spot Nobu, during which she
lavishly praised the ad agency and appeared to suggest it had the
upper hand in the contest more than a month before an official
announcement of the winner was due.
At the dinner, Ms. Roehm spoke about
how Draft FCB, formed this year by the merger of the Draft and Foote
Cone & Belding agencies, might be the model of the ad agency of the
future, said one attendee, Linda Fidelman, president of Advice and
Advisors in New York, a consulting company that helps marketers
search for advertising agencies.
Ms. Fidelman said she asked Ms. Roehm
why she appeared at the dinner and whether the other ad agencies
being considered along with Draft FCB were upset. Ms. Roehm‚s reply,
according to Ms. Fidelman, was along the lines of
"if you don‚t ask, you don‚t get."
Ms. Fidelman said guests at the
dinner were "all fairly flabbergasted,"adding,
"I‚ve never seen an existing client at one
of these things ˜"much less a prospective
client."
One agency executive familiar with
the situation, who spoke on the condition of anonymity because the
company might become involved in the search for a new ad firm, said
that Wal-Mart executives were "turning
green" over the Nobu dinner because of the
strict Wal-Mart rules that prohibit employees from accepting gifts
of any kind ˜ including drinks or meals ˜ from a supplier or
potential supplier.
Wal-Mart‚s tough standards for
employee conduct have become even more stringent since its former
vice chairman, Thomas M. Coughlin, pleaded guilty in February to
stealing thousands of dollars from the company using fraudulent
expense documents and gift cards.
After learning of incidents like the
evening at Nobu, and the suspected relationship, Wal-Mart fired Ms.
Roehm and Mr. Womack around noon on Monday in terse meetings at the
company‚s headquarters in Bentonville, Ark.
Three days later, Wal-Mart decided
the agency search process had been tainted by the pair‚s behavior
and should be reopened, according to people briefed on the matter.
But Ms. Roehm said the process of
choosing new agencies "was fair and
exhaustive; we showed no favoritism."
Mr. Womack called the process
"extraordinarily thorough and fair,"
and said he had never had "an improper
relationship" with Ms. Roehm.
"We are friends."
The two were among 10 Wal-Mart
executives who overwhelmingly voted to use Draft FCB, people
involved in the process said.
Mona Williams, a spokeswoman for
Wal-Mart, said yesterday that the company had notified Draft FCB
"that we have decided to reopen the bid
process for our advertising account and that it will not be eligible
to participate." Ms. Williams cited
"new information we have obtained over the
past few weeks."
A second agency, Carat USA, part of
the Aegis Group, which was selected along with Draft FCB, to handle
the media part of the account will be eligible to take part in the
second review, Ms. Williams said.
Wal-Mart‚s announcement was a
crushing blow to Draft FCB, part of the Interpublic Group of
Companies, whose stock fell 6.4 percent, or 79 cents a share, to
$11.54.
Executives at the agency had been
ecstatic to land the Wal-Mart account, which they viewed as a
ratification of a merger that married the traditional advertising
experience of Foote Cone & Belding with the specialty services of
Draft in areas like direct marketing and database management.
Draft FCB was in the early stages of
hiring as many as 200 additional employees at its Chicago
headquarters to handle the Wal-Mart account. Philippe Krakowsky, an
executive vice president at Interpublic, said, „We were disappointed
to hear of Wal-Mart‚s decision.
Louise Story contributed reporting.


Wal-Mart Dismisses Ad Agency That It Had Just Hired
By Suzanne
Vranica and Gary McWilliams
December 8, 2006
Two days after removing two senior
marketing executives, Wal-Mart Stores Inc. dismissed the lead
advertising agency the executives had helped pick little more than a
month ago.
The company dismissed Interpublic
Group's Draft FCB and announced it was reopening the recently
completed search for an agency for its $580 million account. The
move is a new blow to New York-based Interpublic, which is trying to
bounce back from an accounting scandal and major client defections.
Earlier this week, Wal-Mart ousted
Julie Roehm, its senior vice president of marketing communications,
who had led the agency search, and Sean Womack, vice president of
communications architecture. Ms. Roehm oversaw the review of the
advertising account. She was also in the midst of choosing an agency
for Wal-Mart's multicultural ads at the time of her departure. In a
telephone interview earlier this week, she declined comment on
whether her departure was a dismissal, saying, "It's time to tackle
my next challenge."
People familiar with the situation
say that during the review, Ms. Roehm attended an expensive dinner
at Nobu, a swank Manhattan eatery, that was thrown by Draft FCB for
a group of new business consultants. The move may have violated
Wal-Mart's strict corporate policy of not accepting gifts from
vendors, those people say. Under the longtime policy, designed to
keep suppliers from buying business at the world's largest retailer,
Wal-Mart employees aren't allowed to accept even the smallest
gratuities.
Ms. Roehm confirmed that at Draft's
behest, she had spoken about the selection process to a group of
consultants at Draft's New York office, and later attended an event
at Nobu that Draft held for the same group. However, she said, her
attendance wasn't a violation of Wal-Mart's policy. "As far as I
know, there was not a dinner party . . . just hors d'oeuvres. We
attended a short period of time and left." She also said it was
unclear to her why Wal-Mart dropped Draft.
The agency's dismissal "is a result
of new information we have obtained over the past few weeks," Mona
Williams, a Wal-Mart spokeswoman, said. "Because of work done during
the original selection process, this new review should move
quickly," she added. "We are open to including another Interpublic
agency in the process. We expect the new agency to be on board by
the end of January."
Ms. Williams declined to discuss the
"new information." In response to questions about whether it
involved perks inappropriately accepted by Ms. Roehm, she said: "Our
policy is that our associates cannot accept anything from suppliers,
not even a cup of coffee. I'm not saying if it's related to this or
not."
Wal-Mart, which has struggled this
year with weak same-store sales, hired Draft as part of an effort to
trade its mass-market approach for customized appeals to
suburbanites, ethnic groups and city dwellers. It had viewed Draft
as best able to help it identify and reach such customers.
This year, its push to add
more-fashionable merchandise hasn't lured upscale suburbanites, and
it may have alienated Wal-Mart's traditional price-conscious
shoppers. The retailer revived its price-rollback campaign this fall
as sales at stores open at least a year fell below expectations.
Wal-Mart had put the campaign on ice earlier this year in favor of
ads marketing its higher-margin fashions, home decor and electronics
products.
"We're very disappointed by
Wal-Mart's decision," said a spokesman for Draft, which referred
questions to Wal-Mart.
Some agency executives said they were
stunned by the move and unsure whether Wal-Mart intends to
reconsider only the three finalists beyond Draft or broadly reopen
what had been a five-month search. The dismissal of Draft will have
no immediate impact on Wal-Mart's current advertising. The contract
was to begin early next year.
The other finalists include Omnicom
Group's GSD&M, Austin, Texas; Interpublic's Martin Agency, Richmond,
Va.; and WPP Group's Ogilvy & Mather, New York. Aegis Group's Carat
was named media buyer at the conclusion of the review. Carat has
been invited to reapply for the business, and a spokeswoman for the
firm said it will participate in the new review.
People familiar with the situation
said that Wal-Mart and Draft had never formally signed a contract,
although the hiring was disclosed in late October.
"It definitely changes the
landscape," said Rusty Scholtes, executive vice president at
independent Bernstein-Rein Advertising Inc., Wal-Mart's longtime
agency. Bernstein-Rein is now handling Wal-Mart's holiday "Be
Bright" campaign under a contract that expires in January. GSD&M,
its other current agency, is also under contract through next month.
Landing the Wal-Mart account was seen
as validating Interpublic's move in June to merge its Draft
Worldwide, a direct-marketing firm specializing in consumer
behavior, with Foot Cone & Belding, a traditional advertising and
creative unit. In the past, the ad holding company has been
unsuccessful at such combinations. In 4 p.m. composite trading on
the New York Stock Exchange, Interpublic's shares were off 6.4%, or
79 cents, at $11.54.
Draft had been viewed as an early
favorite because its direct-marketing heritage lent itself to
determining returns on each direct-response ad via a 1-800 number or
Web address. Ms. Roehm, a former DaimlerChrysler advertising
executive, was adamant about consolidating the work under a single
lead creative agency, a person familiar with the situation said.
---- James Covert contributed to this
article.


Former Focus
Media Execs Get Jail Time
By Becky Ebenkamp/Brandweek
- AdWeek
December 07, 2006
LOS ANGELES Tom Rubin, the former
chairman and CEO of Focus Media, was sentenced Wednesday to
five-and-a-half years in federal prison for stealing up to $40
million from Sears and Universal Studios' ad accounts.
Co-defendants Thomas Sullivan, Focus
CFO, and Geoffrey Mousseau, an attorney, were sentenced to
three-and-a-half years and 21 months in prison, respectively. U.S.
District Court Judge Gary Feess said he would order the defendants
to pay restitution to the victims, which include Sears and
Universal, and scheduled another hearing for Jan. 29, 2007, to
determine the specific amount.
"The victims sought to get
satisfaction for the wrongs they suffered from the defendants for
many years," said Ranee Katzenstein, who prosecuted the case with
fellow federal prosecutor Paul Stern. "As the judge said, the
defendants used the court systems to further their wrongs. Finally,
I trust, justice has been done."
The sentencing all but concludes a
legal battle that commenced in September 2004.
In the four-hour hearing that
concluded around 7 p.m., Feess appeared unmoved by flowery testimony
that painted Rubin as a devoted father, son, friend, pillar of the
community and, oddly, helpless alcoholic. The courtroom was packed
with 50-plus observers.
The government's written submission
to the court characterized Rubin's narrative about himself as
"calibrated to achieve a positive and empathetic effect on the
court, perhaps not unlike that of a well-orchestrated advertising
campaign."
While Feess went to great lengths to
justify why he determined a sentence that was lighter than the
recommendation, he characterized Rubin as "the goose who laid the
golden egg," a person with "disrespect for the law and the legal
process" who was driven by "substantial greed."
Rubin was convicted of 25 felony
counts including conspiracy, bankruptcy fraud and money laundering
earlier this year.
In Rubin's final statement, he said:
"I am the most responsible person for the events that transpired."
He blamed "personal chaos" in his life "more than greed," though he
acknowledged that it might sound "implausible" given the amount of
money involved.
The Focus Media executives were
convicted of taking money from its advertising clients in 1999 that
was intended to pay media outlets such as ABC and NBC, and using it
for private purposes, such as taking bonuses and paying taxes.
According to the attorney's office,
Rubin and Sullivan continued to misappropriate funds to pay
themselves, lawyers and Focus Media employees even after Sears and
Universal obtained court orders in early 2000 prohibiting them from
doing so.
During the course of the yearlong
scheme, Focus received more than $50 million from clients, and less
than $10 million was paid to media outlets. ˜with Gregory Solman


Lands' End is branching out
By Judy Newman – Wisconsin
State Journal
December 7, 2006
DODGEVILLE - Looking for a pearl
necklace for your sweetheart? A handcrafted corkscrew to give your
wine-loving friends? How about an iPod- wired beanbag chair for your
teenager to lounge in? And maybe a light-up jacket to keep your
pooch warm on cold winter walks?
No need to surf the Web to find them.
These are some of the gift items
sparking this year's holiday offerings from Dodgeville retailer
Lands' End.
Yes, you can order a $250 Lands' End
Lionel train or a $2,100 Panasonic plasma TV - courtesy of Sears -
and even read Santa's blog, from the same place you buy your goose
down jacket and cotton turtleneck sweater.
Strange? Lands' End president David
McCreight doesn't think so.
"It's a way to make Lands' End a
one-stop shopping experience," McCreight said.
Less than two years after Kmart
bought Sears, Roebuck & Co. - Lands' End's parent since 2002 - the
company known for its "preppy casual" apparel and bed linens has
branched out, with new lines of baby clothes and women's lingerie,
investments in specialized equipment, and a Christmas catalog that
could be the Midwest's answer to Texas' grandiose Neiman Marcus wish
book.
One retail analyst thinks the array
of gifts is a big gamble; another praises the move, saying business
has to keep changing in order to survive.
"I think it probably reflects some
rather incompetent meddling on the part of
Sears," said George Rosenbaum, chairman of the Chicago market
research firm, Leo
J. Shapiro & Associates. "To attempt to extend the Lands' End brand
name to toys
and plasma TV, I think, is very risky, in terms of degrading its
value as an
apparel brand."
But Howard Davidowitz, chairman of
the Davidowitz & Associates retail consultant
and investment banking firm in New York, said expanding into new
areas is
critical for businesses.
"Lands' End is a great brand, but
nothing is forever. Any brand has to continually move to the next
level," Davidowitz said.
Spreading the company's wings comes
from "talking to customers, trying to surprise and delight them,"
McCreight said, in his first interview with the Wisconsin State
Journal since he was named to head Lands' End a year and a half ago.
It also represents a significant
investment by Sears Holdings, formed from the Sears- Kmart alliance
in March 2005.
Even as speculation has swirled that
Lands' End would be spun off and sold, the company has now opened
100 Lands' End shops within Sears stores, featuring some of the most
popular Lands' End merchandise and a computer kiosk for online
ordering. The other 700-plus Sears stores still have a smattering of
Lands' End products mixed in among Sears displays.
At Lands' End's Dodgeville
headquarters, monogramming has expanded, with investments in new
technology and equipment. The company also devised a sophisticated
warehouse sorting system - and had it patented and installed earlier
this year. McCreight wouldn't disclose costs.
Monograms are part of Lands' End's
strong emphasis on customizing purchases, not only with initials or
names, but now, by embroidering or screen printing children's
artwork onto tote bags.
"We're trying to bring the customer
even closer to the company," through personalized service, speedy
shipping and innovative products, McCreight said.
The additions also seem to illustrate
that fabled billionaire investor Eddie Lampert, 44, - Sears
Holdings' chairman and Kmart rescuer - puts his trust in McCreight,
43, as head of the 43-year-old Lands' End.
"It's an honor and a privilege,"
McCreight said, "to work with a storied company, with a storied
culture."
Born in South Carolina, McCreight had
been executive vice president of marketing for Lands' End and moved
into the president's chair - on an interim basis at first - when
Mindy Meads abruptly departed the company in August 2005. (Meads
became chief executive officer of Victoria's Secret Direct in August
2006.)
McCreight had been president of Smith
& Hawken, an upscale home and garden retailer, and then spent two
years as an executive of Disney Stores Worldwide before coming to
Lands' End in 2003.
His management team includes four
senior vice presidents. Gerard Cunningham, also chief marketing
officer, was recruited from the Gap, and Susan Healy, chief
financial officer, is a recent arrival from the Goldman Sachs
investment firm. Long-term Lands' End executives Lisa Fitzgerald and
Kelly Ritchie round out the team, with Fitzgerald heading
merchandising and design and Ritchie in charge of customer and
employee services.
McCreight reports directly to Lampert,
who is "a big supporter of the brand (and believes) in its
potential," McCreight said.
"There's been a wonderful partnership
during my time in office," he said. "There's
tremendous support for the brand to continue to grow and
prosper."
Sears Holdings has said little about
Lands' End revenues since becoming part of Lampert's domain.
McCreight deferred financial questions to Sears headquarters in
Hoffman Estates, Ill., where spokesman Chris Brathwaite declined to
comment.
Perhaps the most recent hint comes
from a Sears annual report, filed with federal regulators in
February 2005. It said Lands' End sales made up $1.6 billion of
Sears' $1.8 billion in "direct to customer" revenues in 2003.
In 2004, though, "direct to customer"
revenues dropped 7.9 percent, primarily
because of decreased Lands' End sales and because the 2003 fiscal
year had 53
weeks, instead of the usual 52.
"We're pleased with the progress,"
McCreight said. "We believe Lands' End is foundational for Sears
Holdings, one of its distinctive brands, and we don't see that
changing in the near future."
Only one Kmart store - in the tony
Hamptons on Long Island - sells Lands' End items.
Lands' End beachwear was sold in a
"pop-up tent" at the Bridgehampton, N.Y., Kmart during the summer,
and outerwear was sold there this fall, Lands' End spokeswoman
Michele Casper said.
"It's a great fit with our
customers," she said.
For McCreight, the job has not just
been to build the Lands' End brand. He also has had to
repair the morale of employees stunned by the closing of the Cross
Plains call center and elimination of 375
jobs, ordered by Meads, his predecessor. Most of the cuts affected
Cross Plains and Dodgeville, with a smaller number at Reedsburg and
Stevens Point.
A year and a half later, the Cross
Plains building remains vacant, village officials said.
Today, Lands' End has 7,000 employees
in Wisconsin - including more than 2,500
seasonal workers - and 2,000 others worldwide, with divisions in
Britain, Germany and Japan.
Lands' End shops in Sears stores are
staffed by Sears employees, who are trained by Lands' End, Casper
said.
McCreight is so focused on building
bridges to the company's customers - a concept that, he said,
already is part of Lands' End's DNA - that he has moved the desks of
several customer service representatives so they sit just outside
his office. He listens in on some phone calls and talks to customers
frequently, he said.
"If you listen to your customers and
have your customers' best interests at heart, you're bound to be
successful," he said. "I plan to not only maintain that focus but
further it."
The new line of women's underwear,
for example, branches from Lands' End's popular swimwear. "Customers
were saying, 'you fit me so well in (swimsuits), would you help me
in intimate (apparel)?' " McCreight said.
Despite problems that Sears continues
to face - same-store sales for Sears stores were down 6.5 percent
for the first nine months of 2006, compared to the same period a
year ago - the company's stock is soaring, with Thursday's close at
$174.25 a share.
Analyst Rosenbaum said that's mainly
due to Lampert.
"He has a magical aura that anything
he touches will make money," Rosenbaum said, "and a lot of people
want to bet on him."
Rosenbaum said he thinks Sears will
do "relatively well" this year in apparel sales, due in part to
Lands' End. "That doesn't mean they've solved their apparel problem
or the integration of Lands' End into Sears, which has never really
taken off," he added.
Analyst Davidowitz - who had been
predicting that Sears would sell Lands' End - now says he is
impressed with the Lands' End shops within Sears and the company's
diversification.
"This is a serious effort to market
Lands' End. It should have been done from the first second,"
Davidowitz said.
"Lands' End was dead in the water -
that's why I thought it was guaranteed to be spun off. I think now
there's an attempt to breathe life into the brand," he
said.
Lands' End at a glance Dodgeville, since
1979
Headquarters:
Employees: 4,500 year-round and
2,500 seasonal in Wisconsin; 2,000 at other locations worldwide.
Founded: 1963 in Chicago by Gary Comer, who died in October
at age 78. A memorial being developed will benefit a Chicago youth
center. Parent company: Sears Holdings,
Hoffman Estates, Ill.
Products: Casual apparel, linens and accessories for the
home, gift items.
Revenues: Undisclosed.


Once Unloved, Medicare's Prescription-Drug Program Defies Critics,
but Issues Remain
By
David Wessel – Wall Street Journal
December 7, 2006
The Medicare prescription-drug
benefit, the biggest expansion of a social program since the Great
Society of the 1960s, was panned by critics when it was in previews.
Now, after a year's run, the elderly audience seems to be
applauding, public and private actors are clicking better in the
very complex production, and costs are below initial estimates.
Although the program's launch was
marred by bureaucratic glitches, befuddled senior citizens,
frustrated pharmacists and physicians, and experts asserting it
should have been set up differently, critics' worst fears haven't
materialized. That fact is often overshadowed by continuing partisan
bickering over the program's design and by persistent public
suspicion of drug makers, insurers and pharmaceutical-benefit
managers.
Critics said the program, which
subsidizes private drug-insurance plans that compete to sell
coverage to Medicare's million beneficiaries one by one, would flop
because too few insurers would offer policies. Most beneficiaries
ended up with more than 40 options. The current complaint is that
there are too many choices.
Critics said the program's initial
unpopularity proved it was a mistake. It certainly didn't deliver
the political boost to Republicans that they had hoped for. But it
hasn't been the public-relations disaster that some Democrats
suggested.
Now that many seniors are saving
money on drugs, instead of struggling to pick a plan, polls have
turned favorable. A survey of 3,400 beneficiaries by J.D. Power &
Associates found 45% "delighted" with the program, rating their
Medicare drug plans 10 on a 10-point scale; another 35% rated them
an 8 or 9.
A Kaiser Family Foundation survey
found that 80% of seniors enrolled pronounced themselves "satisfied"
with their plan, though about one in five reported having "a major
problem," most often encountering unexpected costs or having to
switch medications from a drug that wasn't covered.
Critics carped about the shortcomings
of the twisted, complicated design of the standard benefit, the
result of a political compromise aimed at keeping down the cost.
Because private insurers aren't required to offer the standard plan,
fewer than 20% of enrollees are covered by that standard package.
Still, to the consternation of
Democrats and many seniors, most beneficiaries are stuck with the
much-derided "doughnut hole," a gap in coverage that requires
seniors who avoid catastrophic illness to pay their entire drug tab
themselves once they spend $2,250 out of pocket.
Critics said a lot of seniors simply
wouldn't sign up, a vexing problem for any voluntary insurance
program. Back in 2002, 45% of Medicare beneficiaries lacked
prescription-drug coverage for all (18%) or some (27%) of the year.
Now, more than 90% of Medicare beneficiaries have drug coverage. In
all, 22.5 million people are enrolled in what is known as Medicare
Part D, including 6.1 million people on the Medicaid
health-insurance program for the poor who were assigned -- with some
highly publicized glitches -- to insurance plans by the government
if they didn't choose one. Another 16 million have Veterans
Administration or employer-provided coverage, often subsidized by
the government.
Still, more than one in 10 of
Medicare's 43 millions beneficiaries have failed to sign up for drug
coverage, including more than three million seniors whose incomes
are so low that they would have to pay little or nothing for it.
"Everyone agrees that's a big concern," says Mark McClellan, who
recently stepped down as Medicare's administrator.
An enthusiastic defender of Medicare
Part D, Dr. McClellan says the past year demonstrates consumers "can
be a powerful force in health care as they are in the rest of the
economy, but they do need support." The government, he cautions,
cannot skimp on telephone operators, easy-to-use software and the
like if it wants patients to be more involved in managing their own
care, as it says it does.
Critics said the drug plans would
offer enticingly low premiums the first year, and jack them up the
second year. Premiums for many are going to rise in 2007 -- but not
sharply. An analysis by Georgetown University's Health Policy
Institute of 10 plans that have enrolled nearly 70% of Part D
beneficiaries estimated that average premiums in 2007 will be $3.10
a month higher (12%) for those who stick with the same plan.
Critics said the complexity of
matching tens of millions of elderly Americans with
private-insurance plans would overwhelm the government's
bureaucracy, and it has proved to be challenging. More problems are
likely to surface on Jan. 1 for seniors who switch plans. Robert
Reischauer, director of the Urban Institute think tank, says, "For a
highly complex new program, the government and the prescription-drug
plans did a remarkable job of implementation. Did it work perfectly?
No. Were there little inequities here and there? Yes. But they did
an immense amount to make this program work."
Critics said the program would be
expensive, so expensive that the Bush administration hid internal
estimates before Congress voted, and that it would be a heavy burden
on the federal budget for decades to come. It will be. The latest
official price tag is $729.1 billion over 10 years, and Congress and
the Bush administration didn't offset that with spending cuts or tax
increases.
Partly because fewer seniors enrolled
than Medicare actuaries projected, Part D will cost taxpayers about
$30 billion this year, below the $43 billion originally estimated.
Dr. McClellan predicts the official $48 billion estimate for 2007
will be marked down. That isn't only because enrollment is below
projections but because prescription-drug plans are pressuring drug
makers to hold the line on prices and prodding consumers to use
cheaper generic drugs or brand-name drugs for which plans have
negotiated discounts.
Democrats argue the program could be
even cheaper if the government, rather than private insurance plans,
used its clout to negotiate with drug makers. They have vowed to
change the law to allow that soon after they take control of
Congress next year. They talk about using the hoped-for saving to
sweeten the benefit, perhaps eliminate the infamous doughnut hole.
They may have trouble delivering: The
official congressional scorekeepers aren't persuaded that the
government would actually save money if Congress repeals a provision
that bans the Department of Health and Human Services from
interfering in price negotiations between drug plans and drug
makers. Unless Democrats can take credit for saving money, it will
be hard to make the benefit more generous.

Wal-Mart Drops New Ad
Agency
Associated Press – Wall
Street Journal Online
December 7, 2006
NEW YORK -- Wal-Mart Stores Inc. has
dropped its newly hired ad agency Interpublic Group's Draft FCB,
following the departure of a top marketing executive that helped
lead Wal-Mart's switch to the new agency.
Wal-Mart's spokeswoman Mona Williams
said that the decision was "the result of new information that we
have obtained over the past few weeks." She declined to discuss
further the new information. She added that Wal-Mart notified
DraftFCB Thursday morning and is reopening the bid process for its
advertising account, which is worth more than $500 million.
The news, first reported on Adage.com
Thursday, followed Wal-Mart's announcement earlier this week that
Julie Roehm, senior vice president of marketing communications, had
left the company after less than a year on the job. Another
marketing executive, Sean Womack, vice president of communications
architecture, left at the same time. Mr. Womack was hired this
spring and reported to Ms. Roehm.
Ms. Roehm was hired in January and
reported to Wal-Mart's head of marketing, former Target Corp.
executive John Fleming. Under Ms. Roehm, Wal-Mart invited bids from
a number of ad agencies on how to better market the image of being
both a trend purveyor and a low-price operator.
In the end, Wal-Mart severed ties
with its two long-time agencies, Omnicom Group Inc.'s GSD&M in
Austin, Texas, and Bernstein-Rein Advertising Inc., based in Kansas
City, Mo. Both ad agencies are ending their services in January.
Wal-Mart named DraftFCB as its advertising agency and Aegis Group's
Carat as its media buying agency in late October.
Ms. Williams said that DraftFCB will
not be eligible for the new review, but that Carat will be eligible
to participate. She said the review process should "move quickly"
and she expects the new ad agency to come on board by the end of
January.


Montgomery
Ward Comes Back, Sans Stores
By Dave Carpenter – Associated Press
December 7, 2006
There is life after death - at least
in retail.
Five years after Montgomery Ward went
out of business, its brand name has been revived on the Internet and
there's even a 21st-century version of the Wards holiday catalog
that was standard fare in American households for decades at this
time of year.
Without stores, this Wards is a bit
different from the chain that thrived for over a century until
liquidating in 2001 after Wal-Mart and other discounters and
department stores left it badly out of fashion.
But Direct Marketing Services Inc.,
the catalog marketer that acquired the Wards name out of bankruptcy
in 2004, insists it is faithfully carrying on a legacy that dates to
1872 when Aaron Montgomery Ward established the first mail-order
business.
Many of Montgomery Ward's old vendors
and products and several former employees are part of the new Wards,
which sells 46,000 items online ranging from rugs to recliners and
home electronics to Rudolph the Red-Nosed Reindeer yard art. And
David Milgrom, the private firm's president and founder, notes that
the cataloger shares Wards' Chicago roots and retail industry
experience.
"As a retailing pioneer, Mr. Ward
would be pleased to know that the tradition of excellence which he
began continues in an exciting new way with Wards.com," the Wards
Web site proclaims.
Still, it's the famous brand name
that the direct marketer is counting on most to draw shoppers. In
the fierce competition among retailers, industry experts say a
trusted brand - even a heretofore dead one - can be half the battle.
"People are always open to believing
that however wayward one got, even for a retailer, given proper
management you can go back on the right track," said George
Rosenbaum, chairman of Leo J. Shapiro and Associates, a
Chicago-based retail consulting firm. "Wards was a good enough name,
so there's probably a good amount of hope or willingness to believe
that they've come back."
Sue Montoya, a longtime Wards devotee
who was "devastated" when her favorite chain shut down, says she was
thrilled to get a catalog from the resurrected business this year.
She promptly placed an order.
"I am sure that if my dear mother was
still alive today she would be just as excited, as she is the one
who introduced me to the Wards tradition," the 56-year-old Montoya
said from her home in Denver.
Wards isn't the only moribund brand
to get rehabilitated under new ownership.
FAO Schwarz toy stores, another
century-old retailer that landed in bankruptcy after failing to keep
up with the likes of Wal-Mart and Target Stores Inc., reopened on
New York's Fifth Avenue and in Las Vegas in 2004 after the failing
company's remnants were bought for $41 million by D.E. Shaw Laminar
Portfolios.
Pepsodent toothpaste, once the No. 1
U.S. toothpaste before fading into oblivion, was purchased by Church
& Dwight Co. in 2003 from Unilever and now is a value brand sold in
discount stores.
White Stag, a leading maker of ski
clothing and sportswear dating to the 1930s and '40s, is now an
in-house brand at Wal-Mart Stores Inc. after being bought from
Warnaco Group Inc. in 2003.
Not everyone is taken with the
brand-revival practice.
Sid Doolittle, a retired retail
consultant who worked at Montgomery Ward for 29 years and was
president of its catalog division, contends that bringing back the
Wards name deceives customers who may not realize it's not the same
company they knew.
"It's an old familiar name and there
is a halo around the name with some people," he said. "This isn't
the old reliable company at all, it's a company leveraging the
name."
Milgrom takes exception to that
characterization, noting that retailers change owners all the time.
He says his company adheres to the Montgomery Ward practice of
offering affordable merchandise that's not readily available in
retail stores with home delivery, a credit option and a customer
satisfaction guarantee.
"We take great pride in offering a
wide variety of quality products just like the original Wards did,"
he said in an interview at the company's two-story offices. "We are
in the same lines of business as the original Wards, with many of
the same suppliers. The overwhelming majority of customer responses
are that they are so happy to see Wards back."
The 48-year-old Milgrom has built a
$160 million-a-year company through a strategy of acquiring older,
established domain and catalog names. A former lighting products
supplier to Sears, Roebuck and Co.'s home furnishings catalog, he
licensed the right to use Sears' name on catalogs after founding the
firm in 1993 and now mails several Sears specialty titles, gifts
book Charles Keath, its core HomeVisions catalog and Wards.
The native Chicagoan outbid several
others to acquire the Montgomery Ward name for an undisclosed sum in
June 2004, sensing that the historic brand would resonate with
middle-income consumers over 40.
"To build a brand today is so
expensive. There's only so many Wal-Marts and Amazons out there," he
said. "We just picked up where they (Wards) left off."
Within three months, Direct Marketing
Services had revived the Web site and begun publishing a
slimmed-down version of the catalog that vanished 12 years earlier,
culminating in the reappearance of a 150-page holiday book last
month.
"The Montgomery Ward name certainly
has a lot of brand equity so it makes sense for them to make a
serious attempt again, more of a traditional direct marketing
approach," said George Hague, senior marketing strategist at J.
Schmid & Assoc. Inc., a catalog consulting company in Mission, Kan.
"They're able to focus and highlight their best-selling merchandise
and use the best industry practices of cataloging to drive traffic
to their Web site."
Direct Marketing Services, which has
50 employees in Chicago, still derives the largest portion of its
revenue from Sears catalogs. But Milgrom says Wards sales, boasted
by nearly 20 million catalog mailings have more than doubled this
year to become "a very significant piece of our business." He
declined to give dollar figures.
The new Wards' strategy gets a
thumbs-up from experts so far. Hague said the Web site has "a nice
feel to it" and "a nice brand presence."
Despite all the catalog mailings, the
comeback has been quiet and consumers may be surprised to trip over
the familiar name from the past during a Web search for home
furnishings or bedding.
But Wards' presence is growing. A
Montgomery Ward Kids site debuted in June, a Spanish-language
version is coming, and the company will soon expand into clothing
and shoes.
Explaining the gradual buildup,
Milgrom said: "We're rebuilding the brand and we want to do it
right."


Sears' flagship store to house Web center
Online development office may employ 100
By Sandra Jones - staff reporter – Chicago
Tribune
December 7, 2006
Sears Holdings Corp. plans to turn
the fourth floor of its State Street flagship store into a Web
development center aimed at invigorating the retailer's online
business.
The Loop center is scheduled to open
in March and employ up to 100 workers, including software
developers, project managers and technical architects. The center
will quadruple the number of workers dedicated to Sears' e-commerce
site.
The Hoffman Estates-based retailer
hopes that by setting up a Silicon Valley-style office in the heart
of downtown Chicago, it will attract a new generation of high-tech,
creative, urban talent that would otherwise avoid the long trek to
the northwest suburbs.
Sears joins the likes of other
old-line companies, including Motorola Inc., Wm. Wrigley Jr. Co. and
PepsiCo Inc., that have recently established innovation centers in
the city in an attempt to keep on the cutting edge of their
industries.
"We want to create this high-tech,
high-energy, innovative, open-space environment," said Rob Mills,
vice president of technology at Sears. "We're trying to create an
environment to drive innovation and creativity."
The initiative comes as Sears
wrestles with what to do with the giant flagship.
The store, at 2 N. State St., opened
with great fanfare in 2001, with the help of $13.5 million in city
subsidies, but has failed to live up to expectations.
The store lost money in 2004 and 2005
and generated about half the sales volume that Sears executives
initially forecast, according to reports the retailer is required to
file with the city as part of a Tax Increment Financing agreement.
As of April, the store was still unprofitable.
Under the terms of the TIF, which
expires in 2011, Sears is required to employ the full-time
equivalent of at least 125 workers and operate in 150,000 square
feet of the approximately 240,000-square-foot store. Sears' 2006
report to the city is due by the end of the year.
The Web center will take over space
on the fourth floor currently used for storage and training. But it
raises the prospect of Sears eventually expanding the office space
and scaling back the selling space of the store, which currently
takes up three floors above ground and a basement.
Sears Chairman Edward Lampert has
said he expects each Sears store to make money, leaving some to
wonder if he would eventually close the State Street store or look
for a way out of the 20-year lease. Sears spokesman Chris Brathwaite
declined to comment on the store's future.
Flagship stores
struggling
Setting up office spaces is a
strategy that other flagships have pursued in recent years as the
big showcase stores become more expensive to operate.
Carson Pirie Scott & Co. converted
part of its State Street flagship into offices years ago and earlier
this year decided to shutter the flagship completely next spring,
saying it was too expensive to operate.
Macy's on State Street, formerly
Marshall Field's, plans to convert some of its unused upper floor
space into a designer incubator. And Lord & Taylor is considering
scaling back its Fifth Avenue flagship in New York.
"I don't see a future for flagship
stores," said Homer Johnson, professor of management at Loyola
University Chicago's School of Business Administration. "They are
costly, take up too much space and can't attract numbers of
shoppers. Aside from the Christmas display windows, there's not much
unique about a flagship store."
As for Sears' renewed focus on the
Web, it comes as traditional department stores and big-box discount
chains are turning up the heat on their own Web operations. Lampert
took direct control of Sears' online business last year, a signal
that he is eager to see it grow.
Sears was one of the first
traditional retailers to set up an online shopping site in 1999,
initially selling just appliances, but has fallen behind rivals such
as Wal-Mart Stores Inc., Target Corp., Best Buy and J.C. Penney in
attracting visitors.
Wal-Mart and Target rank as the two
largest shopping Web sites operated by brick-and-mortar retailers
and the fourth- and fifth-largest online retailers overall, based on
the number of unique visitors in October, according to Chicago-based
ComScore Networks.
Wal-Mart's audience rose almost 15
percent from the year-ago October, to 27.1 million unique visitors,
while Target's audience climbed 11 percent, to 24.3 million,
according to ComScore.
Slower growth at
Sears
Sears' audience, on the other hand,
rose 4 percent, to 8.9 million unique visitors, a slower growth rate
than the online retail industry average of 7 percent. It ranks
seventh among brick-and-mortar retailers--behind J.C. Penney, Best
Buy and Federated Department Stores Inc.--and ranks 23rd overall.
Sears touted a new Web service this
holiday season that allows shoppers to order online and pick up
their purchase in store in five minutes. It is running TV ads
showing a harried mother pulling up to Sears in her station wagon,
getting her packages and returning home with a fussy baby in the
back seat.
Wal-Mart redesigned its Web site last
month, offering Web exclusives and testing ways to drive traffic to
Wal-Mart stores. The Bentonville, Ark.-based retailer houses its Web
operation in Brisbane, Calif.


Behind the Scenes, PR Firm Remakes Wal-Mart's Image
Political Veterans at Edelman Tackle Woes of 'Candidate'
By Kris Hudson – Wall Street Journal
December 7, 2006
Over the last year, Lee Scott has
appeared on the Rev. Al Sharpton's radio show, talked about
pro-environment policies and given speeches that repeatedly state
his organization's devotion to "working families."
If Mr. Scott, the chief executive of
Wal-Mart Stores Inc., seems like he's running for office, it's no
accident. For the last 15 months, the Edelman public-relations firm,
led by seasoned political operatives, has been directing a campaign
it calls "Candidate Wal-Mart." The goal: Rescue the battered image
of the world's largest retailer.
Edelman's bipartisan team has been
behind the curtain during Wal-Mart's most visible recent initiatives
-- and some of its public stumbles. When Wal-Mart decided to sell an
array of generic drugs for $4 a prescription, Edelman orchestrated a
49-state rollout, lining up local dignitaries in 79 places for
publicity events. The PR giant also organized a grass-roots group
called Working Families for Wal-Mart. But it had to scramble when
the leader it helped recruit, Andrew Young, made derogatory comments
about ethnic shopkeepers and was forced to resign.
Wal-Mart badly needs a boost. Its
sales growth has waned in recent years and an effort to reach out to
higher-earning shoppers has sputtered, partly because of the
company's beleaguered image. Sales at stores open more than a year
fell 0.1% in the four weeks ending Nov. 24 -- only the second
monthly drop in 27 years. This year Wal-Mart scaled back expansion
plans amid pressure from investors and political opposition in New
York, Massachusetts, California and elsewhere.
As Edelman and Wal-Mart see it, image
is crucial for drawing customers, smoothing the way for new stores
in urban areas and beating back legislation that would raise costs.
"This is not a public-relations campaign," says Michael Deaver, a
former chief of staff for President Reagan who is now helping to
oversee the Wal-Mart account as an Edelman vice chairman. "It's a
win-or-lose campaign. And if you've been involved in a presidential
campaign, that's the way you look at things."
Leslie Dach, a former adviser to
Democratic politicians, led the campaign's first year as an Edelman
vice chairman. Now Mr. Dach is a Wal-Marter in full: In July, the
retailer hired him as an executive vice president for communications
and government relations, reporting directly to Mr. Scott, the CEO.
For years Wal-Mart did little to
promote itself as a positive social force, believing its low prices
would speak for themselves. But as it mushroomed to become one of
the world's biggest companies -- with 6,700 stores and $312 billion
in sales last year -- it increasingly felt the sting of public
criticism and pressure to fight back.
The pressure grew last year when
unions started two organizations to hammer Wal-Mart: the Service
Employees International Union's Wal-Mart Watch and WakeUpWalMart.com,
funded by the United Food and Commercial Workers union. At
Wal-Mart's annual meeting on June 3, 2005, Mr. Scott said: "Your
company is the focus of one of the most well-organized and
well-financed corporate campaigns in history...A coalition of unions
and others are spending over $25 million this year alone to try to
do damage to this company."
A few weeks later, on June 28, two
dozen Wal-Mart executives sat behind tables at a community-college
conference center in Bentonville, Ark., Wal-Mart's hometown. They
heard pitches from three PR firms chosen as finalists -- Edelman,
APCO Worldwide and DCI Group.
War Room of Publicists
In their "Candidate Wal-Mart" pitch,
Messrs. Dach and Deaver of Edelman described a campaign with all the
trappings of a U.S. presidential bid. A war room of publicists would
respond quickly to attacks or adverse news. Operatives would be
assigned to drum up popular support for Wal-Mart via Internet blogs
and grass-roots initiatives. Skeptical outside groups, such as
environmentalists, would be recruited to team up with Wal-Mart.
Edelman won and quickly put its plan into practice, with three dozen
staffers working on the account in Washington, D.C., and
Bentonville.
Wal-Mart had been mulling the
$4-per-prescription program before Edelman's arrival, but the firm
saw it as a chance to promote Wal-Mart as a catalyst for health-care
change. In late September, Wal-Mart executives gathered with Florida
officials, including Gov. Jeb Bush, to announce the program's
introduction in the Tampa area. That generated national coverage,
despite Wal-Mart's initial statements that it wouldn't expand the
program beyond Tampa until 2007. Then the company rolled it out in
rapid-fire succession to 48 other states, declaring that the
low-cost pills were so popular it didn't want to keep people
waiting.
The acceleration of the program
earned new national coverage, but even more important were local
news outlets. The 79 news conferences arranged by Edelman across the
country helped the effort win notices from The Dallas Morning News,
Vermont's Burlington Free Press and others.
Privately held Edelman is the largest
U.S. public relations firm with 2005 revenue of $254 million and
clients such as Microsoft Corp. and Pfizer Inc. (Dow Jones & Co.,
publisher of The Wall Street Journal, has also been a client.) Both
Wal-Mart and Edelman decline to disclose Edelman's fee, but outside
estimates put it in the millions of dollars annually.
Mr. Dach, a slightly built
52-year-old, was born and raised in the New York City borough of
Queens, son of a homemaker and a small-business owner in Manhattan's
garment district. He studied neurobiology at Yale but quickly was
drawn to politics, working on the advance teams of Sen. Edward
Kennedy and President Carter during their 1980 presidential bids.
He went on to play prominent advisory
roles for Democrats in five of the next six presidential campaigns.
He prepared Al Gore for debates in 2000 and handled publicity for
Democratic efforts in 2004 to keep Ralph Nader off the ballot in
several states. In between campaigns, he spent 17 years at Edelman
advising clients such as a Fujifilm Corp. division and the Nature
Conservancy.
Mr. Dach believes his experience
trouble-shooting for political candidates can be applied to the
corporate world. "Every crisis is an opportunity," he said in a
recent interview. "The American people understand imperfection. But
what they want to see is a company taking responsibility and then
moving forward."
Soon after getting hired by Wal-Mart, Edelman found an opening. In
the wake of Hurricane Katrina, Wal-Mart rushed to reopen its stores
and speed supplies to the storm-damaged areas. Edelman helped
Wal-Mart get coverage for its efforts and spotlighted Jason Jackson,
the retailer's emergency-planning director. Mr. Jackson gave
interviews, spoke on a conference call with reporters and gave some
a peek into his command center for tracking weather and routing
supplies.
After the storm, evacuees and local
officials proclaimed in the news that Wal-Mart had outhustled the
federal government. Also, Wal-Mart quickly made a $15 million
donation to the hurricane-relief fund organized by former Presidents
Clinton and Bush. The two ex-presidents praised Wal-Mart's
generosity.
Another early Edelman initiative was
Working Families for Wal-Mart, the grass-roots organization. The
idea was to allow Wal-Mart's defenders to strike back against
critics without requiring the company's own PR staff to enter the
fray. Wal-Mart provided the group's funding and Edelman staffed it.
Edelman executive Greg St. Claire
played a leading role in recruiting Mr. Young, the former U.S.
ambassador to the United Nations, as the group's chairman, according
to people who spoke with Mr. St. Claire. They say Mr. St. Claire
told colleagues how Mr. Young had praised Wal-Mart in public
comments. Wal-Mart says its diversity department came up with the
idea of bringing in Mr. Young. Mr. St. Claire declined to comment
and Mr. Young's office didn't return phone messages.
Others recruited by Edelman for the
group's 14-member steering committee include Wheelchair Foundation
vice president Chris Lewis, the son of entertainer Jerry Lewis, and
singer Pat Boone. In its first year, Working Families for Wal-Mart
reports amassing 150,000 supporters and assembling steering
committees of local dignitaries in six states.
Yet the Working Families group has
produced some of Edelman's worst fumbles, too. Union-backed Wal-Mart
Watch swooped in to claim the workingfamiliesforwalmart.com Web
address, and posted statements there mocking the company-backed
group as artificial. In August of this year, Mr. Young raised a stir
when he told an African-American newspaper in California that
Jewish, Korean and Arab shopkeepers overcharged inner-city
African-Americans for stale food. He had been asked about Wal-Mart's
impact on mom-and-pop businesses. Mr. Young apologized and resigned
from Working Families for Wal-Mart.
Faux Pas
In October, bloggers and mainstream
media criticized Working Families for Wal-Mart for not disclosing
the full identities of two people -- one the sister of Edelman's Mr.
St. Claire -- whom it enlisted to write a pro-company blog. The two
drove an RV around the country and posted happy accounts of the
Wal-Mart customers and employees they encountered. Edelman's chief
executive, Richard Edelman, apologized on his own blog for the lack
of disclosure.
The faux pas had union groups
crowing. "Edelman stumbled badly on the Wal-Mart account, and the
fake-blog episode is fast becoming a case study on the importance of
PR transparency," said Wal-Mart Watch spokesman Nu Wexler.
In its pitch for the account, Edelman
had warned Wal-Mart that Google results for a "Wal-Mart" search
yielded mostly unflattering material, potentially overshadowing the
company's own sites. Edelman sought to balance that equation by
funneling positive information about Wal-Mart to bloggers. For
example, news that 24,500 people applied for 325 jobs at a new
Wal-Mart outside of Chicago made its way onto some blogs.
Edelman has also tried to help
Wal-Mart gain some control over the issue of health care. In October
2005, Wal-Mart Watch distributed an internal Wal-Mart document
detailing strategies for cutting health-benefit costs by
discouraging unhealthy job applicants. In January, Maryland enacted
a law targeting Wal-Mart that required large employers to spend
certain amounts on health-care benefits for workers in the state.
The law spurred similar bills prompted by labor groups in more than
two dozen states.
Mr. Dach pushed Mr. Scott to discuss
health in a February speech to the National Governors Association.
"Everybody was telling Leslie, 'We can't do health care now. We
don't want to talk about health care.' But Leslie just kept at it,"
says Mr. Deaver. Mr. Scott took Mr. Dach's advice, announcing in his
Edelman-drafted speech that Wal-Mart would improve health benefits
for its workers by such steps as loosening eligibility requirements
for part-timers.
Company officials are heartened that
none of the bills modeled on Maryland's law survived this year,
although that may have more to do with a federal judge's decision in
July to strike down the Maryland law because he said it encroached
on federal authority.
In Mr. Scott's speech at this year's
annual meeting, he used an Edelman-inspired line with political
echoes: "This company is committed to working families." In all, Mr.
Scott used the expression "working families" 10 times in that
speech, which Edelman wrote, and 11 times in two other talks around
the same time. Since Edelman's hiring, Wal-Mart has issued at least
44 press releases mentioning working families to describe its
customers and employees.
Later in the summer, Edelman booked
Mr. Scott in several unfamiliar forums, such as Mr. Sharpton's radio
show, where the CEO fielded questions from listeners. In July, Mr.
Dach arranged for former Vice President Al Gore to speak about
environmental issues and screen his global-warming movie "An
Inconvenient Truth" at a quarterly meeting of Wal-Mart employees and
environmental groups. Mr. Gore's camp initially had concerns about
Wal-Mart's sincerity on the issue, but Mr. Dach helped allay them.
"Leslie brings some credibility and integrity," said Roy Neel, Mr.
Gore's chief of staff.
This summer, Wal-Mart decided to
bring Mr. Dach in-house. Mr. Dach was already so intimately involved
in planning that he sometimes heard of key developments within
Wal-Mart prior to the company's own senior PR staffers, according to
people familiar with the situation. Yesterday, Robert McAdam, who
has been a top Wal-Mart PR executive since 2000, told colleagues he
is leaving the retailer. In an interview, Mr. McAdam said his
departure has nothing to do with Mr. Dach's arrival.
In hiring Mr. Dach, Wal-Mart granted
him stock then valued at $3 million and nearly 169,000 options. The
retailer allows him to split his time between Bentonville and
Washington, D.C., with Washington remaining his primary residence.
He also gained oversight of the $1 billion Wal-Mart Foundation, a
charitable group. "I'm convinced Wal-Mart is changing and the change
is real," Mr. Dach wrote in an email to friends announcing the move.


Sears' results split
analysts
By Sandra Guy – Business Reporter –
Chicago Sun-Times
December 7, 2006
Sears Holdings Corp. gave new details
Wednesday about its third-quarter sales results, prompting continued
division among analysts about the company's future as a retailer.
Sears stores reported "pronounced"
sales increases in women's clothing in the quarter ended Oct. 28,
but not strong enough to offset declines in the first half of the
fiscal year, according to a quarterly report Sears Holdings filed
Wednesday.
The company conceded that its efforts
to sell more cutting-edge fashion last year flopped, leading to
"significant" sales declines during the first half of fiscal 2005.
Under new merchant Lisa Schultz,
Sears has returned to fashion basics and placed Lands' End preppy
apparel on display in high-profile shops inside Sears stores.
Sales fell across most other
categories, including home decor and lawn and garden. Sales in the
quarter dropped 4.8 percent, and at Kmart, sales dipped 0.7 percent
from a year earlier.
At Kmart, sales improved in apparel
and at pharmacies, but fell in food, home goods and general
merchandise.
Rumors are circulating that Sears
continues to experience sales declines during the holiday season
from a year ago. A company spokesman declined to comment on the
latest report, which claimed sales at Sears stores on Dec. 2 dropped
18 percent from year-ago levels.
Analyst Gary Balter of Credit Suisse
noted that Sears' same-store sales numbers in the quarter were
better than Lowe's and Home Depot, which suffer from weaker
appliance and lawn-and-garden sales.
Sears Holdings' stock price also
continues to reflect Wall Street analysts' belief that Chairman
Edward S. Lampert will turn the company into an investment vehicle
similar to Warren Buffett's Berkshire Hathaway.
The stock ended the day Wednesday up
17 cents, to $174.93. It has shot up nearly 50 percent this year on
Wall Street analysts' hopes that Lampert, a billionaire hedge-fund
owner, will eventually generate terrific returns on investments and
perhaps real estate sales. The shares are trading at about 21 times
next year's earnings because of the so-called Lampert premium.
One example: Sears reported a $101
million gain in the third quarter from investments in risky deals
called total-return swaps.
Retail analysts sharply disagree with
Wall Street analysts on Lampert's strategy. Howard Davidowitz,
chairman of Davidowitz & Associates, a New York retail consulting
and investment banking firm, has said of Sears Holdings, "You have a
retail entity in collapse, led by a brilliant financier."
Ken Leonard, a Chicago retail real
estate consultant, said he believes the value of Sears' real estate
is being "tremendously overestimated," largely because Sears
department stores operate under restrictions set by mall developers
that limits how the property can be used.
"Sears isn't doing anything that a
retailer must do to survive and prosper," Leonard said.


Sears
Salutes The Spirit Of 'George Bailey'
By: Frank
Diamond, Special To The Philadelphia Evening Bulletin
December 6, 2006
Driving out of Philadelphia along
Roosevelt Boulevard toward my home in Bucks County, I am struck by
the absence of something as I approach Adams Avenue. Even after all
these years, I expect to see the Sears Tower looming like a sentry
at the entranceway of the Northeast. It's not there, of course, and
hasn't been since Oct. 30, 1994 - when it was demolished.
I get sentimental about vanished
buildings only inasmuch as they remind me of people who've vanished
from my life. Or a life that's vanished altogether. That tower once
cast a long shadow. If you grew up in Olney, or Feltonville, or
Oxford Circle, or Hill Creek, or Lawncrest, chances are that, at a
certain point in your teenage years, you decided that you needed a
job, and you just automatically started the hunt by pointing
yourself toward the biggest thing on the horizon.
A lot of my friends worked at Sears, earning money for books and
tuition and even more important things, like cars, or Saturday night
dates. Me? I worked in the kitchen at Friend's Hospital, opposite
Sears, right across the Boulevard. I'd take the bus there, either
the "R" or the "J," and the clock on that tower told me that I'd be
five minutes late. Again.
This was the 1970s, and there was no
slice of Americana more ubiquitous than Sears. Except, of course,
the movie "It's A Wonderful Life." The copyright for "It's A
Wonderful Life" lapsed in 1973, which allowed television for years
to play it almost continuously between Thanksgiving and Christmas.
Critics and audiences had been cool to the movie when it was first
released in December 1946, 60 years ago this month. However, the
constant TV exposure snatched the film from the mush of mediocrity,
and catapulted it into the pantheon of classics.
Now, everybody knows the story of how
George Bailey (James Stewart) is given a chance by his guardian
angel to see what the world would be like if he'd never been born.
Stewart, an air corps pilot who'd flown 20 bombing missions over
Germany, had to be talked into taking the part. He came close to
quitting Hollywood. After seeing real men die in real war, he'd come
to see making movies as immoral. Ironic then that one of our great
morality films happened only because the costar, Lionel Barrymore,
and director, Frank Capra, convinced Stewart of its worth.
George Bailey is a businessman who strives to do good, who in fact
has done more good than he knows. Not everything is about the bottom
line to George. He makes enough to get by, that's all. George Bailey
is to business people what Marcus Welby is to doctors or Atticus
Finch is to lawyers: An ideal. In an age of corporate scandals, it's
nice to know that many companies still strive for that goal.
I sometimes get forwarded e-mail from relatives of servicemen and
women overseas. (My nephew is in Iraq.) The buzz lately among these
families is to shop at Sears, because the company goes above and
beyond in terms of providing benefits and pay for reservist
employees who are called up.
Companies are by law required to hold jobs open for reservists, but
often soldiers take a big pay cut and lose benefits. Sears is
ponying up the difference between the military pay and what
reservists would make if still employed in regular jobs. In
addition, workers and their families keep their life, medical and
dental insurance. Employees receive annual merit raises, as well as
incentive pay. Possibly even more important, given how often tours
of duty have been extended, Sears holds the jobs for up to five
years.
Now, obviously, Sears gets some good publicity out of this, so it's
OK to be a bit skeptical. Also, the number of people who swear that
they've been mistreated by any big company could fill entire
football stadiums. However, the Sears policy is at least unusual
enough to spur the gratitude of the families of those serving.
In "It's A Wonderful Life," George Bailey's brother, Harry, would
have died young if George had never been born. George wouldn't have
been there to pull him out of a frozen river. Harry, a college
football star, goes off to war and eventually receives the
Congressional Medal of Honor for saving a transport carrier.
George's guardian angel, showing the world as it would have been if
George had never been born, tells him that, "Every man on that
transport died. Harry wasn't there to save them, because you weren't
there to save Harry."
Imagine if some modern Hollywood producer had been pitched this
story. "Wait a minute! You're telling me that the one brother does
all this action-hero stuff, but the picture isn't about him?"
Director Capra wanted to show that everybody's life matters, and our
destinies are linked by acts so minute they're invisible. It never
crossed my mind years ago when I looked up at the Sears Tower that
someday it would be gone, while a fragile web of connections
silently woven would somehow endure.


Hasty exits bring chill
at Draft
By Lewis Lazare -
Sun-Times Columnist - Chicago Sun-Times
December 6, 2006
It could very well become a
devastating bombshell at Draft FCB/Chicago. Julie Roehm, Wal-Mart's
senior vice president for marketing communications and the retailing
behemoth's reputed agent of change, has abruptly exited after less
than a year in her post. Also gone: Sean Womack, vice president of
marketing.
A Wal-Mart spokeswoman confirmed
Roehm's exit. Tellingly, there was no comment from Wal-Mart thanking
her for her efforts or wishing Roehm well in her future endeavors.
''I was hired to do a job as a change
agent. My primary function here is done,'' Roehm told Bloomberg
News, and declined further comment.
Roehm's departure appears to have
sent shock waves through Draft FCB, Wal-Mart's new ad agency of
record as of just weeks ago. None of the agency's various
representatives was available for comment Tuesday, and calls were
referred to Wal-Mart.
Roehm's sudden exit is especially
troubling for Draft FCB. By all accounts, Roehm was Wal-Mart's point
person in the agency review, and Roehm was believed to be the
Wal-Mart executive pushing hardest to hire Draft FCB to handle
Wal-Mart's $570 million advertising account.
In fact, in a report on how Draft FCB
supposedly wooed Wal-Mart that recently appeared in trade
publication Advertising Age, much was made of how Draft founder
Howard Draft had tried to impress Roehm during the review process --
going so far as to offer to tool around with her in his pricey
sports car.
One source familiar with Wal-Mart and
its policies suggested Roehm, in her dealings with Howard Draft,
might have played too fast and loose with the company's strict
corporate gratuities policy. Or her possible flouting of that policy
-- said to be one of the strictest in corporate America -- might
just have been a piece of ammunition Wal-Mart used to get rid of
Roehm.
A Wal-Mart spokeswoman said the
policy simply states no one who works for the company can accept any
sort of gratuities from suppliers, even a cup of coffee.
Interestingly, Roehm's sudden
departure also comes just a week after reports first surfaced of a
mind-boggling blunder by Draft FCB/Chicago. Fresh off its win of the
Wal-Mart account in October, the agency placed an ad in a trade
publication called Creativity that was intended to honor winners of
the coveted Lion Awards at the 2006 Cannes International Advertising
Festival, considered the most prestigious of a multitude of annual
advertising competitions. Draft FCB's shockingly tasteless print ad
graphically portrayed a real male and female lion having sex above a
copy line that read "It's Good to Be on Top."
Though a Draft FCB spokesman at the
time called the ad "a terrible mistake," the damage was already
done. The appearance of the ad could have prompted some within the
Wal-Mart organization to begin to have serious second thoughts about
Draft FCB, and Roehm might have suddenly found herself under
considerable pressure to defend her selection of the agency to
handle the retailer's huge ad account.
Additionally, Wal-Mart sales have
flagged this holiday season as it tried unsuccessfully to position
itself as a destination for high-quality merchandise. In recent
days, Wal-Mart has stressed low prices all the time.
Whether Roehm's departure is a signal
Wal-Mart might pull the plug on Draft FCB before its relationship
has even really begun could not be immediately determined.
Draft FCB's first ads for its new
client aren't scheduled to break until the first quarter of 2007. A
source in the local post-production business said Draft FCB
executives had talked about getting clearance from Wal-Mart to
produce more than two dozen commercials, but there had been no talk
about any greenlighting of ads in recent days. Sources also told
this column the tag line for Draft FCB's first work for the client
was intended to be "Life Well Spent."
Sources at other ad agencies that
competed in the Wal-Mart review downplayed the likelihood of such a
dramatic move by Wal-Mart in the immediate wake of Roehm's exit.
But sources who have worked with
Wal-Mart also said this kind of massive upheaval in the giant
discount retailer's marketing department is not typical, and does
not bode well for Draft FCB.
Said one agency executive who has
worked with Wal-Mart, "There have got to be a lot of sweaty palms
over at Draft FCB right now."


2 Hired to Overhaul Marketing Leave Their Posts
at Wal-Mart
By Louise Story and Micahel Barbaro - New York Times
December 6, 2006
Two top executives hired about a year
ago to help overhaul marketing at Wal-Mart Stores have stepped
down from their posts, the company said yesterday.
The departures coincide with slowing
sales growth and several marketing stumbles at Wal-Mart, like
designer-inspired fashions that have failed to sell.
Julie Roehm, senior vice president
for marketing communications, and Sean Womack, vice president for
communications architecture, left the company on Monday, a
spokeswoman, Mona Williams, said, confirming a report on
BrandWeek.com.
Ms. Williams would not say why they
left, whether they would be replaced or whether Wal-Mart would
reassess any decisions they had made.
Ms. Roehm and Mr. Womack were hired
to move Wal-Mart away from its image as a dowdy discount retailer
╉ an image symbolized, in advertising, by a price-slashing yellow
smiley face. Under the leadership of John Fleming, Wal-martâ•˙s
chief marketing officer and a former advertising executive at
Target, who hired Ms. Roehm and Mr. Womack, Wal-Mart has begun
emphasizing its more expensive items in its ads over the last year.
But this holiday season, as sales
have slipped, the company has suddenly returned to a low-price
message.
Mrs. Roehm and Mr. Womack were
instrumental in Wal-Mart's decision this
year to replace its longtime advertising agencies, a major event in
the advertising industry. Wal-Mart is one of the largest retail
advertisers in the country, spending close to a billion dollars on
advertising last year, according to TNS Media Intelligence, a
research firm.
In late October, Wal-Mart hired
DraftFCB, part of the Interpublic Group of Companies, and Carat USA
of the Aegis Group to handle $570 million of its advertising after a
much watched review.
Sometimes after executives who pick
ad agencies leave, companies re-evaluate those decisions, and
sometimes they stick with their picks. Wal-Mart declined to comment.
Ms. Roehm, in a statement, said her
work at Wal-Mart had reached a natural conclusion."
One of my first orders of business was to help spearhead a
comprehensive agency review," she said.
"Now that I have established the marketing
communications organization and completed the agency review, it's
time to tackle my next challenge."
Wal-Mart, however, is still deciding
which agency to hire to handle its multicultural marketing.
Ms. Roehm is also a leading proponent
of a new way to buy and sell ads. She and other marketers at
companies including Hewlett-Packard and Microsoft formed a group
that hired eBay to develop an online auction system to automate ad
sales. The group will test eBay's system
next year with cable TV ads.
Mr. Womack declined to comment.


Sears Tower
electrical fire extinguished
Chicago Sun-Times News Group
December 6, 2006
A WEHS Channel 60 electrical
television transmitter reportedly malfunctioned and caused a fire on
the Sears Tower's 101st floor early
Wednesday.
The Chicago Fire Department called a
still-and-box alarm at 2:12 a.m. for a "small"
fire on the 101st floor of the Sears Tower, 233 S. Wacker Dr.,
according to Fire Media Affairs spokesman Richard Rosado.
The fire, which was mostly smoke, was
contained by 2:30 a.m., Fire Media Affairs Director Larry Langford
said.
The fire started in a closet when a
100,000-watt WEHS Channel 60 television transmitter malfunctioned,
Langford said.
"Electrical
components in the closet were burning, which caused a lot of smoke,"
Langford said.
The fire did not generate enough heat
to activate the building's fire alarms or
sprinklers, but the fire produced enough smoke to activate the
building's smoke detectors.
"A lot of
smoke was pouring out of the cabinet when crews arrived,"
Langford said. "It was more smoke than
anything else."
Responding firefighters initially
believed a row of cabinets were on fire, but soon realized it was
the transmitter inside the cabinets that was burning, according to
Langford, who said one hose was used to extinguish the fire.
The transmitter was disintegrated
after the blaze and was "all fried up
inside," Langford said.
An EMS Plan 1 was called for
precaution and was secured at 2:52 a.m., Langford said.
Nobody was evacuated or injured in
the fire, Rosado said.
Firefighters were still on the scene
at 3:15 a.m. ventilating and cleaning up water used to spray the
equipment, Langford said.
The smoke did not get into the
building's ventilation system and did not
spread to other floors, Langford said.


Martha's a Macy's shopper
Chicago Sun-Times
December 6, 2006
Based on the latest forecasts, it's
clear Martha Stewart isn't counting on Kmart any more to boost the
bottom line.
Martha Stewart Living Omnimedia
Inc.'s exclusive deal with Macy's to design dishes, cookware,
linens, holiday decorations and other home goods will help fill the
"Kmart gap," Chief Executive Officer Susan Lyne said Tuesday.
Revenue from licensing agreements
with Macy's and others will keep merchandise earnings from falling,
Lyne said. Merchandising accounted for almost a fifth of sales in
the latest quarter.
''We do expect there will be a
significantly lower revenue stream from Kmart in 2008,'' Lyne said
at a Credit Suisse investment conference in New York.
The Kmart revenue stream will decline
because Edward S. Lampert, chairman of Sears Holdings Corp., the
owner of Kmart and Sears, decided that Stewart's contract with Kmart
was too generous. Lampert, a billionaire hedge fund owner,
engineered Kmart's $12.3 billion takeover of Sears Roebuck in March
2005.
Lampert told reporters after a
shareholders' meeting this past April that Stewart's contract, which
expires in four years, exacted too high a price in guaranteed
minimum royalty fees from Kmart, and the two sides had been unable
to work out a long-term agreement to sell Stewart's goods at Kmart
or Sears.
Stewart will receive guaranteed
minimum royalty fees from Kmart of either $20 million or 50 percent
of her earned royalty fees for fiscal 2008. That compares with $59
million that Stewart's company received last year, and $65 million
to be paid this fiscal year, even if Stewart's merchandise doesn't
sell.
Stewart's contract with Kmart was
initially scheduled to end in January 2010, but the ending date is
under negotiation and could be sooner.
Lyne last April rejected any notion
that the domestic diva would sell her goods at Sears Roebuck stores,
and revealed that Stewart's new deal with Macy's department stores
could be worth $400 million.
Lyne, who took over in November 2004,
formed agreements with Macy's operator Federated Department Stores
Inc. and home builder KB Home to help reduce dependence on Kmart for
sales.
On Tuesday, Lyne said earnings before
interest, taxes, depreciation and amortization from the
merchandising unit will ''approximate'' those of 2006 thanks to the
deals.
The Macy's line will start selling in
August or September next year, Lyne said.
Shares in Martha Stewart Living
increased 75 cents, or 3.56 percent, to $21.82 on
Tuesday. The stock had added 21 percent this year before
Tuesday.
Bloomberg News with Business Reporter
Sandra Guy contributing


Medicare's 'Doughnut Hole'
Help
Cost Estimator on Web Site Can Give Seniors a Glimpse
Of Drug Plan's Coverage Gap
By Jane Zhang – Wall Street
Journal
December 5, 2006
The federal government is offering
seniors a hand figuring out the infamous "doughnut hole" -- the
coverage gap in Medicare's prescription-drug benefit that many
beneficiaries will encounter during the year.
A new tool on Medicare's Web site,
called a cost estimator, offers monthly and annual spending
estimates based on the drugs seniors take and the pharmacy they use.
Because it includes both the costs to seniors and to their plans --
the two factors that determine when the doughnut hole kicks in --
seniors can get at least a rough idea of when during the year they
will reach the gap under each plan in their area.
For 2007, the doughnut hole begins
after seniors and their stand-alone drug plan have spent a total of
$2,400. The beneficiary then must bear all costs for his or her
drugs until the out-of-pocket expenses reach $3,850. After that,
seniors pay only 5% of additional drug costs.
Seniors have four weeks left in the
current enrollment season to sign up for the Medicare drug benefit
or change plans. Especially for seniors who spend a hefty amount on
drugs, the new cost estimator can help decide whether they should
change plans. All other things being equal, drug plans that
negotiated lower prices with drug makers will have coverage gaps
that occur later in the year than plans that pay higher prices for
drugs. So a plan with a later coverage gap may mean lower
out-of-pocket costs for beneficiaries.
The drug benefit, which took effect
in January, is subsidized by the federal government and offered
through private insurers. This year, an estimated three million to
four million seniors hit the gap. While more plans are offering
coverage through the gap next year, most don't cover brand-name
drugs, so seniors still need to watch their spending.
The cost estimator was launched in
October as part of the upgraded Medicare Web site. Previously, most
enrollees could figure out how much their plans were spending on
drugs only when they bought the drugs at the pharmacy. This year,
insurers such as Humana Inc., UnitedHealth Group Inc. and WellPoint
Inc. also have updated their Web sites so seniors can compare total
drug costs from different plans. But the Medicare tool is the most
comprehensive -- if a bit harder to navigate. To use it, seniors
need to click the compare-drug-plans link on www.medicare.gov,
followed by "find and compare plans." They then can begin either a
personalized or general search for drug costs and enter the lists or
drug names they use. The estimates -- shown in a chart followed by a
detailed explanation -- are at the very end of the page with the
plans' details.
The site is updated every two weeks
based on updated information from the plans, and the costs reflect
discounted prices each plan has negotiated with drug manufacturers,
not including rebates, says Mary Agnes Laureno, director of
beneficiary information services at the federal Centers for Medicare
and Medicaid Services. "It should be really close" to what seniors
see after each purchase at their pharmacy.
But there's also a caveat: Plans can
change their drug prices during the year, so a beneficiary's actual
spending may be higher or lower than estimated. "That gives you the
best possible estimate, but it's only an estimate," says Tricia
Neuman, Medicare policy director at Kaiser Family Foundation.
In addition, seniors can't always
predict what drug they will use, and not all seniors are savvy
online users. John Rother, policy director at the seniors' group
AARP, welcomes the tool but wonders how useful it will be. "Most
seniors are not going online for information," he says. A Kaiser
survey in April showed that 5% of seniors compare plans themselves
on www.medicare.gov, while another 5% had family or friends that did
that for them.
In all, 3.6 million seniors enrolled
in the drug benefit online in 2006, says Medicare spokesman Jeff
Nelligan. The enrollment period ends Dec. 31.


Nordstrom,
Sears hear music in CD sales
By Ed Christman
- Reuters
December 3, 2006
With music specialty stores dying by the hundreds
this year between the liquidation of Tower and Musicland, Nordstrom
and Sears may be picking up some of the slack. Both retailers have
added an entertainment cache to their stores by carrying CDs.
Nordstrom has been testing music in 29 stores in Seattle and will
roll out the category to all 157 stores in the chain by
mid-December, says Michael Barber, who heads up Barber Entertainment
and assists Nordstrom in the selection.
In Chicago, the Sears Holding Company began carrying
video and videogames almost two years ago, and in November began
testing music in its 789 stores, according to Sears Holding
entertainment divisional merchandise manager Jim Stella.
At Nordstrom, the chain sees music as an extension
of its presence as the leading fashion department store in the
United States. "The key for Nordstrom is it is first and foremost a
fashion retailer, and we believe there are parallels between fashion
and music," says Barber, who points out that a number of artists
have their own clothing lines; Gwen Stefani's brand is carried by
Nordstrom.
"We are bringing in titles that are timely and that
are right for Nordstrom's customers," Barber says. In fact,
Nordstrom is buying all kinds of titles: from new releases to select
catalog titles, compilations and custom-designed artist compilations
carrying the Nordstrom logo.
In total, each store may carry about 50 titles,
ranging from current hits to older titles. There are also exclusive
offerings; so far it has licensed custom compilations of Jamie
Cullum and Marvin Gaye, with a Chet Baker title coming in 2007.
Titles featured in its young men's section are the
Killers' "Sam's Town," John Mayer's "Continuum," Wolfmother's
self-titled debut and the Beastie Boys' 1989 release "Paul's
Boutique." Its young women's designer department features Beck's
"The Information," Justin Timberlake's "FutureSex/LoveSounds" and
Feist's "Open Season."
It could eventually mean big business for record
labels. Sources say Nordstrom is buying direct from the majors.
Barber expects to expand into the independent label community.
Meanwhile, Sears Holding is taking a different
approach in carrying music. Since Sears merged with Kmart at the end
of 2004, the music industry has been expecting the parent company to
add music to Sears stores.
In the States, Sears runs 926 full-line department
stores, while its Kmart division operates about 1,400 stores. The
latter chain has carried music for decades.
At Sears, the company initially brought in movies
and DVD games and began experimenting with music only in November,
placing 120 CD titles in each of about 875 of its mall stores.
In addition, about 75 Sears Grand stores, which were
converted from Kmart free-standing locations, continue to carry full
music departments like Kmart does.
"What we are up to," Stella says, "is trying to see
how entertainment can play a role in Sears stores."


Wal-Mart Says
Thank You to Workers
By Michael Barbaro &
Steven Greenhouse – New York Times
December 4, 2006
Faced with public demonstrations of discontent by
its employees, Wal-Mart Stores has
developed a wide-ranging new program intended to show that it
appreciates its 1.3 million workers in the United States and to
encourage them to air their grievances.
As part of the effort, Wal-Mart managers at 4,000
stores will meet with 10 rank-and-file workers every week and extend
an additional 10 percent discount on a single item during the
holidays to all its employees, beyond the normal 10 percent employee
discount.
The program, described in an internal company
document, was created during a volatile six months period, starting
when the company instituted a set of sweeping changes in how it
managed its workers.
Over that time, Wal-Mart has sought to create a
cheaper, more flexible labor force by capping wages, using more
part-time employees, scheduling more workers at nights and weekends,
and cracking down on unexcused days off.
The policies angered many long-time employees, who
complained that the changes would reduce their pay and disrupt their
families lives. Workers even staged small rallies in Nitro, W. Va.,
and Hialeah Gardens, Fla., the only such protests in recent memory.
The portion of the new outreach program called
"Associates Out in Front"
is described in company documents as a way for Wal-Mart to
show workers that we do appreciate you and
that we have an ongoing commitment to listening to and addressing
your concerns."
The documents were provided to The New York Times by
WakeUpWalMart.com, a group funded by the United Food and Commercial
Workers union, which fears that Wal-Mart will undermine unionized
stores.
The program includes several new perks
"as a way of saying thank you"
to workers, like a special polo shirt after 20 years of service and
a "premium holiday"
when Wal-Mart pays a portion of health insurance premiums for
covered employees. Sarah Clark, a spokeswoman for Wal-Mart, said the
program was a "a more formalized,
contemporary approach" to communicating
with and collecting feedback from its fast-growing work force.
But she said it was not a response to workers"˙
concerns about new company policies. The Associates Out in Front
program, much of which is not described in the documents, she said,
"is about building on something that is
already very good."
In interviews, half a dozen Wal-Mart workers said
there was a growing perception within the company that managers did
not respond to employees' ideas and
complaints.
Kory Uselton, a 35-year-old overnight floor cleaner
at a Wal-Mart in Tyler, Tex., said his store manager offered
"robotic"
company-approved responses during a recent meeting when workers
questioned the new attendance policy, which originally called for
disciplinary action after three unauthorized absences (although it
was later revised to four unexcused absences).
Asked if absence for a family emergency, like a sick
child, would be authorized, Mr. Uselton recounted, the manager said,
"No, it's not."
"Many of the associates
were very upset, Mr. Uselton said. "Management
is just not listening anymore. Some
Wal-Mart employees said workers might be afraid to speak up because
they have seen coworkers retaliated against for instance,
transferred to worse shifts when they voiced their complaints.
Ms. Clark said Wal-Mart already had several systems
in place that allowed employees to criticize company practices.
Among other things, she said, there was a toll-free hotline workers
could call to report ethical lapses, a Web site on which chief
executive H. Lee Scott Jr. answered questions and a policy, known as
the "open door,"
that permitted anyone to bring complaints to officers at the highest
level of the company.
Industry analysts and labor experts generally
praised Wal-Mart's new employee outreach
effort, which they said appeared to imitate practices from companies
known for cultivating a healthy relationship between managers and
employees.
"When you look at the list
of best employers' said Richard W. Hurd, a
professor of industrial and labor relations at Cornell University,
“you will find programs that look something like this.”
The question, he said, “is how sincere the effort is
and how much change you see in workers” lives."
But he said the perks, like the 10 percent discount
and the shirt for long-time workers, are a very token, modest form
of appreciation. It is not sufficient.
Adrianne Shapira, a retail analyst at Goldman Sachs
who tracks Wal-Mart, cautioned that, whatever the reasons for the
new program, the pace of change at the company carried its own
hazards.
“I think they are asking a lot of their people right
now,” she said. “It’s a lot of change in a short period of time at
an already hectic time of year. It has to be pretty challenging for
workers.”
The Associates Out in Front program, which Wal-Mart
is introducing over the holiday season, was developed by company
executives about seven months ago, Ms. Clark said. It is, in part,
the result of recommendations from a group called the Care Council,
700 Wal-Mart workers who advise executives on ways to improve
working conditions.
Under the program, store managers are to meet each
week with 10 employees who sign up to discuss concerns, suggestions
and ideas for improving operations. The program also requires
regional general managers to conduct monthly town-hall meetings that
are open to every worker in the area.
A new management training program, called “Leaders
Out in Front,” is intended to encourage hourly workers to advance
their careers and help existing managers become “better ambassadors
and mentors,” according to the memo.
Not all of these perks are new. During previous
holiday seasons, Wal-Mart has paid health care premiums and offered
an additional 10 percent discount. But they were sporadic or at
store managersâ•˙ discretion, rather than offered annually across
the chain, said Ms. Clark, the spokeswoman.
Other perks, like a shirt that states length of
employment in five-year increments starting with 20 years of
service, appear designed to build morale, but might do the opposite.
Cleo Forward, a 37-year-old support manager at a
Wal-Mart in Dallas, said the new program was promising, but that it
fell short in recognizing long-time workers who felt unappreciated
by the changes.
“They are going to spend $15 on a Polo for you after
20 years? Give me a break,” he said. “We would rather they lift the
wage caps.”
Still, Mr. Forward said, he would like to be able to
resolve his problems inside the company and viewed Associates Out in
Front as step in the right direction. “Maybe the company is willing
to listen,” he said. “If that is so, I am happy. I want to be part
of that process.”


Sears
Responds to Life Insurance Inquiry
December 4, 2006
As reported in the Winter, 2006
issue of STRAIGHT TALK, NARSE has received numerous phone calls,
letters and e-mails from retirees and spouses of retirees concerning
the exact amount of remaining life insurance coverage that they
have. As a result, NARSE’s Chairman, Ronald Olbrysh, sent a letter
to Aylwin B. Lewis, CEO and President of Sears Holdings Corporation,
dated October 11, 2006, concerning this reduction in retiree life
insurance coverage. The letter reads, in part, as follows:
“Many Sears retirees are still
confused about the amount of life insurance they will have in force
in January after the final reduction is completed…As a result, it
would be a great service to Sears retirees if the Company would send
each retiree a certificate indicating the exact amount of life
insurance that will be payable to the designated beneficiary at the
time of their death.
“It would also be helpful if
instructions were included in an accompanying letter detailing the
necessary procedures to file a claim upon the retiree’s passing.
“Your positive consideration to
this request will be most appreciated by all retirees and their
families.”
As background, in 1997 then Sears
Chairman Arthur Martinez announced that retiree life insurance
benefits would be cut back for all participants who retired after
January 1, 1978, at the rate of 10% per year on each retiree’s life
insurance amount in excess of $5,000.
A number of lawsuits were filed
against Sears by retirees who alleged they had been promised “free”
or “paid-up” life insurance for the rest of their lives. All
lawsuits were eventually consolidated in the U.S. District Court for
the Northern District of Illinois.
The case was finally settled in
the fall of 2001. Under the terms of the settlement, Sears could
not further accelerate the life insurance reduction schedule that
began in 1998 and it could not reduce the final insurance amount to
less than $5,000. In addition, all class action members who timely
mailed a claim form would be guaranteed at least one less annual
reduction than the scheduled ten reductions. Therefore, their final
insurance amount would be at least $5,000 plus the amount of one
year’s reduction.
As promised in our “Life Insurance
Coverage” article in the current issue of STRAIGHT TALK, when we
receive a response from Sears, we would post it on our web site.
Sears response to NARSE’s letter to Mr. Lewis, dated November 22,
2006, came from Clara Hughes, Sears Holdings Manager of Policy and
Benefits Compliance. It reads:
“In response to your letter
dated October 11, 2006, I wanted to assure you that planning is
underway to communicate to those retirees who are covered under
retiree life. We will be communicating the life insurance amount as
well as the process for updating beneficiary information and filing
a claim. I will be working closely with the carrier to get this
information out in a timely fashion.”
We appreciate Sears response to
our request. For those retirees who are still covered under retiree
life, you should be hearing from Sears in the near future. Clara
Hughes can be contacted by writing to: Sears Holdings Management
Corporation, 3333 Beverly Road A4-170B, Hoffman Estates, IL 60179.
Her direct phone number is: 847-286-3755.


Wal-Mart Confronts a Conundrum:
How Does the Biggest Get Bigger?
By Annys
Shin - Staff Writer - Washington Post
December 2, 2006
Wal-Mart has a problem: In 93 percent of
American households, one person shops at its stores at least
once a year, and that's not good enough for the company.
The retailer wants to continue growing to keep
investors happy. But how? If it can't attract new shoppers to
push up its sales, it must get the occasional ones, who dash in
for bargain dog food or paper towels and then hurry out, to
cross the aisle and load up on clothes, bedsheets and flat-panel
televisions.
For a year, Wal-Mart has been trying to get
those sporadic and mostly higher-income customers to do that. It
designed a line of up-to-the-minute clothes. It stocked its
shelves with organic cotton sheets and sustainable fish. It
wished its customers a "Happy Holiday," not a "Merry Christmas."
It hired civil rights leader Andrew Young to burnish its image.
It joined the National Gay and Lesbian Chamber of Commerce. This
year, it began remodeling nearly half its stores.
On Thursday, Wal-Mart reported a decrease in
November sales at stores open at least a year, a rare decline
that weighed down holiday prospects for the entire retail
sector.
Many of Wal-Mart's core customers disliked the
new clothes and skinny jeans, which also failed to set off a
serious buzz among the fashion conscious. "Merry Christmas" is
back, after the American Family Association and the Catholic
League launched a boycott. In May, Wal-Mart pulled out of South
Korea, and followed that with a retreat from Germany in July. In
August, Young quit after making inflammatory remarks about
ethnic grocers in African American communities. In September,
Wal-Mart said it was getting rid of layaway, which analysts said
sent the wrong message to the 20 percent of its customers who do
not have a bank account. Then came the November sales report.
"You got to ask yourself: What happened?" said
Howard Davidowitz, chairman of Davidowitz & Associates, a retail
consulting and investment banking firm in New York that has done
work for Target and Kmart.
More important for Wal-Mart, has the retail
approach of stack 'em high and sell 'em cheap, which transformed
a little company from rural Arkansas into a chain of more than
3,300 stores and bellwether of the American economy, run its
course on its home turf?
"They're in a box," said Charles Fishman, a
senior writer for the magazine Fast Company and author of the
book "The Wal-Mart Effect." "There's a limit to the market for
what they're offering. They're smacking up against it."
Wal-Mart's management does not have to be
reminded of its predicament. In October, chief executive H. Lee
Scott Jr. acknowledged the rapid switch to hipper clothing
worked in urban stores but not nationwide.
"We overloaded the fashion part," Scott told
analysts. "That's not who we are."
Management also described a difficult set of
circumstances: Company surveys indicate that the pain of high
gasoline prices and utility bills lingers for many Wal-Mart
shoppers. The remodeling also has hurt sales.
Some factors have been beyond Wal-Mart's
control, such as 5 million fewer people shopping on Black Friday
this year. Yet Wal-Mart fared worse than many retailers that
day, dragging down November sales for the entire industry by 2
percent, the International Council of Shopping Centers said.
Without Wal-Mart, November sales would have increased by a
healthy 4 percent.
Wal-Mart's biggest competitor may still be
itself. In areas where the chain has two stores, the opening of
a third siphons off 20 percent of sales from the other two, said
Robert S. Drbul, an analyst at Lehman Brothers.
In the short run, Wal-Mart is falling back on
what it knows best: cutting prices. Since October, it has
slashed prices on toys and electronics. Last Thursday,
management said that around Christmas, Wal-Mart would promote
low prices on more goods in a series of advertising circulars.
Longer-term, executives say they will stop
opening so many new stores to stem cannibalizing their own
business and focus on improving productivity at existing ones by
finding new ways to get the occasional customer to spend more.
"Unless they abandon the idea of growth,"
Fishman said, "they need to attract a wider array of customers."
The company is going after what it calls
"selective" customers. That would describe Springfield resident
Nadine McMahon, 46, who was shopping Thursday morning at the
Wal-Mart on Kingstowne Boulevard in southeast Fairfax County .
McMahon heads to the discount retailer for household cleaning
and school supplies, but she was not the least bit tempted by
the racks of the new fashion-forward Metro 7 brand camisoles and
skirts she saw.
"I thought they never held up as well as
clothes from other stores," she said, adding that she buys
clothes from hipper rival Target. She thought for a second,
trying to explain her resistance.
"Maybe it's the way the store looks," she
said.
That "look" could be seen in the Kingstowne
store, where 250-thread-count organic cotton sheets on sale for
$52.88 sat in open boxes next to a display featuring a martini
set, clear glass cheese serving plates and curvy, white,
modernist vases. The sheets and the barware would look at home
inside any Target store, except that they were stranded in the
middle of a narrow aisle next to shelves piled nearly to the
ceiling with consumer electronics.
Retail analyst Patricia Edwards of Wentworth,
Hauser & Violich in Seattle said ambience is increasingly
critical to holding on to price-conscious shoppers. As gasoline
prices have dropped and as "they've gotten discretionary income,
the core base is shopping elsewhere," she said.
Wal-Mart has simply made its competitors
smarter, she said, as they followed the company's example by
making supply chains more efficient and lowering costs.
In responding to competitors, Wal-Mart has
struggled through an identity crisis. Management has pulled the
plug on troubled undertakings so quickly lately that it has
lurched from one extreme to another.
Fishman, however, looks to history. Wal-Mart
has been adept at trying new strategies, jettisoning them when
they do not work, and moving on. What Wall Street and others
forget, he said, is "part of Wal-Mart's DNA is to test things
out."
He cited experiments such as full-service auto
repair, which the company gave up on, choosing to focus on
replacing tires and batteries and changing oil. "That was a
passion of Sam Walton: copy, copy, copy, execute brilliantly,
abandon what doesn't work," he said.
The difference now is as the nation's largest
employer and second-largest company by revenue, Wal-Mart's every
move is scrutinized. It has an army of critics ready to pounce,
such as the union-backed Wake Up Wal-Mart and Wal-Mart Watch.
They are organized and well-financed. They've advocated for
anti-big-box store laws in cities and counties across the
country designed to keep Wal-Mart from expanding. And as one of
the largest companies in the world, its missteps reverberate
through the entire economy, as on the Monday after Thanksgiving,
when management's warning of poor November sales figures helped
drive the Dow Jones industrial average down 158 points.
Fishman said it was important not to lose
sight of the fact that while it has lately fallen short of its
goals -- and Wall Street's -- for same-store sales growth, the
company is enormously profitable and growing overseas. Wal-Mart
rang up $28.6 billion in sales in November, up 11.9 percent.
Sales have been strong in Mexico, Brazil, Argentina and China,
and the company is expanding into India.
But Fishman said, a larger question remains:
"How much can one company own of the U.S. retail market?"
Staff writer Ylan Q. Mui contributed to this
report.


Valuing
Eddie Is the Story Line at Sears
Despite Run-Up, Investors
May Be Undervaluing
Lampert's Famed Acumen
John
Christy, Rob Cox and Lauren Silva - Wall Street Journal
December 2, 2006
Falling same-store sales and rising
inventories aren't classic indicators of success in the retail
business. Yet that hasn't stopped the steady upward march of Sears
Holdings' shares. The company's stock has surged nearly 50% this
year. Much of this can be attributed to the faith that investors
place in the $26 billion retailer's chairman, hedge-fund kingpin
Edward S. Lampert. But as enthusiastic as they've been, could
investors actually be undervaluing Mr. Lampert's services?
At current prices, Sears trades at
about 21 times next year's earnings -- or a premium of about 10% to
the retail sector. This implies a "Lampert premium" of some $2.6
billion. While that might seem large, Mr. Lampert's stellar record
as a money manager shouldn't be ignored. Returns of nearly 30% a
year over nearly two decades at his firm ESL Investments have
swelled the bank accounts of already wealthy clients such as David
Geffen and Michael Dell.
Mr. Lampert, who is often compared to
Warren Buffett, makes no secret of his admiration for the Sage of
Omaha. Many Lampert loyalists are banking on him to turn Sears into
a Berkshire Hathaway-like investment vehicle.
That hasn't happened yet. Until it
does, valuing Sears remains a tricky exercise. There are two
components: the core retailer selling everything from power tools to
women's panties, and the implicit value in Mr. Lampert's freedom to
put excess cash to work. Last quarter, for example, Sears booked a
$101 million gain from trading total-return swaps.
There's still plenty of loot for Mr.
Lampert to play with. Sears has $2 billion of cash -- a pile that
should grow over time. Then there's the nearly $9 billion worth of
property that could be freed up for additional capital. If Mr.
Lampert puts most of this to work -- and matches his past returns --
Deutsche Bank reckons that Sears's investment business would be
worth a huge $121 a share, or nine times the company's cash on hand.
That's clearly excessive. Still, Mr.
Lampert's track record suggests that he can achieve the same with $1
as most others can do with $2. So in his capable hands, Sears's cash
pile of $2 billion is worth at least twice that amount to investors,
or roughly 7.5% of the retailer's market value. Given the options
provided by the company's property portfolio and the strong cash
flow from the retailing operations, the 10% Lampert premium looks
conservative.
Captain Kirk
Set aside for a moment what Kirk
Kerkorian's decision to abandon his investment in General Motors
says about the car company. That he would sell his stake was fairly
evident from the moment his henchman Jerome York quit the board in a
huff in October. More interesting is what his actions say about the
future of the U.S. economy.
At 89, Mr. Kerkorian is one of the
most experienced investors alive. He has made and lost money in a
broad swath of industries -- from movie studios and nightclubs to
airlines and automobiles. So, when he parked his limo on the curb
outside GM's Detroit headquarters in May 2005, it meant something.
It suggested that even though some of the sharpest minds on Wall
Street had assumed that GM had little hope of avoiding insolvency,
Mr. Kerkorian believed in the possibility of renewal at America's
largest industrial concern. His investment helped changed that
negative perception.
There's something symbolic in the
fact that Mr. Kerkorian is now taking his money out of GM and
investing it in Las Vegas casino operator MGM Mirage. Sin City is
rising out of the ruins of Motown. Only time will tell whether
America's glitzy casino economy is more secure than one based on
blood, sweat and hard assets.
Feds at the Gate
The only question being asked more
frequently on Wall Street than "How big is my bonus?" is "What will
the Feds do to private equity?" That's because the answer to the
second question could decide the former. The leveraged-buyout boom
has powered investment-bank profits. So the probe into whether some
of the industry's titans colluded illegally has many people worried.
History suggests they can relax.
In many respects, the current inquiry
into private equity resembles another launched by the Justice
Department, in the 1940s. In that probe, the Feds accused 17 of the
largest investment banks of colluding in underwriting practices. The
trial lasted 2Â∏ years and created more than 100,000 documents -- a
mountain of evidence in an era before email, faxes and recorded
telephone chitchats.
The essential charge was that by
ganging together in syndicates to sell securities, underwriters
engaged in price-fixing that damaged the capital markets. That
charge didn't stick, however. As a result, more than half a century
later not much has changed in the underwriting business. Banks still
pool their cash for deals.
How is this relevant to the current
investigation of big private-equity firms? In theory, by banding
together, private-equity firms perform a similar function to the
underwriting syndicate. They diversify risk and enable the financing
of ever larger deals to take place, such as the recent $33 billion
buyout of hospital operator HCA involving Bain Capital, Kohlberg
Kravis Roberts & Co. and Merrill Lynch & Co. Shareholders who sell
to private equity pick up a premium.
Of course, if club deals were to lead
to smaller bid premiums, shareholders would be getting a raw deal.
As yet, there's no evidence of this. On average, premiums for club
deals have differed little from those when only one buyout firm has
been involved, according to Standard & Poor's Leveraged Commentary &
Data. The 1940s probe into underwriting practices floundered for
lack of incriminating evidence. Unless some explosive emails are
uncovered, the current investigation could go the same way.


Smashing The Clock
By Michelle Conlin -
Business Week
Cover Story - December 11, 2006
No schedules. No mandatory meetings.
Inside Best Buy's radical reshaping of the workplace
One afternoon last year, Chap Achen,
who oversees online orders at Best Buy Co., shut down his computer,
stood up from his desk, and announced that he was leaving for the
day. It was around 2 p.m., and most of Achen's staff were slumped
over their keyboards, deep in a post-lunch, LCD-lit trance. "See you
tomorrow" "I'm going to a matinee."
Under normal circumstances, an
early-afternoon departure would have been totally un-Achen. After
all, this was a 37-year-old corporate comer whose wife laughs in his
face when he utters the words "work-life balance." But at Best Buy's
Minneapolis headquarters, similar incidents of strangeness were
breaking out all over the ultramodern campus. In emplo yee
relations, Steve Hance had suddenly started going hunting on
workdays, a Remington 12-gauge in one hand, a Verizon LG in the
other. In the retail training department, e-learning specialist Mark
Wells was spending his days bombing around the country following
rocker Dave Matthews. Single mother Kelly McDevitt, an online
promotions manager, started leaving at 2:30 p.m. to pick up her
11-year-old son Calvin from school. Scott Jauman, a Six Sigma black
belt, began spending a third of his time at his Northwoods cabin.
At most companies, going AWOL during
daylight hours would be grounds for a pink slip. Not at Best Buy.
The nation's leading electronics retailer has embarked on a
radical--if risky--experiment to transform a culture once known for
killer hours and herd-riding bosses. The endeavor, called ROWE, for
"results-only work environment," seeks to demolish decades-old
business dogma that equates physical presence with productivity. The
goal at Best Buy is to judge performance on output instead of hours.
Hence workers pulling into the
company's amenity-packed headquarters at 2 p.m. aren't considered
late. Nor are those pulling out at 2 p.m. seen as leaving early.
There are no schedules. No mandatory meetings. No
impression-management hustles. Work is no longer a place where you
go, but something you do. It's O.K. to take conference calls while
you hunt, collaborate from your lakeside cabin, or log on after
dinner so you can spend the afternoon with your kid.
Best Buy did not invent the
post-geographic office. Tech companies have been going bedouin for
several years. At IBM, 40% of the workforce has no official office;
at AT&T, a third of managers are untethered. Sun Microsystems Inc.
calculates that it's saved $400 million over six years in real
estate costs by allowing nearly half of all employees to work
anywhere they want. And this trend seems to have legs. A recent
Boston Consulting Group study found that 85% of executives expect a
big rise in the number of unleashed workers over the next five
years. In fact, at many companies the most innovative new product
may be the structure of the workplace itself.
But arguably no big business has
smashed the clock quite so resolutely as Best Buy. The official
policy for this post-face-time, location for your work," says the
program's co-founder, Jody Thompson. By the end of 2007, all 4,000
staffers working at corporate will be on ROWE. Starting in February,
the new work environment will become an official part of Best Buy's
recruiting pitch as well as its orientation for new hires. And the
company plans to take its clockless campaign to its stores--a
high-stakes challenge that no company has tried before in a retail
environment.
Another thing about this experiment:
It wasn't imposed from the top down. It began as a covert guerrilla
action that spread virally and eventually became a revolution. So
secret was the operation that Chief Executive Brad Anderson only
learned the details two years after it began transforming his
company. Such bottom-up, stealth innovation is exactly the kind of
thing Anderson encourages. The Best Buy chief aims to keep
innovating even when something is ostensibly working. "ROWE was an
idea born and nurtured by a handful of passionate employees," he
says. "It wasn't created as the result of some edict."
So bullish are Anderson and his team
on the idea that they have formed a subsidiary called CultureRx, set
up to help other companies go clockless. CultureRx expects to sign
up at least one large client in the coming months.
The CEO may have bought in, but there has been plenty of
opposition inside the company. Many execs wondered if the program
was simply flextime in a prettier bottle. Others felt that working
off-site would lead to longer hours and destroy forever the
demarcation between work and personal time. Cynics thought it was
all a PR stunt dreamed up by Machiavellian operatives in human
resources. And as ROWE infected one department after the other, its
supporters ran into old-guard saboteurs, who continue to plot an
overthrow and spread warnings of a coming paradise for slackers.
Then again, the new work structure's
proponents say it's helping Best Buy overcome challenges. And thanks
to early successes, some of the program's harshest critics have
become true believers. With gross margins on electronics under
pressure, and Wal-Mart Stores Inc. and Target Corp. shouldering into
Best Buy territory, the company has been moving into services,
including its Geek Squad and "customer centricity" program in which
salespeople act as technology counselors. But Best Buy was afflicted
by stress, burnout, and high turnover. The hope was that ROWE, by
freeing employees to make their own work-life decisions, could boost
morale and productivity and keep the service initiative on track.
It seems to be working. Since the
program's implementation, average voluntary turnover has fallen
drastically, CultureRx says. Meanwhile, Best Buy notes that
productivity is up an average 35% in departments that have switched
to ROWE. Employee engagement, which measures employee satisfaction
and is often a barometer for retention, is way up too, according to
the Gallup Organization, which audits corporate cultures.
ROWE may also help the company pay
for the customer centricity campaign. The endeavor is hugely
expensive because it involves tailoring stores to local ma rkets and
training employees to turn customer feedback into new business
ideas. By letting people work off-campus, Best Buy figures it can
reduce the need for corporate office space, perhaps rent out the
empty cubicles to other companies, and plow the millions of dollars
in savings into its services initiative.
Phyllis Moen, a University of
Minnesota sociology professor who researches work-life issues, is
studying the Best Buy experiment in a project sponsored by the
National Institutes of Health. She says most companies are stuck in
the 1930s when it comes to employees' and managers' relationships to
time and work. "Our whole notion of paid work was developed within
an assembly line culture," Moen says. "Showing up was work. Best Buy
is recognizing that sitting in a chair is no longer working."
ONE GIANT
WIRELESS KIBBUTZ
Jody Thompson and Cali Ressler are two HR people you actually don't
hate. They groan over cultis h corporate slogans like "Build
Superior Organizational Capability." They disdain Outlook junkies
who double-book and showboating PowerPointers. But it's flextime, or
Big Business' answer to overwork, long commutes, and lack of
work-family balance, that elicits the harshest verdict. "A con
game," says Thompson. "A total joke," adds Ressler.
Flexible work schedules, they say,
heap needless bureaucracy on managers instead of addressing the real
issue: how to work more efficiently in an era of transcontinental
teams and multiple time zones. They add that flextime also
stigmatizes those who use it (the reason so few do) and keeps
companies acting like the military (fixated on schedules) when they
should behave more like MySpace (social networks where
real-time innovation can flourish). Besides, they say, if people can
virtually carry their office around in their pockets or pocketbooks,
why should it matter where and when they work if they are crushing
their goals?
Thompson, 49, and Ressler, 29, met
three years ago. The boomer and the Gen Xer got each other right
away. When they talk about their meeting, it sounds like something
out of Plato for HR, or two like minds making a whole. At the time,
Best Buy was still a ferociously face-time place. Workers arriving
after 8 a.m. on sub-zero mornings stashed their parkas in their cars
to foil detection as late arrivals. Early escapees crept down back
stairwells. Cube-side, the living was equally uneasy. One manager
required his MBAs to sign out for lunch, including listing their
restaurant locations and ETAs. Another insisted his team track its
work--every 15 minutes. As at many companies, the last one to turn
out the lights won.
Outside the office, Thompson and
Ressler couldn't help noticing how wireless broadband was turning
the world into one giant work kibbutz. They talked about how
managers were mired in analog-age inertia, often judging performance
on how much they saw you, vs. how much you did. Ressler and Thompson
recognized the dangerous, life-wrecking cocktail in the making: The
always-on worker now also had to be always in.
The culture, not exactly
Minnesota-nice, was threatening Best Buy's massive expansion plans.
But Ressler and Thompson knew their solution was too radical to
simply trot up to CEO Anderson. Nor, in the beginning, did they feel
they could lobby their executive supervisors for official approval.
Besides, they knew the usual corporate route of imposing something
from the top down would bomb. So they met in private, stealthily
strategizing about how to protect ROWE and then dribble it out under
the radar in tiny pilot trials. Ressler and Thompson waited
patiently for the right opportunity.
It came in 2003. Two managers--one in
the properties division, the other in communications--were
desperate. Top performers were complaining of unsustainable levels
of stress, threatenin g business continuity just when Best Buy was
rolling out its customer centricity campaign in hundreds of stores.
They also knew from employee engagement data that workers were
suffering from the classic work-life hex: jobs with high demands
(always-on, transcontinental availability) and low control (always
on-site, no personal life).
Ressler and Thompson saw their
opening in these two vanguard managers. Would they be willing to
partake in a private management experiment? The two outlined their
vision. They explained how in the world of ROWE, there would be no
mandatory meetings. No times when you had to physically be at work.
Performance would be based on output, not hours. Managers would base
assessments on data and evidence, not feelings and anecdotes. The
executives liked what they heard and agreed.
The experiment quickly gained social
networking heat. Waiting in line at Best Buy's on-site Caribou
Coffee, in e-mails, and during drive-by's
at friends' desks, employees in other parts of the company started
hearing about this seeming antidote to megahour agita. A curious
culture of haves and have-nots emerged on the Best Buy campus, with
those in ROWE sporting special stickers on their laptops as though
they were part of some cabal. Hance, the hunter, started taking
conference calls in tree stands and exchanging e-mails from his
fishing boat. When Wells wasn't following around Dave Matthews,
chances were he was biking around Minneapolis' network of urban
lakes, and digging into work only after night had fallen. Hourly
workers were still putting in a full 40, but began doing so wherever
and whenever they wanted.
At first, participants were loath to
share anything about ROWE with higher-ups for fear the perk would be
taken away or reversed. But by 2004, loftier and loftier levels of
management began hearing about the experiment at about the time
opposition to it grew more intense. C ritics feared executives would
lose control and co-workers would forfeit the collaboration born of
proximity. If you can work anywhere, they asked, won't you always be
working? Won't overbearing bosses start calling you in the middle of
the night? Won't coasters see ROWE as a way to shirk work and force
more dedicated colleagues to pick up the slack? And there were
generational conflicts: Some boomers felt they'd been forced to
choose between work and life during their careers. So everyone else
should, too.
Shari Ballard, Best Buy's executive
vice-president for human capital and leadership (an analog title if
ever there was one), was originally skeptical, although she
eventually bought in. At first she couldn't figure out why managers
needed a new methodology to help solve the work-life conundrum. "It
wasn't hugs and smiles," she says of Ressler's and Thompson's
campaign. "Managers in the old mental model were totally irritated."
In the e-learning division, many of Wells's o lder co-workers (read
40-year-olds; the average age at Best Buy is 36) expressed
resentment over the change, insisting that work relationships are
better face-to-face, not screen-to-screen. "We have people in our
group who are like, `I'm not going to do it,'" says Wells, who likes
to sleep in and doesn't own an alarm clock. "I'm like, `that's fine,
but I'm outta here.'" In enemy circles, Ressler and Thompson are
known to this day as "those two" and "the subversives."
Yet ROWE continues to spread through
the company. If intrigued nonparticipants work for progressive
superiors, they usually talk up the program and get their bosses to
agree to trials. If they toil under clock-watchers, they form
underground networks and quietly lobby for outside support until
there is usually no choice but for their boss to switch. It was only
this past summer that CEO Anderson got a full briefing, and total
understanding, about what was happening. "We purposely waited until
the tipping point b efore we took it to him," says Thompson. Until
then he wasn't well-versed on the 13 ROWE commandments. No.1: People
at all levels stop doing any activity that is a waste of their time,
the customer's time, or the company's money. No.7: Nobody talks
about how many hours they work. No.9: It's O.K. to take a nap on a
Tuesday afternoon, grocery shop on Wednesday morning, or catch a
movie on Thursday afternoon.
That's the commandment Achen was
following when he took off that day to see Star Wars Episode III:
Revenge of the Sith. Doing so felt abnormal and uncomfortable. Achen
felt guilty. But Ressler and Thompson had told him to "model the
behavior." So he did. It helped that Achen saw in ROWE the potential
to solve a couple of nagging business problems. As the head of the
unit that monitors everything that happens after someone places an
order at BestBuy.com, including manually reviewing orders and
flagging them for possible fraud, Achen wanted to expand the hours
of op eration without mandating that people show up in the office at
6 a.m. He had another issue. One of his top-performing managers
lived in St. Cloud, Minn., and commuted two and a half hours each
way to work. He and Achen had a gentleman's agreement that he could
work from home on Fridays. But the rest of the staff didn't
appreciate the favoritism. "It was creating a lot of tension on my
team," says Achen.
RECORD JOB SATISFACTION
Ressler and Thompson had convinced Achen that ROWE would work. Now
Achen would have to convince the general manager of BestBuy.com,
senior vice-president John "J.T." Thompson. That wasn't going to be
easy. Thompson, a former General Electric Co. guy, was as old school
as they come with his starched shirt, booming voice, and
ramrod-straight posture. He came of age believing there were three
8-hour days in every 24 hours. He loved working in his office on
weekends. At first, he pushed back hard. "I was not supportive,"
says Thompson, who was privately terrified about the loss of
control. "He didn't want anything to do with it," says Achen. "He
was all about measurement, and he kept asking me, `How are you going
to measure this so you know you're getting the same productivity out
of people?'"
That's where Achen's performance
metrics came in handy. He could measure how many orders per hour his
team was processing no matter where they were. He told Thompson he'd
reel everyone back to campus the minute he noticed a dip. Within a
month, Achen could see that not only was his team's productivity up,
but engagement scores, or measuring job satisfaction and retention,
were the highest in the dot-com division's history.
For years, engagement had been a sore
spot for Thompson. "I showed J.T. these scores, and his eyes lit
up," says Achen. Thompson rushed to roll out ROWE to his entire
department. Voluntary turnover among me n dropped from 16.11% to 0.
"For years I had been focused on the wrong currency," says Thompson.
"I was always looking to see if people were here. I should have been
looking at what they were getting done."
Today, Achen's commuting employee
usually comes in once a week. Nearly three-quarters of his staff
spend most of their time out of the office. Doesn't he worry that he
loses some of the interoffice magic when they don't gather together
all day, every day? What about the value in riffing on one another's
ideas? What about teamwork and camaraderie? "You absolutely lose
some of that," he says. "But what we get back far outweighs anything
we've lost."
Achen says he would never go back.
Orders processed by people who are not working in the office are up
13% to 18% over those who are. ROWE'ers are posting higher metrics
for quality, too. Achen says he believes that's due to the new
office paradox: Given the constant distractions, it sometimes feels
impossible to get any work done at work.
Ressler and Thompson say all the Best
Buy groups that have switched to the freer structurereport similar
results. Meanwhile, the two have other big plans for the company.
Last month they launched a new pilot called Cube-Free. Ressler and
Thompson believe offices encourage the wrong kinds of habits,
keeping people wrapped up in a paper, prewireless mentality as
opposed to pushing employees to use technology in the
efficiency-enhancing way it was intended. Offices also waste space
and time in an age when workers are becoming more and more
place-neutral. "This also sets up Best Buy to be able to completely
operate if disaster hits," says Thompson. Work groups that go
cube-free will be able to redesign their spaces to better
accommodate collaboration instead of working alone.
Next year Ressler and Thompson plan
to pilot their boldest move yet, testing ROWE in retail stores among
both managers and workers. How exactly they will do this in an
environment where salespeople presumably need to put in regular
hours, they won't say. And they acknowledge it won't be easy. Still,
they are eager to try just about anything to help the company slash
its 65% turnover rates in stores, where disgruntlement is common and
workers form groups on MySpace with names like "Best Buy Losers
Club!"
Best Buy has transformed its
workplace culture in a remarkably short time. Isn't it also true
that ROWE could unravel just as quickly? What happens if the company
hits a speed bump? Competition isn't getting any less intense, after
all. Best Buy sells a lot of extended warranties, an area where both
Wal-Mart and Target are eager to undercut the electronics retailer
on price. What's more, the current boom in flat-panel, digital TVs
will peak in a few years.
If Best Buy's business goes south,
human nature dictates that the people who always believed the
clockless office was a flaky New Age idea will see an opportunity to
try to force a hasty retre at. Some at the company complain that
productivity is up only because many Best Buyers are now working
longer hours. And some die-hard ROWE opponents still privately roll
their eyes when they see Ressler and Thompson in the hallway.
But it's worth remembering that most
big companies fail to grow at the rate of inflation. That's true in
part because the bigger the company gets, the harder it is to get
the best out of each and every employee. ROWE is one of Best Buy's
answers to avoiding that fate. "The old way of managing and looking
at work isn't going to work anymore," says Ressler. "We want to
revolutionize the way work gets done." Admit it, you're rooting for
them, too.


Ev
Franger, veteran Sears controller, dies at 92
NOTE: The following was learned
November 30 in a message from his daughter, Susan Franger Singleton,
to the NARSE guest book:
Evgen D. Franger passed away
peacefully at home on October 31, 2006. His career and colleagues at
Sears were a very important part of his life, second only to his
family. We were raised as Sears kids, even being taught to play gin
rummy. I remember Homan and Arthington, the State Street Store (WLS),
the opening of Oak Brook Mall, the erection of the Sears Tower, and
possibly, my earliest memory, the Wish Book. My first job - Sears
Oakbrook, D/77! Regards, Susan, for the Family of Ev Franger
30 November 2006
CHICAGO TRIBUNE
November 5, 2006
Evgen Daniel Franger "Ev", age 92, of
Shorewood, IL and Rancho Mirage, CA, at rest Oct. 31, 2006, beloved
husband of the late Margaret Ethel Franger, nee Bowser, whom he
married in 1937; the devoted father of Margaret Jane Harper, Joseph
Daniel (Mary Ellen) Franger, M.D. and Susan (Peter) Singleton;
loving grandfather of Daniel (Julie) Harper, Elizabeth (Rudy)
Ramirez, Richard (Linda) Harper, John (Toni) Harper, Margaret
(Frank) Franger Urbano, Joseph Franger, Peter Franger and Andrew
Franger; cherished great- grandfather of Daniel, Kathleen, Sarah
Harper, Peter, Kathryn, Caroline Ramirez, Margaret, Amy Harper,
Megan, Amanda, Andrew, Matthew Harper, Madison Rose and Genevieve
Urbano; dear brother of Kathryn, Joseph and the late John and
Vincent Franger; loving uncle to many nieces and nephews.
Born to the late John and Velma, nee
Bollman, Franger in Racine, WI on Sept. 25, 1914, the family moved
to Fairbury, IL where he remained until graduation from high school.
Thereupon, he moved to Chicago where he attended the University of
Chicago, studying finance and accounting. He subsequently earned his
law degree from Loyola University, Chicago and MBA from the
University of Chicago, Graduate School of Business.
He joined Sears, Roebuck & Co. in
1948 in Chicago where he enjoyed a long and distinguished career,
retiring after 38 years of service in 1984. He attained the position
of General Merchandise Controller in 1969, responsible for the
management of inventory levels throughout the retail and catalog
infrastructures. To support this effort, he and his team introduced
management systems at point of sale in all stores (RIM) and catalog
distribution centers (AIM).
Leveraging this expertise, the US
Army GAO engaged him to audit its logistics, purchasing and
warehousing systems.
In 1978, he joined Sears
International, and led the consulting team for the Japanese
retailer, Seibu, in which Sears had a minority interest. His primary
focus was the installation of inventory management systems at POS.
He traveled world wide, consulting for firms and governments alike.
Lying in state Saturday 8:30 a.m.
until Mass 9:30 a.m. at St. Raymond Church, Elmhurst Rd. (Rt. 83)
and Lincoln St., Mt. Prospect. Interment will be Saturday 3:30 p.m.
at St. John the Baptist Cemetery, Fairbury, IL. In lieu of flowers,
memorials to Joliet Area Community Hospice. Arrangements by
Friedrichs Funeral Home, Mt. Prospect, IL. For info, 847-255-7800 or
www.FriedrichsFH.com


Retailers Expect Strong Holiday,
Despite Grim Wal-Mart Forecast
By James
Covert – Wall Street Journal Online
November 30, 2006
NEW YORK -- Retailers began posting
mixed November same-store sales, but many said slow sales in the
beginning of the month picked up during the Black Friday weekend,
positioning them for a good holiday sales season.
Strength at department stores and
teen/child sectors were offsetting weakness at Wal-Mart Stores Inc.
Last year major retail chains
reported a 3.3% gain in same-store sales, or sales at stores open at
least a year, as spending was lifted by soaring home values. But
while the housing market has grown shaky over the past year, the job
market and wages lately have been strong.
Wal-Mart confirmed a 0.1% decline in
its November same-store sales -- short of its earlier forecast for
flat same-store sales in November. That would mark Wal-Mart's first
same-store sales decline in more than a decade. The company said it
expects sales to be flat to up 1% in December
On the bright side, most analysts say
Wal-Mart's weakness is a company-specific issue. Wal-Mart recently
has missed its monthly sales forecasts despite a late-summer drop in
gasoline prices that should have benefited its lower-income
consumers. The company blames a botched fashion strategy, remodeling
efforts that have disrupted traffic and difficult comparisons with a
year ago, when shoppers in the Southeast scrambled to stock up on
essentials in the wake of big hurricanes.
J.C. Penney Co. and Federated
Department Stores Inc., which both sounded upbeat notes on
post-Thanksgiving sales, reported 1.4% and 8.5% jumps in same-store
sales, respectively. Federated topped First Call expectations of a
4.8% jump after more than 400 former May Co. stores were converted
to Macy's in September.
November's post-Thanksgiving weekend
traditionally kicks off the Christmas shopping season. Reports were
mixed on how strong a start retailers got. Sales on "Black Friday"
rose 6% to $8.96 billion, according to ShopperTrak RCT, a firm that
compiles data based on traffic at 45,000 stores in shopping malls
around the country. But that information excludes data from many
strip centers and free-standing stores, such as Wal-Mart, Prudential
Equity Group's Stacy Pak said in a Monday research note.
Warmer-than-usual temperatures in
November haven't helped apparel sales, according to weather
consultant Planalytics. And while sales of electronics were above
average at Wal-Mart, Best Buy Co. and Circuit City Stores Inc.
during the Black Friday weekend, gains in apparel were below
average, according to credit card transaction data from Visa USA.
Department stores will depend on last-minute splurging on cashmere
sweaters, coats and leggings to meet outsized expectations for the
season, according to Wayne Best, Visa USA's chief economist.
Among the handful of stores that
reported November sales early, teen retailer Aeropostale said
same-store sales rose 1% for the four weeks ended Nov. 26. Rival
American Eagle Outfitters Inc. said its same-store sales rose 14%
for the month ended Nov. 25.


Dollar General closing
400 stores
Associated
Press
November 29, 2007
NASHVILLE, Tenn. - Discount retailer
Dollar General Corp., a major competitor of Matthews-based Family
Dollar Stores, said Wednesday it plans to close 400 stores next year
and open about 300 new locations to improve profitability.
The plan will cost about $138
million, with $74 million related to store closings and $64 million
for higher markdowns to expedite the move away from its "packaway"
inventory management model, as well as other expenses. The "packaway"
model keeps products on the shelf longer. Under its new inventory
strategy, Dollar General plans to sell off some $300 million in
older merchandise to make way for newer products that are in season.
Dollar General did not specify where
the new stores would open and which stores will close.
About $80 million of the costs will
be booked in the third quarter ended Nov. 3.
In the most recent quarter, Dollar
General reported a 40 percent decline in profit on increased costs,
despite slightly higher sales.
Dollar General shares fell 77 cents,
or 4.61 percent, to $15.94 in late morning trading on the New York
Stock Exchange.
"These strategic changes are designed
to enhance the shopping experience for our customers and put the
company on a solid foundation for profitable and sustainable growth
in the future," said David Perdue, chairman and CEO. "Fiscal 2007
will be a year of transition for us as our team will be highly
focused on executing this plan."
The company also announced plans to
repurchase up to $500 million of its outstanding common stock over
the next two years in a buyback that expires Dec. 31, 2008.
It also said it has named David L.
Bere as its new president and chief operating officer effective Dec.
4. Bere, 53, has served as a company director since 2002. He
previously served as corporate vice president of Ralcorp Holdings
Inc., a publicly held maker of store-brand breakfast cereals,
cookies and snacks. Before that, he spent 17 years at oatmeal maker
Quaker Oats Co.
A spokeswoman said the position of
president and chief operating officer has been vacant since 2004,
when former President and COO Lawrence Jackson left the company.
Dollar General, based in
Goodlettsville, Tenn., had 8,276 neighborhood stores in 34 states as
of Nov. 24.
The store closings will allow the
retailer to open about 300 new stores in fiscal 2007 and another 400
in 2008. Dollar General also plans to relocate or remodel 300 stores
each year, with about 700 new store openings in 2009.
The company did not disclose how many
workers would be affected.
Despite the hefty markdowns, the
retailer said the change will improve the appearance of its stores
and will ultimately result in higher sales and lower employee
turnover.


Big
Employers Plan Electronic Health Records
By Gary McWilliams – Wall
Street Journal
November 29, 2006
Several big employers are about to
deliver an electronic jolt to the U.S. health-care system.
Next week, Intel Corp., Wal-Mart
Stores Inc., British Petroleum and others will disclose a plan to
provide digital health records to their employees and to store them
in a multimillion-dollar-data warehouse linking hospitals, doctors
and pharmacies. Their goal: to cut costs by having consumers
coordinate their own health care among doctors and hospitals.
Craig R. Barrett, Intel's chairman,
calls portable electronic records "the building-block to modify the
U.S. health industry" into a more responsive and cost-conscious
system. "I frankly don't think that the industry is capable of
modifying itself," he says.
Next week, the companies will
announce their collaboration on a records standard to kick-start the
plan. Later, about 10 employers are expected to chip in $1.5 million
each to construct a data warehouse to store and update the
e-records. Once in place, the combination would allow consumers and
insurers to evaluate price and performance data from millions of
employees. Eliminating duplicate tests and erroneous or lost
information would also slash administrative overhead, which is
estimated to account for 40% of medical costs. And electronic
prescriptions alone could help prevent the 98,000 serious illnesses
or deaths that result annually from prescription mistakes.
ONE DOCTOR'S
EXPERIENCE
WSJ columnist Benjamin Brewer, a
family practice doctor in Illinois, has written about his experience
with online patient visits, and how they help build electronic
health records.
Doctors could also use the records to measure which treatments
worked best for chronically ill groups of patients. In addition,
once their records are online, employees could order prescriptions
and calculate their out-of-pocket medical costs using software that
understands their health plans.
Patient medical records -- often
hand-written -- are currently strewn among doctors' offices and
hospitals. Computerizing them has long been supported by hospital
and doctors' groups, but has foundered on technical and cost
grounds. Now, only about 10% of U.S. doctors have a completely
electronic record-keeping system.
Coalition members believe that giving
consumers control over their own records would help get around the
technical and cost issues. But the idea of portable medical records
and a massive repository still faces hurdles. Privacy advocates
worry that digital records will be misused by employers and insurers
to deny jobs or health-care coverage. The watchdog group Patient
Privacy Rights Foundation urges employees to shun the approach until
there are adequate protections. "The system is leaking information,"
says Chairwoman Deborah C. Peel, a practicing psychiatrist. "Once
out there, it's like a Paris Hilton sex video. It's [there] for the
millennium."
The coalition expects to apply a
combination of market pressure and incentives to get doctors and
hospitals on board. The employers will insist that health-care
providers adopt electronic records and prescribing as a condition of
future business. Retailer Wal-Mart will apply its purchasing power
to get bar codes on products intended for hospitals and clinics. All
expect employees to pick doctors willing to use and update their
records, though employee compliance is voluntary. According to the
companies, the records will be the property of the employees, and
the data will be mined by insurers and others only after the
patients' identity is stripped off.
"We're trying to bring all the right
people to the table and show them what can be done," says Linda M.
Dillman, the Wal-Mart executive vice president in charge of the
company's budding health-care initiative. A late comer to the
health-care debate, Wal-Mart has been criticized for its employee
health plans, and it has sought out allies among medical societies
and health-care advocates.
Intel and Wal-Mart came together on
the initiative last summer at the suggestion of the Centers for
Disease Control and Prevention. Each had been meeting separately
with the federal agency to discuss its efforts. Wal-Mart's Ms.
Dillman describes the linkup as a bit of unexpected luck. "There is
only so much you can do internally. To make a difference, you have
to reach outside your own four walls," she says.
Both companies' businesses could
benefit from the initiative's success. Intel sells chips that power
prescription-writing hand-held PCs as well as giant file servers.
Wal-Mart, the third-largest pharmacy chain, will soon have 60 "miniclinics"
dispensing basic health-care services, and it is rapidly expanding
the business.
Wal-Mart and Intel also share a
common enemy: benefit costs. Intel figures its health-care spending
will be as much as a fifth of its research and development costs by
2009. Wal-Mart says the costs for its 1.3 million U.S. employees, if
unchecked, will climb $1 billion annually for the next five years.
While health care in the U.S. has
remained paper-based and fragmented. Danish hospitals, pharmacies
and general practitioners communicate via a secure,
government-supplied network. Danes can go online to book medical
appointments, renew prescriptions, view diagnoses and query their
doctors.
At the heart of the Intel-Wal-Mart
approach is the belief that if price and quality measures apply
market pressures, technology can duplicate the integration that
government-run health-care systems like the Danish one achieve. The
final pieces to the puzzle -- pricing and performance information --
only recently started appearing online. The government posts pricing
information using the fees charged to Medicaid. Groups including
Hospital Quality Alliance, Ambulatory Quality Alliance and the
Wisconsin Collaborative for Healthcare Quality rate hospitals and
doctor groups on quality.
"The evidence is beginning to show
that what gets measured and reported publicly gets improved faster,"
says Christopher Queram, president of Wisconsin Collaborative for
Healthcare Quality, which began rating southeast Wisconsin hospitals
and doctors in 2003.
"If this works, for the first time
people and companies will be able to get a sense of how their
doctors are doing so they can steer to or from them," says Sheldon
Greenfield, director of the health-policy research center at the
University of California, Irvine. Costs will fall when consumers can
see "other doctors are achieving the same outcomes at lower cost.
That's going to eventually affect us," he says.
Suitable quality measures for certain
illnesses, such as depression and heart disease, aren't currently
available, says Dr. Greenfield. But in other areas, such as
diabetes, there are widely accepted ways to measure quality -- and
match it to pricing.
The Intel-Wal-Mart plan to offer
employees medical records and automatically update those records
with hospital, doctor and pharmacy detail "is very ambitious," says
Dr. Greenfield, an adviser to Care Focused Procurement LLC., a
nonprofit putting together an HMO claims database. "We love the
patient as the agent."
"It has always seemed unusual to me
that the medical record is seen as the property of the medical
system," adds Donald Berwick, chief executive of the Institute for
Health Care Improvement, Cambridge, Mass. Tests are duplicated and
information lost in the handoff between physicians or clinics. "The
best integrator in the end is the patient," Dr. Berwick says.


Sears Holdings Acquires 17.8M Sears Canada Shrs In Offer
Wall
Street Journal Online – Dow Jones Newswires
November 28, 2006
Sears Holdings Corp. (SHLD) said Tuesday it
acquired a total of 17.84 million shares of Sears Canada Inc. (SCC.T)
in its offer which expired last night.
Sears Holdings, Hoffman Estates, Ill., said it
now owns, directly or indirectly, 75.57 million shares of Sears
Canada, or 70.2% of its outstanding stock.


Sears not so
grand, not so essential
By Sandra Guy –
Business Reporter – Chicago Sun-Times
November 28, 2006
Sears Holdings Corp. is still
struggling with its off-mall superstore format, but holds out hope
it will sell Martha Stewart merchandise at Sears stores, according
to a report of a talk given by Sears CEO Aylwin Lewis.
Lewis is quoted in the newsletter of
the National Association of Retired Sears Employees Inc. as telling
Orange County, Calif., retirees that most of the Sears Grand and
Sears Essentials superstores have been unsuccessful, especially in
the Northeast and in Southern California.
Sears is counting on success from
Sears Grand's one-stop-shop aura, complete with toys, pantry items
and an outdoor garden shop under the same roof as tools, electronics
and appliances, to compete with Wal-Mart, Kohl's, J.C. Penney and
other fast-growing rivals.
Sears Grand emerged as Sears'
off-mall format in February, after Sears Chairman Edward S. Lampert
decided that Sears Essentials, which was meant to combine the best
of Kmart and Sears, had flopped.
Sears operates 28 Sears Grand and 46
Sears Essentials stores, and is converting Kmart stores and Sears
Essentials stores to the Sears Grand format.
Sears spokesman Chris Brathwaite said
Monday the company would not comment on the speech.
The newsletter article comes on the
heels of insider reports that Sears and Kmart regular stores
suffered sales declines of more than 6 percent from a year ago on
the day after Thanksgiving, the crucial start of the holiday
shopping season that many retailers rely on to make a profit.
Lewis, a former Kmart CEO, became one
of the country's highest-ranking African-American executives on
Sept. 8, 2005, when he was promoted to CEO and president of Sears'
and Kmart's parent company.
Martha Stewart's popular home decor
and kitchenware have been exclusive to Kmart, but Lampert, a
billionaire hedge fund owner, grew dissatisfied with the generous
terms of her contract.
At the Sears' shareholders' meeting
last April, Lampert said the company was unable to negotiate a new
long-term deal with Stewart beyond the three years remaining on her
present contract, and didn't have any plans to commit to new
products just for the short term.
Stewart struck back, announcing that
she will design upscale home decor and holiday decorations
exclusively for Macy's, starting in 2007, and trumping any such deal
at Sears stores.
The Kmart-Sears turmoil has
reportedly led to a large-scale turnover at stores. Half of the
store managers have departed since Kmart's $12.3 billion takeover of
Sears Roebuck on March 24, 2005, according to the report of Lewis'
speech.
The Sears spokesman said he could not
comment on the number of people who've changed jobs since the
merger.
Lewis has said in previous forums
that he is in charge of changing the culture at the store level by
requiring managers to train their underlings to greet shoppers, work
as a team and institute systems that help shoppers find merchandise.


March of the holiday
shoppers
By Sandra Guy
and Francine Knowles - Business Reporters – Chicago
Sun-Times
November 27, 2006
Shoppers gave retailers the gift of
big bucks by spending nearly 19 percent more this Thanksgiving
weekend than they did last year.
But despite the strong start to the
holiday shopping season, the National Retail Federation is sticking
to its forecast that overall sales won't be as bright as last year's
by the time the season comes to an end.
"Black Friday weekend isn't usually
the main indicator for the remainder of the holiday season," said
federation spokeswoman Kathy Grannis on Sunday. "There are many
other shopping days to gauge sentiment."
The traditional kickoff of the
holiday shopping season saw more than 140 million shoppers hit the
stores, spending an average of $360.15, according to a federation
survey. That was up 18.9 percent from the $302.81 they spent on
average last year. The survey of Black Friday weekend -- the phrase
refers to retailers turning a profit or being "in the black" -- was
conducted by BIGresearch.
The federation still forecasts
retailers' holiday sales will rise 5 percent to $457.4 billion,
compared with the 6.1 percent increase during the 2005 holiday
shopping season.
Special deals on high-definition TVs
and apparel, available at retailers who opened during the wee hours
of the morning and some who opened at midnight Friday, helped
attract customers over the weekend. But many came only for the
bargains, such as Wal-Mart Stores Inc.'s $997 37-inch LCD TV.
"It was shocking, because people were
only buying 'doorbusters,'" said Howard Davidowitz, chairman of
Davidowitz & Associates, referring to low-priced items. Workers at
his consulting and investment banking firm visited 50 retailers over
the weekend. "You can't have people just come in and buy doorbusters
and leave."
Bargain shoppers love the thrill of
the chase, but the political and economic climate also affects how
people spend. This year, shoppers have to decide how wide to open
their pocketbooks while they consider the Iraq war, a weak housing
market, political party turnover and a "gas ticker" clicking in
their heads, even when gasoline prices drop, analysts say.
Most popular: clothes, books, CDs
Discount stores saw traffic fall substantially this Thanksgiving
weekend, compared with last year. But they still attracted the
biggest chunk of traffic -- more than 49 percent, compared with more
than 60 percent last year. Traditional department stores drew in 39
percent of the traffic, while specialty retailers, including
clothing and toy stores, attracted 38 percent.
The most popular items purchased were
clothing and accessories, books, CDs, DVDs, videos, consumer
electronic products and computer-related accessories.
Gail Lavielle, spokeswoman at Hoffman
Estates-based Sears Holdings, which also owns Kmart stores, said
Sunday the stores were busy Friday and Saturday. At Sears,
flat-screen TVs, digital cameras and Craftsman tools were the hot
items. At Kmart, holiday decor -- including Christmas trees --
jewelry and toys were the most popular.
This year's retail season is one day
longer and has one more weekend than did last year's, so even though
the day after Thanksgiving was expected to be the largest sales day
of the season, the Saturday before Christmas -- Dec. 23 -- should be
the biggest day for crowds, according to ShopperTrak RCT Corp., a
Chicago research firm that tracks sales at more than 40,000
mall-based stores.
Besides traditional gifts of
clothing, toys and jewelry, gift cards are expected to remain
popular. The cards should account for 10 percent of holiday sales --
an all-time high with sales forecast at $24.8 billion this holiday
season. Gift-card purchases are excluded from holiday sales until
the cards are redeemed.
Online sales are also expected to be
healthy. Last year, online holiday sales grew 25 percent from 2004.
This year's increase is expected to come close to matching that
percentage gain, with sales of $24 billion to $27 billion.
The busiest online traffic day is
expected to be today. More than 60 million consumers plan to shop
online from home or work today, a Shop.org survey says.
Contributing: Bloomberg News


Holiday Sales Get Off to Solid Start,
But Wal-Mart Doesn't Share Cheer
By Amy Merrick and Kris
Hudson – Wall Street Journal
November 27, 2006
Shoppers started early and splurged
on flat-panel TV sets and computers over the long weekend, driving
strong electronics sales in what was generally viewed as a solid
start to the holiday season. But despite aggressive discounting
throughout November and on Black Friday, Wal-Mart Stores Inc.
reported its weakest monthly sales in more than 10 years, raising
doubts about whether the Christmas cheer will be widely shared.
ShopperTrak RCT Corp. estimated that
Friday sales nationwide increased 6% from the previous year,
reaching $8.96 billion. "This data show an even larger increase than
expected," said Bill Martin, ShopperTrak's co-founder. The research
firm compiles its estimate from sales statistics and data gathered
from 45,000 electronic counting devices in enclosed malls and strip
shopping centers.
The kickoff of the holiday shopping
season continued to creep earlier this year, with shoppers taking
advantage of special hours that began before dawn Friday, or even
earlier, at a growing number of stores.
The biggest sales gains Friday were
in electronics. In dollar terms, the average purchase was nearly 9%
higher than a year ago, said Wayne Best, senior vice president of
business and economic analysis for Visa USA, which tracks purchases
made with its credit cards -- roughly $17 out of every $100 spent in
the U.S. Increasingly, the nation's shoppers view Black Friday as a
time to buy big-ticket items for themselves, often at deep
discounts, Mr. Best said. "You don't go out and buy a flat-panel TV
for someone else."
Goods dominated by department stores
and discounters, such as apparel, didn't sell as briskly, he added.
The National Retail Federation, which
predicts that holiday sales will increase 5% this year to $457.4
billion, said more than 140 million people went shopping on Friday.
In a survey of 3,090 consumers, the trade association found that
shoppers spent an average of $360.15 this weekend, up nearly 19%
from last year's $302.81. Discounters were still the most popular
shopping destination, but their share dropped significantly from
last year; about 50% of those surveyed said they visited a
discounter over the weekend, compared with 61% last year.
Online retailers also saw a big jump
in holiday sales, even as the e-commerce industry matures into a
period of slower growth. Web retail sales, not including travel,
jumped 42% on Black Friday to $434 million from $305 million a year
earlier, according to comScore Networks Inc., a Web-tracking firm.
Today is another closely watched day
for online retailers. "Cyber Monday" is the first back-to-work day
after Thanksgiving, which often sees a surge of people shopping
online from the office. ComScore expects sales to jump 24% to $599
million today from $484 million last year.
"Since last year, it seems like the
general trend is upward," said Mike Morgan, of Mahopac, N.Y., who
was out shopping after midnight Thursday, looking for a big-screen
TV for his father. "Everywhere I go, people are talking about how
much lower gas prices have gotten."
But Wal-Mart doesn't seem to have
benefited from the lower gasoline prices. On Saturday, the retail
giant said its same-store sales, or sales at stores open at least a
year, declined 0.1% for the four weeks ended Friday. It was its
worst such performance since April 1996, and only the second time in
27 years that Wal-Mart has registered such a decline. (Read more on
Wal-Mart's sales <http://online.wsj.com/article/SB116446151547032781.html?mod=Leader-US>
6.)
The slippage came despite the
retailer's much-publicized program offering some generic drugs for
as little as $4 per prescription in 38 states. Hampering Wal-Mart's
November sales was the outage of its Web site for what a spokeswoman
called "a short time" on Friday morning.
Wal-Mart had been moving to broaden
its appeal to more-affluent shoppers earlier this year. But its
aggressive bet on trendy women's apparel hasn't caught on, and store
remodeling has been disruptive. Recently, the company switched gears
and tried to dominate the holiday shopping season early on by
slashing prices on toys, home goods and electronics throughout
November. Some analysts say those efforts generated more of an
increase in publicity than in sales.
However, some analysts urge patience,
arguing that Wal-Mart's bid to add new customers is the proper
course, given that the retailer, with nearly 4,000 U.S. stores and
$312 billion in sales last year, no longer can rely as heavily on
rapid expansion in the U.S. to propel its sales growth.
"The strategy is the right one, we're
just not seeing it in the numbers yet," Goldman Sachs Group analyst
Adrianne Shapira said yesterday. She added that Wal-Mart's
performance in December will be more telling. To achieve sales
growth next month, Wal-Mart won't face as high a hurdle as it did in
November because its year-earlier sales for the month weren't up as
steeply. The retailer's same-store sales gained 4.7% in November
2005, compared with an increase of just 2.7% last December.
Eager to launch this year's holiday
season, dozens of malls from coast to coast lured shoppers out at
midnight on Thursday. Packs of teenagers, babies in strollers,
pajama-clad shoppers and families with grandparents and
elementary-school children flooded the Citadel Outlets mall in
Commerce, Calif., east of downtown Los Angeles, where they were
greeted by Christmas carols blasted over the loudspeaker, and a
90-foot-tall Christmas tree, lit up with colored lights.
Did the increased traffic bring more
incremental sales -- enough to compensate for the expense of the
additional staffing? Anita Boeker, spokeswoman for the Outlets, said
that several national retail tenants reported sales increases of
35%, doubling last year's Black Friday sales, with one national
fashion chain reporting a 400% increase over its projections for the
day.
"It definitely exceeded our
expectations." said Ms. Boeker, who said stores were already
planning for how to manage the midnight crowds again next year. "The
key is, where you saw the lines and the stores that were really
packed with shoppers are the stores that had great offers at
midnight," she said, adding: "Give the shopper a reason to come into
your store at midnight."
Many of CompUSA's more than 200
stores were doing just that -- and opening even earlier, at 9 p.m.
Thursday. An estimated 500 people filed into the store in Arlington,
Texas, in search of doorbuster specials such as a $199 Compaq laptop
and a $429 26-inch high-definition-ready TV. "I feel bad for these
poor people," one customer, Jason Arntz, said of the CompUSA
staffers as he waited in a long line at the checkout counter. "But
if their company wants to make that decision, that's fine by me."
Apparel stores were harder pressed to
offer steep discounts. Unlike electronics chains that benefit from
ever-decreasing prices on new technologies, clothing prices have
been relatively stagnant for years and at many stores, there isn't
much room to cut. At Old Navy, for example, the fleece pullovers on
sale for $10 cost the same last year.
A slow start to apparel sales isn't
necessarily a problem. The first five days of the holiday season
represent only 13% of clothing sales, compared with the 23% coming
in the last five days, said Michael McNamara, vice president of
research and analysis for MasterCard SpendingPulse.
"The early buzz that we're seeing is
that the weekend might have exceeded expectations in some areas,"
such as electronics, "but overall I wouldn't necessarily see a
reason to raise the bar for all growth," he said. He predicts
overall holiday retail sales will increase 4% to 6%, excluding
autos.
Henri Bendel is among those making a
bigger marketing push, creating its first holiday catalog this year
and its most elaborate holiday window and store display so far. The
Alice in Wonderland-themed display involves 2,000 crimson fairies
covered in marabou feathers and an adult-size spinning Alice
suspended from the ceiling.
While 50%-off house-brand cashmere
drew many shoppers to the Henri Bendel store on Manhattan's Fifth
Avenue, accessories such as evening clutches and cocktail rings, and
small gifts such as the store's $30 candles sold briskly on
Saturday, Chief Executive Ed Bucciarelli said. "We've had to restock
the candles every 10 minutes," he said.
J.C. Penney Co. said Saturday that
its season is off to a good start, with brisk traffic in its stores
Friday and strength across all regions of the country. Home
entertainment, jewelry, children's apparel and housewares were among
the most popular merchandise categories.
Target Corp. had its own secret
weapon for luring shoppers back into its stores. On Sunday, it
unveiled what Target president Gregg Steinhafel described as
"collectors' items and unique, nationally branded goods" it has
never before sold. They included an autographed guitar by Paul
Stanley of Kiss for $199.99 and a Dolce & Gabbana fragrance set for
$39.99.
Shoppers also flocked to the Web to
track down hard-to-find items that have sold out in many retail
outlets. Between Nov. 17 and Nov. 24, 14,675 PlayStation 3 game
consoles were sold on eBay for about $1,186 apiece. (The highest
amount paid so far for the coveted console: about $7,500, says a
spokeswoman.) Meanwhile, on Black Friday alone, 2,537 TMX Elmo toys
were sold for about $70 each.
To further spur Cyber Monday
shopping, some retailers, including Petco, Home Depot Inc., Barnes &
Noble Inc., will be offering additional online discounts. But Web
retailers say they are starting to see a surge in Web traffic come
earlier and earlier. As of Friday, consumers had spent $8.31 billion
since Nov. 1 on nontravel purchases on the Web, up 23% from $6.75
billion a year ago, according to comScore.
Indeed, online spending is still so
new that it isn't easy to predict trends. Last year Cyber Monday was
only the ninth-biggest day for online shopping. The biggest day last
year was Monday, Dec. 12.


In middle, it's Penneys vs. Kohl's
Stores making a grab for more market share
Associated Press
– Chicago Tribune
November 25, 2006
Clutching a plastic J.C. Penney bag
in one hand and reaching for her 4-year-old daughter with the other,
Cathy Lewis sized up the department-store options for shoppers on a
budget.
"I like the quality and price of the
children's clothes at Penneys," the suburban Dallas woman said. "I
like Kohl's too. Their sales are good, but I don't like their
selection as much."
That's pretty much the competition as
far as Lewis is concerned. She said Macy's and regional chain
Dillard's, both in the same mall as her Penney, are just too
expensive.
As the holiday season begins in
earnest this week, J.C. Penney Co. and Kohl's Corp. will battle each
other for the purses and wallets of moderate-income shoppers who
feel left behind by Macy's and are looking for a bit more cachet
than they find at Wal-Mart Stores Inc.
Penneys and Kohl's have been posting impressive sales gains and hope
to carry that momentum through December. Not coincidentally, both
are on major expansion binges, building new stores at the fastest
pace in years.
The holidays, however, pose their own
special challenge to these two retailers.
Being a destination for that special
gift "probably wasn't one of our strengths," said Myron Ullman III,
Penneys chairman and chief executive. But "Penneys has changed. We
are a desirable place to shop and a desirable place to get a gift
from."
To convince shoppers of that
transformation, Plano, Texas-based Penneys has added more
electronics, jewelry, toys and fancier clothes such as cashmere
sweaters.
Kohl's holiday plans include
increasing inventory and pushing watches and jewelry. Kevin B.
Mansell, president of the Menomonee Falls, Wis.-based company, said
he expects luxury home items to be big sellers.
Both chains enter the holidays on a
winning streak.
Kohl's posted a 16.3 percent
September gain in sales at stores open at least one year, a key
measurement in retailing, and it slowed to 4.2 percent in October.
Penneys put up same-store gains of 8.7 percent in September and 8.1
percent in October.
While Penneys and Kohl's eye each
other, they also must contend with other rivals, from discounters to
other department stores.
Kohl's touts frequent sales events
and is willing to cut prices to steal shoppers from other stores,
said Richard Hastings, a retail analyst with Bernard Sands LLC. That
pits Kohl's against chains such as Target Corp. and Gap Inc.'s Old
Navy.
Hastings said Kohl's is more willing
than Penneys to sacrifice some of its profit margin to attract
customers, "and it's working for them. They are very aggressive
about getting market share."
Penneys has a distinct advantage over
Kohl's in at least two areas: It has a strong Web presence and big
private-label brands that generate s trong profit margins. "I like
Penneys better than Kohl's because they've built out a multichannel
approach," said Love Goel, who heads Growth Ventures Group, a
Minnesota-based investment firm. "Kohl's hardly has an Internet
presence."
Penneys and Kohl's are expanding
rapidly. Penneys plans to add 50 stores a year for the next three
years, giving it nearly 1,200 by 2010. Kohl's, which has more than
800 stores, also aims for 1,200 in 2010.
Most of the new Penneys stores will
be built away from shopping malls. Kohl's, which has avoided crowded
malls since its beginning in 1962, is way ahead of Penneys on that
score, said Marshal Cohen, a retail analyst at market researcher NPD
Group Inc.
"Shopping is a chore when you have to
go to the mall," Cohen said. "Shopping used to be an impulse thing.
They want to bring it back to being fun again and being convenient
again."


Cheap Chic: Who Gets it
Right
Snakeskin shoes for $25. Trendy ottomans.
Discount design has transformed retail, but it's generating flops
along with fashion coups. Has label mania gone too far?
By Rachel Dodes
and Ann Zimmerman – Wall Street Journal
November 25, 2006
At J.C. Penney, a $70 chiffon
leopard-print dress carries designer Nicole Miller's name. Kohl's
will roll out a collection of lingerie and bedding by Vera Wang next
year. Even Payless ShoeSource has teamed up with a high-end designer
-- Laura Poretzky, whose Abae for Payless
line starts at $25 for a pair of wedges.
In less than a decade, filling the
shelves of mass merchants with hip designs has gone from an unusual
approach pioneered by Target to one of retail's most widely copied
strategies. Stores have scrambled to sign up designers and tout
their trendier sides. When Wal-Mart brought in Mark Eisen to update
its George line in early fall, it showcased the clothing in a spread
in Vogue.
Designer shoes at Payless: Faux
snakeskin and suede for $25
But as the concept has spread, the
pressure to come up with more goods that project a trendy image yet
appeal to a mass audience is taking its toll -- and resulting in
some missteps. While Wal-Mart had early success selling a
high-fashion line called Metro 7 in urban areas, when it rolled the
clothes out more broadly this fall, much of the collection
languished on shelves. Target trumpeted a new line of furnishings by
Thomas O'Brien, a designer with a boutique in New York's Soho
neighborhood, but customers initially balked at some of the price
tags, including $140 for a chenille ottoman.
We called in a panel of design
experts to help us sort through this season's trendiest new items
from major discount retailers, including everything from men's
shirts to appliances. With fashion trend