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Contents


Sears New CEO Ditches Helicopter
(May 12, 2001)


Retirees Don't Picket Meeting; Dispute Not Over
(May 11, 2001)

Sears Retirees Switch Gears with CEO
(May 11, 2001)

Sears Meeting Shows Softer Side
(May 11, 2001)

KMart Tags Sears CFO
(May 4, 2001)

Terry Savage Talks Money with Martinez
(April 29, 2001)

Ex-Sears Supplier Agrees to Fine
(March 23, 2001)


Softer Side of Sears Turning Hard
(March 22, 2001)

Wards Stores to Close by March 25
(Mar. 17, 2001)

Apple to Pull out of Sears
(Mar. 15, 2001)

Sears Reteurns to State Street
(Mar. 15, 2001)

Sears February Comparable Sales Decrease 2.0
(Mar. 8, 2001)

Sears Site Showing Softer Side
(Mar.  2001)

Sears Out to Clean Up with Carpet Franchise

(Mar. 5, 2001)


Sears Canada Warns of 1Q Loss
(Mar. 5, 2001)

State Street Sears to Open May 23
(March 1, 2001)

Sears Cautious on Expansion Plan
(Feb. 27, 2001)

Reit Leads Bid to Buy Wards Assets
(Feb. 24, 2001)

Home Depot Ascension is at Sears Expense
(Feb. 21, 2001)

Ruling Gives Two Vets Healthcare for Life
(Feb. 21, 2001)

Sears Fills Exec Spot; Top Buyer Still Sought
(Feb. 17, 2001)

Sears & Spiegel see Mixed January
(Feb. 9, 2001)

New Bill Highlights Retiree Benefits Issue
(Feb. 5, 2001)

Sears Checking Out Wards Sights
(Feb. 4, 2001)

Big Ticket Downturn Detours Sears' Strategy
(Jan. 29, 2001)

Sears May Find Advantages in Selby's Ad Past
(Jan. 26, 2001)

Sears Canada CEO to Quit
(Jan. 22, 2001)

J.C. Penney to Close About 50 Stores
(Jan. 23, 2001)

Sears Takes Charges - Net Misses Mark
(Jan. 18, 2001)

Retiree Council to Advise Sears
(Jan. 17, 2001)

Exide Warns of Indictment
(Jan. 11, 2001)

Seers to Sears - Learn
(Jan. 8, 2001)

Sears to Close 89 Stores - Cut 2400 Jobs
(Jan. 4, 2001)

Cuts in Health Benefits Squeeze Reitree's Nest Eggs
(Jan. 3, 2001)

Wards Liquidation Sales Begin
(Jan. 3, 2001)

 


Breaking News
April 2001 - June  2001

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Insurance Settlement Approval

Sears retirees get back some benefits in deal

By Tammy Williamson, Business Reporter - Chicago Sun Times
October 11, 2001

Sears Roebuck and Co. workers who retired between 1978 and 1997 will retain more of their life insurance benefits under a settlement plan between retirees and the company tentatively approved Wednesday by a federal judge in Chicago.

In a plan that will cost Sears $22 million to $34.2 million, retirees will get back some of the value the company had taken away from their life insurance policies, attorneys for the retirees said.

"We are pleased," said Peter Wasylyk, a Rhode Island attorney representing the retirees. "We believe it was as good as a deal we could get for Sears retirees."

The plan settles a lawsuit filed by retirees after Sears' 1997 decision to cut $60 million in costs annually by reducing company-paid life insurance benefits for 84,000 retirees. Former employees reacted bitterly to the announcement, arguing that Sears violated contractual promises by reducing the benefits.

Under the initial plan, benefits would have been cut 10 percent every year for 10 years to a minimum of $5,000. The average employee benefit at that time was $17,000, according to Sears.

Under the settlement, Sears will freeze the planned reduction of 10 percent in 2003.

The retirees also now are guaranteed their company-paid life insurance benefit won't be cut again or taken away altogether, according to court documents filed Friday. Without the settlement, Sears continued to reserve the right to further cut or eliminate the life insurance plan.

Sears denied any wrongdoing but said in court documents it was settling the lawsuit because litigation could have dragged on for years.

The company also said it was settling because management ''wants to reunite the Sears family and believes that this settlement constitutes an important first step in consolidating the confidence and goodwill of its large retiree base.''

U.S. District Judge James Moran, in a court hearing Wednesday, said retirees will be sent claim forms from Sears by Nov. 1 and must return them by Jan. 17. Moran scheduled a hearing for March 5 for final approval of the settlement. The actual cost to Sears of the changes will be known at that time.

Retirees could get even more money depending upon how many of them actually file claims, according to Sears spokeswoman Peggy Palter and Michael Mulder, an attorney for the retirees with the Chicago law firm of Meites, Mulder, Burger and Mollica.

If only some retirees file claims, the rate of reductions in years beyond 2003 could be lowered from the planned 10 percent because more money would be available.

The final schedule of reductions will be known by the March 5 hearing, Palter said.

In addition, the estates of retirees who have died since Jan. 1, 1998, or who die before Dec. 31, 2002, will receive a Sears gift card of $100, according to court documents. Those retirees will not receive the benefits of the negotiated 2003 rate reduction freeze.

Mulder said in addition to letters, Sears will post notices in newspapers, including local papers, announcing the settlement.

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Sears September Sales
Sears Same-store Sales Down 6.7%

From the Reuters Newsroom - October 11, 2001

Sears, Roebuck and Co. Thursday said sales at its domestic stores open at least 12 months fell 6.7 percent in September from a year earlier, but the No. 4 U.S. retailer forecast that third-quarter earnings would come in at the high end of analysts' estimates. The company said it expects a third-quarter profit of 80 cents a share, excluding unusual items.

Analysts surveyed by Thomson Financial/First Call expect, on average, a profit of 77 cents a share. Their estimates range from 66 cents to 82 cents.

Sears shares were up $1.68, or 4.33 percent, to $40.50 in morning trade on the New York Stock Exchange.

Sears said it will be able to top analysts' consensus earnings estimate despite lower revenues because of its efforts to improve productivity in its stores and heightened focus on its margins.

Company officials declined to provide additional details, but Sears has undertaken a wide-ranging review of its retail operations. Details of the review, which is expected to include job cuts and elimination of certain product lines, are due on Oct. 24.

Sears said its domestic retail business delivered strong earnings growth in the third quarter compared with a year earlier, while profits for its Canadian and corporate and other units declined. Its credit and financial products segment performed in line with expectations, Sears said.

Chairman and Chief Executive Alan Lacy said sales at domestic stores open at least a year "same-store sales" were "significantly affected" by the Sept. 11 attacks on New York and Washington, though sales recovered somewhat in the remaining weeks of the month.

"The outlook for consumer spending in the balance of the year remains uncertain," Lacy said.

Sears, based in Hoffman Estates, said domestic store revenues for the five weeks ended Sept. 29 were $2.51 billion, down 6 percent from a year earlier.. ____________________________________________________________

Gordon's Comments:
Consumers already spooked by a slowing economy retrenched further following the horrific terrorist attack on September 11th. It left retailers with the weakest September sales performance in decades. Below is the percentage change in major retailers sales from the same month one year ago. Sales include those from stores that have been open one year.

Wal-Mart +6.3
Sears -6.7
Kmart unchanged
Penney +8.1
Target +0.2
Federated  -12.9
May -10.9
Gap -17.0
Limited -10.0
TJX +2.0
Saks -11.5
Dillards -8.0

 

Analyst Sees Softer Side of Sears' Financials

By Hollister H. Hovey - Dow Jones Newswires
October 9, 2001

Lazard Freres & Co. analyst Mark Pickard sees the softer side of Sears Roebuck & Co.'s (S) financials, and says it's time for investors to sell their shares.

"Although Sears is likely to announce several restructuring initiatives and strategy changes at its analyst meeting on Oct. 24, we believe that the deteriorating consumer credit and retail environment will likely suppress earnings growth," Pickard said in a Tuesday research note. "This, combined with execution risk stemming from an overhaul of the company's operating strategy, will likely, in our view, weigh on the stock over the next 12 months."

Pickard cut his rating on Sears to sell from hold, cutting his 12-month price target to $30 from $40.

He lowered his 2001 earnings per share estimate to $3.90 from $4.10 and his 2002 estimate to $3.97 from $4.35, assuming a rapidly declining consumer credit environment and a lackluster retail environment over the near term. But he cautions that his estimates may still be too high if charge-offs return to 1998 and 1999 levels or if cost-cutting savings from a potential restructuring aren't as dramatic as he forecasts.

With increasing unemployment, high bankruptcy levels and the deteriorating consumer environment, Pickard expects Sears' credit segment to post a 12% decline in operating profit during 2002. "To cover the projected increase in bad debt, we believe that Sears will be forced to increase its allowance for uncollectible accounts," Pickard said. "Thus, our original projection for the allowance will likely prove conservative."

He expects the allowance for uncollectible accounts will be 4.04% in 2001 and 4.2% in 2002, reducing the operating margin at the credit segment to 24.5% in 2002 from 28.8% in 2000. "We believe this is particularly troubling as operating income at the credit segment has increased dramatically since 1998 and now represents over 65% of Sears' total operating profit."

He does forecast credit revenue from Sears' MasterCard portfolio to bolster growth, however. "MasterCard revenue growth will likely be higher than revenue growth from department store cards due to its higher late fees and higher performance APR," he said. "The lower interest rate environment will also keep funding costs for both portfolios lower, helping SG&A costs."

Sears' will likely announce a restructuring plan, to alleviate "lackluster" revenue growth within its retail segment, Pickard believes. But overhead reductions will likely have little effect on the bottom line, he said.

Possible restructuring announcements could include the sale of several non-core retail businesses, the elimination of several thousand jobs at the corporate and retail level and a revamped softline strategy, he said. Softline categories include items such as apparel, jewelry and cosmetics.

"We expect that the bulk of the operating expense savings will come from the elimination of an estimated 2,500 jobs at the corporate level and 1,500 positions at the store level, resulting in a cost savings of over $200 million," Pickard said.

But "management's operating changes will likely cause a major disruption to employee morale and sales growth," he said.

 _______________________________________________________________

Gordon's Comments:
Zacks Investment Research as of October 9, 2001 indicates the following estimates:

Year EPS P/E EPS Growth
12/01 $4.18 8.9 -6%
12/02 $4.53 8.2 8%
Next 3-5 years     9%

______________________________________________________________

Oct. 9, 2001 Investors Business Daily indicates the following in relationship to the 15 retailers in the group: IBD Stock Checkup Analysis: Sears Roebuck & Co receives an overall rating of B-, which is in the 76th percentile of all stocks in the Investor's Business Daily database. The overall rating is calculated using five proprietary ratings that measure each stock's Technical and Fundamental qualities and the Technical and Fundamental qualities of the industry group that it resides in, as well as a rating on the stock's current price attractiveness.

Sears Roebuck & Co receives a Technical Rating of 84, which places it 3rd out of 15 stocks in the Retail-Department Stores group.

Sears Roebuck & Co receives a Fundamental Rating of 71, which places it 5th out of 15 stocks in the Retail-Department Stores group.

Sears Roebuck & Co receives an Attractiveness Rating of 91, placing it 4th out of 15 stocks in its group. The top stock is Kohls Corp (KSS), followed by Sears (S), May (MAY), Nieman Marcus Group CI B (NMGB), and then Neiman Marcus Group CI A (NMGA)

The Retail-Department Stores group's technical rating of D ranks it in the 38th percentile of the 197 different Investor's Business Daily Industry Groups. The Retail-Department Stores group's fundamental rating is E (which indicates heavy selling), ranking it in the 15th percentile of all groups. The rating scale goes from A - the highest rating, to E - the lowest rating. ___________________________________________________________________

MSN.MONEY Oct.9, 2001
Quick Summary gives S a rating of 6 on a scale of 10 being the best possible rating.

Pro • The price-to-sales multiple is significantly lower than the average for all stocks in the StockScouter universe. Positive/Neutral for a medium- to large-sized company like S

Con • One or more analysts has modestly decreased quarterly earnings estimates for S. Negative • Shares are neither being accumulated heavily nor sold heavily by financial institutions. Neutral for a large company like S

Short-term Outlook - Over the next 1-2 months, StockScouter forecasts that value stocks will be out of favor, large-cap stocks will be neutral, and consumer services stocks will be out of favor.
 

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Sears Says It'll Put Flag Decals on Vehicles

By Robert C. Herguth, SunTimes Staff Reporter
September 28, 2001

Sears, Roebuck and Co. angered many employees by recently banning American flags from service vehicles.

Now the company plans to apply flag decals to the exteriors of all 15,000 company vans, an official said Thursday.

"We had said all along what we were looking for was something properly and respectfully displayed and not obstructing the vision of the driver, and we wanted something that could be consistently applied throughout the fleet," said Ted McDougal, a spokesman for the Hoffman Estates department store chain.

On Wednesday, Sears defended the decision not to allow employees to attach flags and other patriotic symbols to side-view mirrors and antennas of service vans, citing safety and aesthetics.

And the company at the time said it was exploring whether to paste uniform decals on all vans.

On Thursday, as the debate intensified, Sears announced flag decals would be applied to vans beginning today. The decal cost likely will be $1 to $2 per van.

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Consumer Confidence Crumbles
Reuters Newsroom
September 25, 2001

U.S. consumer confidence fell sharply in September, suffering its largest one-month drop since October 1990, during the Gulf crisis, according to a survey that captured only a small part of the economic shock from the Sept. 11 attacks on New York City and the Pentagon.

An eroding labor market and weakening business conditions weighed heavily on consumers, the Tuesday report said, threatening to undermine retail spending, one of the few remaining tethers of strength in an economy a majority of economists believe is already in recession.

In a report that cemented hopes for more deep interest rate cuts from the Federal Reserve, the Conference Board, a New York-based private business research group, said its monthly index of consumer confidence fell 16.4 points to 97.6 in September, from a downwardly-revised 114.0 in August.

September's index was the lowest reading since January 1996. Wall Street economists had forecast a fall to 105.1.

But 88 percent of the survey responses were conducted before the devastating attacks of Sept. 11, which led many economists to conclude that confidence will take an even harder hit once those effects are measured in the October survey.

``The decline in confidence is being driven by both current labor market conditions and concerns about future employment trends. There were also diminished expectations for business conditions and income as well as deteriorating buying plans,'' said Jade Zelnik, chief economist at Greenwich Capital Markets.

``I think it will keep the Fed worried that consumer spending could falter. It will keep them on track to cut aggressively again.''

The Dow Jones industrial average briefly fell after the report was released before recouping its gains, while short-dated Treasury securities clung to gains on expectations of more Federal Reserve interest rate cuts.

The Present Situation Index, which measures consumer views of the economy right now, extended its slide, falling to 125.2, its lowest since October 1996, from a revised 144.5 in August.

The Expectations Index, which gauges consumers' outlook for the next six months, slid to 79.2 in September, its lowest since April, from a revised 93.7 in August.

In a harbinger of rising unemployment in the months ahead, 18.5 percent of respondents said jobs were ``hard to get,'' compared to 16.0 percent in August. The category is closely linked with trends in the unemployment rate.

Consumers rating business conditions as favorable also plummeted, the report said, with 22.0 percent rating them favorable in September versus 27.7 in August.

More Americans expected business conditions to deteriorate over the next six months, at 15 percent from 10.7 percent in August. Consumers also were less optimistic about their future incomes, with only 21.1 percent expecting an increase in family income compared to 23.2 percent in August.

``As the economic ramifications of September 11 continue to reverberate in the coming weeks and months, and the number of layoffs continue to rise, the economy faces tougher times ahead,'' said Lynn Franco, director of the Conference Board's Consumer Research Center, in a statement. ``While consumers have managed to keep the U.S. out of a recession for several years now, that soon may no longer be the case.''

The consumer confidence index is taken from a sampling of 5,000 households monthly. It follows a tumble in the University of Michigan's preliminary consumer sentiment index, conducted entirely before the Sept. 11 attacks and published on Sept. 13, to its lowest in nearly eight years.

 

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Sears Cancels Ads on ABC's `Politically Incorrect'

By Amy Hellickson - Bloomberg - September 19, 2001

Sears, Roebuck & Co. and FedEx Corp. pulled their advertising from ABC television's "Politically Incorrect'' after guests on the late- night show described past U.S. military actions as ``cowardly.''

Sears, the biggest U.S. department-store chain, said it made its decision after reviewing a transcript of the Sept. 17 discussion among host Bill Maher and guests including commentator Arianna Huffington. ABC is owned by Walt Disney Co.

During the show, Maher said Americans have been ``the cowards lobbing cruise missiles from 2,000 miles away,'' according to a transcript posted on ABC's Web site. Huffington agreed, saying more then 5,000 U.S. civilians died ``because we were cowardly when it came to our military personnel.''

"In this sensitive time, we're trying to be sensitive to our customers,'' Sears spokeswoman Lee Antonio said. "While we certainly believe in the freedom of speech, we feel it's best not to advertise on the show at this time.''

FedEx spokeswoman Carla Richards confirmed that the Memphis, Tennessee-based company also removed ads from the show. "If this becomes a pattern, if we see sponsors pulling their support of programs, that would be an extremely unfortunate action on the part of the corporate world,'' said Marvin Kalb, executive director of Harvard University's Shorenstein Center on the Press, Politics and Public Policy.

In a statement, ABC said the show celebrates freedom of speech.

Gamut of Emotions
"Recent tragic events have evoked feelings in all of us, running the gamut from apprehension to fear to anger, and these emotions are what fueled Monday night's discussion,'' ABC said.

Maher said his criticisms were aimed at politicians and not at U.S. military personnel.AIn no way was I intending to say, nor have I ever thought, that the men and women who defend our nation in uniform are anything but courageous and valiant, and I offer my apologies to anyone who took it wrong,'' he said in a statement.

Maher will say more about his earlier comments on tonight's show, his publicist Cece Yorke said.

The U.S. television and radio industry lost as much as $1.2 billion in advertising sales after the terrorist attacks in New York and Washington last week, Robertson Stephens analyst James Marsh said Monday. Television networks lost an estimated $68 million a day in ad sales by running commercial-free news coverage, he said.

The loss in ad sales, as well as the fear of future losses, helped spur declines in shares of many media companies this week, including Burbank, California-based Disney.

Disney shares today rose 10 cents to $18.50. They have fallen 36 percent this year.

Hoffman Estates, Illinois-based Sears fell $1.02 to $33.08.

'Insufficient Grieving'
Antonio declined to say how much money Sears spent on ads shown during "Politically Incorrect,'' which airs after 11 p.m. in most U.S. markets. The bulk of the spending for Sears' television-ad campaign is spent earlier in the day, she said.

Maher left one chair at the roundtable empty Monday night in a tribute to Barbara Olson, a commentator who died in the flight that was crashed into the Pentagon. Olson had been on her way to Los Angeles to appear on "Politically Incorrect,'' Maher said.

On last night's show, Maher said in his opening monologue that he'd received some messages from viewers saying "there was insufficient grieving'' in Monday night's show.

"I was as devastated as anyone was, and I feel it,'' Maher said, according to a transcript."But I also feel a responsibility for this show to be what it has always been, a place where people can come and express their ideas openly in a way they can't in many other places.''

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R E A L   E S T A T E
Already troubled with its core businesses,
Sears has another problem on its hands. PRAIRIE STONE

By Mark Tatge, Forbes - September 17, 2001

Leave it to Sears to lose money on a 786 acre office development financed with $181 million in tax giveaways. In 1989 the retailer decided to dump the Sears Tower and move its headquarters 31 miles north-west of downtown Chicago, figuring the development, called Prairie Stone, would be a bonanza for the bottom line.

But with more than a third of Prairie Stone still vacant, and nearby suburban vacancy rates climbing, the sprawling development has become a drag on earnings. Add Prairie Stone to the list of problems Chief Executive Alan Lacy inherited at the nation's number four retailer (2000 sales: $41 billion) when he took charge last fall. Sears' "softer side" has turned to mush, home improvement chains have invaded the retailer's core appliance business, and credit card revenue, a major earnings engine since 1998, has cooled. In the first half of the year, Sears lost $21 million.

These aren't the best of times to be caring for a white elephant. The company has forked over $10 million since 1999 to cover principal and interest payments on bonds sold by the Village of Hoffman Estates. The bonds covered the upfront public improvements and were to be repaid from property taxes as the development grew and taxes rose. Sears agreed to cover any shortfall. It will probably owe $7 million more in 2002 and faces escalating payments unless it can figure out how to get businesses to relocate to Prairie Stone.

Call it irrational exuberance, but Sears once envisioned 12 million square feet of office space on a tract that ten years later is still miles from the nearest gas station. With only 3.3 million square feet completed since 1992, Sears "probably has not gotten the kind of return they thought they would," says Hoffman Estates Village Manager James Norris.

Sears sank an estimated $225 million into building its 2.3-million-square-foot headquarters. That investment is probably worth $150 million to $180 million now. Construction of a 295-room Marriott hotel is certain to help property values, but it could take another 20 years for Prairie Stone to realize its full potential. Why? There's simply too much prime space available elsewhere. According to commercial real estate giant Cushman & Wakefield, vacancy rates climbed to 16.2% at midyear, the highest they've been since the mid-1990s. In nearby Schaumburg, Ill. some 3.3 million square feet of office space awaits new tenants.

Another problem: Downtown locations are back in vogue. Chicago has fanned out during the past decade to the extent that it now suffers from the same gridlock as Los Angeles, Atlanta and Houston. Motorola and CDW have opened offices downtown to attract younger workers who won't travel to the burbs. Even Chicago's latest corporate catch, Boeing, shunned the cornfields for Chicago's Loop, complete with access to a nearby helipad to avoid those nasty traffic jams.

No doubt Sears executives miss their views of Lake Michigan.

By the numbers:

  Sears Tower Prairie Stone
Total Square Footage 3.5 million  3.3 million
Vacant Land  0 253 acres
Market Value $900 million  $260 million

# Value includes vacant land and Sears portion of Prairie Stone:

Sources TrizecHahn; Cushman & Wakefiled; Forbes calculations

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"You Don't Know What You've Just Started . . . "
By Leonard Pitts - Miami Herald -  September 12, 2001

We'll go forward from this moment.
It's my job to have something to say. They pay me to provide words that help make sense of that which troubles the American soul. But in this moment of airless shock when hot tears sting disbelieving eyes, the only thing I can find to say, the only words that seem to fit, must be addressed to the unknown author of this suffering. You monster. You beast. You unspeakable bastard.

What lesson did you hope to teach us by your coward's attack on our World Trade Center, our Pentagon, us? What was it you hoped we would learn? Whatever it was, please know that you failed.

Did you want us to respect your cause? You just damned your cause.

Did you want to make us fear? You just steeled our resolve.

Did you want to tear us apart? You just brought us together.

Let me tell you about my people. We are a vast and quarrelsome family, a family rent by racial, social, political and class division, but a family nonetheless. We're frivolous, yes, capable of expending tremendous emotional energy on pop cultural minutiae -- a singer's revealing dress, a ball team's misfortune, a cartoon mouse.

We're wealthy, too, spoiled by the ready availability of trinkets and material goods, and maybe because of that, we walk through life with a certain sense of blithe entitlement. We are fundamentally decent, though peace-loving and compassionate. We struggle to know the right thing and to do it. And we are, the overwhelming majority of us, people of faith, believers in a just and loving God.

Some people -- you, perhaps -- think that any or all of this makes us weak. You're mistaken. We are not weak. Indeed, we are strong in ways that cannot be measured by arsenals.

IN PAIN
Yes, we're in pain now. We are in mourning and we are in shock. We're still grappling with the unreality of the awful thing you did, still working to make ourselves understand that this isn't a special effect from some Hollywood blockbuster, isn't the plot development from a Tom Clancy novel.

Both in terms of the awful scope of their ambition and the probable final death toll, your attacks are likely to go down as the worst acts of terrorism in the history of the United States and, probably, the history of the world. You've bloodied us as we have never been bloodied before.

But there's a gulf of difference between making us bloody and making us fall.

This is the lesson Japan was taught to its bitter sorrow the last time anyone hit us this hard, the last time anyone brought us such abrupt and monumental pain.

When roused, we are righteous in our outrage, terrible in our force.

When provoked by this level of barbarism, we will bear any suffering, pay any cost, go to any length, in the pursuit of justice.

I tell you this without fear of contradiction. I know my people, as you, I think, do not. What I know reassures me. It also causes me to tremble with dread of the future. In the days to come, there will be recrimination and accusation, fingers pointing to determine whose failure allowed this to happen and what can be done to prevent it from happening again. There will be heightened security, misguided talk of revoking basic freedoms. We'll go forward from this moment sobered, chastened, sad. But determined, too. Unimaginably determined.

THE STEEL IN US
You see, the steel in us is not always readily apparent. That aspect of our character is seldom understood by people who don't know us well. On this day, the family's bickering is put on hold. As Americans we will weep, as Americans we will mourn, and as Americans, we will rise in defense of all that we cherish.

So I ask again: What was it you hoped to teach us?

It occurs to me that maybe you just wanted us to know the depths of your hatred. If that's the case, consider the message received.

And take this message in exchange: You don't know my people. You don't know what we're capable of. You don't know what you just started.

But you're about to learn.

 

 

Sears CEO: Apparel Strategy Needs Premier Brands

By James Covert, Dow Jones Newswires - Sept. 5, 2001

In an effort to reinvigorate its apparel business, Sears, Roebuck & Co. (S) may place more emphasis on premier brands than it has in the past, Chairman and Chief Executive Alan J. Lacy said Wednesday.

Speaking at a retail conference here, Lacy also reiterated guidance that the company's 2001 earnings will be flat to the previous year and that sales at stores open at least a year during the second half will be flat or slightly lower than the year-earlier period.

Lacy said Sears' apparel business has suffered in the past because the merchandise doesn't appeal to the higher income class of customer that shops at Sears for large appliances and tools.

While Sears is widely recognized as a destination for large appliances under its Kenmore Brand, as well as Craftsman Tools, it doesn't get enough credit for the apparel brands it carries, which include Nike Inc. (NKE) athletic wear and Levi's jeans.

In an interview with Dow Jones Newswires, Lacy said the company's apparel strategy will partly depend on new agreements with vendors to sell premier apparel brands. The company will announce one such agreement this fall, Lacy said, although he added that it won't be on the level of the Nike agreement.

"We're chipping away at it," Lacy said.

The company is also looking to reinvigorate its private label offerings, Lacy said. He declined to comment further, saying the company's full apparel strategy will be revealed at a meeting with analysts in October.

The company's new marketing campaign, which kicks off this fall, will emphasize the strength of the merchandise brands it carries, Lacy said. The campaign will also emphasize Sears as a destination for one-stop shopping for merchandise that includes appliances, apparel, tools, jewelry and electronics.

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Tales of the Tape
Sears, Lowe's Increase Share of Major Appliances Market

By Mary Ellen Lloyd -  Dow Jones Newswires, Sept. 4, 2001

Old-timer Sears, Roebuck & Co. and recent aspirant Lowe's Cos. Inc. are gaining in the market for major home appliances.

The top two U.S. appliance retailers have continued to gain share in the $39 billion market despite new competition. They've also been helped by the demise of old players over the last year.

A year ago, No. 3 player Circuit City Stores Inc. announced its retreat from the market and in December, Montgomery Ward Inc., another big competitor, closed its stores. But two new challengers -- retailing behemoths Wal-Mart Stores Inc. and Home Depot -- joined the fray.

Sears' share of the major appliance retailing market approached 40% in the second quarter -- up nearly two percentage points from a year ago, according to the most recent results from Stevenson Co., a Louisville, Ky., firm providing market research to manufacturers and retailers.

With industry shipments of major appliances down 7% through June, Sears has seen a mid-single-digit increase in sales year-to-date, said Tina Settecase, vice president and general manager of appliances for the Hoffman Estates, Ill., retailer.

Analysts and Sears officials credit the company's wide selection, its expansion into more upscale appliances, and its services, such as delivery and financing options. Sears carries the top eight appliance brands, including its own Kenmore brand, which itself has 27% of the appliance market.

Lowe's vs. Sears
"There clearly were some easy pickings in the market-share category as Circuit City exited the white goods category," said Bill Dreher, senior analyst with Robertson Stephens, "but it's more than just Sears stumbling into the market share."

The company has made a "determined effort" to capture additional business, and has surpassed Mr. Dreher's expectations in being able to make gains, he said.

Ms. Settecase said Sears "has pretty much stayed the course" in its approach, although it is carrying more inventory for customers to take home immediately. Sears is also testing a 20,000 square-foot standalone store for electronics and appliances to try to capture off-mall traffic. Two more test stores will open in the fourth quarter in suburban Chicago. Sears hasn't said how many such stores it will open if the model proves successful.

Lowe's has also picked up business, said Stevenson Co. analyst Steve Woeste. The home-improvement retailer has almost 10% of the market and has nearly doubled its share of all major appliances sold at retail outlets since the firm began its survey seven quarters ago, he said. "It's been phenomenal," Mr. Woeste said.

Lowe's said appliances were one of the reasons behind its improved second-quarter financial results. The Wilkesboro, N.C., company also reported improving profitability in the category, saying inventory turnover is rapid enough to offset appliances' lower gross margins compared with the corporate average.

Lowe's last year declared its intention to unseat Sears as the top appliance retailer within five years.

"We still have a very aggressive approach to growing our appliance business," said Lowe's spokeswoman Chris Ahearn.

The plan calls for keeping a large number of models on the floor and in stock, and it's also offering more high-style and technologically Sophisticated appliances.

Best Buy Trying
Speculation that third-ranked Best Buy Co. would follow Circuit City's exit from appliances died down in recent quarters after the company reiterated its commitment to them. But Best Buy's market share, which is more than 5%, has fluctuated recently, Mr. Woeste said. That is likely due to Home Depot and Wal-Mart's push into appliances over the last year, analysts said.

Appliance sales will continue to weaken at Best Buy this year, said Deutsche Banc Alex. Brown analyst Dan Wewer. Best Buy's expectation that appliance sales at stories open at least a year will be flat in the second quarter and higher year over year in the second half could be optimistic, he said in a recent report.

The company's efforts to improve results aren't likely to have an impact until at least next year, Mr. Wewer said. But investors don't seem worried; Best Buy's shares have more than doubled this year. Company officials weren't available for comment.

For most of last year, top home-improvement retailer Home Depot was rolling out appliances to its stores, so the category generated only about $200 million in sales, according to analyst estimates.

With appliances in all 1,253 stores today, Home Depot could generate $2 billion in appliance sales this year, according to an estimate from Deutsche Banc Alex. Brown. That would quickly put the Atlanta company's appliance sales in line with those of Best Buy.

Stevenson Co. pegs Home Depot's second-quarter market share at close to 3%, but said the company has not gained market share on a sequential basis in either of the last two quarters, based on the firm's survey of consumers.

Home Depot spokesman Bob Burton disputed that assertion, but declined to provide estimates of the company's market share or its recent growth rates. "I believe we're gaining share on a percentage basis faster than any other retailer," he said.

Wal-Mart Closely Watched
Home Depot has taken a less aggressive posture toward appliances than its rival Lowe's, said Lehman Brothers analyst Alan Rifkin.

Home Depot's selection is more narrow, its dedicated space smaller, and its inventory levels lower than Lowe's, which says 60% of its appliance sales go home with customers immediately. But the opportunity is still huge, Mr. Rifkin said.

Indeed, Home Depot's Mr. Burton said the company expects to see "continued substantial growth." While appliances, by their nature, carry a lower gross margin than other products, they also generate larger sales tickets, helping company performance overall, he said. Inventory turnover so far has been rapid enough to help the category meet Home Depot's required return on invested capital.

Wal-Mart, which sells only General Electric Co. appliances in 100 of its namesake stores and 487 Sam's Club warehouse stores, is also a relative newcomer. Analysts believe the company is gobbling up business among former customers of Circuit City and Montgomery Ward, but its market share remains about half of Home Depot's, according to Stevenson Co.

Wal-Mart is on track to have 130 appliance centers in its 2,700 stores by year end, said Susanne Decker a spokeswoman.

"We're very pleased with the results so far, and so we are continuing to evaluate other market opportunities," she said.

Lehman Brothers analyst Mr. Rifkin said Wal-Mart's share so far is small but closely watched. "One should never underestimate anything Wal-Mart does because of their sheer size," he said.

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Sears, Home Depot Ratchet Up Battle
f
or Homeowners' Decorating Dollars

By Chad Terhune - Staff Reporter of The Wall Street Journal - Sept. 4, 2001

They already tussle over tools and appliances. Now Home Depot Inc. and Sears, Roebuck & Co. are battling for homeowners' decorating dollars.

Signaling the start of a nationwide race, the two retailers rushed to open their home-decor stores in this Chicago suburb earlier this summer. Home Depot's Expo Design Center and Sears's The Great Indoors feature showrooms that look like a page out of Architectural Digest, offering such items as granite countertops, knotty pine cabinets, a $13,000 fire-engine red stove and satin nickel faucets labeled in French. They also provide in-store cafes and interior designers for hire.

Both retail giants are hungry for a new growth vehicle. Home Depot, wanting to expand beyond its do-it-yourself warehouses, introduced its home-design concept in 1991 with its first Expo in San Diego. The Atlanta-based company fiddled for years with the store layout and product mix, and now feels Expo is ready for a national rollout. It aims to have 200 Expos by 2005, up from 33 now.

Sears, based in Hoffman Estates, Ill., opened the first of its eight Great Indoors in Denver in 1998. It's searching for growth outside of its core department-store business; the company foresees expanding The Great Indoors to 100 to 150 stores within the next several years. The chain remains a work in progress: Store executives pulled water heaters and garage door openers, for example, because women -- the target shopper -- said they didn't buy those things; their husbands did.

Of course there are many others chasing the home-decor and remodeling market, but Sears and Home Depot have the deepest pockets and the most Ambitious plans for seizing a chunk of the $500 billion that U.S. consumers spend annually on home improvement and decor.

"I think we can both grow in the marketplace," says Sears Chief Executive Alan Lacy, who acknowledges that Expo is better known among consumers for managing project installation -- the most difficult part of the business, he says. But he thinks his chain offers a broader line of decor products and lower prices.

Expo caters to cash-rich, time-poor baby boomers who, after dabbling in do-it-yourself, have become "Do It For Me" customers. But it has taken steps to fight the perception that it's an exclusive showroom for the rich. Earlier this year, for example, Expo started carrying lower-priced ceiling fans and rugs. Now shoppers can pick up a Hunter-brand fan in brushed nickel for $79, but those desiring "the romance of the gaslight era" can still upgrade to a $949 Casablanca fan.

Expo targets households with an income above $60,000, but the company says customers doing a major remodeling typically have income higher than $200,000. Great Indoors aims at household incomes of $50,000 and up. Industry analysts figure both chains average about $50 million in annual sales per store.

"I'm sorry I remodeled my bathroom already," sighs Vera Ibach, a 52-year-old respiratory therapist who was shopping recently at a Great Indoors here. "This place would save a lot of running around." Like many shoppers strolling through the store, Ms. Ibach's next stop was an Expo a block away.

Converting browsers into buyers is a challenge for both chains. "How many people need a $3,000 stove hood?" wonders shopper Mary Leske, who was at Expo looking for a dining-room light under $700. Or for that matter, a $4,379.99 Gaggenau pizza oven or a Schonbek Limited Edition Heirloom chandelier for $11,000. "I would come here for ideas, but I wouldn't ever buy anything here," says Great Indoors browser Cynthia Schmitz.

Nearby, Lawrence Campbell leans over to inspect a $725 bidet. "What is this? I can't figure it out," says the 57-year-old ROTC instructor. "This store seems like it's geared more for upper-income people than everyday folks like us."

Drawing on its department-store heritage, The Great Indoors offers a wider selection than Expo, including sheets, towels, dishes and TVs. Bob Rodgers, a 30-year Sears veteran and president of Great Indoors, says small purchases are crucial to getting customers back for a $25,000 kitchen renovation later.

Expo counters that its experience showed that fewer picture frames and other knickknacks thinned out the crowd, which in general resulted in better sales of major remodeling projects. Expo's initial stores more closely resembled a Home Depot warehouse in looks -- and in the number of shoppers. "You had too many footsteps in the store," says Barry Silverman, a veteran Expo executive who helped open the chain's first store but left the company last month. Customers planning a $10,000 bathroom renovation "don't want 10 other people pulling on the sleeve of the person who is selling them this," he says.

Home Depot Chief Executive Bob Nardelli wants to accelerate Expo's expansion into the largest 100 markets and focus less on opening several stores in a single market. Mr. Nardelli says he isn't fazed by competition from The Great Indoors. "If I sold dishes, maybe," he says.

With the slowing economy, there will likely be fewer high-dollar projects to fight over. From 1995 to 2000, the number of kitchen remodeling jobs worth $15,000 or more nearly doubled to more than 435,000 annually, says trade publication Kitchen & Bath Business. But this year's forecast calls for a 1% decline.

Meanwhile, the small, independent stores worry about their new competitors. Michael Ryan plans to spruce up the exterior of his Carpet One Flooring Center in Schaumburg to keep pace. "We'll be a crumb picker," he says of customers who don't find what they want at the bigger stores. "They leave giant crumbs."

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New Sears Ads Tout Variety, Not Price
By Dave Carpenter - Associated Press
August 21, 2001

Sears, Roebuck and Co. is changing its image again in the latest effort to rev up sluggish sales, ditching its focus on discount prices in a new advertising campaign emphasizing its wide variety of goods.

The multimillion-dollar message: Shoppers can find most anything under one roof at Sears — even fun.

The switch in pitches comes at an important time for the nation’s No. 4 retailer, hamstrung by a tightened economy as it tries to keep from losing more ground to discounters such as Wal-Mart Stores, Target Corp. and Kohl’s Corp.

Sears remains the leader in U.S. appliance sales and a hardware powerhouse, but clothing sales have been weak for years despite its efforts to boost them in a much-ballyhooed campaign touting Sears’ "softer side."

The struggles continued even when the Hoffman Estates-based company confronted its low-cost rivals head-on starting in 1999 by making prices the centerpiece of its marketing strategy with the tagline: "The Good Life At A Great Price. Guaranteed. Sears." In the first six months of 2001, the Retailer lost $21 million.

The new campaign, to be launched Sept. 6 with a nationwide advertising blitz, will emphasize the extent of Sears’ brand-name products, from its Craftsman and Kenmore brands to national names such as Levi’s and Maytag.

Officials said it is just one part of the company’s revised strategy under new chief executive Alan Lacy, who also is selling off non-core units and ordered 89 underperforming stores closed this year.

"We wanted to strike a balance between marketing purely on the basis of price and short-term promotional gains and ... investing in our brand for the long term," said David Selby Sears senior vice president of marketing. "What we’re trying to do is play to our strengths."

 Kurt Barnard, a retail consultant and president of Barnard’s Retail Trend Report, said the campaign heralds a change in identity.

"It portrays Sears as a fun place to shop, which is a lot more than can be said of most department stores, while sidestepping pricing. And it rides on the strength of famous brands," Barnard said. "The intent is to establish a clear-cut identity."

The campaign is being launched as Sears and other retailers brace for what some industry experts have said could be the weakest Christmas sales season in a decade.

Developed by the Sears marketing team with the Chicago ad agency Young & Rubicam, it uses humor to hawk Sears products.

For example, in a TV commercial, a man wearing a Levi’s jacket and Timberland Pro boots cuts a hole in his hedge with a Craftsman hedge trimmer so he can peer into a neighbor’s window to watch a football game on his Sony big-screen TV. One of the print ads shows a pot-bellied man wrapped in a towel in his bathroom next to a superimposed shopping list: "Fieldcrest bath towels, Whole Home accent rugs, NordicTrack treadmill."

The company declined to put a price on its campaign, but it spends $600 million to $1 billion annually on advertising.

Sears shares fell 50 cents to $44.40 Tuesday afternoon on the New York Stock Exchange.

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Gordon's Comments:
Sears customers have traditionally looked for quality, price, value, and service. One can't help wonder how this program may excite the consumer to hurriedly walk into Sears? Where are the MERCHANTS? Have they too left Sears? I'm suggesting rather than advertising humor what is needed are traffic and transaction producing items, competitive pricing, and advertising the "hot-button" items and issues. It's apparent that the decision has been made to operate the company to a profit rather than merchandise it to one. AGAIN, WHERE ARE THE MERCHANTS?

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Sears Unveils New Ad Program
Sears to Focus on Variety, Not Price
By Stuart Elliott - New York Times Advertising
August 21, 2001

Sears, Roebuck & Company, which spends $600 million to $1 billion annually on advertising, is overhauling its pitches to emphasize the variety of name-brand merchandise sold by its 860 stores rather than trying to compete on pricing with discounters like Wal-Mart Stores and Target.

The idea behind the high-stakes new campaign for Sears is simple enough: Let Sears be Sears.

Sears executives hope the humorous campaign will stimulate flagging sales amid the soft economic climate by playing up its strengths, primarily the broad assortments of branded goods, and playing down its weaknesses, primarily an inability to pursue the so-called everyday-low-price strategy of the discount chains.

The stakes for the campaign, to begin appearing on Sept. 6, could not be higher for Sears, the nation's fourth-largest retailer. The company is hard-pressed in grappling with skeptical, belt-tightening shoppers who have grown reluctant to buy much of anything and increasingly open their wallets and purses only when the goods are on sale.

"Sears, like all retailers, is operating in a difficult consumer- spending environment," said Jeffrey M. Feiner, an analyst at Lehman Brothers (news/quote) who follows retailing.

"Relatively speaking, Sears is holding its own," he added, "but that's still not as much as investors would like."

Investors were also not too keen on the Sears results for July, which showed a 2.5 percent decline in total sales and a 3 percent decline in sales at stores open for more than a year, known in the industry as same-store sales. That figure is considered a crucial indicator of retail vitality.

And in the second quarter, Sears revenue from retailing, its mainstay money maker, fell 1.1 percent from the corresponding period of 2000.

"We're very aware of the economic conditions," said David Selby, senior vice president for marketing at Sears in Hoffman Estates, Ill., who offered a preview of the campaign yesterday in a telephone interview.

"What we're going to do here is tell our story very clearly and very aggressively," he added.

The campaign, a result of a creative shootout between the two big principal Sears agencies, will include everything from television commercials to signs in stores to ad banners on Web sites. The campaign carries the theme "Sears. Where else?," a question meant to be part rhetorical, part revelatory, not unlike the old slogan for Kellogg's Corn Flakes, "Taste them again for the first time."

The switch in Sears strategies came after Alan J. Lacy, chairman and chief executive of Sears, told shareholders at the company's annual meeting that he wanted to improve marketing efforts by refocusing them from pricing to the extent of brand-name products, whether proprietary (Craftsman, Kenmore) or national (Levi's, Maytag (news/quote)).

That set the clock ticking on the Sears ad theme since August 1999, "The good life at a great price. Guaranteed," which was the product of a previous creative shootout between the retailer's two principal agencies. They were, and are, the Chicago offices of Ogilvy & Mather and Young & Rubicam, both now owned by the WPP Group (news/quote), which typically divide the general advertising assignments for Sears by categories like apparel (Y.& R.) and automotive (Ogilvy).

Mr. Lacy's reorientation set off the second shootout, which ended last month with a decision to proceed with a strategy developed by the Chicago office of Y.& R. That agency also created "Come see the softer side of Sears," the theme that ran from 1993 to 1999.

"The goal is to articulate what the brand is all about and serve it up in a fresh way," Mr. Selby said. "We want to cut through the fog of familiarity, if you will."

"At the heart of what we're doing is to play our own game, 'Only Sears can do that,' because that's who we are," he added. "Rather than be embarrassed or vague, we want to celebrate the breadth of merchandise Sears has."

The variety of goods Sears sells is represented in the campaign by shopping lists of disparate items consumers typically buy, augmented by paeans to Sears service, employees and product guarantees. But in keeping with the desired freshness, there's typically a twist.

For instance, one commercial shows a woman in a chic autumn outfit as a breeze stirs, causing a trickle of leaves to fall. The breeze becomes a windstorm and the leaves start flying. The cause? A man with a Craftsman leaf blower. In another spot, a baby keeps crying as its mother tries offering distractions like a Sears infant blanket, but the wails turn to gurgles only when dad trips and falls as he tries to capture the child on a Sony (news/quote) video camera.

The print ads are similarly skewed. One displays an overweight man in a bathroom and offers this shopping list: "Fieldcrest bath towels. Whole Home accent rugs. NordicTrack treadmill." Another shows the shopping list for a boy named Tim, who is decked out in Nike (news/quote) shoes, Levi's jeans and a Champion jersey he "had to have" because his friends Billy, Danny and Derek wear them. The final item on the list is a membership in the Sears KidVantage Club, which offers the "savings you had to have to keep up with Billy, Danny and Derek."

The humor "is important," said Mark Figliulo, executive vice president and chief creative officer at Y.& R. Chicago, because "we want to bring a lightheartedness to Sears." "Shopping should be fun; it shouldn't be a chore," he added, "and when you accomplish things, you feel good."

Target has had much success with breezy, cheerful print and television ads by Peterson Milla Hooks in Minneapolis that celebrate the wide variety of brand-name products it peddles. Though it is not implicit in the campaign, Sears is in effect saying, been there, done that.

"Our research shows our customer is a `mission shopper' and we know how busy her life is, how crazy her life is," Mr. Selby said.

"We're not everything for everyone," he added, "but the reality is, we can help her complete more of her mission."

As for concerns the campaign might make Sears seem as if there is too much under one roof, that's why several commercials show the sales staff, Mr. Figliulo said, "who are there to help you accomplish your mission." (There will be internal communications, with training involved, aimed at helping employees cross-sell merchandise between departments, as in commercials where appliance shoppers are sent to the jewelry department and jewelry shoppers are sent to home electronics.)

Besides, "as soon as you think you've got it all," Mr. Figliulo said, referring to the typical shopping list, "there's usually one more thing you need."

The "Sears. Where else?" theme is being used by all Sears agencies, which in addition to Y.& R. Chicago and Ogilvy Chicago include the Burrell Communications Group in Chicago, 49 percent owned by the Publicis Groupe (news/quote), for ads aimed at black consumers; Mendoza Dillon & Asociados in Newport Beach, Calif., for ads aimed at Hispanic consumers; and the Los Angeles and New York offices of Kang & Lee, part of Young & Rubicam, for ads aimed at Asian-Americans.

Sears joins a list of retailers revamping their campaigns, among them Kmart, with new work by the New York office of TBWA/Chiat/ Day, part of the TBWA Worldwide unit of the Omnicom Group (news/quote), and J. C. Penney, with new work by DDB Worldwide, part of Omnicom.

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Designers Finding Their Target

By Susan Chandler - Chicago Tribune staff reporter
August 19, 2001

Minneapolis-based discounter successfully enlists famous names to make everything from clothing to teapots to makeup, helping fulfill its aim in the process.

It almost sounds like a celebrity game of "Clue."

Architect Michael Graves is in the kitchen with the knives. Designer Mossimo Gianulli is in the bedroom with a rack of clothes. And makeup artist Sonia Kashuk is in the bathroom with foundation and powder.

But this wasn't a board game, and there's no mystery about the point the Minneapolis-based discount chain was making when it recently showed off its fall and holiday offerings in a 20-room townhouse in New York's trendy TriBeCa neighborhood. Target has everything the modern American family needs--from trendy teapots to bedspreads to toilet bowl brushes.

What's more mysterious is how Target was able to sign big names like Graves, whose exclusive line of household accessories has grown to 1,000 items.

Such designer partnerships have been the Holy Grail for moderate-price merchants such as Sears, Roebuck and Co. and J.C. Penney Co. for years. But even after Sears remodeled its stores and made a big push to get more brand names, it ran into a wall. Most designers are afraid of hurting their reputations and alienating upscale customers by selling goods anywhere except high-end specialty or department stores.

There's a simple answer as to how Target was able to partner with Graves. They asked him, and he said yes. After all, Graves reflects, "It's every designer's dream to do what Modernism and Bauhaus set out to do: Bring good design to the masses."

But the real explanation of how Target has become an "upscale discounter" is far more complex and has been evolving for almost 30 years. Nobody is arguing about the result: Target has found a way to transcend its low-price roots and become a trendy retailer.

Cynthia Cohen, president of retail consulting firm Strategic Mindshare, believes Target was able to develop "the cool factor" through clever image advertising focused on its now ubiquitous red-and-white bull's-eye logo. After it achieved a hip image in consumers' minds by quickly copying stylish designs, it was able to sign up real designers to create affordable versions of their products, she says.

"If you're a designer, it's a question of matching your image with what you think about the store you're lending your brand to. Target says, `We stand for creative design,'" she says.

But, she adds, Graves was still taking a big risk when he decided to create a $35 teapot for Target with a similar design and same weight of stainless steel used in a $120 teapot he created more than a decade ago for upscale Italian accessories-maker Alessi.

Graves' odyssey with Target started five years ago when he was visiting Target's headquarters to discuss the renovation of the Washington Monument. Target had pledged $1 million toward the fix-up effort, and Graves was the architect chosen to design the scaffolding.

After the meeting, Target's then-vice president of home decor, Ron Johnson, said, "We've been knocking you off for 15 years. It's about time we came to the source," Graves recalls.

Then Graves made a little confession of his own: He had never been in a Target store. When Johnson invited him to take a tour, Graves said he wanted to put a "little yellow sticky" on anything he found that was ugly. Johnson's reply: "There are not enough Post-its in the world."

Indeed, Target has a lot less ugly stuff since it began selling Graves' toasters, clocks and kitchen gadgets in 1999, even though designer stuff still represents only a fraction of its overall offerings.

Payoff evident in sales
The designer gamble is paying off for Target, which posted a revenue increase of 12 percent and same-store sales gain of 3.4 percent in 2000, despite a late-year slowdown in the economy. That's a much better showing than the 2 percent revenue decline and 4 percent falloff in same-store sales at Target Corp.'s Marshall Field's department store division. The dichotomy was just as great in 1999 when the economy was humming. Target's sales rose 6.7 percent, while Marshall Field's sales were flat.

Field's certainly isn't alone in its struggles. Other major chains such as Federated Department Stores Inc. and May Department Stores Co. have suffered, too, leading retail experts to dub the entire department store industry a "dinosaur."

Gianulli, who abandoned his department store apparel business to sell exclusively to Target in 2000, is even more blunt about department stores.

"They're antiquated and tired, and it's stifling. It is a sick business, and I wanted out," he said.

Furthermore, he says he doesn't even think of Target as a discount store. "I think they're the premier retailer in the country right now," Gianulli said.

Near bankruptcy before the deal, Gianulli is now in the black again, on track to exceed Target's guarantee of selling more than $1 billion of his casual clothes over three years. "I think it's the best decision I've ever made in my life."

Cool stuff' strategy

The best decision Target executives ever made, retail consultants agree, was to differentiate themselves from other discount chains by having "cool stuff."

It's not a vision from the 1990s. Back in the early '70s, Target executives, including Norm McMillan, vice president for strategic planning, developed a mission statement for the company that could be stated in 27 short sentences called "Guides for Growth."

Among them: "Target is a trend merchant. Target sells higher quality merchandise." And "Target respects the people who shop its stores." Ten years later in 1982, Target reissued its guidelines with only a few revisions, among them: "Target has dominance in the merchandise customers want most," and "Target's pricing says `value.'"

That consistency has helped Target focus its efforts, according to Sid Doolittle, a veteran retail consultant who later partnered with McMillan to create their own Chicago consulting firm, McMillan/Doolittle.

And it's a sharp contrast to a long list of retailers that keep trying to reinvent themselves every few years because they've lost their way. That has made Target CEO Robert Ulrich's job much easier than, say, Alan Lacy's at Sears. Lots of Wall Street analysts and investors are waiting for Lacy to unveil his strategy for Sears in October. Everybody already knows what Ulrich's vision is--all he has to do is keep the ship chugging ahead.

"They've positioned themselves very carefully," Doolittle says. "They are a replacement for the Wards, Penneys and Sears of the old days. And they're the only mass merchant that has real clout with good vendors."

Target's designers say they were never nervous about having their products in a discount chain. Graves says his only concern was about whether the partnership could make "things in a way I would be proud of."

That hasn't turned out to be a problem. Graves does sketches and computer models of the items. Then Target's manufacturers make prototypes of the objects and send them to Graves for review and corrections. He then travels to factories to make sure the quality is up to snuff.

Go where you need to go'
Likewise, Kashuk says Target executives never blinked when she said she wanted her makeup-artist line of cosmetics developed by a top-quality Italian laboratory. "To me it was about maintaining the integrity of the product. Target said `Go where you need to go.'"

A few times, Graves has designed something that Target decided was too expensive. Usually, the product was saved by using less expensive materials, although a few have gone by the wayside. His early best sellers included a teapot and toaster. Currently, the hottest sellers are a recently introduced line of cleaning products, including buckets, brooms and toilet bowl brushes. "Is that beneath me? No," Graves insists.

Target's drive to get well-known names into its store hasn't always gone smoothly--or quickly. Target struck a deal to carry a less expensive line of Stiffel lamps, an upscale brand made in Chicago and carried in department stores. But Stiffel went out of business not long after, leaving Target high and dry.

Then Target persuaded Philippe Starck, another famous architect, to sell a chair from his existing furniture collection in a test in late 1999. The chairs, dubbed "Cheap Chic," sold like gangbusters but there haven't been any new Starck-designed products for Target in a year and a half because Starck isn't quite satisfied with them yet.

"He really is intent on making it right, as we are. It's good creative friction," said John Remington, Target's vice president of special events and publicity. When it arrives next spring, Starck's line will run the gamut from furniture to accessories to personal items such as toothbrushes, Remington said.

More exclusive lines ahead
Target says its exclusive lines will become a bigger part of its mix over time. Graves is working on a bedding collection. Kashuk is developing skin-care items such as eye creams and toners.

Why can't other mass merchants do the same thing? It's a bit of a culture clash for many. Wal-Mart Stores Inc., for example, is price-focused, and designer names might not connect with its customers. Kmart Corp. got into a deal years ago with decorating doyenne Martha Stewart but hasn't brought other big names on board.

A peek into the memoirs of former Sears CEO Arthur Martinez reveals the difficulties of doing such deals. He says he approached casual apparel-makers such as L.L. Bean, Lands' End and J. Crew about teaming with Sears but got the cold shoulder. Believing he had to do something, Martinez struck a licensing deal with Benetton, the European sportswear-maker known for its titillating advertising. Shortly after the line arrived in Sears' stores, Benetton launched an ad campaign featuring U.S. death-row inmates. Martinez decided to pull the line, forcing Sears to take "a $20 million bath."

Target's partnership with Graves has obviously turned out much better.. Would Graves have considered designing for Sears? Sure, he says, but they never asked.
 

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Martinez Remains A Key Player
By Mike Comerford - Chicago Daily Herald
August 16, 2001

When Arthur Martinez resigned as chairman of Sears, Roebuck and Co. in December, critics thought he'd retire to his native New York or his summer home in Maine.

He does like to summer in Maine but Martinez considers Chicago his adopted home and is active on several local nonprofit boards, sits on four corporate boards and chairs the Federal Reserve Bank of Chicago.

In November, he'll be promoting a book "The Hard Road to the Softer Side," about his eight years at the Hoffman Estate-based retailer.

"One thing that always irritated me was the idea that I was some sort of carpetbagger," said Martinez, who may have suffered that criticism because he followed Chicago-born Edward Brennan as head of Sears. "I've spent nine years of my life in Chicago. My wife and I consider it our home."

Martinez guided Sears through some of its most tumultuous years during the 990s. He was brought in by Sears to be an outsider with the mission of transforming the largest retail chain in the country. It was thought at the time that an insider would be too ensconced in Sears traditional ways to give it the shake-up it needed.

When he arrived in 1992 from Saks Fifth Avenue as head of the Merchandise Group, Sears was still headquartered in the Sears Tower. Allstate Insurance Corp., Coldwell Banker, Dean Witter, Discover & Co., Homart Development Co. and Prodigy were still part of the conglomerate.

Early in his tenure he moved quickly to cut 50,000 jobs, close 113 stores and close Sears' Big Book catalog.

He launched "The softer side of Sears" ad campaign to emphasize the retailer's apparel brands and attract female shoppers. He revamped store space and streamlined the distribution system.

Sales rebounded along with profits and Martinez was a darling of Wall Street. Financial World Magazine named him CEO of the year in 1996. His original book deal was set for a 1997 launching.

However, sales began to slow and the once-soaring stock price, at better than $60 a share in 1997, eventually plunged to around $27 a share when he left.

"Sears challenged me like I've never been challenged before," Martinez said in an interview from his summer home along the Maine coastline.

In addition to its sluggish sales, Sears landed in legal trouble for violating federal bankruptcy law by collecting on debts from bankrupt customers. The practice, legal if a judge pre-approves it, resulted in a $475 million settlement and a major embarrassment for Sears.

Critics also blame him for the bad debt associated with lowering credit standards on Sears cards and for moving its furniture sales into freestanding HomeLife stores. The stores were later sold and have since filed for bankruptcy protection.

Martinez also won the enmity of retirees with cost-cutting measures that included cutting back on life insurance benefits for Sears retirees. They formed the National Association of Retired Sears Employees and picketed stores and annual meetings. A compromise was agreed to by successor Alan Lacy earlier this year.

"Change is never finished in retail," Martinez said. "The road to success is always under construction. There are a lot of potholes in retailing. Every retailer hits potholes. The question is what do you do about it."

Martinez responded to the revenue stall by cutting more jobs at the Hoffman Estates headquarters and revamping Sears' advertising campaign, chucking the "Softer side" for "The Good Life at a Great Price. Guaranteed."

He cut back on the retailer's automotive parts and repair operations, tweaked apparel brand lines and launched The Great Indoors home furnishings concept.

Currently, Sears has been growing sales slowly, about 1 percent annually, and its stock price is making a comeback at about $45 this week.

"My successes in life came in part by being approachable, supportive and challenging when the time came to be challenging," he said. "I left Sears in good financial shape and I left it with a guy who I have confidence in."

The Brooklyn-born son of a fish wholesaler says he still has goals.

"I hope that in retirement I learn something new every day, every week - and keep growing as a person."

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Sears' Woes Fodder for ex-CEO's Book
Martinez Catalogs 8 years at Retailer

By Susan Chandler - Chicago Tribune staff reporter - August 14, 2001

It was a low point in Arthur Martinez's eight-year tenure at Sears, Roebuck and Co.

On Ash Wednesday in 1998, Sears' chief executive found himself in the interrogation room at the U.S. attorney's office in Boston trying to explain the retail business to some FBI agents.

The straight-backed chairs were uncomfortable, and there wasn't a cup of water or coffee to be had. "It is like going to jail, or at least like getting ready to go to jail," Martinez recalls in his book, "The Hard Road to the Softer Side," due out in November.

Martinez was there to explain why Sears had been violating federal bankruptcy law for at least a decade by persuading bankrupt customers to pay back their debts even after a court had wiped them out. The practice known as "reaffirmation" wasn't illegal as long as the agreements were filed with the court. That was the step that Sears had skipped in tens of thousands of cases.

Even though he had presided over a dramatic turnaround in Sears' fortunes in the mid-1990s, Martinez didn't have an easy answer for the feds. He hadn't found out about the practice until a year earlier when Sears legal counsel Mike Levin stopped in to say that a bankruptcy judge in Boston was hopping mad at Sears.

When he discovered the sweeping scope of the problem, Martinez says he was mad, too.

"I am not the kind of leader who bangs on the table a lot, but what happened deep inside of Sears, inside of our company, angered me then, just as it angers me now," Martinez writes.

In the end, Sears would plead guilty to one criminal count of bankruptcy fraud and take a pretax charge of $475 million to cover the cost of the scandal. Martinez says that what shook him the most about the entire mess was that no one at Sears ever called an ethics hotline to report the practice.

Martinez's treatise about his years in Sears' Hoffman Estates headquarters has been a long time coming. Originally scheduled to come out in the fall of 1997, the book was postponed because of the bankruptcy scandal and signs that the Martinez-engineered turnaround was faltering. In the intervening years, Martinez and his co-author, Charles Madigan, now editor of the Tribune's Perspective section, revised the book to keep up with developments, including Martinez's retirement in the fall of 2000.

Indeed, Martinez acknowledges that his turnaround ran out of steam in the late 1990s and that Sears' board members, who had stood by him during the bankruptcy mess, began to lose confidence in him.

"One of the frustrations was my inability to communicate to the board that we actually had very few degrees of freedom to change our strategy. If apparel is a problem, you can't just get rid of it, for example," he writes.

Martinez accepts the blame for strategic blunders such as turning Sears' HomeLife furniture department into a free-standing chain and ramping up Sears' credit card business too quickly. HomeLife, which was sold to Citigroup Venture Capital under Martinez's reign, recently shut its doors and filed for bankruptcy protection.

But he blames many other failures on the bureaucratic, inward-looking nature of Sears' corporate culture. And he uses the Sears Tower, once the world's tallest building, as a metaphor for just about everything wrong at the nation's third-largest general merchant.

When he joined the company in late 1992, Sears' executives were "like the people trying to escape the plague, telling themselves all the old stories, looking to a very old testament for guidance, and waiting for the bad retail sales virus to go away."

Years later, when angry Sears retirees organized to protest Martinez's reduction in their company-paid life insurance benefits, Martinez believed he was being punished by that same old guard. "Maybe I was really dealing with the revenge of the Searsmen," he writes, adding that he still stands by his decision today.

Martinez doesn't offer much advice about what his successor, Alan Lacy, should do. But he says he appreciated Lacy's remarks at his farewell dinner with Sears executives and board members. Lacy said Martinez had "saved the company and gave its people the chance to be successful and to thrive--not just survive."

But in the end, he concludes, "I didn't save Sears. They saved Sears."
 

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Discount Stores Post Strong July Sales, 
While Other Leading Retailers Suffer

August 9, 2001 - Media & Marketing
A WALL STREET JOURNAL ONLINE News Roundup

Discount retailers Wal-Mart Stores Inc., Target Corp. and Kmart Corp. recorded surprisingly strong same-store sales for July. But continuing a trend of recent months, sluggish demand hurt results for other leading retailers, including Sears Roebuck & Co. and Gap Inc.

The economic slowdown and resulting job losses have made consumers more price-conscious, which has meant deep markdowns and more business for discount stores. And although July, with its big clearance sales, is one of the least important months on the retail calendar, the pattern appeared to hold.

Mike Niemira, senior economist at the Bank of Tokyo-Mitsubishi, said the retail environment remains "difficult and challenging" but noted some "signs of hope." Sales seemed to improve in the latter half of the month, he said, prompted perhaps by the federal government's tax-rebate checks, which have started trickling out.

Same-store sales, or those at stores open at least one year, are considered a key indicator of the sector's performance in the retail sector. A tally of 80 chain stores that reported Thursday showed July sales overall were up 3.4% over the same period a year earlier, according to an estimate by the Bank of Tokyo-Mitsubishi.

This represented a quickening from June's 3% increase and was the year's third-best monthly gain. However, Mr. Niemira cautioned that without Wal-Mart's numbers, the overall increase for July was just 2.2%.

Wal-Mart said Thursday that its July same-store sales jumped 6%, topping Wall Street's projections for a 4.7% rise, according to analysts surveyed by Thomson Financial/First Call.

Same-store sales increased 6.3% for the Wal-Mart division and 4.9% for the Sam's Club warehouse stores.

Total sales for the Bentonville, Ark., discounter, the world's largest retailer, rose 14% to $16.02 billion, with the Wal-Mart segment posting a 14.5% rise to $10.1 billion, while Sam's Club total sales increased 8.7% to $2.13 billion.

Wal-Mart said that in July a modest but growing number of customers cashed federal tax-rebate checks at its stores, spending between 25% and 30% of the checks at the retailer.

"Value-oriented retailers benefited from the tax rebate," said Jeffrey Feiner, a retail analyst at Lehman Brothers, even though analysts have said sales won't really begin reflecting the rebates until August.

Categories benefiting from the rebate include electronics, led by televisions, computers, video-game hardware and DVD players; cameras; cellular telephones; camcorders; air conditioners; lawn mowers; and bicycles.

Rival discount retailer Target, Minneapolis, reported that same-store sales rose 4.6%, beating the consensus estimate of a 1.1% increase listed by First Call. The company's total sales advanced 14.7% to $2.23 billion.

"As expected, sales results for the month of July benefited from a favorable calendar shift," Bob Ulrich, Target's chairman and chief executive, said in a prepared statement. "For the corporation overall, sales were slightly ahead of our plan for the month."

This year's July sales period, which ended Aug. 4, was one week closer to the "back-to-school" season, company spokeswoman Susan Kahn said. Last year the period closed July 29.

Discounter Kmart, Troy, Mich., said same-store sales rose 3.4% despite disruptions at 40% of its stores due to renovations and the price deflation related to its Bluelight Always discount program. Analysts were expecting an increase of just 1.5%. Kmart's total sales edged up 2% to $2.54 billion.

Another discount chain that has managed to thrive in the tough economic environment, Costco Wholesale Corp., Issaquah, Wash., said same-warehouse sales rose 4%, while total sales climbed 10% to $2.71 billion.

J.C. Penney Co.'s same-store sales for its department-store division rose 2.2% for the month, with total sales increasing 1.1% to $2.15 billion. Drugstore sales in stores open at least a year jumped 10%, with pharmacy sales soaring 13% and front-end sales up 4.7%.

Penney said sales were "very strong during the first half of the month and were driven by planned promotions and clearance events," and led by strong sales in home furnishings, women's apparel and women's accessories.

But at the same time, Penny's catalog sales plummeted 24%. E-commerce sales, which are included in catalog sales, rose 20% to $18 million from $15 million.

Penney also said that it expects results for its second quarter to be "slightly better than the analysts' First Call mean estimate." Analysts are expecting Penney to report a fiscal second-quarter loss of 22 cents a share Tuesday, according to Thomson Financial/First Call. For last year's second quarter, Penney earned $23 million, or six cents a share.

Kohl's Corp., a family-oriented department store that serves middle-income customers, said same-store sales jumped 14%, above projections for a 5.8% increase. Total sales soared 31% to $466.3 million.

Gap, Sears See Same-Store Sales Slide

Meanwhile, Gap reported a 12% drop in July same-store sales, well below analysts expectations for a decline of 6.4%. Total sales increased 5% to $948 million from $900 million.

The San Francisco apparel retailer also said it expects to record second-quarter earnings of 11 cents a share before charges for cuts in its work force. The figure matches the current consensus estimate from analysts. Including the charges, the retailer expects to earn nine cents a share.

Gap also said that it has cut its work force by 10% from the end of its fiscal 2000 year, exceeding its earlier plans for a 5% to 7% reduction, which the company announced in June. Gap said Thursday that it eliminated 1,300 positions in July.

It expects annual cost savings of $65 million to $70 million, with savings for the last half of 2001 reaching about $30 million.

Meanwhile, Sears said same-store sales fell 3% for the month, deeper than the 1.8% drop that analysts had forecast. Sears, Hoffman Estates, Ill., said total domestic sales fell 2.5% to $2.04 billion.

"July was another challenging month as the retail environment continues to be difficult," the retailer's chairman and chief executive, Alan J. Lacy, said in a prepared statement. "In full-line stores, strong sales increases in appliances were more than offset by decreases across most other categories."

Same-store sales at Federated Department Stores Inc. fell 4.2%, also deeper than a consensus estimate of a 3.5% drop. The Cincinnati-based retailer, whose stores include Bloomingdale's and Macy's, reported a 6.4% decline in total sales to $1.09 billion.

And continued weak demand for luxury items dragged down sales at Saks Inc. The upscale retailer said same-store sales fell 4.8%, worse than the 3.2% decline analysts were projecting. Total sales fell 6% to $370.5 million from $394.1 million.

Saks said the lower sales figures numbers knocked it off its earnings and margin targets for the second quarter. The Birmingham, Ala., chain now expects an operating loss of 28 cents to 32 cents a share, wider than the loss of 16 cents a share that Wall Street had been expecting.

Most Apparel Retailers Record Drop in Sales

Among other leading apparel retailers, AnnTaylor Stores Corp. posted same-store sales that sank 17%, significantly worse than a projected 11% drop. Total sales fell 3% to $84.9 million.

But the retailer of women's apparel, New York, said it expects to report second-quarter earnings of 22 cents a share, just above analysts' revised mean estimate of 21 cents a share. Last month, AnnTaylor lowered its earnings outlook to a range of 20 cents to 24 cents a share from a previous range of 28 cents to 32 cents a share.

Limited Inc. said same-store sales fell 6%. Total sales for the Columbus, Ohio, retailer rose slightly to $612.3 million from $611.8 million.

For Intimate Brands Inc., the former Limited unit, same-store sales fell 7%, a steeper drop than Wall Street expected. Analysts were looking for a decline of just 4%. Intimate Brands, also based in Columbus, said net sales dropped about 2% to $305.5 million from $310.4 million. Intimate Brands sells lingerie and beauty products through Victoria's Secret and Bath & Body Works stores.

Abercrombie & Fitch Co. reported a 14% drop in July same-store sales and issued a cautious outlook for the rest of the year. The New Albany, Ohio, clothing retailer said total sales rose 26% to $107 million.

Bucking the trend, Talbots Inc., Hingham, Mass., reported a better-than-expected 7.4% increase in same-store sales, far exceeding Wall Street estimates for an increase of 1.6%. Total sales for July rose 13% to $106.6 million.

Talbots also said Thursday that it now expects second-quarter earnings of 25 cents to 27 cents a share, the high end of its previous estimates. Analysts are looking for earnings of 27 cents a share.

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Strict Regimen for Sears Means Wait and See

 by David Greising, Chicago Tribune - August 5, 2001

People like to joke about losing weight. "If I could just shed some flab right here," they'll say, grabbing a roll of gut.

"Watch this French fry go from here," they'll say, holding it to their mouth, "to here," they'll finish, holding it against an ample thigh.

People can't smart-bomb their weight-loss programs. They can't drop pounds just in the stomach, the thighs or the seat.

Don't worry, you haven't wandered into the Good Eating section. This is Business, where we focus on numbers and bottom lines.

And, thanks to Sears Chief Executive Alan Lacy, where we focus on novel weight-loss strategies.

Sears, Roebuck and Co.'s new CEO is cutting fat, but not conventionally. He's trying a targeted approach.

No 20,000-job Lucent cutback for him. No Motorola: A few thousand here, a few thousand here, count 'em and 25,000 jobs are gone. No Firestone closing an entire Decatur tire plant.

No way. According to a memo unearthed by retail reporter Susan Chandler last week, Lacy plans to cut Sears' flab position by position. He has told managers to take a close look at their operations, and tell him specifically which among Sears' 7,000 headquarters jobs are not needed.

Sears had only 4,000 headquarters jobs when it moved to Hoffman Estates in 1993. But suburban living has expanded Sears' middle management.

The suits had expanded to 6,800 in 1999 when CEO Arthur Martinez noticed the fat and pared it by 10 percent. But add a couple of departments, some real estate buyers, some lawyers, and the suits bulged right back.

It's about time Sears cuts down. People who have watched Sears' shrinking profit statements have seen the need for a long time.

Lacy's approach to the problem is unique. It's also emblematic of the course the new CEO has set in almost a year on the job: tactical, practical and, so far, not quite material.

In his first year on the job, Lacy is developing as a CEO who seems unlikely to make any big mistakes, but has not yet shown he can create big ideas, either.

Maybe that's not all bad. After all, it was some of Martinez's big, bad ideas that cost him his job and cost Sears shareholders big money.

With his small-step style, Lacy is becoming the anti-Martinez.

No costly "off-mall strategy" for Lacy. And he is savvy enough to see that the "Softer Side of Sears" was a great slogan but an empty strategy. His bottom-line focus prompted him to close 89 stores.

Lacy abruptly jilted Avon just before a splashy cosmetics launch. But Lacy is exiting cosmetics altogether because he correctly sees Sears' future should be measured by profit on the sales floor, not the upscale aspirations of its CEO.

Still, Lacy isn't junking Martinez projects for no good reason. He is building Martinez's single best idea, the Great Indoors upscale home decoration chain, though perhaps a bit more slowly than the chain's early, strong performance might warrant.

His less flashy steps won't make any big impact on the bottom line, but they reflect a welcome sense of decency. He settled with retirees whom Martinez alienated by reducing their pensions. He sold the helicopter Martinez used to commute to Sears' headquarters from his home downtown.

Not a bad start. Sales and earnings are improving. And investors have responded with a quiet rally that has bid Sears' stock up 50 percent in the past year to around $45 a share.

Lacy needs to move beyond the small moves. He needs to find the right business niche for Sears between hard-charging discounters like Target and high-enders like Nordstrom. When he lays out his broader vision to analysts in October, he needs to describe where he plans to take his huge but far-too-fragile enterprise.

It's not Lacy's style to make splashy vision statements the way Martinez did. But Lacy must, in his own way, develop and communicate his own strategy for Sears.

Lacy's unique new diet is good for his company. But we won't know if Lacy is the answer for Sears until he shows he has a plan to whip his company back into shape.

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Sears to Shed Department Store Format

by Eddie Baeb, Crain's Chicago Business • August 4, 2001

The Big Store? No more.

Sears, Roebuck and Co. CEO Alan Lacy is preparing to unveil a strategy that will, in the end, make Sears less of a traditional department store and more of a blend of Home Depot and Kohl's—two of Sears' most successful rivals.

By converting mall-based stores to a largely "self-help" format—which analysts expect will feature fewer sales people roaming the floors, "open stock" displays and fewer checkout counters—Mr. Lacy is expected to leave Sears' department store legacy behind.

He's aiming for a narrow niche between full-service department stores on the high end and discount retailers like Kohl's and Wal-Mart on the low end.

Mr. Lacy flashed his hand to industry analysts during a conference call late last month.

"We have historically tried to be a moderately priced department store. That is not a very differentiated positioning these days," he said. "So, as we move forward . . . we're going to be a little less department store-like and a little more off-mall-like."

The full details of his plan, the result of a strategic review of full-line store operations launched after he took the top job last year, are expected to be unveiled in October, when Sears reports third-quarter results.

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Sears to Pare Corporate Positions

Headquarters Staff, Expenses Climb Since 1997

By Susan Chandler, Staff Reporter Chicago Tribune -  August 3, 2001

Alan Lacy has decided it's time to trim a little fat at Sears, Roebuck and Co.'s sprawling Hoffman Estates-based headquarters.

Sears' new chief executive issued marching orders to his management team Wednesday, directing them to spend the next several weeks finding ways to "reduce our home office expense levels," according to a copy of Lacy's memo.

While the overhaul's emphasis is on cost reduction, "it is likely that it will include reductions in staff," Lacy wrote. Unlike previous headquarters downsizings, Sears will not be offering early retirement incentives, and the cuts will not be across the board.

"Instead, we will make fact-based decisions to eliminate work that is redundant or adds little value," Lacy added.

It's too soon to know how many job cuts will be involved or where they will fall, said Sears spokeswoman Peggy Palter. "It's not, 'Just cut your budget or people by X percent.' It's a very strategic process that each department is going through," she said.

The cuts are necessary, Lacy said, because Sears' corporate overhead has grown much faster than its revenue and profit. Since 1997, Sears domestic revenue has eked out only a 1 percent increase. Meanwhile, its home office expenses have grown 17 percent and headcount has expanded 21 percent.

"This mismatch is not affordable," Lacy said.

In 1993, when Sears relocated its headquarters to the northwest suburbs, the retailer had about 4,000 corporate employees. Since then, that number has ballooned to more than 7,000. Sears says some of the additional staff was necessary to launch new enterprises such as Sears Online and the Great Indoors home remodeling chain.

But Sears' bureaucracy has been remarkably shrink-resistant. As recently as July 1999, former CEO Arthur Martinez ordered a 10 percent headquarters reduction when there were about 6,800 employees in Hoffman Estates. That means close to 1,000 jobs have reappeared in the past two years.

Headquarters layoffs are common at retailers when business is slow. Indeed, many merchants slashed jobs and closed stores earlier in the year when it became clear that the 2000 holiday season had been a bust.

Sears also took action, closing 89 underperforming stores in January. But Lacy defied the conventional wisdom and chose not to pare his headquarters organization at the same time.

The reason he is doing so now? The economy is not picking up in the second half as economic experts had predicted.

"The current tone of business is not strong," Lacy said in the memo. "We are all hopeful that the economic outlook will improve and that consumers will begin to spend again. However, there are no clear signs of improvement, and we need to recalibrate our spending to the pace of business."

Offering early retirement packages has long been the tool of choice when it comes to getting Sears people to leave. But Lacy decided that wasn't the way to go this time.

"We want more control over the process," Palter said. "Just offering an early retirement incentive across the board does not give us control over how many people or who leaves."

Sears also is concerned that critical jobs and functions within the company be preserved, something that hasn't always been the case when individuals were given the choice to leave. Another advantage to Lacy's method: It saves money that would have been handed out as incentives.

Lacy acknowledged in the memo that Sears employees are likely to feel anxious in the coming weeks, but he said the potential distraction is worth the benefits. He also urged employees to take the initiative in suggesting which parts of their jobs might not be essential.

"Be open to change yourself. Take ownership," Lacy said.

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Moody's Changes Sears Outlook to Negative

Approximately $15.2 Billion of Debt Securities Affected.
August 2, 2001

Moody's Investors Service confirmed the A3 long term and Prime-2 short term ratings of Sears, Roebuck and Co and changed the rating outlook to negative from stable.

The outlook revision reflects the complex challenge that management faces in strategically repositioning the company for profit improvements.

In order to improve the sales productivity and the profitability of its retail store locations, management is faced with the difficult task of revitalizing its merchandising strategy to encourage its customers to shop Sears as a store, and not as a collection of departments, and to increase the frequency of visit and the average spending level by household.

All of this will need to be accomplished at a time when the department store sector is facing many challenges and when Sears main non-mall based competitors are growing square footage at a significantly faster rate than Sears.

Many of the solutions are still being developed by management, which creates a high level of uncertainty regarding the ultimate success of the potential initiatives.

The confirmation of the rating reflects the substantial level of cash flow generation, the relative strength and profitability of the credit card business, and the value of the Sears franchise, its proprietary brands, broad customer relationships, and diversity of locations.

Ratings confirmed are:

Sears, Roebuck and Co.
- Debentures, notes, and medium term notes at A3; issuer rating at A3; senior unsecured shelf registration at (P) A3, and preferred stock shelf at (P) Baa1.

Sears Roebuck Acceptance Corp.
- Notes, medium term notes, debentures, bonds, and Eurobonds at A3; subordinate medium term note program at Baa1; senior unsecured shelf registration at (P)A3, and subordinate and preferred stock shelf at (P) Baa1; commercial paper at Prime-2.

Sears DC Corp - 
Medium term notes at A3. Orchard Supply Hardware - Senior notes at A3.

On a consolidated basis in fiscal 2000, Sears' EBIT margin of 6.0% was in the range of several of its retail peers such as Wal-Mart and Target.

However, when the results of the credit business are excluded, Sears retail business generated an EBIT margin of only 3.0%, which is below virtually every major national retailer.

This situation results partly from having a much higher percentage of its sales mix in high gross profit dollar/ low gross profit margin ``hardline'' businesses, such as appliances, than its peers.

Ideally, these areas of strength should lead to increased levels of customer traffic in the higher margin businesses such as apparel to allow for a maximized level of returns.

The reality, however, is that Sears has been unable to leverage off areas of strength and translate that into improved productivity across the store.

Essentially, many customers ``cherry-pick'' Sears and shop the store on a department basis and not as a source for multiple needs.

Apparel, an area of weakness for several years, is the most evident example of a department that has not benefited from the strength in hardlines and the customer awareness of the Sears brand as it has been unable to overcome some poor merchandising decisions and lack of differentiation from the competition.

Sears is also challenged as a result of operating in a mature segment of the retail marketplace; mall-based department stores. Many of its non-mall competitors (Target, Home Depot, Lowe's and Kohl's, for example) have been growing square footage quite rapidly and gaining broad customer acceptance in areas of core strength for Sears.

While Sears has been able to stay competitive, the level of competition is clearly rising in areas such as appliances, electronics, and lawn and garden.

As a likely result of this increased level of competition and areas of uneven merchandising within its store, the number of households that shop at Sears and the average level spent by customer has risen only nominally over the last few years.

Frequency of visit per year, has actually been in decline. Management has not yet made public its solutions and strategic initiatives for reversing some of these trends.

However, in a highly competitive environment and an uncertain economy, the ultimate success of these initiatives will likely be unknown for several years.

It is highly likely however that any strategic repositioning initiatives will have significant execution risk attached and a potentially lengthy time-frame for full implementation and benefit.

Despite the serious challenges that Sears has in improving its retail performance and positioning itself for future growth, it has managed to maintain a strong balance sheet and relatively strong cash flow generation due to the strength of its credit card program and the contribution from its service businesses.

Sears does enjoy a unique position in the retail landscape given the breadth of its product offerings.

While the growth has been minimal the last few years, Sears does business in a variety of channels with over 40 million U.S. households and does enjoy a broader array of ``touch-points'' than almost any other retailer.

Some of these businesses, such as in-home appliance repair, require a high degree of customer trust in your reputation. These areas of strength and the ability to provide a strong credit product, can provide some of the critical building blocks that will be needed to reinvigorate the retail operation over the coming months.

Sears, Roebuck and Co., headquartered in Hoffman Estates, Illinois operates more than 860 full-line department stores and more than 2,100 specialty stores. It is one of the largest retailers in the U.S. on a revenue basis.

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Sears Selects Rebrand Strategy 
Tania D. Panczyk - Adweek.com - July 26, 2001


Sears, Roebuck and Co. has selected a strategy from Young & Rubicam for a major rebranding campaign after a creative shootout between that shop and the retailer's other roster agency, Ogilvy & Mather.

"We decided to go with Y&R's idea, which will be implemented across our other agencies," a representative for the retailer said.

The decision to rebrand came after Sears' chief executive Alan Lacy told investors earlier this year that he wanted Sears marketing to focus on the Hoffman Estates, Ill. company's entire offerings rather than price and scrap the two-year-old tagline, "The Good life at a great price. Guaranteed." That tag was developed after a similar competition, with credit given to both agencies.

Pitches were made last month before Lacy and David Selby, Sears' marketing chief. At that time, both Chicago shops pitched nearly identical taglines: one with "Sears. What else do you need?" the other, "What else do you need? Sears."

Ogilvy currently handles hardware and the bulk of the Sears advertising, while Y&R works on software goods. Both handle various promotional campaigns.

Sears spends roughly more than $600 million on advertising, according to CMR. Spending on its new brand work was not revealed.

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Sears Profits Down As Expected
By Anna Driver - Reuters News - July 18, 2001

HOFFMAN ESTATES, Ill. (Reuters) - Sears, Roebuck and Co. (NYSE:S - news), the nation's fourth-largest retailer, on Wednesday reported an expected 13.4 percent decline in earnings before $809 million in charges as consumers made fewer purchases in the slowing U.S. economy.

The Hoffman Estates, Ill.-based company also said it backed its previous forecast for full-year earnings, excluding items, that are about equal to the previous year, when it earned $4.21 a share.

Sears said earnings for the quarter were $316 million, or 96 cents a diluted share, excluding items, compared with $365 million, or $1.05 a share, a year earlier.

When it reported June sales earlier this month, the company said it expected second-quarter earnings of 96 cents a share, above Wall Street's estimates that ranged from 85 cents to 95 cents. At that time, it also said it would take about $810 million in charges for accounting changes, its stake in the troubled HomeLife furniture chain, and its decision to exit the cosmetics business.

Because Sears had pre-announced profits, the earnings report contained no huge surprises for investors.

``I don't see anything here initially that is compelling,'' Wayne Hood, retail analyst at Prudential Securities, said.

Shares of Sears fell $0.64 or 1.37 percent to $45.92 in early trade on Wednesday on the New York Stock Exchange (news - web sites). The stock has outperformed the Standard and Poor's index of mass merchandisers (^SPRETM - news), which includes Target Corp. (NYSE:TGT - news), by about 34 percent in the last 52 weeks.

Including the charges, Sears posted a net loss of $197 million, or 60 cents a share, compared with a year-earlier profit of $388 million, or $1.11 a share. Items in the year-ago quarter included income of $23 million from the securitization of credit-card receivables.

Revenues rose to $10.23 billion from $10.04 billion.

"CHALLENGING ENVIRONMENT''

``Despite a very challenging retail environment, we delivered second-quarter results that were in line with our expectations,'' Sears Chairman and Chief Executive Alan Lacy said in a statement. ``In our core retail operations, we were very effective in tightly managing inventories and costs.

Sears, like many other retailers, has seen sales and profits slump in recent quarter as consumers, wary of rising job cuts and volatile stock markets, cut back on spending.

In Sears' retail and services unit, revenues fell 1.1 percent from a year earlier to $7.80 billion. Retail operating income fell to $213 million from $225 million a year ago.

Retail gross margins improved to 26.7 percent from 26.1 percent. Automotive, full-line and hardware stores contributed to the margin expansion, the company said..

``The difficult economic environment and cooler than anticipated weather negatively impacted both our hardlines and softlines businesses within the full-line stores,'' Lacy said.

Sales increases in Sears automotive stores, its Great Indoors home decorating stores, dealer stores and hardware stores were offset by declines in its department stores.

Sears is in the midst of a wide-ranging review of its sagging retail operations. Last week, it announced its decision to exit the cosmetics business and it has also shed some sporting goods lines. A full report on the review is expected in late summer or early autumn.

The retailer's revenues from credit and financial products declined 0.5 percent to $1.28 billion from a year ago as higher average receivable balances largely offset a lower portfolio yield.

Operating income, excluding noncomparable items, declined 11.3 percent to $345 million, primarily due to the higher provision for uncollectable accounts and higher operating expenses.

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Papers Fear Sears Broadcast Plan Cashes Them Out
By Jim Kirk - Chicago Tribune - July 24, 2001

Retail advertising is a simple science: Companies set up sales and discounts, then companies advertise them in neat inserts that go into your local newspaper, and then people go to the stores and shop. At least that's the plan.

So naturally, any change in that orderly process, no matter how big or small, is likely to draw a lot of attention.

Sears, Roebuck and Co., a longtime newspaper advertising giant, is drawing plenty of attention as it prepares to shave how much it spends on so-called newspaper preprints--a cornerstone of its marketing--in an effort to pull together money behind a major new branding campaign slated to hit the airwaves this fall.

Insiders say Sears will have to spend more than $100 million on a new image campaign--most of it in broadcast--if it expects it to be at all effective.

The new image campaign has been championed by new Sears Chief Executive Alan Lacy. Lacy and marketing chief David Selby are in the throes of development on the particulars.

On Monday, a spokeswoman said the giant Hoffman Estates-based retailer is giving its preprint "a hair cut" in order to help fund the image campaign. Sears spends as much as $400 million in newspapers each year, out of total ad spending of roughly $700 million, to reach nearly 100 million households a week.

Sears is cutting its preprint pages by as much as 18 to 19 percent in the second half of the year over first-half levels. The spokeswoman said that cuts would come in the number of pages of each preprint and possibly the number of times the preprint runs during a given week.

Usually, Sears does two newspaper drops a week--Thursdays and Sundays. Under consideration, apparently, is dropping some, but not all, midweek circulars.

The move was revealed last week during Sears' conference call with analysts after it released second-quarter earnings.

When questioned about whether it was the right move, Lacy acknowledged the risk in pulling back a main traffic driver, but said he was confident the move to spend behind the brand would be worth it in the long run.

The spokeswoman said that preprints remain "the cornerstone" of Sears' marketing efforts.

Still, any news of any cutbacks sends shivers through newspaper advertising departments, especially at a time in which classified advertising declines have cut deeply into newspaper revenues across the country.

Retail advertising in newspapers has remained relatively flat over the past several months, and some buyers are seeing a light at the end of the dismal tunnel.

According to Scott Harding, CEO of Downers Grove-based Newspaper Services of America, which buys print for nearly 23,000 retail outlets, indications are that retailers are planning an increase in print spending in the all-important fourth quarter--the first sign in months that the advertising climate may be heading out of its tailspin.

Magnet wins 3 accounts: It has been slow growth for much of the public relations community this year, so three new account wins at one agency is quite an anomaly. The Chicago office of Magnet Communications landed the launch campaign for Farm Fresh Direct's Express Bake PotatOH! brand in several markets, starting in Los Angeles and Atlanta this fall. In addition, the agency picked up the PR and restaurant opening assignment for the gourmet hamburger chain Red Robin International, which is slated to open eight new restaurants in Chicago in the coming year. The agency was chosen to handle a national PR campaign for Chicago-based Ignite Design.

Shift at PentaMark: In a significant change, two key executives at the local buying office of BBDO's PentaMark unit, which services Chrysler brands, are swapping jobs. Sherri Chanen, currently vice president/group director, becomes vice president, director of local broadcast. Ellen Garippo, who had been director of local broadcast, becomes vice president/group director.

On the move: Bank One Corp. named Melinda McMullen its senior vice president of communications and public affairs, reporting to CEO Jamie Dimon. McMullen comes from IBM, where she was vice president of communications of IBM Global Services. She replaces Gerald Buldack, who retired last month. . . . Law firm Katten Muchin Zavis named Cheryl Gidley its first chief marketing officer, based in Chicago. She most recently had been a senior marketing executive for a division of GE Capital in Chicago.

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Sears Has Loss, Sees Flat Sales 

Reuters - By Anna Driver - July 18, 2001

Sears, Roebuck and Co., the nation's fourth-largest retailer, on Wednesday reported an expected net loss of $197 million, as $809 million in charges from an accounting change and the company's exit from the cosmetics business hurt results.

Earnings before the one-time items slumped 13.4 percent as consumers made fewer purchases in the slowing U.S. economy, and Sears warned that sales at U.S. stores open at least one year would be flat to slightly down in the second half of 2001.

The retailer, in a conference call with analysts, said sales could improve if consumer spending picks up.

Sears posted a second-quarter net loss of $197 million, or 60 cents a share, compared with a year-earlier profit of $388 million, or $1.11 a share. Revenues rose to $10.23 billion from $10.04 billion.

The retailer said earnings excluding items for the quarter ended June 30 fell to $316 million, or 96 cents a diluted share, compared with $365 million, or $1.05 a share last year.

The Hoffman Estates, Illinois-based company also said it backed its previous forecast for full-year earnings, excluding items, that is about equal to the previous year, when it earned $4.21 a share.

Because Sears had pre-announced profits, the earnings report contained no huge surprises for investors.

When it reported June sales earlier this month, the company forecast second-quarter earnings of 96 cents a share, above Wall Street's estimates that ranged from 85 cents to 95 cents.

At that time, it said it would take about $810 million in pretax charges for the accounting changes related to the securitization of credit-card receivables, its equity stake in the bankrupt HomeLife furniture chain, and its decision to exit the cosmetics business as part of a previously announced strategic review of its retail operations.

Shares of Sears were off 24 cents, or 0.52 percent, to $46.36 in afternoon trade on the New York Stock Exchange (news - web sites). The stock has outperformed the Standard and Poor's index of mass merchandisers (^SPRETM - news), which includes Target Corp. (NYSE:TGT - news), by about 34 percent in the last 52 weeks.

``CHALLENGING ENVIRONMENT''

Sears, like many other retailers, has seen sales and profit growth slow in recent quarters as consumers, wary of rising job cuts and volatile stock markets, cut back on spending.

``The difficult economic environment and cooler than anticipated weather negatively impacted both our hardlines and softlines businesses within the full-line stores,'' Sears Chief Executive Officer Alan Lacy said in a statement.

Revenues of the retail and services unit fell 1.1 percent from a year earlier to $7.80 billion. Retail operating income fell to $213 million from $225 million a year ago, but retail gross margins improved to 26.7 percent from 26.1 percent.

Sales increases in Sears automotive stores, its Great Indoors home decorating stores, dealer stores and hardware stores, were offset by declines in its department stores.

Revenues from credit and financial products declined 0.5 percent to $1.28 billion from a year ago.

Operating income, excluding noncomparable items, declined 11.3 percent to $345 million, primarily due to the higher provision for uncollectable accounts and higher operating expenses.

SHEDDING SOME LIGHT ON STRATEGIC REVIEW

Sears is in the midst of a wide-ranging review of its weak retail operations. Lacy said a full report on the review is expected when the company reports third-quarter earnings in October. When Lacy was named to replace Arthur Martinez as CEO last fall, he said fixing the company's retail arm would be a top priority.

``We are encouraged by new management's willingness to make difficult decisions to maximize shareholder value and improve the overall profitability of the business,'' Lehman Brothers analyst Jeffrey Feiner wrote in a research note.

But Lacy said that while the company's apparel business has been a laggard, clothing would remain important to Sears.

``Having a successful apparel business is absolutely essential to us,'' Lacy said on the call with analysts.

Lacy said the product offerings in the apparel and housewares business would continue to be trimmed, similar to what Sears did with cosmetics and skin care and its bicycle business. Sears is also looking to cut costs and improve returns across all its business units.

``We just need to make a lot more money,'' he said.

Sears will also focus on targeting its existing middle-income customer instead of spending on efforts to draw in new customers, Lacy said.

Although nothing formal has been announced, Wall Street analysts are encouraged by the scope of the retail review.

``It's appealing to hear that the company is really taking steps (to fix the business), and there is no crown jewel that that they are not willing to touch,'' said Asma Usmani, retail analyst at Edward Jones.

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Sears Removes Makeup

By Susan Chandler - Chicago Tribune - July 13, 2001

Sears, Roebuck and Co. is removing the makeup that it applied as part of its "Softer Side" appeal to female shoppers.

The Hoffman Estates-based retailer said Tuesday it is closing down its private-label Circle of Beauty cosmetics line, which is carried in 450 Sears stores. It also is scuttling the launch of Avon's new beComing line, slated for rollout in 125 Sears stores this fall.

To cover the cost of the cosmetics exit, Sears will take a pre-tax charge of about $80 million in the second quarter. As part of that amount, Sears will pay Avon an undisclosed amount for backing out of the deal.

Sears said its decision is part of an ongoing strategic review of business units by new Chief Executive Alan Lacy.

"As work on improving the performance of full-line stores progresses, it has become clear that a broad cosmetics business no longer fits with our financial and strategic objectives for Sears' full-line stores," Lacy said.

Wall Street analysts and retail consultants applauded the move. "They were nothing special in that category," said Sid Doolittle, partner with Chicago retail consulting firm McMillan/Doolittle. "There's a lot of cost involved, and it ties up prime real estate in all of those Sears stores."

Wayne Hood, retail analyst with Prudential Securities, estimates that Sears was generating paltry sales of $29-$30 per square foot in the cosmetics area, far lower than the company average of $400 per square foot. He called the exit "a good decision."

Sears has not yet decided what will occupy the space currently devoted to selling cosmetics and skin-care products, said spokeswoman Peggy Palter.

It's a big turnaround from when Circle of Beauty was launched in 1995. Back then, Sears CEO Arthur Martinez and Robert Mettler, president of merchandising, said cosmetics were a critical element in wooing middle-class women to shop at Sears for themselves. The thinking made sense, given the background of both men in department store retailing.

The Circle of Beauty line, which was developed in a joint venture with a former president of Lancome USA, tied in with Sears' flashy "Softer Side" advertising campaign and its efforts to make its women's apparel more fashionable and appealing. The project was developed in a frantic 17-month period in 1994-95, costing Sears tens of millions of dollars.

The strategy was simple: Bridge the market between pricey department store cosmetic lines such as Estee Lauder and Chanel and inexpensive drugstore lines such as Revlon and Maybelline, which sell their products in blister packs hung on pegboards.

Circle of Beauty also was supposed to be a breakthrough in self-service, allowing shoppers to test products themselves, while providing other, more tentative consumers with advice from trained beauty consultants.

The payoff could have been huge. Cosmetics carry hefty gross profit margins of 40 percent, much higher than the single-digit margins on consumer electronics. At one point, Mettler estimated Circle of Beauty could contribute $500 million a year to sales when it was rolled out to all Sears stores. But the line never came close to those numbers, Sears now says.

Promising revenue potential
Cosmetics and fragrances together generated revenue of about $300 million last year, only $45 million of which was generated by cosmetic sales. Sears will continue to sell bath and body products, as well as selected name-brand fragrances such as Elizabeth Taylor's White Diamonds, Calvin Klein's Eternity and Ralph Lauren's Polo.

From the time Circle of Beauty was unveiled, some critics questioned whether women would feel comfortable buying their makeup at a store better known for its WeatherBeater paint, Craftsman tools and DieHard batteries. Others sniped that it was a desperation move because Sears could not attract the big brand names it craved.

The cosmetics exit is viewed by some as a sign that Lacy is quietly de-emphasizing Martinez's "Softer Side," returning Sears to more of a focus on the home accessories and hardware. In one sign of that, Sears recently said it would get back into the mattress business after exiting it several years ago.

Lacy, Sears' former chief financial officer, has said he wants Sears to do fewer things better and promised to pare businesses that do not generate adequate returns on capital.

"He is trying to figure out from the data what customers are telling him and give them more of what they want and less of what they don't want," Doolittle said.

That eventually may be good news for Sears shareholders, but in the short-term, investors didn't show much interest. Sears' stock fell 15 cents a share to $41.05 Tuesday.

Bad timing for Avon
However, the cosmetics exit is very bad news for Avon, which was banking on Sears to launch its first in-store brand of cosmetics. "The timing couldn't be worse for Avon," said Allan Mottus, editor of the Informationist, a cosmetics trade publication in New York. With the rollout of beComing scheduled for the fall, Avon already had produced inventory and expensive product displays for Sears, he said. J.C. Penney Co. will still carry the new Avon line, but it only has committed to a limited rollout of 80 stores. Avon stock closed down 78 cents to $44.47 a share.

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HomeLife Furniture Customers Turn to Sears for Help
By Mary Ellen Lloyd - Dow Jones Newswires 
July 13, 2001  

Sears, Roebuck & Co. may have sold its HomeLife Furniture Corp. in 1998, but that's not stopping customers of the now-closed HomeLife chain from trying to hold Sears responsible for unfilled orders.

Some customers, especially those who bought from HomeLife stores that leased space within Sears stores or used Sears credit cards, are contacting Sears for help in obtaining ordered merchandise or getting deposits back.

Sears spokeswoman Peggy Palter said the company has heard "quite a bit" from HomeLife customers.

"At this point, there's nothing we can do for HomeLife customers," she said Friday. "We have to wait until there's a court-approved plan."

As reported, HomeLife closed its roughly 130 stores Wednesday due to financial circumstances. The Hoffman Estates, Ill., company on Wednesday called the closing temporary, but furniture industry analysts widely expect a bankruptcy filing shortly. HomeLife had 2000 sales of about $680 million, making it the eighth-largest U.S. furniture retailer, according to trade magazine Furniture Today. > Sears sold its HomeLife unit to Citicorp Venture Capital, a unit of Citigroup Inc. (C), in 1998 for $100 million, although Sears retained a 19% equity stake. Sears also participated in a new round of financing in May that helped restore some manufacturers' shipments to HomeLife.

As reported, Sears said Thursday that its second-quarter results would include a $185 million charge relating to HomeLife. On Friday, HomeLife's Internet site said all merchandise in the company's stores and warehouses will be liquidated, and that outstanding orders won't be filled.

A company spokeswoman couldn't be reached for comment Friday, but the Internet site suggested some credit card purchases that haven't been delivered may be refunded, starting with the oldest orders first. Purchases made with cash or check "are being researched," and customers who haven't heard about their refund request by Aug. 3 will be given further instructions on the Internet site then, HomeLife said. That's bad news for Angela Forbus, a San Antonio resident whose June 30 check for $1,212 for a La-Z-Boy Inc. (LZB) recliner sofa cleared her bank on July 5.

Forbus said she's contacted Sears, which she believes should assist HomeLife customers even though Sears no longer owned the business. "The only reason I purchased from (HomeLife) was I figured Sears backs them by letting them use their card," she said. Other customers say that because some HomeLife stores operated inside Sears stores, it implied a connection.

Fourteen HomeLife stores operated inside Sears stores under a licensing agreement. "If it operated in one of our stores, it was still a HomeLife store with HomeLife employees," Palter said. Sears cordoned off the stores at HomeLife's request on Wednesday.

Stephanie Gregg bought a couch and love seat 18 months ago from a HomeLife store in a Sears in Costa Mesa, Calif. She's been battling ever since to replace defective seat cushions. Gregg, who moved to Vancouver, Wash., a few months ago, said Friday she expects Sears to help.

"When I purchased this couch it was from Sears HomeLife," she said. While Sears may have removed its name from the furniture chain after the 1998 sale, many consumers continued to link the two. Internet complaint boards and Better Business Bureau Web sites often use the name "Sears HomeLife" to identify the chain.

Gregg's purchase also was charged to her Sears credit card, which she since has closed due to the problems with HomeLife, but is still making payments on.

"I think they should do something about it, if they want to keep customers happy and they don't want to end up like HomeLife," Gregg said.

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HomeLife Closes
Shuts its Doors, Lays Off Workers

By Susan Chandler - Tribune Staff Reporter
July 12, 2001

In another blow to the beleaguered U.S. furniture industry, HomeLife Furniture Corp. closed its doors Wednesday and retail experts say it is unlikely to open them again.

The 133-store chain, which was once part of Sears, Roebuck and Co. and is still based in Hoffman Estates, apologized to customers in a message on its Web site.

It also issued a statement saying it has "temporarily" laid off almost all personnel at its stores and headquarters while negotiating with its investors and lenders "regarding possible financing options." A company insider said HomeLife is planning to file for bankruptcy protection Friday.

HomeLife's cash-flow problems were no secret in the industry, which has suffered from the liquidation of several major retailers, including Montgomery Ward & Co. and Heilig-Meyers Co., once the nation's largest furniture retailer. But the timing of its shutdown came as somewhat of a surprise because HomeLife secured an emergency cash infusion of $65 million in late May from Citigroup Venture Capital, Fremont Investment and Sears. Some suppliers had stopped shipments in April and then again in July because they weren't getting paid.

Sears declined to confirm how much money it had kicked in, but furniture industry sources put the Hoffman Estates-based retailer's portion at $20 million to $25 million. In addition, Sears retained a 19 percent  interest in HomeLife after it sold the money-losing chain to Citigroup Venture Capital for $100 million in November 1998.

Citigroup Venture Capital distanced itself from HomeLife Wednesday, calling itself "one of several investors" in the company. A Citigroup spokeswoman referred calls to HomeLife Chief Executive Joe Baron, who did not return calls.

Sears confirmed it was in discussions with HomeLife Wednesday, but retail experts predicted it is unlikely the retailer would invest or lend any more money to HomeLife.

"Strategically, they're not positioned to make it work. We believe they're gone," said Will Ander, partner with McMillan/Doolittle, a Chicago retail consulting firm. "They never had the critical mass to market and advertise the business."

HomeLife executives approached Sears Tuesday night with a plea for more cash and a plan to downsize to 55 stores in four cities, including Chicago, San Francisco, Los Angeles and Seattle, according to a source close to HomeLife. Sears said no.

Under the leadership of former Chief Executive Arthur Martinez, HomeLife once was billed as a major growth vehicle for Sears. By moving furniture out of Sears stores into a freestanding chain, Martinez was able to free up more space for his "Softer Side" apparel push.

But HomeLife never performed as expected, hampered by a far-flung network of stores and high rates of merchandise returns. When Sears sold the chain, HomeLife's 2,000 employees kept their jobs and the unit's headquarters moved to a newly developed building in the Prairie Stone development, which Sears anchors.

Back then, Sears took a $21 million after-tax charge related to the divestiture. Sears spokeswoman Peggy Palter said she had no information Wednesday about whether Sears would be taking an additional charge in the second quarter related to the value of its HomeLife stake. Sears is scheduled to report its second-quarter results July 19.

Sears has cordoned off the 14 HomeLife departments that remain in Sears stores, including those in its Calumet City, Woodfield mall and Chicago's Irving Park neighborhood, Palter said. In addition, HomeLife had eight freestanding stores in the Chicago area and an outlet at the Ford City Shopping Center.

HomeLife racked up about $680 million in sales last year, making it the industry's eighth-largest player, according to estimates by trade publication Furniture Today.

But the company continued to have distribution and customer service problems after it was sold to Citigroup. After it was separated from Sears, HomeLife had to recreate business processes that its parent's infrastructure had once provided.

"They couldn't ship goods on time. They disappointed customers," said one industry executive who asked not to be named.

Those problems were only compounded by the economic slowdown, which has dampened consumer confidence and spending, retail experts said.

"The problem with furniture is it's a large-ticket item that is very much tied to
the housing market. It's also a very postponable purchase," said Carl Steidtmann, chief retail economist with PricewaterhouseCoopers, the national accounting firm. "In difficult economic times, it's one of the first things that gets hit."

In addition to a lackluster economy, HomeLife found itself facing a wider variety of moderate-priced competition from rapidly expanding chains such as Pottery Barn, Restoration Hardware, Ikea and Room & Board.

HomeLife's demise is just the latest calamity to befall the nation's furniture manufacturers.

Earlier this year, Heilig-Meyers pulled the plug on its comeback efforts, liquidating the rest of its chain. As recently as 1998, Heilig-Meyers operated more than 1,200 stores in 37 states, many of them located in small towns. The Richmond, Va.-based company relied heavily on credit terms to move its value-priced merchandise. It was hurt by the proliferation of credit cards, as well as new low-priced competition such as Ikea, retail experts said.

Late last year, Montgomery Ward also threw in the towel. A much-downsized Wards sold more than $450 million in furniture during 1999, including recliners, sofas and bedroom sets. But continued losses spelled the end for Wards, which closed its last store in March.

The loss of so many retailers will have a cascade effect on manufacturers, many of whom are located in North Carolina, industry players said. Last month, Bassett Furniture Industries Inc. warned its second-quarter earnings would fall far short of Wall Street estimates because of the weak economy and the liquidations of Heilig-Meyers and Wards.

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Sears To Take $810M Pretax Charges In 2Q

Dow Jones Newswires - July 12, 2001

Sears Roebuck & Co.'s (S) domestic same-store sales fell 0.5% in June, and the retailer anticipates second quarter earnings of 96 cents a share excluding items, in line with previous guidance.

A survey of analysts by Thomson Financial/First Call produced a mean earnings estimate for Sears of 92 cents a share for the quarter.

In a press release Thursday, the retailer said, total domestic store revenue for the five weeks ended July 7 was $2.81 billion, flat with year-ago levels for the five weeks ended July 8, 2000.

On a "reported basis," or including items, Sears is projecting second quarter earnings of 60 cents a share. For the year-ago period, the company earned $1.13 a share, excluding items, and $1.10 a share on a reported basis.  Second quarter 2001 items primarily include a previously reported change in accounting for credit receivable securitizations, a charge relating to HomeLife Corp., and the exit of the skin care and color cosmetics business.

The new accounting for securitizations resulted in a one-time, noncash charge of about $520 million. The company will recognize a $185 million charge relating to a formerly owned business, HomeLife, which has discontinued operations. Exiting the skin care and color cosmetics business resulted in a one-time charge of about $80 million.

Noncomparable items in the prior-year period included securitization income of $37 million.

Sears said its domestic retail business met expectations in the second quarter, with soft revenue partially offset by favorable margin performance.  

The company's credit business also performed in line with expectations, with second quarter results coming in slightly below year-ago levels on higher writeoffs, notification costs and continued credit card rollouts.

While higher write-offs reflect bankruptcy trends, the company said its credit portfolio remains strong.  

Sears said its specialty store formats performed well in June, with Sears Automotive Group posting double-digit sales increases. The company's Great Indoors format and its hardware segment also posted solid sales increases. In full-line stores, strong-sales increases in appliances were offset by decreases in other categories.

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HomeLife Inventory Down

By Eddie Baeb - Crain's Chicago Business Newsroom
June 27, 2001 

A furniture industry analyst says HomeLife Furniture Corp. is lacking capital, and that its former parent, Sears, Roebuck and Co., has said it won't invest any further in the struggling retail chain.

According to Margaret Whelan, a New York-based equity analyst with UBS Warburg, some suppliers recently stopped shipping to HomeLife because it has been late with payments.

In March and April, most vendors stopped shipping toHomeLife because of delayed payments, and many feared the Hoffman Estates-based retailer would not survive. But then HomeLife lined up about $65 million in new financing, and most of its suppliers resumed shipping to the company in May (Crain's, May 28).

Ms. Whelan wrote Monday, "Because the company has been on credit-watch or credit-hold with most of its suppliers for the last few months, we believe that inventory is largely made up of floor samples at its stores, and is probably not more than $30 million."

HomeLife, which is 19% owned by Sears, operates 133 stores and had estimated sales of $680 million last year. HomeLife executives did not respond to calls seeking comment. A Sears spokeswoman would not comment.

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Great Indoors Targets Upscale Women in Ads

By Jim Kirk - Chicago Tribune Marketing Columnist
June 26, 2001

The grand openings are over. Now it's time to get ready for the great Great Indoors marketing push.

With corporate parent Sears, Roebuck and Co. watching the launch in its own back yard of what may be its greatest hope for its retail future, a barrage of TV, radio and print advertising will be unleashed this week behind the Great Indoors.

Though there's nothing overt in the communication, the message is clear: These home decorating and remodeling stores aren't remotely like any Sears store.

And that's the point--though Sears officials aren't exactly shouting it from the rooftops in Hoffman Estates.

But the beauty of both the local stores--133,000 square feet of selling space in shopping meccas Schaumburg and Lombard--and their marketing is that the Great Indoors, so far, is its own entity, with a focused brand identity, even though it is already tinkering with how it wants the brand presented.

"Everything we've done from a store standpoint and marketing standpoint is based on our feedback from our target," said Great Indoors marketing chief Tim White.

That target is a woman, typically 35 to 54, with a household income of $50,000 or more. The message--in a 60-second TV ad from Young & Rubicam, an upscale print campaign and radio spots--plays off the frustrations women have in coordinating home projects.

The TV spot focuses on a woman taking charge of her redecorating under the line: "Discover the Great Indoors."

"The spot is really about her," White said. "There is a frustration level in how many stores she has to visit. There are frustrations in how many choices she faces. Then there is the ecstasy of doing it all herself."

In one print ad, a woman says: "I want to create a look that says I went all out without having to go all over."

The launch ad has been used when Sears opened its previous four Great Indoors. Already, Sears is working to tweak the marketing message, and new work from Y&R may be coming.

Sears has a lot riding on the entry in the local market. A cornerstone of Sears' turnaround strategy, the Great Indoors faces intense competition, notably from Home Depot, which is opening Expo Design Centers in several markets, including Chicago.

But with the Great Indoors store in Denver hitting $60 million in sales in 2000, there's great excitement in Hoffman Estates about the local rollout.

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Sears to Defend Appliance Business With High-End Washing Machine

Company Hopes to Stand Out from Rivals With High-Quality, Expensive Model

By Amy Merrick - Staff Reporter of  The Wall Street Journal
June 25, 2001

In a testing laboratory at Sears, Roebuck & Co. headquarters, a graphite-gray washing machine hums quietly. Hoping to defend its top business -- appliances -- Sears plans to use the sleek and curvy machine to run dirty laundry, and the competition, through the wringer.

Monday, the retailer will introduce the Kenmore Elite HE3t, a front-loading washing machine that, with a price tag of $1,500, will be one of the most expensive models around. Based in Hoffman Estates, Ill., Sears will unveil the washer and a matching dryer in San Francisco, where the energy crisis has made people particularly eager for extra-efficient appliances.

Its name is all marketing, super-concentrated. The "HE" stands for "high efficiency," and the 3 represents components of that efficiency: strong cleaning power, large capacity and energy conservation. The "t" symbolizes a "thermal booster," a built-in heater that can raise the water temperature above 150 degrees Fahrenheit to remove tough stains.

'It's a Mercedes'
The washing machine was designed in Europe and manufactured by Whirlpool Corp. in a German factory, says Sears appliance buyer Dan Pigatto, who led the development team. "It's a Mercedes, it's a Porsche," he says.

And it may generate similar sticker shock. The HE3t will run more than triple the average price of a washing machine, $421, according to the Energy Department. Customers are supposed to recoup the difference in water and

energy savings, Sears says, adding that the machine uses about 16 gallons of water in a normal cycle, compared with about 42 gallons for a conventional washer.

The recent emphasis on high-quality, expensive models is a deliberate move by Sears -- America's top appliance seller -- to stand out from low-cost competitors biting at its heels. At a June 12 investor conference, Sears Chairman and Chief Executive Officer Alan J. Lacy said that businesses like appliances and hardware drive the profitability of Sears department stores, but competition is rising.

Wal-Mart Stores Inc. began testing General Electric Co. appliances last year, and it will roll them out to nearly 100 stores by the end of July. Home Depot Inc. and Best Buy Co. have entered the business, and No. 2 appliance seller Lowe's Cos. Inc. is trying to boost sales in that category. Going the other direction were Circuit City Stores Inc. and Montgomery Ward & Co., which is now in bankruptcy-law proceedings, both of which exited from the business last year.

Sears has a big head start on appliances: Its market share is nearly 40%, and it seems to have gained from last year's big defectors. Home Depot holds a scant 2% share, and the Wal-Mart test is too small to have made major inroads. Still, the challengers have a pattern of threatening the historical dominance of Sears. Ten years ago, Wal-Mart surpassed Sears to become the nation's largest retailer, and last year Home Depot posted higher revenue than Sears for the first time.

Driving Credit Division
With its apparel business in disarray, Sears desperately needs to hang onto appliance sales. Big-ticket items also drive its credit division, which was its most profitable business segment last year. Two new Sears store concepts, The Great Indoors home decorating and remodeling store, and a coming electronics and appliance shop, will rely on robust appliance sales.

Some observers see a split in the category, with customers interested in bare-bones appliances migrating to Wal-Mart or Home Depot, and those eager for bells and whistles heading to Sears.

"Sears could lose out on some of its key selling models," says Emme Kozloff, a Sanford Bernstein analyst. "But Sears has always been known as a destination for its full assortment."

Along with a major advertising campaign beginning in September, Sears is redesigning its appliance departments to display the HE3t prominently with other high-efficiency products. The company says it is its largest product launch ever, in terms of advertising and marketing spending.

The HE3t also is positioned to compete with Maytag Corp.'s Neptune, the first front-loading washing machine to win over American consumers. Introduced in 1997, the high-efficiency Neptune -- which costs $1,429 for the latest model -- quickly became one of Maytag's flagship products. While some 80% of American households prefer top-loading washers, Sears thinks front-loaders could become more popular, and it wants to capitalize on that.

Hot-Button Issues
Sears is taking a risk by throwing its resources behind pricey appliances. While water and energy bills are hot-button issues, the struggling economy could persuade people to choose a less expensive model -- or postpone big purchases altogether.

Housing starts, normally an important factor in appliance sales, remain near historically high levels. But appliance sales themselves fell off abruptly at the end of last year, and the industry is in a serious slump. In the first quarter, manufacturer shipments of appliances fell 10.5% from a record quarter a year earlier, according to Whirlpool.

"It looks like if consumers can put off major purchases, they are," says Tina Settecase, who heads the appliance division at Sears. "The business hasn't been as robust."

And while customers will pay a modest premium for efficient appliances, they may balk at significantly higher prices. The experience of two different types bears this out, according to a study by NPD Intelect, a Port Washington, N.Y., market-research venture of NPD Group Inc. and GfK AG. Dishwashers with a

so-called Energy Star rating, designated by the federal government as energy-efficient, cost about 30% more than regular machines yet are gaining market share. But not so for Energy Star washing machines, which are more than twice as expensive as less-efficient models.

The success with efficient dishwashers "leads me to believe it has something to do with price," says NPD Intelect Director Donna Wallace.

Despite its emphasis on energy-saving models, Sears executives say they want to hang on to all of their appliance business, not just the upper end. Trying to have it both ways, the retailer is highlighting expensive models while promising to match others' prices.

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Shift in Store for Sears Retiree Group -
Leader Steps Down after Settlement

Susan Chandler, Chicago Tribune - June 16, 2001

When Everett Buckardt, the former president of the Sears Catalog, decided to wage war with his former employer over cuts in retiree life insurance, he couldn't have expected the fight would consume 3 1/2 years of his life.

It did. Buckardt soon found himself the chairman of a new retiree organization dedicated to restoring the benefits, a role that involved everything from flying around the country to address retiree groups to carrying a picket sign outside of Sears, Roebuck and Co. annual meetings. He became one of the single biggest thorns in the side of Arthur Martinez, the chief executive who instituted the cost-cutting measure.

Now that the issue has been resolved under a tentative settlement announced this week, Buckardt says it's time for him to move aside. "It's been a labor of love," he reflected. "We would have liked to have full restoration. But as we lost each court battle, we knew it would be a continuing struggle."

To be sure, if new Sears Chief Executive Alan Lacy hadn't wanted to put the retiree issue behind him, the retirees likely wouldn't have gotten much, if anything. As it is, they will be able to avoid only about 10 percent of the benefit cuts in store for them. Still, Sears has agreed to pay as much as $34 million under the agreement, which requires court approval.

Buckardt says he will continue as an adviser to the National Association of Retired Sears Employees, but the day-to-day operations will be carried on by Claude Ireson, the group's vice chairman, and Cliff Hooks, the immediate past president.

Whether the group will thrive without a unifying cause is an open question. Hooks believes NARSE will evolve into a more traditional retirement group working closely with Sears. "But we will still be very vigilant about our benefits."

One thing is sure: Sears is unlikely to take the loyalty of its retirees for granted a second time.

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While Executives See Their Pensions Grow, 
Regular Workers See Their Benefits Shrink

By Ellen E. Schultz - Staff Reporter - The Wall Street Journal 
June 20, 200
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Sonny Arnold and Richard Korpan joined Florida Progress Corp. in 1989. Now, 12 years later, both men have lost their jobs since Carolina Power & Light Co.'s acquisition of the utility last year. For one of the men, it's a case of hard luck. For the other, it's a case of hard cash -- lots of it.

Mr. Arnold, a 62-year-old welder-mechanic, hasn't worked the requisite 15 years to begin drawing his pension of $681 a month. He must wait three more years for that. The Tampa house he and his wife live in is paid for. The children are grown and on their own. And Mr. Arnold is receiving $22,968 in severance pay. But he still needs the paycheck.

"I'm going to try to find some work," Mr. Arnold says. That won't be easy, though, because he has asbestosis and lost much of the use of his left hand in an accident on the job. He isn't eligible for retiree medical coverage, and won't be eligible for Medicare until he turns 65. "I don't know what I'm going to do."

Mr. Korpan, 59, needn't look for work. As the former chief executive of the St. Petersburg company, he enjoys the benefits of a pension agreement custom-tailored just for him. Among other things, it credits him with 35 years of service, which will bring his yearly pension to $828,845, or $69,070 a month, according to company filings. He also got $15.8 million in severance.

A spokesman for the newly merged Progress Energy Corp. says the company provided "extremely generous" severance packages to displaced employees, while Mr. Korpan's compensation "was determined by the Florida Progress board and was part of the deal itself."

Beyond the View of Most
It's also part of a little-known sideshow to the spectacle of surging executive compensation in recent years. Word of CEOs rewarded with millions of dollars for enhancing profits through layoffs has often provoked public indignation. But the ever-widening gap in retirement income between regular workers and executives has gone largely unnoticed by regulators, policy makers and investors. That's true even though in the past decade, many big companies have been setting up or improving special retirement packages for their highest-paid employees while freezing or trimming pension, medical and other retirement benefits for millions of lower- and middle-income workers.

These maneuvers are perfectly legal. Agreements like Mr. Korpan's that give executives years of service that they didn't actually work, among other generous calculations, have become typical at large companies. The result is that while regular pensions are generally structured to replace 20% to 30% of a worker's final pay, many plans for top executives aim to replace 50% to as much as 100% of pay. When Mr. Arnold finally does begin receiving his pension, for instance, he will get about 18% of his final pay. Mr. Korpan's pension replaces about 50% of his.

"Not only is compensation wealth lavished on top executives while they're working," says Judith Fischer, managing director at Executive Compensation Advisory Services in Alexandria, Va. "After they retire, the supplemental pensions provide a continuation of what I call eternal wealth."

No Money Set Aside
These rich retirement packages have remained largely hidden because disclosure requirements are weak and accounting rules let companies bury the costs within the figures for their regular pensions. And because companies usually don't set aside money for special executive pensions (as they do for rank-and-file pension plans), these programs constitute unfunded liabilities of which many companies' shareholders are unaware.

Regulators don't track the phenomenon, and companies usually provide few clues. Even most compensation experts are unaware of the magnitude of the liabilities. However, a Wall Street Journal analysis of government filings, some obtained under the Freedom of Information Act, shows that special executive pensions account for a growing share of many companies' pension liabilities.

A Growing Share
A Wall Street Journal analysis of companies' filings shows that at many the liabilities for the supplemental executive pensions make up a growing portion of total pension liability. Typically, the regular pension plans cover tens of thousands of employees and retirees, while the executive pensions cover fewer than 100.

At May Department Stores Co., where disclosures are more extensive than at most companies, the liability for pensions covering 82,000 employees and retirees stood at $592 million at the end of 2000. But the St. Louis-based operator of chains such as Filene's and Lord & Taylor also had a $147 million liability for special plans that cover fewer than 1,000 executives. In other words, almost 20% of the company's pension liability was for executives, up from 19.2% in 1999.

Marguerite Asbury retired five years ago after 24 years in May Department Stores' audit department, earning a pension of $536 a month. That was enough to replace about 16.5% of her final pay -- hardly generous, even among retailers, which tend to offer small pensions. Executives of the company, meanwhile, have a supplemental pension plan, crafted so that in retirement, they will receive 50% of their final pay from all retirement plans combined.

Mrs. Asbury is relatively lucky. Like many companies, May has taken steps to limit growth in pension costs for regular workers. A change the company made in 1995, just as Mrs. Asbury was retiring, has so far slowed the rate at which employees build up pensions. Under the current arrangement, future pensions will replace only 12% to 15% of the salaries of employees like Mrs. Asbury. May used to increase the pension formula periodically, but hasn't done so since 1995.

A spokeswoman confirms that it hasn't, but says in a statement that "the company updates benefits when appropriate, taking into account many factors, including Social Security benefits and inflation. There has not been an update in recent years primarily due to low inflation." She adds that Mrs. Asbury's retirement benefits are more generous than what executives receive because, adding Social Security and her retirement savings plan, the total amount replaces 57% of her final pay.

Mrs. Asbury doesn't think that's a fair assessment. "Most of the money in the savings plan I saved out of my own pay," she says. "They need to have a halfway decent pension for the small guy," says the 72-year-old Irvine, Calif., retiree.

A Decade of Change
For years, executives typically relied on the same pension plan as everyone else, so they had an incentive to make it generous. But in the past decade, many executives have been receiving the bulk of their pensions from supplemental executive retirement plans, or SERPs, often called "top hat" plans. The incentive to provide better benefits for regular employees has dwindled. In fact, it is often reversed: Executives' pay increasingly is linked to corporate earnings, which benefit from cuts in the cost of pensions for regular workers and retirees.

Many companies have made such cuts since the mid-1990s. Some have frozen pension benefits or ended cost-of-living rises. Others have converted their regular pension plans to complex new structures with names like pension-equity plans and cash-balance plans. These steps save money by eliminating the sharp buildup of benefits in an employee's last few years. And the plans at many large companies are now overfunded and have no pension expense. In fact, many pension plans shower millions of dollars on the bottom line (thanks to a rule that lets a company count as income the amount by which investment returns on pension assets exceed a pension plan's current costs).

Hershey Foods Corp. switched most workers to a cash-balance plan in the late 1980s, thereby ending the costly system of linking benefits to pay in the final years. But when Hershey's chief executive, Kenneth Wolfe, retires by early next year, his pension will be calculated by the traditional formula that multiplies years of service by final annual average compensation -- $1.3 million in his case. Hershey and Mr. Wolfe decline to comment. The latest Hershey proxy statement notes: "The purpose of the supplemental pension is to provide to executives and upper level management employees the means to continue their attained standard of living in retirement."

Motorola Inc. last year changed its pension plan for 120,000 workers from a traditional structure to a pension-equity plan, cutting Motorola's liability for them by $110 million. Meanwhile, Motorola's liability for executives' pensions grew to 8.7% of its total pension liability from 8.2% a year earlier. The executive pension plan covers just 71 people. A Motorola spokesman confirms the figures but declines to comment further.

Executive pensions often provide annual cost-of-living increases, a feature many companies are removing from regular workers' pension plans. When Huntington Bancshares Inc. Chairman Frank Wobst retires, his estimated annual pension of $995,000 may be adjusted annually to reflect the U.S. Bureau of Labor Statistics Consumer Price Index for Urban Wage Earners and Clerical Workers. Other employees of the company, including the clerical workers, haven't had a cost-of-living adjustment since the early 1990s. A spokeswoman says that the benefits are in line with peer companies and that the Columbus, Ohio, company could provide an adjustment in the future.

Ironically, the expansion of executive retirement plans and the difficulty of spotting the related liabilities are largely the unintended outcomes of efforts to improve corporate disclosure, rein in growth of executive pay, and ensure that retirement plans don't favor the highly paid.

In the late 1980s, Financial Accounting Standards Board, the accounting industry's rule-making body, implemented Financial Accounting Standard 87 with the goal of forcing companies to reveal their exposure to pension liabilities of any kind -- those for union and salaried workers, as well as for supplemental plans for executives. FAS 87 doesn't require companies to break out the liabilities of different pension plans. At the time, separate executive plans were less common, and many regular plans were underfunded.

Meanwhile, changes to tax law spurred the growth of special executive pensions. Congress in the 1980s set limits on how much annual pay could be taken into account when calculating benefits in regular pension plans. It's currently $170,000. The aim was to ensure that pensions, in order to enjoy tax-favored status, were open to employees at all income levels. The result: Many companies began setting up "excess" or "make-up" plans that let executives accumulate more than they would under regular retirement plans.

Then, in 1994, another tax-law change barred employers from deducting anyone's salary and bonus in excess of $1 million. That further fueled growth in supplemental pensions. It also prompted companies to embrace incentive pay tied to company performance, which preserves the deductibility of the compensation, and plans that, like a giant 401(k), let executives defer huge chunks of their compensation.

These changes meant that by the mid-1990s, big companies had incentives to funnel large amounts of executive compensation toward retirement plans. And they had the means to keep those moves largely hidden, since they didn't have to make a separate disclosure of the new executive plans. To this day, they are required only to file a letter to the Labor Department indicating the number of executive pension plans and the number of participants. Many companies don't even bother to do that.

The increasing use of incentive pay gave top managers impetus to trim the costs of regular pension plans to enhance profits. And that's not all: For pensions that are based on compensation during the last years on the job, anything that boosts an executive's final compensation -- including reductions in benefits for the rank and file -- locks in fatter retirement benefits.

Securities and Exchange Commission filings show that many companies adopted special executive pensions at close to the time that they were curbing pensions for others.

Drug wholesaler McKesson HBOC Inc. set up a supplemental pension plan for executives in 1995 and froze pensions for the rank and file the next year. Despite the freeze, the company had an $8 million pension expense in 2000. It was solely for boosting the pensions of departing executives.

A Bottom-Line Boost
McKesson's frozen plan for regular employees went from underfunded to overfunded. Now, besides no longer requiring company contributions, the plan contributes income to McKesson's bottom line -- income that at many companies helps boost executives' incentive pay. A company spokesman confirms the numbers but points out that when the company froze the pension, it enhanced the 401(k) plan.

Drugstore chain Rite Aid Corp. adopted a supplemental pension for 26 executives in 1996. The following year, it converted one of its plans for regular workers to a cash-balance design, reducing the rate at which people build up benefits. Rite Aid's liability for the regular pension plans -- with more than 18,000 participants -- stood at $65 million on March 3, the end of its latest fiscal year. Its liability for executive pensions, covering just a few dozen people, was $32 million.

Such moves slipped below the radar of the usual corporate watchdogs because the accounting rules let companies lump all their pension liabilities together. That meant that the rising cost of executive pensions could be masked in a company's overall pension obligation, especially as liabilities for regular pensions fell.

A rule adopted in 1998 called FAS 132 was meant to clarify things. It required separate reporting to the SEC of any pension plans that are underfunded or that, like most SERPs, are unfunded. However, FAS 132 doesn't require that those two types be distinguished. SEC reports by Sears Roebuck & Co. and Unisys Corp. mix the liability for underfunded regular pension plans with the liability for special executive plans.

Campbell Soup Co. doesn't report its liability for special executive pensions at all. A Campbell spokesman says this is because the sum is "not material." FAS 132 doesn't specify what is material. Dow Jones & Co., publisher of The Wall Street Journal and The Wall Street Journal Online, doesn't disclose the liability for its supplemental executive retirement plan.

A General Electric Co. report to the SEC labels an entry for $1.13 billion as "pension liability." This large sum isn't further identified. GE confirms it is an unfunded obligation for pensions for GE executives.

The companies all say they are following accepted accounting practices. A GE spokesman, for instance, says, "GE's pension disclosures are in full compliance with SEC requirements and provide a clear picture of the status of GE's pension plans."

International Business Machines Corp. discloses that it has an executive pension plan and reports the plan's liability separately -- but not the liability for a second, less-elite IBM executive pension plan. A spokeswoman confirms this.

In January 1995, IBM moved the bulk of its work force into a "pension-equity" plan, saving the company hundreds of millions of dollars by reducing benefits, even as it set up its special pension plan for executives. A spokeswoman says IBM found that its plan for the regular work force was "overly generous" compared to other companies' plans. She says IBM also sweetened contributions to its 401(k) plan after deciding that that program was less competitive. IBM's pension plan for regular employees now has a $7 billion surplus, and it contributed $1.17 billion to income last year, equal to 10.1% of IBM's pretax income.

Companies that do disclose the supplemental plans' liabilities often use opaque language that doesn't call them executive pensions. A Hershey SEC filing, for instance, alludes to special executive pensions this way: "As of December 31, 2000, for pension plans with accumulated benefit obligations in excess of plan assets, the related projected benefit obligation and accumulated benefit

obligation were $36.5 million and $34.9 milllion, respectively, with no plan assets." Translation: The company's executive pension liability was $36.5 million last year. Hershey declines to comment.

Tinkering With the Formulas
Not only do executive pensions use the generous traditional formula -- years of service, multiplied by final pay -- but when it's time to figure the pension, they often twiddle with traditional formulas, by, for example, adding extra years of service, as was the case with Mr. Korpan at Florida Progress. Leo Mullin, chief executive of Delta Air Lines Inc., was awarded 22 years of service in 1998, when he had been at the company only 10 months.

Most executive plans come with change-in-control agreements that guarantee benefits. And while regular pensions generally don't vest for five years, some executive pensions vest immediately.

When Gary Wendt was hired as chief executive of Conseco Inc. last year, he was promised a supplemental pension that will pay him $1.5 million a year for life, and that upon death will pay his spouse the same amount until her death. This pension became immediately vested, so it would be paid to Mr. Wendt at age 65 even if he had left the company after a few months on the job. Mr. Wendt also received $45 million as a signing bonus, and departing Chief Executive Stephen Hilbert was paid $72.5 million in severance. Meanwhile, Conseco last year froze one of its pension plans for regular employees.

Many executives have accumulated more retirement benefits than they will ever need. This has led to the latest twist in executive pensions: programs set up by employers that enable executives to trade their retirement benefits for life-insurance trusts that will pass the benefits to heirs free of estate and income tax.

And it's all as well-hidden as the rest: When executives swap their pension benefits, the liability can disappear, so the only reference to the benefit that has been swapped may be a mention of a life-insurance premium being paid on behalf of an executive. GE's proxy noted that it paid $1.3 million in premiums last year for a new life-insurance policy for Chairman and CEO John F. Welch Jr.

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Sears, Retirees Reach Accord

By Susan Chandler - Chicago Tribune - June 12, 2001 

Ending more than three years of acrimony, Sears, Roebuck and Co. has reached a tentative settlement with retirees over cuts made more than three years ago in their life insurance benefits.

The agreement would allow retirees to avoid part of the reduction in benefits if they believed the company-paid policies were permanent and could not be withdrawn.

The life insurance cutbacks were announced in 1997 by former Sears Chief Executive Arthur Martinez, who called them a necessary cost-cutting move. Affected retirees filed suit over the plan, which would trim the value of a $100,000 policy to $5,000 over 10 years. The suit has languished in federal court in Chicago.

Martinez's successor, Alan Lacy, spearheaded an attempt to settle the suit soon after he took office late last year. On Monday, Lacy described the settlement as a "positive step" to strengthen the company's relationship with its retirees who felt "disenfranchised by the company's change in life insurance."

The sides would not discuss details of the agreement, with Sears saying they would not be released until the settlement was approved by the federal court later this year. But the terms involve allowing retirees to avoid a 10 percent benefit reduction in 2003, sources close to the talks said.

The Hoffman Estates-based retailer said the settlement would not have a material effect on its financial results.

Everett Buckardt, an outspoken former Sears executive and chairman of the National Association of Retired Sears Employees, said his activist group supports the agreement, which he called a "positive gesture." "I commend Sears management for their sincere efforts to bring the family back together," he said.
 

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Sears, Retirees Reach Accord

By Susan Chandler - Chicago Tribune - June 12, 2001 

Ending more than three years of acrimony, Sears, Roebuck and Co. has reached a tentative settlement with retirees over cuts made more than three years ago in their life insurance benefits.

The agreement would allow retirees to avoid part of the reduction in benefits if they believed the company-paid policies were permanent and could not be withdrawn.

The life insurance cutbacks were announced in 1997 by former Sears Chief Executive Arthur Martinez, who called them a necessary cost-cutting move. Affected retirees filed suit over the plan, which would trim the value of a $100,000 policy to $5,000 over 10 years. The suit has languished in federal court in Chicago.

Martinez's successor, Alan Lacy, spearheaded an attempt to settle the suit soon after he took office late last year. On Monday, Lacy described the settlement as a "positive step" to strengthen the company's relationship with its retirees who felt "disenfranchised by the company's change in life insurance."

The sides would not discuss details of the agreement, with Sears saying they would not be released until the settlement was approved by the federal court later this year. But the terms involve allowing retirees to avoid a 10 percent benefit reduction in 2003, sources close to the talks said.

The Hoffman Estates-based retailer said the settlement would not have a material effect on its financial results.

Everett Buckardt, an outspoken former Sears executive and chairman of the National Association of Retired Sears Employees, said his activist group supports the agreement, which he called a "positive gesture." "I commend Sears management for their sincere efforts to bring the family back together," he said.

 

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Sears & Retirees Reach Agreement to Settle Life Insurance Law Suits
Peggy Palter, Sears Media Contact -  June 12, 2001

HOFFMAN ESTATES, Ill. -- Sears, Roebuck and Co., the National Association of Retired Sears Employees (NARSE) and attorneys for Sears retirees announced an agreement on a proposed settlement of lawsuits regarding retiree life insurance benefit changes. The agreement, which requires court approval, provides a process for retirees to apply for eligibility to obtain partial relief from planned reduction of life insurance benefits. 

Sears Chairman and CEO Alan J. Lacy said, "Some retirees felt disenfranchised by the company's change in life insurance. Our retirees are an important constituency of the company. We believe this agreement is a positive step to further strengthen our relationship with them." 

Everett L. Buckardt, chairman of NARSE, said, "I commend Sears management for their sincere efforts to bring the family back together. This agreement is a positive gesture and goes a long way toward doing just that. NARSE leadership strongly supports the agreement, which restores a solid relationship with the company. We are very pleased."

Details of the agreement will be presented to plan participants prior to court approval. The cost of the settlement will not have a material impact on the financial results of the company. 

Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of more than $40 billion. The company serves families throughout the country through approximately 860 department stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site, sears.com.

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Sears Same-store Sales Fall 3.3% 
Reuters Newsroom - June 7, 2001

Sears, Roebuck and Co., the No. 2 U.S. retailer behind Wal-Mart Stores Inc., Thursday said sales at its domestic stores open at least a year fell 3.3 percent in May from a year ago. Total domestic sales in the four weeks ended June 2 fell 2.8 percent from a year ago, to $2.30 billion, the retailer said in a news release.

``May was another challenging month as the slowing economy continued to affect sales and cooler weather discouraged consumers from purchasing seasonal items,'' Alan Lacy, Sears chief executive officer, said in a statement. ``We did, however, see a solid increase among our specialty store formats, led by strong sales increases from Sears Automotive Group and solid Hardware store increases.''
 

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'Store Wars': Incursion of a Superstore Galvanizes a Quiet Town

By Julie Salamon - Wall Street Journal - June 4, 2001

Who would have thought "I love Starbucks" could be fighting words, especially when uttered by a gentle- looking woman as she makes cookies in her kitchen.

But they are, in "Store Wars: When Wal-Mart Comes to Town," a documentary that really isn't about coffee or cookies or even Wal-Mart. The real subject is homogenization, and whether a town benefits more from preservation or change.

Will building a Wal-Mart ruin Ashland, Va., (population 7,200) financially and aesthetically, forcing businesses to close and creating traffic jams and eyesores with its bland, boxy architecture? Or will it, as the Wal-Mart people promise, enrich the community with jobs and one-stop shopping with lower prices?

This excellent program uses a David vs. Goliath scenario — small- town citizens versus corporate behemoth — to offer an engaging rendering of a placid community enlivened by political action. As time passes, the pro- and anti-Wal-Mart factions harden their positions, but politely for the most part. The young mayor, up for re-election, tries to appease everyone but mainly worries whether people like him.

In Ashland, where many people still speak in soft Southern tones, politeness matters. "Passion and emotion give you the French Revolution," says the mayor. "Passion and emotion don't let you think through issues." "Store Wars" captures how quixotic passion and emotion came to dominate life in Ashland for a time, when Wal-Mart decided to set up (a very big) shop there. The zoning battle is hardly the French Revolution. No one is beheaded, and many of the protest signs are prettily decorated by protesting children.

It does galvanize the town, however, not to unified action but to unified discussion. Wal-Mart — and what it means and doesn't mean — come to dominate discussion in coffee shops, kitchens and even churches. Everyone proclaims expertise: Wal-Mart is said to be a good employer and a bad one; it's said to be generous and last among corporations in charitable giving.

When Wal-Mart put in its proposal to build a store, Ashland wasn't exactly a virgin in the homogenization department. Just off Interstate 95, the town had already been invaded by fast-food restaurants and motel chains. But its downtown looks untouched by time, and it still has a Fourth of July parade at which children ride on ponies wearing American flags wrapped around their ankles. Its hometown song contains the lyric: "Ashland, Ashland, center of the universe."

The filmmaker Micha Peled follows a tradition of social-minded documentarians, dutifully presenting all sides, including Wal-mart's, though his heart is clearly with the protesters. Wal-Mart doesn't emerge from this portrait as evil so much as piggish, with its desire to open a store in Ashland when there's another Wal- Mart 10 miles away. Its very bigness seems loutish, especially when compared with the cozy little stores Mr. Peled visits.

The Wal-Mart representatives come off as decent enough but soulless men who argue that if their stores are so bad why do so many people shop there? The film answers that, too: prices are cheap, variety is plentiful, and Wal-Mart refuses to sell CD's whose lyrics haven't been sanitized, a policy many parents apparently appreciate (and their children deplore).

Mr. Peled uses portraiture, not polemics, to address the economic and philosophical issues. He wisely chose a local woman, Rosanne Shalff, to act as narrator and guide. This affable woman, who lives in Ashland and wrote its only history book, introduces the characters with affection and an insider's knowledge of their predilections. As the Wal-Mart proposal makes its way through the development board up to the town council, she wryly comments on the action without judgment.

Mr. Peled's persistence is rewarded by actual drama. As the deadline nears for the town council to decide whether Wal-Mart can come to town, the pressure that comes to bear is heartfelt. Neighbors argue; political fortunes are upset. People weep real tears over the outcome.

In capturing this passion, "Store Wars" becomes a fascinating study in community action and a valuable reminder that people still can care enough about a place to fight for it.

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Circuit City Sees Electronics-Store Sales Declining 23% in Its Fiscal First Quarter

WSJ.Com - June 6, 2001

Circuit City Stores Inc. said it expects fiscal first-quarter sales at its electronics-retail unit to drop 23%, hurt by weak demand for personal computers and the chain's discontinuation of appliances last summer.

Separately, Michigan's attorney general announced that her office has initiated action against Circuit City for allegedly violating the state's consumer protection laws. The notice states that Circuit City failed "to provide rain checks to consumers when certain specially advertised items were not available for purchase during the advertised sale period."

In the period ended May 31, sales for Circuit City Group, which operates the electronics chain, fell to an estimated $1.88 billion from $2.45 billion a year ago, the company said Wednesday. For stores open a full year, the drop came to 25%.

"We were obviously dissatisfied with the overall comparable-store sales decline," said W. Alan McCollough, Circuit City's president and chief executive, in a prepared statement, noting that appliances represented 14% of merchandise sales in last year's first quarter.

But even excluding home appliances, the estimated drop in same-store sales was a sharp 13%, which the company blamed on "continued industry-wide weakness in personal-computer sales and general softness in other categories."

Not all the news for the quarter was discouraging. City Circuit also estimated that sales at CarMax Group, its operator of used-car stores, climbed to $796.4 million from $625.7 million, including a 27% rise in same-store sales. "Above-plan" sales growth in the first two months of the quarter continued through May, the company said.

CarMax, which like Circuit City Group trades as a tracking stock, should report earnings of about 25 cents a share, compared with 13 cents a share a year ago. And given the peculiar structure of the overall company, part of that good fortune will rub off on the electronics unit.

Circuit City said the electronics business is expected to lose five cents a share in the quarter. However, the CarMax business, in which Circuit City Group holds a retained interest, should contribute about nine cents a share to the results of Circuit City Group for a net result of four cents a share. A survey of analysts by Thomson Financial/First Call yielded a consensus estimate of a loss of three cents a share for Circuit City Group, which a year ago earned 28 cents a share.

For the record, overall sales for the company's first quarter are expected to drop 13% to $2.67 billion from a year-earlier $3.07 billion. "Circuit City's results were worse than expected and CarMax's were better," said Ken Gassman, an analyst with Davenport & Co. in Richmond.

Also on Wednesday, Circuit City Stores, which itself is not publicly traded, said it plans within a week to make a filing with the Securities and Exchange

Commission relating to a public offering of about 7.5 million shares of Circuit City Stores Inc.-CarMax Group.

They will be shares of CarMax Group presently reserved for the Circuit City Group's retained interest in CarMax, and the proceeds will be used for general corporate purposes of the Circuit City business, including the ongoing remodeling of Circuit City stores.

Michigan Attorney General Jennifer Granholm, in threatening a lawsuit against Circuit City, said that when notified of consumer complaints, the company responded that rain checks weren't available on limited quantity sales or clearance sales.

"Luring customers to a store using bargain advertising for a product that's not in stock, then relying on them to buy a higher-priced substitute simply isn't playing fair," Ms. Granholm said.

A spokesman for Circuit City, which operates 23 stores in Michigan, said no one was immediately available to comment Wednesday.

The attorney general's action, filed in a "Notice of Intended Action," gives Circuit City 10 days to respond and begin settlement negotiations. If no settlement is reached, the state could take Circuit City to court.

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Unlike Nordstrom on N. Michigan, 
the New Sears on State Embraces the City

By Blair Kamin - Chicago Tribune - June 5, 2001

The new Sears store on State Street is, thank goodness, much more than a place to shop. It serves up granite-and-glass proof that retailers who usually do business in the suburbs don't have to build fortress-like downtown stores that look like they belong in a mall.

That's what happened last fall with the Nordstrom department store one block west of North Michigan Avenue, which is eye-pleasing enough on the inside, but turns a cold, concrete face to the world. But Sears, which occupies the lower floors of the old Boston Store building at the northwest corner of State and Madison streets, has broken out of the suburban, one-size-fits-all mold, and State Street is the better for it.

The five-level, 250,000-square-foot store doesn't only sell different products than its mall counterparts, with an Afrocentric gift shop, for example. The store itself is different. It's oriented outward to the street rather than turning inward on itself, as Nordstrom does. It embraces the city rather than holding it at bay.

This exercise in architectural neighborliness won't pop up on the cover of design magazines as the latest "hot thing," but so what? An ego-tripping statement would have been utterly inappropriate here, especially because Louis Sullivan's masterful Carson Pirie Scott store is kitty-corner across State.

Principal credit for the project goes to Chicago's Daniel P. Coffey & Associates, whose portfolio includes such other State Street bright spots as the restored Chicago Theater at 175 N. State and the teeming, renovated DePaul Center (the old Goldblatt's department store) at 333 S. State.

Also deserving kudos are the Retail Group of Seattle, which shaped the interior, Sears' facilities planners and the Daley administration, which pushed Sears hard to come up with a store that would maintain the momentum of State Street's astounding comeback -- not just financially, but aesthetically.

As a result, the store's exterior strikes an almost perfect balance between the needs of modern retailing and the design traditions that endow State Street with its powerful sense of place.

Its interior is a plus as well -- nothing fancy, yet clearly organized, with enough design flourishes to raise it above the ordinary.

Coming home
In a sense, then, Sears has come home. Its old downtown quarters at 403 S. State St., which the retailer deserted in 1983, remains a handsome, unappreciated building that emerged from the drafting rooms of skyscraper pioneer William Le Baron Jenney. Much like that building, the old Boston Store is solid, turn-of-the-century architecture, with just enough classical detailing to prevent it from being monolithic.

By the time Sears began eyeing the building in the late 1990s, however, tenants like Walgreen's had slapped on a mish-mash of modern facades at ground level and turned the lower floors into a rabbit warren, with floors on different levels and a range of ceiling heights.

It was a no-brainer for the design team to strip the interior down to its structural columns and insert new mechanical and electrical systems, thus making way for a major department store.

Yet the trickier question involved the store's public presence: Would it fit into State Street or be a suburban clone?

Wisely, Sears opted to be a good neighbor, recognizing that the key to urban retailing is to appeal to the pedestrian moving along the sidewalk -- not, as in a mall, the driver who arrives in the parking lot.

A new curving canopy at State and Madison nicely turns the corner and directs those on foot to the main entrance, not with screaming neon signs, like those at the Toys "R" Us store a block to the south on State, but with a distinct architectural feature that works wonderfully with the old building. A second canopy, squared-off rather than round, announces another entrance on Madison Street, midway between State and Dearborn Streets.

The canopies are a visual delight, their cast-aluminum faces featuring patterns of circles and grids that subtly echo the decoration and structural grid of the Boston Store. They also provide a much-valued amenity that will protect pedestrians from the rain and snow. Who knows? Maybe they'll even insert themselves into our everyday conversation, with people saying, "Meet me under the canopy at Sears" just as they say, "Meet me under the clock at Marshall Field's."

Yet the beauty of the canopies would be meaningless if Sears and its designers had not figured out a way to give the retailer the interior display space it needs while also making the store's exterior attractive and inviting.

This balancing act is mainly achieved with traditional display windows along State Street and, along Madison, a new, street-level window arrangement that works like this: Merchandise is set in the middle of the window space along a partial back wall that allows clear sightlines to the interior of the store on either side.

This setup promotes window-shopping, as a conventional display window does, but at the same time it gives Sears the kind of see-through "showroom" effect popularized by Crate & Barrel's highly transparent flagship store on North Michigan Avenue. Better yet, from Sears' perspective, the reverse side of the wall can be used to display merchandise to customers inside.

To be sure, there are weaknesses, like plastic banners on the store's Madison facade that are sure to look scruffy after Chicago's weather has a go at them.

But on the whole, the job works because it is straightforward, traditional design that respects State Street rather than trying to suburbanize it.

Bang the drum quietly
Even the big attention-getting feature Sears has included in the design -- a 7,800-pound drum that is suspended in the two-story entryway at State and Madison and displays revolving images of Chicago scenes -- is relatively quiet visually. Sears' executives assure us, by the way, that the drum is firmly secured to structural beams above it.

The inside of the store is equally successful, which is no small thing because it required further departures from Sears' suburban model. The most obvious shift is that the store has five levels instead of one or two. It also has a tighter window of opportunity -- between 11 a.m. and 2 p.m., and then after 5 p.m. -- to sell wares than a suburban store, which is more likely to get customers throughout the day. All this puts a premium on letting customers easily navigate their way through a store, especially its upper levels.

Central escalator zone
The design responds to this need with a big oval cove light that rings the store's centrally placed escalator zone. Light gray horizontal stripes, which take their visual cues from still-in-place silver bands on the elevators of the old Boston Store, further define this zone as well as other escalator and elevator areas. Blue columns set near the entrances are painted with floor numbers and department information that should help customers orient themselves.

Throughout, the floors are bright, open and airy. They also are souped-up visually, at least for Sears, with wall-mounted projection screens on which the retailer's brands can be advertised and column capitals that consist of blownup photographs of landmark Chicago buildings.

That's a small, but telling, detail that shows how the retailer has successfully attuned the new store to its surroundings rather than inserting a generic suburban design in the Loop. This isn't Marshall Field's, mind you, but it is appropriate both for Sears and for State Street: It gets the basics right.

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Sears Throws Homecoming Party in Loop 

By Ellen Almer - Crain's Chicago Business - May 23, 2001

Thousands of eager shoppers joined Mayor Richard M. Daley, blues legend Buddy Guy and Sears, Roebuck and Co. CEO Alan Lacy Wednesday to welcome Sears back to State Street after a 20-year absence.

Boosters are hoping the new store at State and Madison streets, which celebrated with a grand opening Wednesday morning, will be a shot in the arm for both the struggling retailer and the city's ambitious Loop redevelopment plans.

Mayor Daley, joined in a ribbon-cutting ceremony by boxing champion and grill salesman George Foreman, thanked Sears "for being inclusive, and reaching out to our entire city. We're really proud of Sears, and they've been a great corporate member of Chicago for so many years."

City officials, including the mayor, are banking on Sears to continue the Loop's current upswing. Housing developments and new hotels, theaters and retail stores‹most notably value-conscious chains such as an Old Navy and Marshall's‹recently have revitalized the area.

Dee Robinson, manager of the store's Unity Square department, sells Afrocentric items to Sears employees Freddie Flowers and Mattie Allison.

During his remarks today, Mr. Lacy said the urban location of the store at "one of the most notable intersections in the city," shows Sears' renewed commitment to the customers who make up the chain's core multicultural customer base. He also noted that a Sears-sponsored gala earlier this week raised $1.2 million that will go toward educational and job training programs for Loop residents.

After the brief speeches by civic leaders, the eager crowd surged forward when the doors finally swung open after 11:30 a.m. Some were stunned by the sparkling new store, with its colorful displays, open layout and special features such as the Unity Square department that sells African crafts and jewelry.

"When I came in the door, I thought I was in another store," said Mattie Allison, a Sears employee who, along with dozens of other workers, was allowed a sneak peek of the store before it opened to the general public. "It made me feel good that Sears could get to this point."

Meanwhile, from inside a window display, bluesman Mr. Guy belted out songs to the delight of the crowd outside, who cheered when he exclaimed, "Welcome to Sears on State Street!"

Retired friends Haskell Kaplan, of Evanston, and George Banoff, of Chicago, came downtown specifically for the opening, waiting in a line that snaked nearly around the block. They planned to browse the tool department on the third floor. For Mr. Banoff, who is budget-conscious, Sears has long been preferable to more upscale stores. "They've got a men's shirt over at Marshall Field's for $120," he says, waving his hand. "Not here."

Analysts believe Sears, which has been absent from the Loop since closing its flagship store in 1982, will do well in the location. "State Street has been successful more with value retailers, rather than the upscale ones," said Neil Stern, a partner with retail consultancy McMillan/Doolittle LLP.

"This truly is a downtown, urban store that will attract more office workers, clerical workers, and not the yuppies from Lincoln Park," Mr. Stern said. "This is different than if they had opened on Michigan Avenue, this is where their customer is."

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Big Names Part of Sears' State Opening

By Sandra Guy - Chicago Times  - May 18, 2001

Sears, Roebuck and Co. will roll out one of the biggest promotion events ever beginning Wednesday as it opens its first store on State Street in 18 years.

The retailer has scheduled dozens of events and celebrity meet-and-greet promotions, designed to lure shoppers into various parts of the five-story retail complex.

The new downtown Sears makes its debut Wednesday at State at Madison as it opens a 250,000-square-foot store after the obligatory ribbon-cutting ceremony at 11:30 a.m.

Chicago blues musician Buddy Guy and his band open the show, followed by home improvement guru Bob Vila, who will sign autographs from noon to 1:30 in Sears' Tool Territory. Boxer-turned-grill master George Foreman will be stationed in housewares from noon to 1 p.m.

Sears also will distribute $10 Sears Gift Cards and Fannie May candy bars to the first 2,000 customers.

Among other events:

Wednesday, May 23
Chef Allen Sternweiler from Harvest on Huron will perform a cooking demonstration from 1 to 3 p.m. in home appliances. 

Chicago Bulls forward Elton Brand will sign autographs from 1:30 to 3:30 p.m. in men's apparel.

Leona and Lionel, characters from the hit PBS children's show ''Between the Lions,'' will stroll throughout the store.

Throughout the day, Sears Circle of Beauty will provide free makeovers to customers from 11:45 a.m. to 6 p.m. A free 8-by-10 portrait will be offered with every makeover.

Shoppers at all Sears stores will receive 10 percent to 25 percent discounts on regular-priced merchandise.

Thursday, May 24
''Sears State Street Getaway'' promotion runs through May 31, with customers who make a purchase of $35 or more receiving an instant-win game piece. The grand prize is a weekend stay for two in downtown Chicago at the Hotel Burnham, two tickets to a performance at the Chicago Theater, a $1,000 Sears Gift Card for the State Street store and $500 in cash.

Friday, May 25
Bobby Hull, former Chicago Blackhawks left wing and Hall of Famer, will sign autographs from 11:30 a.m. to 1:30 p.m. in men's apparel.

Sears will showcase its summer apparel at a fashion show featuring Miss Illinois Jennifer Powers from noon to 12:30 p.m. in women's apparel.

Chef Dean Zanella from 312 Chicago will demonstrate cooking techniques from 1 to 3 p.m. in home appliances.

Saturday, May 26
Marisa Ramirez (Gia Campbell) and Coltin Scott (Nikolas Cassadine) from ''General Hospital'' will sign autographs in intimate apparel from 1 to 3 p.m.

Sunday, May 27
Faze 4, top ''boy band'' from Chicago, will sign autographs from 1 to 3 p.m. on the second level.

Friday, June 1
±'Sears, Cubs and Grub'' promotion (June 1-9): Customers will receive an instant-win game piece with a $50 purchase in home electronics. Grand prize includes: a VIP Cubs pre-game party and four tickets to the Cubs game on Wednesday, June 27, plus spending money and four Ron Santo Topps Baseball Cards.

''Buy the Blues, Get the Blues'' promotion (through June 9): With a purchase of men's Levi's, customers will receive an instant-win game piece and a House of Blues value pack. Grand prize includes a House of Blues Foundation Room VIP dinner party for 12, Opera Box seating for one of four concerts sponsored by Sears and Levi's at the House of Blues and backstage meet-and-greet passes.

Ryne Sandberg, former Chicago Cubs second baseman, will sign autographs from 11:30 a.m. to 1:30 p.m. in men's apparel.

Saturday, June 2
"One Life to Live'' stars Kamar de los Reyes (Antonio Vega) and Erika Page (Roseanne Delgado) will sign autographs from 1 to 3 p.m. in intimate apparel.

Saturday, June 9
Chef Gale Gand from Tru will demonstrate cooking techniques from 11 a.m. to 1 p.m. in home appliances.

 ''All My Children'' stars Cameron Mathison (Ryan Lavery) and Esta Terblanche (Gillian Andrassy) will sign autographs from 1 to 3 p.m. in intimate apparel.

Puppets from ''Between the Lions'' will perform at 11 a.m., noon and 1:30 p.m. in the kids' department.

Sunday, June 10
Chicago Fire soccer player Diego Gutierrez will sign autographs from 1 to 3 p.m.

From June 12 through 25, Sears on State will continue its grand opening celebration by teaming up with Puppetropolis Chicago, the city's newest summer festival, to feature the United States debut of Urban Dream Capsule, presented by Performing Arts Chicago. The interactive window theater will feature four internationally acclaimed Australian artists who will live in four display windows at the new Sears on State Street store 24 hours a day during the two-week period.

In September 1999, Sears unveiled a $30 million program to renovate its six Chicago stores by the year 2003, representing an overall $80 million commitment to the city by the retailer over a 10-year period.

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Sears Debuts a New Push to Boost Credit
Rolling dice, retailer will expand the 
borrowing power of basic store card

By Eddie Baeb,  Crains Chicago Business - May 21, 2001 

Hoping to reignite a stalled credit business that produces more than half of its profits, Hoffman Estates-based Sears is outfitting its basic store card with the features of a general purpose bank credit card.

Beginning this fall, some Sears Card holders will be able to use it for cash advances, balance transfers from other credit cards and purchases at merchants not affiliated with Sears.

The retail and credit giant also is hiking the interest rate on its store card to 21.9% from 21%, boosting the minimum monthly finance charge to $1 from 50 cents and reducing the minimum monthly payment - all moves that will squeeze more profits out of the plastic.

Sears is the first U.S. retailer to turn a store charge card into the functional equivalent of a Visa or MasterCard. The strategy takes the card far beyond its traditional role as a device to spur sales of Sears merchandise.

"(The Sears card) would become something of a hybrid between a retail card and a general purpose card. That is very, very unique," says Robert McKinley, CEO of CardWeb.com Inc., a Maryland-based company that monitors the credit card industry.

Sears hopes the new features will jump-start a credit business that's fallen well below its $28.95-billion peak at the end of 1997.

"We expect to get the Sears private-label card in a growth mode again," says Kevin Keleghan, president of Sears Credit Services. "We want to be people's primary credit card company."

The expansion of the store card also reflects the importance of credit to CEO Alan Lacy's plan to turn around the long-struggling retailer.

He's ditching predecessor Arthur Martinez's failed campaign to make Sears a power in the apparel business, opting to focus on the company's traditional strength in appliances and other hard goods, which carry higher price tags but lower profit margins.

Financing big-ticket washers and dryers at high interest rates makes those sales much more profitable for Sears than they are when the purchaser uses cash or somebody else's credit card. Mr. Lacy signaled his intention to emphasize credit last year, when Sears rolled out a Gold MasterCard for its most creditworthy cardholders.

But now, he's shifting his attention to the 60 million Sears store card accounts in a strategy that echoes Mr. Martinez's disastrous expansion of credit in the mid-1990s. By increasing the borrowing power of a card with lower credit standards than high-end credit cards, he risks triggering a wave of defaults like the one that swamped Mr. Martinez and forced Sears to clamp down on credit.

Since 1998, Sears' total outstanding card receivables have fallen to $26.3 billion. For a time, Sears kept credit profits growing by slashing the amount set aside each quarter to cover expected losses. But it couldn't let reserves get too low, and profits sank in the past two quarters after the loss provision stabilized.

Now, Sears is ready to push credit revenues higher. The MasterCard, distributed to 15 million Sears cardholders who pay off their balances every month, has already generated $2 billion in receivables.

But the store card, with 40 million active accounts, also has big potential, though Mr. Keleghan won't discuss growth targets beyond a general goal of "low-to-mid-single-digit" increases in the company's overall credit business.

Mr. Keleghan dismisses worries about sparking another explosion of losses. Although Sears is sending all 60 million cardholders a letter describing the new features, he says only the most creditworthy will be allowed to get cash advances or transfer balances to the card. Sears has become more stringent in extending credit, he says, and catches problems more quickly than it did in the past.

"You're not going to see '97 and '98 again," says Mr. Keleghan, who joined Sears in 1996 from GE Capital Corp. "If the economy really goes south, will all credit card companies feel a pinch? No doubt. But we think we'll sustain it better than our competition."

Still, the plan to expand credit increases Sears' exposure to defaults at a time when the economy is softening and more people are having trouble paying their bills.

Sears' delinquency rate, after falling from a peak of 9.3% at the end of 1998, ticked up to 7.5% in the first quarter from 7.2% a year earlier. And the move to reduce the monthly minimum payment on the card to 2.22% of the balance from 2.38% - already well below the 5% required by many store card issuers - is a clear exchange of risk for revenues.

Other elements of the store card expansion are slowly taking shape. Mr. Keleghan won't name names, but says he's in talks with airlines, gas stations and restaurants about accepting the Sears Card. And he's working on plans to lure balance transfers from other retailers' store cards with low introductory "teaser rates."

As a model, Sears can look to its own Canadian affiliate. Sears Canada Inc.'s store card has been accepted at third-party merchants since 1996. The 55%-owned Sears subsidiary now has 10 such partners, including drugstores, gas stations and hotels.

A look at Sears' recent results shows why the company is willing to raise its bet on credit.

In the first quarter, Sears' earnings fell 25% to $176 million, or 53 cents per diluted share on revenues of $8.86 billion, compared with earnings of $235 million, or 65 cents per share, on revenues of $8.93 billion in the year-earlier period. Sears lost money in all segments other than credit during the quarter, including a loss of $56 million on retail and related services.

The credit and financial products business posted $405 million in profits, down 2% from the same period last year.

"Sears has got to start driving the balances outstanding, and how else are they going to do it?" retail analyst Michael Exstein of Credit Suisse First Boston says of the store card expansion. "This would be a logical extension."

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Sears Return Caps State St. 
Renewal Offerings at Loop Store Target Hispanics, Blacks, Whites
By Susan Chandler, Chicago Tribune -  May 20, 2001

Once abandoned and now embraced, the retail heart of Chicago is making an unlikely comeback as a thriving hub of diversity and commerce.

Nowhere is this rebirth more evident than at the corner of State and Madison Streets, where Sears, Roebuck and Co. will open its new store Wednesday, ending an 18-year absence from the Loop. Sears is just the latest retailer to rediscover the area's commercial allure, as new residents flock downtown.

A new Borders Books Music provides a pleasant place to browse the latest bestsellers while sipping a latte. Down the street, Old Navy lures urban and suburban teens with its inexpensive mix of cargo pants and photo albums.. Across the way, the Atwood Cafe in the newly restored Hotel Burnham offers a cozy spot to have a drink after work or before the theater.

But Sears' return says as much about how the company has changed. The Hoffman Estates-based retailer is reaching beyond its core suburban customer base to embrace a growing, ethnically diverse urban clientele.

The new store also presents a difficult challenge for the nation's third-largest retailer--how to please a customer base that is almost equally divided between whites, blacks and Hispanics.

Sears says it is up to the task because it has learned a lot about multicultural marketing in the past 20 years. In fact, the retailer introduced a program to develop new products and advertising pitches in the early 1990s focused on minorities. Out of an 860-store chain, Sears currently has special merchandise and Spanish-language signs in 180 designated Hispanic stores. Another 175 stores have merchandise targeted at African-Americans.

But rarely has Sears tried to please so many different groups of people--blacks, Hispanics and whites, working-class people, college students and professionals--in the same store at the same time.

"The message that America is truly becoming a multicultural society rings very loudly at Sears," said Gilbert Davila, Sears' vice president of multicultural and relationship marketing. "While I will not claim victory, we are working very hard to put this customer front and center."

A micromarketing trendTo be sure, Sears isn't the first retailer to tailor its offerings to court ethnic shoppers. Target Corp., for example, has been doing it for years at a detailed level that reflects even religious preferences of shoppers on different sides of the same town.

Arguably, the need to reach out to minority groups has never been greater. Data from the latest U.S. Census shows minority groups such as blacks, Latinos and Asians are becoming an increasingly bigger piece of the population.

In fact, Chicago's Latino population has expanded at light speed, growing 38 percent in 10 years to 26 percent of the population. Meanwhile, the number of black residents in the city has declined slightly to 36 percent as the number of Asians has increased to 4.3 percent.

"What was mainstream isn't mainstream anymore. It's a smaller part," said Ira Mayer, publisher of "Marketing to the Emerging Majorities," a New York-based newsletter that formerly was named "Minority Markets Alert."

"People seemed to be surprised by the Census Bureau report this year, but it's been building steadily for a long time. Now there's a perceived critical mass."

Those are the customers attracting Sears.

When the company closed its doors on State Street 18 years ago, the city's best-known shopping district had fallen on hard times. Many affluent shoppers had decamped to North Michigan Avenue or suburban shopping malls, cutting into the store's traffic and profits.

Rather than figuring out how to market its wares to an increasingly urban and ethnically diverse base of shoppers, Sears chose to fold its hand. "Our customers were going out to the suburbs, and we were going with them," said Sears spokeswoman Peggy Palter. "Other retailers were doing that too."

Indeed, the exodus continued, leaving State Street's remaining anchors--Marshall Field's and Carson Pirie Scott--surrounded by a downscale collection of wig shops and cut-rate electronics stores. The seediness was accentuated by a growing number of empty storefronts and a miasma of bus fumes. Many loyal State Street shoppers began avoiding the area altogether.

A showcase effort
Sears says its new State Street store will showcase its most advanced effort to reach out to black and Hispanic shoppers. It's a sign of the times for Sears, a giant retail operation legendary for its centralized, bureaucratic way of operating and a one-size-fits-all mentality. But stagnant sales have forced Sears to rethink the way it does business.

Among the touches that Sears hopes will strike a chord with State Street's smorgasbord of shoppers:

Store signs will be in Spanish and English. The cookware section will feature tortilla-makers and other items that relate to Mexican and Latin American cooking.

In the apparel area, Sears has tailored its offerings with brighter colors and extended size ranges to appeal to both black and Hispanic shoppers. An extended range of shoe sizes will be offered.

In addition, the store will feature a collection of special-occasion hats for black women who attend church regularly and trendy clubwear that strikes a chord with younger black men. It will also feature the Stacy Adams line of high-fashion dress shoes targeted at black male shoppers.

One of the most dramatic examples of Sears' diversity efforts is Unity Square, a 750-square-foot boutique on the second floor of the new Sears store. It offers a panoply of African-inspired products ranging from women's clothing to decorative figurines to bathroom accessories such as shower curtains in a traditional Mali print.

In an unusual twist, the Unity Square shop doesn't actually belong to Sears.. It's a licensed business that is the brainchild of Dee Robinson, a Chicago businesswoman who approached Sears with the concept six years ago.

"A lot of people saw the Afrocentric thing as a fad. I knew it was more than that," said Robinson, who holds an MBA from Northwestern's Kellogg Graduate School of Management and has worked at marketing giants such as Johnson Johnson and Leo Burnett.

"I'm African-American, and I know that African-American people really relate to their culture. People are looking for things that speak to them whether it is housewares or clothing. They want to make a statement," she said.

Boutique draws customers
Unity Square already has made a statement at a Sears store on the South Side at 1334 E. 79th St., a working class neighborhood with an almost entirely black population. It is the only other Sears store that features a Unity Square shop.

The shop has been very successful, attracting more affluent shoppers from surrounding areas such as Chatham and Hyde Park, said Wilbert Reed, the manager of the 79th Street store.

"She draws clients that don't even shop in the store with us," he said.

And it's not only black customers who buy from Unity Square or other parts of the store that carry merchandise targeted to African-Americans, Reed said.. A fashionable career sportswear line designed by African-American designer Anthony Mark Hankins has transcended racial lines.

"There's a cross section of white people who buy it, too," he said. "Sometimes we have stereotypes that aren't right."

Retail consultants applaud Sears for its efforts to reach out to black consumers in a different way from white shoppers.

"They're responding to the population around an individual store, which is exactly the right thing to do," said Cynthia Cohen, president of Strategic Mindshare, a retail consulting firm. "It's a great thing for Sears to be trying."

Of course, Sears has no intention of ignoring its other customers either, some of whom include affluent empty-nesters and young professionals.

The hardlines section has been slimmed down for city dwellers and is skewed more toward outdoor grills and gardening tools than weed-cutters and lawn mowers. Apartment-size washers and dryers will be heavily promoted as will hand tools, items that are in short supply in the downtown area.

There's another niche group of customers that Sears recognizes but isn't quite sure how to address yet: the 50,000 students that live in the area, attending a variety of colleges including the School of the Art Institute and Columbia College.

To get the word out to everyone that Sears' State Street store is not just a clone of a suburban store, the retailer is launching a multipronged marketing campaign.

Advertisements will be appearing on buses and in subway cars. Some billboards and bus shelters will carry the message in Spanish. Urban radio stations favored by black listeners will get a share of the marketing pie as will Univision and Telemundo, two Spanish-language television stations.

"Early on we understood one thing," Davila said. "This store in particular is a wonderful mosaic of diversity. So we engaged all of our different ad agencies. Our Hispanic and African-American agencies all have had their hands on it."

The State Street store will communicate its message of diversity in another way as well. A large majority of its employees are black and Hispanic. That's a switch from the 1960s when Anthony Goosby was one of only two black salesmen in the hardlines department.

Back then black sales associates were a rarity, and "blacks in management were unheard of," said Goosby, who has spent 34 years at Sears and will be selling appliances at the new store. "Today, the sales associates are all black and Hispanic, and young whites are the minority. It's flipped. It's done a complete 180."

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Sears Debuts Push to Boost Credit 
by Eddie Baeb, Crains, May 19, 2001

Sears, Roebuck and Co. is supercharging its store credit card.

Hoping to reignite a stalled credit business that produces more than half of its profits, Hoffman Estates-based Sears is outfitting its basic store card with the features of a general purpose bank credit card.

Beginning this fall, some Sears Card holders will be able to use it for cash advances, balance transfers from other credit cards and purchases at merchants not affiliated with Sears.

The retail and credit giant also is hiking the interest rate on its store card to 21.9% from 21%, boosting the minimum monthly finance charge to $1 from 50 cents and reducing the minimum monthly payment—all moves that will squeeze more profits out of the plastic.

Sears is the first U.S. retailer to turn a store charge card into the functional equivalent of a Visa or MasterCard. The strategy takes the card far beyond its traditional role as a device to spur sales of Sears merchandise.

"(The Sears card) would become something of a hybrid between a retail card and a general purpose card. That is very, very unique," says Robert McKinley, CEO of CardWeb.com Inc., a Maryland-based company that monitors the credit card industry.

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Sears' New CEO Ditches Helicopter 
By Susan Chandler - Chicago Tribune 
May 12, 2001

When retail executives cut costs, it's often the little people who bear the brunt. They lay off a few sales associates and headquarters employees, and the expense line begins to look better almost immediately. It's definitely not a time when you want your job classified as a "support function."

But few chief executives look at their own perks when it's time to tighten the belt. Sears, Roebuck and Co.'s new chief executive, Alan Lacy, appears to be an exception.

Soon after he assumed the additional title of chairman from his predecessor, Arthur Martinez, Lacy began winnowing the corporate fleet. He sold the helicopter, a favorite form of transportation for Martinez, who used it to travel back and forth from Sears' far-flung headquarters in Hoffman Estates to Meigs Field, conveniently located along Chicago's lakefront.

The helicopter, which was also available for use by other members of Sears' top brass, will not be replaced, said Sears spokeswoman Jan Drummond.

Lacy also has sold two corporate jets that he deemed too large and expensive for Sears' needs. The Dassault Falcon jets were capable of trans-Atlantic flight, a function that wasn't necessary because Sears doesn't own anything on the other side of the ocean.

To replace them, Sears has ordered two smaller Lear jets. When they arrive, the Falcons will be transferred to their new owners. Sears requires some corporate aircraft so executives can visit stores around the country. "Alan felt the smaller jets will do the job just as well," Drummond said.

We hear that Sears is netting about $15 million on the sales of the helicopter and jets, even taking into account the purchase of the new ones. The retailer will save millions more over time because of lower operating costs.

The helicopter, in particular, was more than just a corporate luxury. It became a symbol of Martinez's aloofness in the eyes of Sears retirees who were angry about his decision to drastically cut their company-paid life insurance policies. Getting rid of it can only be viewed as a sign of good faith as Lacy works to settle a retiree lawsuit that has languished in the federal court for years.

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Retirees Don't Picket Meeting; Dispute Not Over
By Sandra Guy - Chicago  Sun Times
May 11, 2001

Sears, Roebuck and Co. retirees had no picket signs protesting their benefits cutbacks at the shareholders meeting Thursday, but they also have no agreement on restoring a portion of their losses.

Tom Dowd, a founding member of the National Association of Retired Sears Employees, complimented Chairman and CEO Alan Lacy for initiating meetings to resolve a lawsuit the retirees filed after Lacy's predecessor, Arthur Martinez, cut their company-paid life insurance benefits. The benefits, formerly capped at $100,000, were slashed to $5,000 per person.

However, Dowd said, "Our patience is not everlasting," and warned that the retirees will not walk away.

"We sincerely hope that your recent actions were not for show, and I don't think they were," Dowd said, acknowledging that he had signed a confidentiality agreement and could not discuss details of the negotiations.

After the meeting, Lacy told reporters he wants to improve relations with retirees, regardless of the outcome of litigation.

A solution "doesn't have to cost more money," he said, explaining that the human resources department is scrutinizing benefits for both current employees and retirees to ensure that they are contemporary. The process involves comparing Sears' benefits to those of its peers in retail and among the Fortune 50, and takes into account the rising need for elder care.

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Sears Retirees Switch Gears with New CEO

By Susan Chandler - Chicago Tribune - May 11, 2001

Sears, Roebuck and Co. wasn't able to reach a settlement with its retirees over life insurance cutbacks before the retailer's annual meeting Thursday.

But enough progress was made in settlement talks that an activist retiree group decided not to picket the meeting at Sears' Hoffman Estates complex, choosing instead to praise new Chief Executive Alan Lacy for his open-minded attitude.

It was a relatively gentle reception for Lacy, who was presiding over his first annual meeting as Sears' chief executive. "We wanted to give him a bye on this one," said Ken Johnson, a member of the National Association of Retired Sears Employees, which has spearheaded a lawsuit and public relations campaign to have company-paid life insurance benefits restored to previous levels.

"But actions speak louder than words. At least, he is opening the channels," Johnson said.

Sears retiree Tom Dowd, who spoke during the question period, praised Lacy for his "fairness in resolving in 120 or 130 days an issue that your predecessor said could only be resolved by judges."

Lacy declined to comment on any litigation but said he was committed to improving relations with retirees, many of whom have stopped shopping at Sears' stores.

"It's important for us as management to reach out and treat you better than perhaps you feel you've been treated in recent years," he said.

Lacy, who held an analysts meeting only a few weeks ago, didn't have much new to say about Sears' strategy. He did reveal that Sears will open its first free-standing appliance and electronics store this June in Schererville, Ind.

Two other stores will open in late October in southwest suburban Bolingbrook and in northwest suburban Mt. Prospect. The stores will be called "Sears Appliances & Electronics."

The 20,000-square-foot stores will be used to fill in markets such as Chicago's North Shore, where there are few Sears stores and lots of demand for home-related items, Lacy said. But he emphasized that plans for the freestanding stores are modest.

"We don't need a thousand stores here. Could there be 500 of these stores? No. Could there be a hundred? Possibly."

As part of the meeting's official business, Sears elected, Donald Carty, CEO of AMR Corp. and American Airlines Inc., to its board. New director Carty couldn't attend the shareholders meeting Thursday because of illness, Lacy said.

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 Sears Meeting Shows Softer Side
By Eddie Baeb -Crain's Chicago Business Newsroom 
May 11, 2001

 What didn't happen Thursday at the annual shareholders meeting held at Sears, Roebuck and Co. was perhaps more significant than what did take place at the meeting, which ran a brisk 80 minutes. For the first time since 1997, the meeting did not include any retirees wearing anti-Sears T-shirts. Nor did any retirees stand outside toting pickets that decry Sears' decision to reduce retirees' life insurance benefits, as they had at the prior three annual shareholders' meetings.

One retiree, Tom Dowd of Baltimore, delivered a long speech where he thanked CEO Alan Lacy for his part in working to forge a settlement to a long-standing lawsuit filed by disgruntled retirees. Another retiree says he expects a settlement to become final within the next couple weeks.

"You have said what you meant and meant what you said," Mr. Dowd said to Mr.. Lacy during the meeting's question-and-answer-session. "When Alan Lacy refers to a Sears family, it's credible. Š It feels so good to be home and to be welcome."

Other comments consisted of the usual ­ gripes about Sears clothing. "It seems everybody has an anecdotal bad experience at Sears story," Mr. Lacy said to reporters after the meeting.

Mr. Lacy also disclosed that the company this summer will begin testing stand-alone appliance and electronics stores in the Chicago area.

The first of the stores, called Sears Appliance & Electronics, will open next month in Schererville, Ind., with two others opening October in Bolingbrook and Mount Prospect.

Mr. Lacy says he's looking to locate the stores in rural areas or in suburban pockets or urban areas where there's no full-line Sears store.

Mr. Lacy said the stores will be about 20,000 square feet, which is slightly larger than the amount of floor space typically dedicated to these products in a full-line store.

"The idea is to put these stores in any voids we have," says Mr. Lacy. "Could we have 1,000 or 500 of these? No. But we could have 100."

Sears, Retirees in Talks to End Suit
By Susan Chandler - Chicago Tribune - May 8, 2001 

Attorneys for Sears, Roebuck and Co. are pushing to negotiate an end to a longstanding lawsuit filed by Sears retirees before the company holds its annual meeting Thursday. Both sides are hopeful a deal can be struck, which would spare new Chief Executive Alan Lacy the embarrassment of having elderly protesters picket at his first annual meeting, say sources close to the case.

Such demonstrations and other disruptions have occurred at each shareholder gathering since Sears announced in 1997 that it was drastically reducing company-paid life insurance benefits for retirees, to $5,000 per person from a previous maximum of $100,000.

Details of the negotiations were not available Monday because both sides have signed confidentiality agreements that prohibit them from discussing the talks with outside parties.

But a compromise could involve a partial restoration of benefits or a lump sum payout, sources indicated.

Sears spokeswoman Jan Drummond declined to comment on the status of negotiations, except to say, "We certainly value a healthy relationship with our retirees."

Michael Mulder, the lead attorney for the retirees, could not be reached for comment.

The time appears right for a deal. The expectations of retirees, who initially pushed for full restoration of benefits, were diminished as their case suffered a series of legal blows.

In 1999, U.S. District Court Judge James B. Moran declined to certify the retirees as a "class," leaving attorneys for the retirees with few options except to try each case individually, a tedious task. The first individual trial is set to begin Sept. 4.

Retirees contend the benefits were permanent, because that's how they were described in company brochures, seminars and conversations with managers. Sears maintains it always had the right to modify benefits. In ending the dispute, Lacy could lay to rest a divisive issue inherited from predecessor Arthur Martinez.

Many of the 84,000 retirees affected by the cuts were loyal customers and Sears boosters. But the cutbacks, which Martinez said would save $1.4 billion, turned some into fierce foes. Many wrote outraged letters to the company's directors, cut up credit cards and urged people not to shop at Sears.

Lacy previously indicated he was open to solutions by meeting with officials of the National Association of Retired Sears Employees, a group that was formed to fight for restoration of the benefits.

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Kmart Tags Sears CFO for No. 2 Role 
Sears Names New CFO
By Yahoo Finance -  May 4, 2001

Kmart Corp. has snagged Jeffrey Boyer, a top executive at Sears, Roebuck & Co., to be the retailer's executive vice president and chief financial officer.

Boyer, who had been CFO and a senior vice president at Sears, succeeds 52-year-old Martin Welch, who has accepted early retirement from the CFO post he has held since joining Kmart in 1995, the company said Friday.

Sears moved quickly to replace Boyer, naming Paul Liska, 45, on Friday as its CFO and executive vice president, effective June 1. Liska has been executive vice president and CFO since 1997 for The St. Paul Cos., a Minnesota-based property and casualty insurance company.

"This is a great coup for Kmart. I have terrific respect for Boyer. It puts Kmart in a new league,'' said Walter Loeb, president of Loeb Associates, a retail consulting firm. "People now believe there will be a turnaround, and they want to participate in it.''

Boyer's tenure at Sears also included titles as controller and vice president of finance for the company's full-line stores. Before that, he had held senior-level financial positions with Nutrasweet, Quaker Oats and Pillsbury.

"Jeff Boyer's retail and consumer goods financial experience makes him the ideal candidate for Kmart's CFO post,'' Chuck Conaway, Kmart's chairman and CEO, said in a statement.

At Sears, Liska's duties will include oversight of that retailer's finances and its information technology activities.

Before joining St. Paul Cos., Liska had been president and CEO of Deerfield, Ill.-based Specialty Foods Corp., after being hired there as its CFO. Liska also has held senior finance and information systems positions with Quaker Oats and Baxter Travenol/ American Hospital Supply Corp.

"Paul's broad experience in consumer goods and services businesses and his passion for results will be of tremendous benefit to us,'' said Alan Lacy, Sears' chairman and chief executive.

Shares of Kmart fell 12 cents to close at $10.54, while shares of Sears dropped a penny to close at $36.48, both on the New York Stock Exchange.

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Terry Savage Talks Money with Arthur Martinez
By Terry Savage - Chicago Sun-Times  - April 29, 2001

Arthur Martinez' office on the 98th floor of the Sears Tower gives the retired chairman of Sears, Roebuck and Co. a commanding view of the city that his company once dominated.

But while Sears no longer is the pinnacle of retailing, there is no doubt that his leadership rescued the company from the oblivion into which once-great names like Montgomery Ward have fallen. When Martinez arrived in Chicago in 1992 to take over as CEO of Sears Merchandise Group, he faced a formidable task. Within his first 100 days, he halted production of the 100-year-old Sears catalog and designed a complex restructuring plan that included layoffs and store closings.

To employees and securities analysts alike, he presented a stern face and demeanor--characteristics necessary for the job. But he is also the man behind the "softer side of Sears" merchandising campaign, which brought the business back in the mid-1990s.

And in talking with me, he revealed the softer side of Arthur Martinez.

On being the boss
"I used to read those articles in Fortune about the world's toughest bosses," he recalled, "and I said to myself if I'm ever in that position, I would demonstrate that you don't need to be an SOB to be successful, that you can get the best from people without being mean or threatening. I think accessibility and approachability are important characteristics."

So much for the tough boss, but what about the tough decisions?

"Well, the company was in big trouble, really floundering [he was named CEO of Sears' merchandise group in 1992]. We were losing over $100 million in the catalog, retail was making zero money, and the credit business was making a couple of hundred million dollars. When you put the whole package, together there was no money and very little cash flow coming out of the retail business.

"The question was how many turnarounds you could deal with, what were you going to spend your time and energy on? The stores had to be the focus. While the catalog was the mother business, it was an old business. And even if we worked hard to make it better, we would have a nicely restored 1978-model automobile, and that's not what I wanted to drive in the '90s. While we could fix and improve it, it would never be a growth vehicle for the company."

On shareholder value
"If you're going to create shareholder value, economics has to be the driver. Good fundamental growth and earnings are the things that create shareholder value, and that's what we're paid to do. The economics said we should close it [the catalog]. The heart said we shouldn't close it--the spiritual soul of the company. And at the end of the day, economics ruled.

"It would be presumptuous to say I knew exactly what I was going to do when I walked in the door, but it was pretty clear that dramatic action was called for. It was not a situation where incremental improvement was going to be sufficient.

"There was no luxury of a long period of contemplation. The whole company was waiting for direction, not moving with any intensity in any direction, waiting for me. So it was absolutely essential that we make some very quick decisions."

Did you care if you were popular?
"No, not at all, but putting all those people out of work was not a fun thing, and I was concerned about potential organizational backlash. Surprisingly the organization said to me, `We knew we needed this, and I'm glad we did it. Now let's get on with the rest of our lives.'

"And so, in a strange way, it was a popular decision--though I wasn't in it for a popularity contest. But the organization was full of smart people who were trying to do the right thing, and they applauded the decisiveness."

On his legacy
"After the restructuring in '92, the business did take off in 1993. The sales trend was fantastic all the way through '97, but in '98 we hit a bump in the road. No, call it a pothole. We had that complicated legal issue with our customers regarding bankruptcies." [Sears admitted it forced bankrupt customers to reaffirm their debt, in violation of bankruptcy code practices.]

"And it had more consequences than I could have imagined. First, there was the legal aspect of being in violation of the law, and settling up with our customers. And now, with the perspective of time, I see that it caused us to turn away from our outward, competitive perspective and return to being inwardly focused. It took us a year and a half to bounce out of that.

"But when our top-line sales trend slowed in '98, that's when everyone said `A-ha! This is an incomplete revolution, a half-baked turnaround.'

"But I'll tell you, Terry, there isn't a retailer out there who doesn't hit a pothole every few years or so. Look at the Gap, the darling that can do no wrong. They're in the toilet right now. Wal-mart had its own epiphany in '94-95 when they had a tough year. You can look around and pick any store in any sector of retailing, and they have their bobbles. But good ones come out of it, and they're better when they come out of it.

"And I believe we'll come out of this time as a stronger organization, and get back to our trend line of 16 percent compounded growth."

Which brings us to the issue of many in the dot-com era who predicted Sears' demise.

On dot-com mania
I remind him that Flip Filipowski called Sears a dinosaur and said the company deserved to die because it couldn't keep up in the new era of online retailing. Martinez tries to suppress a smile.

"Fine. But who's dead now?"

The smile escapes and turns into a chuckle. "The notion that all old economy companies were going to be marginalized and put out of business was a laugher to me. The people who were advancing that view were talking out of their own self-interest, not a strategic viewpoint. We saw the Internet coming, and asked ourselves how we could use it as an additional channel of distribution and an additional channel for customer relations.

"It wasn't another new business model, just another tool in the toolkit of how to run your business."

"These monoline business models created by dot-com-ers were doomed to failure. People aren't going to buy potato chips over the Internet. The value proposition was never delivered against--store-based retailers delivered better value. And the technology wasn't so easy to use anyway, although that will get fixed."

Martinez tells the story of competing with his wife to order from a retailer at Christmas. While her online foray kept getting hung up, he called the toll-free number and placed the order instantly.

He added: "There is still something in our collective DNA that likes to touch and feel the goods. The shopping experience is a cultural experience as well as a task, and the idea of scrunching up and doing all your shopping on a 15-inch monitor I don't think is culturally acceptable in today's society.

"Internet retailing was overblown as to its potential, for sure, and in the execution, became less of a benefit to the consumer."

On retirement living
We turn to his personal life, and I ask how he's enjoying retirement.

"I know who I am. I don't need the title. I was at the airport the other day, wheeling our luggage on a cart and waiting in the cab line, and I'm sure the guy I ran into got a big kick out of that. Corporate jets and cars are useful as productivity aids, but I don't all need that to run my life the way I run it now."

The catalyst for his decision to retire?
"My father died at age 59 of a sudden heart attack, and here I turned 60 in good health, and I haven't taken more than a week's vacation in over 20 years. My daughter was pregnant with our first grandchild, and so a whole series of things came together."

How could you leave when the Sears turnaround wasn't finished?

"Well, I felt it was another cycle. It is never finished.

"I knew I was never going to be one of those guys they were going to drag out of the office at midnight on his 65th birthday, saying it's time for you to retire. But that was never what I was all about. I loved what I did when I did it, but I'm very glad I'm doing what I'm doing now."

On investing
"Probably about 40 percent of my assets are in fixed income. The rest is in equity instruments ranging from commercial real estate and private equity funds to all classes of stocks. I work with a fee-based financial adviser for advice on asset allocation. Mostly, I don't try to pick stocks, but I have a small piece of my portfolio that I actively manage."

Do you do it online?
"Yes. Through Schwab."
I'm astonished at the idea of this executive pointing and clicking to trade stocks. How long has he been doing this?

"About a year and a half. Again, economics rules. Full service brokerage charges are laughable it seems to me. And it's a miracle to me that they still retain as much value as they do for so many people."

Did he buy tech stocks?
"I never bought a dot-com company. I was never tempted! Actually, recently I thought about Amazon at $11, but I didn't do anything." [It closed Friday at $15.27].

On kids and money
Martinez and his wife have two children in their early twenties. What did he teach them about money?

"I grew up in moderate circumstances. My father was a wholesale fish dealer, and my mother was an Irish immigrant to this country, and money was a big deal--not just making it, but trying to keep it. And I always tried to teach my children the importance of avoiding excess, being careful and using money conservatively and respectfully. We've never accumulated the trappings of wealth--cars, planes, boats--and some of that I think has rubbed off on our kids."

"Today they are very good about money. My son is getting his MBA, but before that, he had a job as a biotech analyst at an investment fund. My daughter is fashion director for style.com--the Conde Nast online division--but before that, she was a senior editor at Vogue."

Did he give his daughter advice about taking an online job?

"Get a good deal. Take it in cash. Cash is king. Don't take options.

"Though my daughter works for Vogue, she shops the sample sales to get her clothing, and my Christmas presents always come from the sample sales, and she's very proud of her bargains.."

Advice to young people
"When I was chairman at Sears, I would sometimes assist in campus recruiting. Kids would ask, "How did you get where you are, and what should I be doing?" I would say to them two or three things: First, success will not be driven by your board scores and your grade point average coming out of school. They'll be driven by your character and your intensity, and by your willingness and ability to continue to learn.

"Second, your success will also be driven by your communication capabilities. You can have a great idea, but if you can't explain it to anyone, it's not a great idea anymore. I tell them to really work on communication skills. That's so important, and I see so much evidence of that being a diminishing skill-set among graduates.

"I also tell them to make no fixed, long-range plans, and to be, frankly, opportunistic and aware of the possibilities. Though I don't say be disloyal to a company, if an opportunity presents itself to work for someone who can inspire and teach you something, you should think about doing it.

"My own career is an exercise in serendipity. I never planned to be chairman and CEO of Sears. I started out wanting to make $10,000. It was lots of small steps along the way, some very serendipitous."

On the future of America

"The opportunities today are no less, though [at this point in the economy] they may seem to be less. What's disappeared is the prospect of instant wealth. Sure the cycle is affecting things, but it will work its way through and there will continue to be enormous opportunity.

"There are things I worry about. I worry about the failure of public education to prepare young people for productive lives. I worry about that most. But, on balance, the environment permits so much innovation--and our system encourages that testing and provides capital for that testing. The ability to make those concepts come alive is part of what makes this country great--and I don't see that going away."

Terry Savage is a registered investment adviser for stocks and commodities and is on the board of directors of McDonald's Corp. and Pennzoil-Quaker State Co. Send questions via e-mail at savage@suntimes.com. Her third book, The Savage Truth on Money, recently was published by John Wiley & Sons Inc.

Editors Note:
What an egotistical arrogant person he is! Remember, he is the one that took away our life insurance!

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Sears Future Still Locked in Mystery
By Sandra Guy, Business Reporter - Chicago Sun-Times
April 20, 2001

Where is the softer side of Sears, Roebuck and Co. going? CEO Alan Lacy doesn't know, at least not yet. Lacy, who took over last October after Arthur Martinez retired, knows where Sears doesn't want to be and what it no longer will sell.

He told financial analysts Thursday that Sears management has vetoed three ideas: Remold Sears into a home-fashions superstore, remake Sears into a store that sells only hardline goods such as hardware and appliances and reconfigure it into a "mid-market" home-projects store akin to a blue-collar Great Indoors store.

Yet glimmers of Sears' makeover are emerging.

The full-line department stores will cast off unprofitable merchandise lines. Sears will stop selling bicycles, basketball equipment, pools and faucets, and will sharply cut its offerings of VCRs, PCs, electrical sundries, paint, analog TVs and ceiling fans.

The store's poorly performing apparel lines will be cut, with career clothing taking the hardest hit. Last year, Sears sharply cut the number of its apparel vendors.

In an ironic twist, analysts credit Lacy with rescuing Sears' important credit-card business after Martinez led a costly over-expansion of credit aimed at boosting apparel sales. The credit-card business accounts for 60 percent of Sears' operating profits.

What kinds of clothing will Sears sell? That remains unanswered.

Yet again, Lacy defined what Sears will not do.

Sears will stop trying to attract new customers, as the often-ridiculed "Softer Side of Sears" marketing campaign aimed to do, and will concentrate on getting cross-over sales from customers who already shop for hard goods, such as Kenmore, Craftsman and Die-Hard brands.

"We have lost our focus over the last decade," Lacy said. "We must take back our brand."

Sears has started integrating its customer databases so it can quickly spot cross-marketing opportunities. A loyal auto center customer would be a prime target for a direct-mail offer for work boots, for example, Lacy said.

The marketing strategy left some analysts dissatisfied.

"Customers have a much more difficult time relating to sweeping brand statements, rather than to a fashion statement or a value statement," said Bill Dreher, research analyst with Robertson Stephens, New York.

For example, Gap and Banana Republic successfully market a style, while Kohl's has made its mark offering brands for less.

"Consumers are always looking for great values, and they are more willing to `cheap out' if they know it's a national brand," Dreher said.

Sears should emphasize its national brands, he said. Those include Nike athletic shoes, Calphalon cookware, Oshkosh apparel for children and Mudd jeans for teens.

Other successful lines include Sears' private-label clothes, such as Crossroads women's casual apparel, TKS children's clothing and Field Master men's outdoor wear.

Neil Stern, partner with Chicago's McMillan/Doolittle consultancy, said Sears' challenge is to decide whether it should continue providing a full line of apparel, ranging from children's to sportswear to women's career clothing..

"It has been very difficult for Sears to establish itself in all those categories," he said.

A related question is when Sears will hire a merchandising chief, and whether that person will hold the dual job of leading softlines marketing. Mark Cohen, who previously held both titles, is now president of Sears Canada.

Lacy listed the title of president, softlines and marketing, as among seven of 20 top positions he has eliminated. He has replaced two top executives, created and filled two positions (senior vice president of strategy and senior vice president of softlines) and redefined four others.

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Economy Hinders Sears Rehab Project
By Susan Chandler - Chicago Tribune,

Alan Lacy is a veteran of the home remodeling wars.

Sears' new chief executive has gutted and rehabbed two houses and built a third from scratch, all of them in Chicago's northern suburbs. But no matter how carefully the projects were planned, inevitably something went awry.

"You wind up being your own contractor, whether you want to or not," Lacy said as he stood in the middle of Sears' most promising retail concept: the Great Indoors, an upscale home-remodeling store.

Now Lacy finds himself acting as a general contractor on his biggest project yet: reshaping Sears, Roebuck and Co. into a feisty retail competitor. While he hopes the Great Indoors will add style to Sears' retail empire, Lacy knows there is no quick fix out there, as he told Wall Street analysts Thursday. A soft economy and anxious consumers who are worried about losing their jobs are only making this remodeling job harder.

In fact, Lacy warned that Sears' earnings will fall short again in the second quarter and will be flat for 2001, excluding one-time items. That's a far cry from the 15 percent annual earnings increase that Sears was promising in the mid-1990s.

But it sounds an awful lot like the first-quarter results released Thursday, when Sears' net income plunged 25 percent to $176 million, or 53 cents per share, on flat revenue of $8.86 billion. Results were dragged down by slow sales of spring merchandise in the U.S. and Canada as well as lower revenue from Sears' lucrative credit card business. In the same period last year, Sears earned $235 million, or 65 cents per share.

It wasn't what investors wanted to hear even though they were warned last week that first-quarter results would fall below analysts' expectations. They trimmed Sears' stock price Thursday by $1.22, or 3.2 percent. The company's shares closed at $36.59 on the New York Stock Exchange.

'Realistic' outlook
Still, the analysts who heard Lacy's presentation in Dearborn took the pessimistic outlook in stride.

"It's pretty realistic. Maybe, they'll surprise on the upside," said George Strachan, retail analyst with Goldman Sachs.

Veteran retail analyst Walter Loeb agreed that Lacy was only being candid about Sears' short-term prospects. "I'm not looking for a great leap forward."

Lacy used the words "conservative" and "disciplined" several times as he described what he is doing to get Sears' retail business back on track. Among his recent moves, Lacy instituted a hiring freeze on salaried positions in February. He also has put the kibosh on plans to aggressively expand Sears' home improvement business and has cut back on expansion plans for its tire and hardware stores.

But while he is carefully watching overhead expenses, Lacy isn't afraid to spend money on the Great Indoors, which is designed to be a one-stop shop for those planning to redo a kitchen or update a bathroom.

"I wish this store existed then," Lacy said Wednesday night, referring to the early 1980s when he redid an entire house in Deerfield. "My wife wishes it even more."

Sears invited analysts to tour the newest Great Indoors in suburban Detroit the night before Lacy's presentation. The 140,000-square-foot store opened in November, bringing the number of Great Indoors stores to four.

Concept's rollout scaled back
Soon there will be many more of them.

Two more Great Indoors will be opening soon in the Chicago area #151;in west suburban Lombard and northwest suburban Schaumburg. This summer, a two-story version will be unveiled in suburban Denver. Before the end of the year, a Great Indoors will anchor a mall in Columbus, Ohio. Altogether, Sears will have added 11 Great Indoors stores by the end of the year, bringing the total to 15.

But that's a lot fewer than Lacy's predecessor, Arthur Martinez, had in mind. Martinez, who was pushing for an even faster rollout of the concept, targeted 30 stores for this year, an ambitious goal that few experts thought Sears could meet.

Lacy said one of his first decisions as CEO was to cut that goal by more than half. "The idea is not to throw capital at this. Eleven stores is ambitious," he said.

And while he likes the Great Indoors and its more upscale customer base, Lacy vowed not to be distracted from his main goal: fixing Sears' core of 860 mall-based department stores.

"We are clearly not winning with customers, he said, citing data that show customers are making fewer trips to Sears and their spending is flat. "We haven't really stood for much. We've had a rack of this and a rack of that."

Lacy and his executive team still haven't worked out exactly what niche Sears will target with its apparel, a task that likely has been hampered by the lack of a chief merchant.

But he pledged that Sears is ready to make tough decisions—whether that means exiting more businesses or reining in growth.

"We will act on things that are important to this franchise for the longer term," Lacy said. "If that leads to missing a quarter, we will do that."

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Sears Profits Down 25%, Issues Warning 
Reuters Newsroom April 19, 2001

Sears, Roebuck and Co., the No. 2 U.S. retailer behind Wal-Mart Stores Inc., Thursday reported a 25 percent decline in first-quarter earnings which were in line with Wall Street's lowered forecasts and said second-quarter profits will also suffer at the hands of a slowing U.S. economy.

Sears reported net income of $176 million, or 53 cents a diluted share, compared with $235 million, or 65 cents a share, a year earlier.

Analysts on average had expected a profit of 53 cents a share, from a range of 52 cents to 53 cents, according to research firm Thomson Financial/First Call.

Earlier this month, Sears warned of a first-quarter shortfall, saying it would earn 53 cents a share. At that time, analysts on average had expected a profit of 57 cents a share, from a range of 50 cents to 67 cents.

``The trends seen in the first quarter are likely to continue through the second quarter,'' Sears Chairman and Chief Executive Alan Lacy said in a statement. ``We are projecting a high-single to low-double digit percentage decline in second-quarter earnings per share excluding noncomparable items and securitization income.''

Shares of Sears fell on the warning. The stock, which has outperformed the Standard & Poor's index of mass retailers; which includes Wal-Mart by about 5 percent in the last 52 weeks, was off $1.12 at $36.69 in morning trade on the New York Stock Exchange.

In the year-ago second quarter, Sears earned $1.11 a diluted share. In the year-ago full fiscal year, Sears earned $4.80 a share.

Sears said it looks for improvement in the second half of the year and that it expects full-year earnings per share to be in line with last year, excluding one-time items.

At a meeting with Wall Street analysts in Detroit that was broadcast over the Internet, Sears said it sees second quarter same-store sales down in the mid-single digits, while same-store sales for the full year are seen flat.

In the 2001 first quarter, the company reported sales at its stores open at least a year fell 1.5 percent.

Most retailers expect consumer spending, which accounts for two-thirds of all U.S. economic activity, to recover in the back half of 2001 as lower mortgage and credit card interest rates put more money in shopper's pockets.

Sales in the first quarter slid to $8.86 billion compared with $8.93 billion a year ago.

"Our domestic and Canadian retail businesses performed below the company's expectations, with comparable store sales declines in both domestic and Canadian stores," Lacy said. ``In addition, pressure on margins and higher Canadian expenses also contributed to lower earnings.''

Retail and related services revenues dipped slightly to $6.81 billion from $6.83 billion, as the slowing economy and colder-than-expected weather in early spring hurt sales of products like lawn and garden items and apparel. The retail unit posted an operating loss of $56 million compared with operating income of $21 million in the prior-year period.

Retail gross margins declined to 24.3 percent from 25 percent a year-ago, reflecting increased markdowns.

Reported operating income from credit and financial products declined by 2.2 percent from a year-earlier to $405 million.

Sears Canada had an operating loss of $10 million, a $28 million decline from last year's quarter. The decline is primarily due to costs associated with the Eatons stores opened in 2000, Sears said.

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Martinez's Pay Last Year: $13 million

By Susan Chandler - Chicago Tribune, April 12, 2001

In keeping with recent generous packages for departing chief executives, former Sears, Roebuck and Co. Chief Executive Arthur Martinez walked away last year with nearly $13 million in compensation, a period in which Sears' net income declined.

Martinez, who spent eight years trying to turn around Sears' retail business, received a $9.1 million lump-sum payment as part of his retirement agreement, according to Sears' proxy statement, which came out late last month. That's in addition to his $1.2 million salary, $2.4 million annual bonus and $295,668 in other compensation.

In comparison, the former chief executive of Sears' rival, J.C. Penney Co., didn't do nearly as well. James Osterreicher, who failed to revive Penneys' franchise, received a retirement package valued at only $3.2 million, according to Penneys' proxy statement filed Wednesday.

Although that may sound like plenty given his track record, neither Osterreicher nor Martinez made out like bandits by today's outsized severance packages, compensation and corporate governance experts say.

"The year 2000 was the best in history to leave a company," said Nell Minow, editor of The Corporate Library, an Internet site focused on corporate governance and CEO pay. "People who did much worse got much more," she said, referring to Martinez's package.

Indeed, former Mattel Inc. CEO Jill Barad set the standard when she received a $50 million exit package after the toymaker's stock price had declined 74 percent. As part of her package, Barad was forgiven a $3 million mortgage on her house, and the company paid her tax liability on the debt forgiveness, Minow said.

Martinez didn't get anything quite like that, but he was well taken care of, the proxy shows. In addition to his cash compensation, Martinez's pension was sweetened and his vesting on more than 819,000 stock options was accelerated, the proxy states.

Even though he spent less than a decade at Sears, Martinez was credited with 21 years of service, a Sears spokeswoman said. Ten of those years were given to him as part of his original employment contract back in 1992, and another three years was tacked on as part of his retirement agreement, she said.

Martinez elected to take his pension as a $12.1 million lump sum, according to the proxy, which means he departed Sears with more than $25 million in cash.

Among his other going-away gifts from Sears, Martinez was provided with a furnished office and a secretary for up to nine years, along with tax and financial planning services for five years.

Such long-term perks have become common, experts said. Nevertheless, it's "ludicrous" that shareholders pay for such services, Minow said. "CEOs shouldn't need financial planning, and they're more capable of paying for it than anyone else on earth," she said.

But Sears' shareholders got a break on the salary package of Martinez's successor, the proxy shows. Alan Lacy, who assumed the CEO job in October, took home $1.7 million in salary, bonus and other compensation last year, less than half his predecessor's. He was also granted 603,750 stock options expiring in 2010, with a present value of $6.4 million under the Black-Scholes options pricing model.

In contrast, Penneys paid its new CEO, Allan Questrom, $2.0 million in salary, bonus and other compensation and granted him 3.5 million options. Questrom got more, compensation experts say, because he is an outsider who previously headed a major retail chain and is considered a turnaround expert.

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Lacy Compensation
Reuters Company News
March 27, 2001

No. 2 U.S. retailer Sears, Roebuck and Co. more than doubled a compensation package last year for its new chief executive, Alan Lacy, to $7.5 million from $3.3 million in 1999, according to the company's proxy statement.

Prior to his promotion in October, Lacy headed up the credit and service operations of the Hoffman Estates, Ill.-based Sears, which competes with Wal-Mart Stores Inc. . He replaced Arthur Martinez who retired in December.

In addition to slight increases in his salary and other forms of compensation, Lacy received a much bigger long-term compensation award in the form of stock options, the proxy, which was filed Monday with the Securities and Exchange Commission, showed.

The company awarded 47-year-old Lacy, who is also president and chairman, 603,750 options valued at $6.4 million based on the dates they were granted. The options expire in 2010 and the exercise prices range from $31.07 to $33.14, according to the proxy, an annual report to shareholders.

The 40,000 options he was awarded in the previous year were valued at $620,000, based on the date they were granted.

Lacy's 2000 compensation also included a $675,000 salary, $1 million bonus, and $15,000 in other forms of payment, according to the proxy, which was filed with the Securities and Exchange Commission.

Sears said Lacy's bonus was based on a pre-approved target level for the company's earning per share over 2000. "The company's actual earnings per share exceeded the target level," it said.

The company's 2000 earnings were $1.34 billion, or $3.88 per share, compared with $1.45 billion, or $3.81 per share, in 1999.

Lacy was paid almost half of the $13.7 million compensation paid to Martinez, who held the top posts starting in 1995 and whose package included a $1.2 million salary, $2.35 million bonus, $9.4 million in other forms of compensation, and options valued at $754,802.

Editors note
And to think in the wake of taking away our life insurance they can do this!

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 Exide Unit Pleads Guilty to Fraud Charges Stemming From Role as DieHard Supplier

By Gregory L. White and Amy Merrick Staff Reporters -The Wall Street Journal
March 26, 2001

A unit of Exide Technologies, the maker of automotive and industrial batteries, pleaded guilty to federal charges of conspiracy to commit fraud stemming from its role as a supplier of Sears, Roebuck & Co 's DieHard batteries. Exide agreed to pay criminal fines of $27.5 million, but could still face civil litigation as a result of the guilty plea. Defects and Illegal Gratuities Exide, Reading, Pa., admitted in the plea to supplying inferior batteries to Sears, attempting to cover up the defects and to paying $80,000 in illegal gratuities to Sears buyer Gary Marks, who also pleaded guilty in the case. The plea refers to about 750,000 batteries sold starting in late 1994, of which an unspecified number were defective. Exide's plea documents also allege that Sears knowingly sold potentially defective batteries under the DieHard name, one of the retailer's most precious brands. Sears denied it knowingly sold substandard batteries.

Exide also admitted to bribing other customers, making substandard batteries and concealing defects from the public.

The top executives of Exide at the time of the violations have since left the company. Exide's current management, led by Chairman and Chief Executive Robert Lutz, the former vice chairman of Chrysler Corp., has sought to put the litigation related to previous management's misdeeds behind the company.

Resources to Cover Cost The plea agreement allows the company to pay the fine over five years. Exide said it has the financial resources to cover the cost. As part of the plea agreement, the U.S. Attorney for the Southern District of Illinois, which prosecuted the case, agreed not to prosecute any other charges against Exide stemming from the Sears contract or from information made known in the course of its investigation.

In court documents connected with the guilty plea, Exide and the U.S. Attorney said that Exide and Sears failed to inform consumers that an unknown number of batteries had the defects, which could cause them to stop operating or shorten their advertised lives. The documents also allege that Exide agreed with Sears not to recall the defective batteries but to extend the warranties on them to protect the DieHard brand name and Exide's reputation.

Sears spokeswoman Jan Drummond declined to comment specifically on the Exide plea agreement. But she said, "It remains our position that Sears did not knowingly sell batteries that did not meet our own technical standards."

Ms. Drummond also said she wasn't aware of any criminal charges against Sears connected with the case. 

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The Softer Side of Sears Turning Hard
By Dimitra Defontis - Barron's Online - March 22, 2001

The good life at a great price seems to have caught up with Sears, Roebuck & Co.

When we last wrote about Sears (see Weekday Trader, "Investors Seek the Sizzling Side of Sears!," April 12, 2000), some bulls thought the Hoffman Estates, Illinois-based retailer could spin off its Internet operations and regain some of its former luster.

But an Internet boom turned bust and a U.S. economy heading south has caused Sears stock to start sliding south. (It traded late Thursday at 34.60, down 7% this week and off 17% since our story ran.) And despite hopes of a recovery, which have boosted some retail stocks until recently, some pros say Sears stock might be dead money, at best, into 2002.

Their big worry: Sears, which boasts the largest proprietary credit card in the retail industry, with 63 million cardholders, might get zapped by consumers struggling to pay off heavy debt.

Meanwhile, those same consumers are likely to hold off on purchases of big appliances – a Sears mainstay. And products like appliances and tools face stiff competition from competing megastores.

"Comparable-store sales are weak, and I just don't see an acceleration in the business," says Kevin Rendino, co-manager of the Merrill Lynch Basic Value Fund. He sold 4.5 million shares of Sears, his entire stake, in 2000.

Sears plans to close 89 stores, redesign its core stores with wider aisles and expand its private-label Kenmore, Craftsman and Diehard brands. It also continues to push a Sears MasterCard launched last year.

But so far the grand plans seem to have fallen victim to the sagging economy: Same-store sales were down in February, and the threat of more consumer bankruptcies doesn't bode well for the more than $27 billion in receivables in Sears' portfolio.

Sears' retail revenues rose 2.8% to $23.4 billion in 2000. Comparable-store sales, which increased by 2.3% in 2000, dropped 2% in February as the economic slowdown kicked in. For all retailers, sales at stores open a year were up between 2% and 4% in February, The Wall Street Journal reported.

But consumers spend less on big-ticket items in a slowing economy, and that could hurt Sears, because roughly 17% of its domestic retail revenue comes from appliance sales.

Sears may actually gain some market share among appliance retailers since Circuit City, which controlled 16% of U.S. major appliance sales in 1999, said it would exit that business, and Montgomery Ward, with a 6% share, shut down. Sears controlled a formidable 53% of all U.S. major appliance sales, but will have to fend off Lowe's (with a 13.5% share), Best Buy (with 11.5%) and Home Depot, which now also sells large appliances.

Even so, "it is unlikely that Sears is completely immune to the industry slowdown currently underway in major appliances," writes Michael Exstein, an analyst with Credit Suisse First Boston, who has a Hold rating on the stock..

And then there is Sears' credit portfolio, which accounts for some 10% of its revenue, but a whopping 60%-plus of its profits. Credit revenues were up only 0.7% to $4.11 billion in 2000.

And if 2001 goes according to form, Sears may have to take more charge-offs (uncollected account balances that must be written off). While charge-offs declined overall by $253 million in 2000, some analysts observe that the charge-off rate in Sears' Master Trust II accounts (which has some $9 billion in receivables) has taken a big jump -- to 7.57% of receivables in January, from only 6.34% last May.

Even more troubling, as Sears' charge-off rates rose last fall, the rest of the bank card industry's declined slightly, according to UBS Warburg analyst Linda Kristiansen. That suggests Sears has a more economically sensitive customer base.

Another potential canary in the coalmine: The delinquency rate (past-due balances as a percentage of total receivables) for Sears' Master Trust holdings also increased in the second half of 2000.

Sears responds that Master Trust receivables, which are sold to third parties, represent only a third of its total credit portfolio.

"If there is a large and deep recession, will we feel an impact? Of course," says Kevin Keleghan, president of Sears Credit Services. "My peers in the industry see increases in delinquencies and bankruptcy filings.. We have not. Not yet."

Not yet is just what worries the 16 analysts who cover Sears. Ten firms have the equivalent of a Hold rating on the stock, according to First Call "There are always issues of credit quality when the economy slows, and there are issues with appliances when the economy slows," says Rendino. "When the consumer does not feel as wealthy as he or she did a year ago, they are less likely to go to a department store and buy."

Right now, Sears' stock is changing hands at 7.2 times First Call's 2001 earnings estimate of $4.78 and 6.6x 2002 earnings of $5.21. That's a discount to the company's projected long-term growth rate of 10%.

And Sears may indeed gain market share in appliances, offsetting weak sales in a slowing economy. Also, there's a silver lining to some of the concerns about consumer credit: By stretching out payments, consumers ultimately pay more interest, which is positive for Sears.

But if consumers sit on their wallets this year, matching 2000's total revenue growth of almost 4% will be tough. That's why Sears and its shareholders may wind up paying the piper this year.

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Sears Expands Its Tool Territory 
By Ellen Almer - Crain's Chicago Business - March 21, 2001 

Sears, Roebuck and Co. said Wednesday it is adding its Tool Territory concept, a so-called "playground for men," to 155 more stores across the country.

The Hoffman Estates-based retailer said it is expanding its do-it-yourself concept after initial success in several stores in Virginia, Connecticut, and the Boston and Great Lakes regions.

This year, the 10,000-square-foot Tool Territory stores will be introduced to stores from Florida and New York to Washington, Oregon and Idaho.

In a statement, George Kurkowski, Sears national marketing manager of Tool Territory, said, "We're covering a lot of ground with Tool Territory – in a very short time. And it's a result of the consumers' acceptance of this format."

In fact, Tool Territory has been one bright spot for the battered retailer, which in the past few years has seen its stock slide as it faced competition from discount retailers such as Dayton Hudson Corp.'s Target stores and do-it-yourselfer giant Home Depot Inc.

Neil Stern, a partner with Chicago-based retail consultancy McMillan/Doolittle LLP, said the Tool Territory expansion is obviously part of an overall strategy to leverage the company's strengths—namely its Craftsman tool brand.

"That's a spectacular brand, and it looks like now they're growing and augmenting it with other brands to make this a destination department," Mr. Stern said.

He noted Sears has succeeded with a similar approach at Brand Central, where the company has built a thriving appliance business around its Kenmore brand.

But he also notes that while Sears' competition in the appliance market is waning, the do-it-yourself market is already somewhat crowded.

And, he notes that while most people don't mind going to a mall for a new microwave once every few years, they are less inclined to "run to the mall to buy a hammer."

In mid-day trading, the company's shares are down slightly to $35.28, after opening at $35.60.

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Wards Stores to Close by March 25
Crain's Chicago Business Newsroom 
March 17, 2001

Montgomery Ward & Co. stores are expected to conduct their final day of sales on Sunday, March 25. Scheduled to close their doors March 18 were stores in Chicago Ridge, Crystal Lake, Joliet, Mount Prospect, Niles, St. Charles and at 47th Street and Damen Avenue in Chicago, according to a company spokes-man.

Chicago-based Wards launched a liquidation in January, marking the end of the 129-year-old chain.

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Apple to Pull Out of Sears 
By Ian Fried Staff Writer, CNET News.com 
March 15, 2001

Amid slow sales and a shift in its retail strategy, Apple Computer has decided to stop selling its computers at Sears, CNET News.com has learned.

"Apple and Sears have mutually decided to part ways and will be unwinding their relationship during the remainder of this year," Sears Roebuck spokesman Tom Nicholson said Thursday. Nicholson declined to elaborate.

The move comes as Apple is changing its retail strategy, which includes plans to open its own line of stores.

An Apple representative was not immediately available for comment.

In a January meeting with analysts, Apple Senior Vice President Tim Cook hinted that the company might sever ties with some retailers.

"We'll cut some channel partners that may not be providing the buying experience" Apple wants, Cook said at the time. "We're not happy with everybody."

Apple has had a bumpy relationship with a number of retailers, including Sears. In February 1998, the company said it would stop selling its computers at Sears, Best Buy, Circuit City, Computer City and Office Max. However, Apple returned to Sears not long afterward.

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Sears to Return to Chicago's Loop with Urban Store at State & Madison Streets
Rebecca Sullivan, Sears
March 15, 2001

Chicago- Sears will unveil its five-level, 250,000 Square foot urban store at the corner of State and Madison streets on May 23, 2001. Sears on State, Chicago's newest neighborhood store will be the only full line store serving more than one million Loop area residents and workers.

"Not only will downtown shoppers have a great new source, but shoppers throughout the city will have access to vastly improved Sears Stores in their neighborhood," said Mayor Richard Daley. "This commitment to the city is a critical one for the revitalization of State Street and residents throughout Chicago".

"Sears is committed to serving downtown-area business and with a tailored assortment of merchandise and services," said Dave Johnson Sears tore general manager. We intend to be actively involved in enriching the community with events and cultural programs. Sears on State is an ideal location for our seventh urban Sears store in Chicago."

Sears on State will be the sole full-line downtown retailer to offer a comprehensive selection of merchandise including apparel, home fashions, cosmetics, appliances, consumer electronics, hardware and lawn and garden products. The new store will offer Chicago name brand clothes and accessories for men, women and children at a reasonable cost. In catering to the busy urban lifestyle, Sears on State will offer delivery service and customer pickup.

To better serve the needs of Customers Sears on State will feature eight special businesses, including: Cole Vision Optical. H&R Block, Java Java Coffee Shop, Miracle Ear, Sears Portrait Studio, an Afrocentric gift shop called Unity Square, a hair salon and a dental practice.

Sears retained the architectural firm of Daniel P. Coffey and Associates, Ltd., Redeveloper of many Chicago landmarks, to design the facade of the State Street store. Architectural significant and originally built in the early 1900s by Holabird and Roche, the structure at the corner of State and Madison streets originally housed The Boston Department store, which according to Chicago legend, was located at the busiest corner in the world. Encompassing half a block, the 17-story was once touted as the tallest building in the world devoted exclusively to the retail trade of a single business. Other noteworthy aspects of this historic building were its great open floor plates, deep basements, and escalators.

In addition to Sears on State, Sears stores are located throughout the city, employing 1,450 associates. The new Sears on State will create nearly 350 new job opportunities.

In September 1999, Sears unveiled a $30million program to revamp its six Chicago stores by the year 2003, representing and overall $80 million commitment to the city by the retailer over a ten-year period.

Sears Roebuck and Co. is a leading U. S. Retailer of apparel, home and automotive products and services, with annual revenue of more than $40 billion. The company serves families throughout the country through approximately 860 department stores, approximately 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site at www.sears.com

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Sears February Comparable Sales Decrease 2.0
HOFFMAN ESTATES, Ill.
PRNewswire - March 8, 2001

Sears, Roebuck and Co. announced total domestic store revenues for the four weeks ending March 3, 2001 were $1.97 billion. Comparable domestic store revenues decreased 2.0 percent. Total domestic store revenues decreased 1.5 percent compared to $2.0 billion for the four weeks ending March 4, 2000.

"February proved to be a challenging month with retail sales falling below our expectations, as the impact of the slowing economy was felt across both our hardlines and softlines businesses," said Chairman and Chief Executive Officer Alan J. Lacy. "In the full-line stores, increases in fine jewelry, footwear, and home electronics were offset by decreases across other categories. In our specialty stores, automotive and The Great Indoors posted comparable sales increases for the month."

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Sears Site Showing a Soft Side
Slow Development is Costing Retailer Millions

By Mickey Ciokajlo and Susan Chandler - Tribune Staff Writers
March 8, 2001

Twelve years ago, it looked like a stroke of genius. Leaders of northwest suburban Hoffman Estates struck a deal to lure Sears, Roebuck and Co. from its swank corporate headquarters in downtown Chicago to a sprawling, 786-acre tract of undeveloped land off the Northwest Tollway.

The upfront cost to Hoffman Estates was substantial: Sears received $181.3 million in financial incentives to acquire the land and build its new office complex. The deal was considered worth it because the village hoped to reap big benefits down the road as other businesses joined Sears, boosting property tax receipts.

But the Prairie Stone development hasn't filled up as planned. Some 270 acres remain vacant, almost half the 565 acres available for development. No other major corporation has joined Sears, and midsize businesses have been reluctant to move in despite the park's attractive rents and natural landscaping.

The upshot: Sears must fork over an estimated $5.1 million in May to cover the shortfall in property tax payments that are needed to service bonds issued by the village.

As part of a guarantee it provided in 1989, the nation's third-largest retailer has paid $4.1 million during the past two years to cover the mounting principal and interest requirements of the bond offering.

Sears faces seven more years of escalating payments if it can't find new tenants for the space. The principal and interest payment that is due annually on May 15 will rise from $6.9 million this year to $9.4 million next year and $11.4 million in 2003. Sears is responsible for making up the difference only if property tax receipts fall short of those amounts, but the lead times involved in real estate development almost ensure that it will be forced to come up with more money in the next several years.

The extra expense comes at an awkward time. Sears is fighting to turn around its struggling department store business in a softening economy that hurt holiday sales.

Sears' frustration with the situation became evident last summer, when it switched developers on the project from John Buck Co. to Jones Lang LaSalle.

"Of course we are concerned about the slower-than-expected development at Prairie Stone, but we also feel very fortunate that Jones Lang LaSalle is aggressively working on bringing business to the site," said Sears spokeswoman Peggy Palter. "I would definitely say there is some pressure to get Prairie Stone developed."

Real estate experts say growth at Prairie Stone has been slow for one simple, cliched reason: location, location, location.

Hoffman Estates is a good half-hour drive beyond O'Hare International Airport for commuters coming from the city. It also can be a 45-minute drive from other northern suburbs such as Lake Forest.

"Although the demographics are promising, there aren't as many companies that want to venture out there," said Greg Van Schaack, vice president with Hines Interests, the largest office-building developer in the country. "The absorption of office space has been greatest in suburban core areas where there is access to a deep amenity base of hotels, shopping and restaurants."

With the tight job market, few companies want to inconvenience their employees by adding even 15 minutes to their commute, adds Alain LeCoque, co-manager of the Chicago office of Equis, a brokerage firm that represents tenants.

"When Sears moved, it was in the era of big corporate cutbacks. Today it's an employee's world instead of an employer's world," LeCoque said. "All the businesses I meet with are very concerned about anything that would cause them to lose people."

Yet another reason some cost-conscious businesses haven't moved to Prairie Stone is real estate taxes, said John Pikarski, a real estate broker and president of J.D. Partners of Des Plaines. The Northwest Tollway exit to Prairie Stone is little more than a mile from the Kane County line, where tenants seeking Class A office space can cut their taxes by more than half.

"Prairie Stone is its own little island out there, and it's perceived as a wonderful complex," Pikarski said. "But it's the taxes, and it's a little out of the way."

Competition from nearby Schaumburg also has played a role, developers say. Although the suburb that is home to Motorola Inc.'s world headquarters is filling up, there is still another 1 million feet of office space that could be built, according to Steven Fifield, president and chief executive of Fifield Cos. in Chicago.

Despite growing traffic headaches, Schaumburg remains popular because of its accessibility to the highway and assortment of restaurants and shopping at Woodfield mall. Fifield's Windy Point office development in Schaumburg has only 28,000 feet of vacant space left out of 487,000 square feet.

"We have competed head-on with the office buildings out there and generally have won," Fifield said.

Real estate experts agree that it could take more than 10 years for Prairie Stone to fill up. Nevertheless, there are a few promising things happening.

Last year, a fitness club and day-care center opened in Prairie Stone, making the development more attractive from an employee point of view. Later this month, the Hoffman Estates Village Board will vote on preliminary approval of a long-awaited full-service Marriott hotel. And under construction is a new headquarters for Leopardo Construction of Glendale Heights.

Although Hoffman Estates has a lot riding on the development's ultimate success, the village and other taxing entities already have reaped some benefits. School District 300, for example, received $759,662 from the development last year.

And the percentage of taxes the school district and the other agencies will receive from Prairie Stone will increase over the life of the agreement, leaving an increasingly smaller share of the levy for Sears to apply toward bond payments.

Sears wouldn't comment on whether it would ever attempt to reopen the agreement to reduce its financial burden. But Hoffman Estates acting Mayor William McLeod said such as a move would be "a public relations disaster of epic proportions. They would be showcasing a problem, and they really don't want to do that," he said.

McLeod said although development has been slow, he is optimistic about Prairie Stone's future.

"Probably, we all had unrealistic expectations when the project was approved initially," he said.

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Sears Same-store Sales Dip
Reuters - March 8, 2001

Sears, Roebuck and Co., the No. 2 retailer behind Wal-Mart Stores Inc., on Thursday said sales at its domestic stores open at least a year fell 2 percent in February as a slowing economy pinched results. Total domestic-store revenues for the four weeks ended March 3 fell 1.5 percent, to $1.97 billion.

"February proved to be a challenging month with retail sales falling below our expectations as the impact of the slowing economy was felt across both our hardlines and softlines businesses,'' Alan Lacy, Sears chairman and chief executive, said in a statement.

Shares of Sears closed at $40.76 on Wednesday. The stock has traded in a range of $43.50 to $25.88 in the last 52 weeks.

Sears Out to Clean Up with Carpet Franchise
By Eddie Baeb - Crain's Chicago Business - March 5, 2001

Hoping to bolster its carpet-cleaning business, Sears, Roebuck and Co. is offering its first-ever national franchise program: Sears Carpet Upholstery Care.

The Hoffman Estates-based retailer began signing up franchisees two years ago, and now has 77 nationwide. Sears hopes to double that number over the next couple of years, says John Hassey, president of the Columbus, Ohio-based division. Sears declined to disclose the business' revenues.

Though Sears has offered carpet cleaning for more than a decade, until two years ago, the work was done by more than 100 contractors licensed to use the Sears name.

That arrangement left Sears with tenuous control over the contractors, and some became known for poor quality, says Tom Hill, executive administrator of the Institute of Inspection, Cleaning and Restoration Certification, a Vancouver, Wash.-based organization that certifies professional cleaners.

The licensee program also kept Sears from capitalizing on its retail carpet business, Mr. Hill says, because Sears wouldn't give customers' names to independent contractors. But the retailer is willing to provide the names to franchisees, who agree to clean carpets exclusively for Sears.

"This new program has a lot more potential to succeed (than the licensee system)," says Mr. Hill.

While the Sears carpet care business has sputtered, others, such as Downers Grove-based ServiceMaster Co. and Chem-Dry, a unit of Harris Research Inc. of Utah, have built strong positions in the industry.

Mr. Hassey hopes to gain marketshare by offering cleaning contracts to carpet purchasers in Sears stores. "Sears is one of the largest carpet retailers in the U.S., and has come to realize the synergy of selling it and taking care of it," says Mr. Hassey.

The carpet-cleaning initiative is another effort by Sears CEO Alan Lacy, who formely headed the services businesses, to take advantage of the company's name in that area. The strategy has produced mixed results.

In January, Sears announced a $100-million charge for anticipated losses in its pest control business and said it was "evaluating strategic options" for the unit.

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Sears Canada Warns of 1Q Loss 
From the Reuters Newsroom  - March 5, 2001

Department store chain Sears Canada issued a shock earnings warning Monday, saying it expected a first quarter loss and that it will revise downwards its sales and gross margins plans.

The retailer, which is majority-owned by Sears, Roebuck and Co, said the lowered expectations were due to weak economic conditions, and an ``extraordinary amount of additional full-line department store square footage'' added by its acquisition of the Eatons chain.

``Given weaker than planned sales and gross margins, we think it prudent to lower expectations for the first quarter to a loss of 10 to 15 cents per share,'' Mark Cohen, Sears Canada's new chief executive, said in a statement.

Sears also announced its same store sales in February grew by 0.5 percent. The retailer said revenues rose 5.5 percent to C$414.1 million in the four week period ending Feb. 24, up from C$392.6 million in the prior-year period. Merchandise sales rose 10.3 percent.

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State Street Sears to Open May 23
Crain's Chicago Business
March 1, 2001

Sears, Roebuck and Co., which vacated the State Street shopping district in 1983, on Thursday announced May 23 as the opening date for its new 250,000-square-foot store at the corner of State and Madison Streets.

The five-level store will offer the full line of Sears merchandise, including apparel, appliances, electronics and hardware.

"State Street retailing is dramatically different now," said a company spokeswoman. "It has become a stronger shopping destination."

Sears has six other stores in Chicago.

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Sears Admits it Must Boost Retail Business
By Sandra Guy, Business Reporter - Crain's Chicago Business 
Feb. 28, 2001

Sears, Roebuck and Co. Chief Executive Alan Lacy minced no words Tuesday when he said the Hoffman Estates company needs to "fix" its retail business.

"That's priority No. 1 because it's not competing as effectively as we'd like it to," he told the Bear Stearns Retail and Apparel Conference in New York.

As part of the turnaround effort, Lacy has consolidated under one roof the company's online business, specialty merchandise and specialty catalogs.

Activities in those areas are being refined so they work more effectively with the retail stores, said Sears spokeswoman Peggy Palter. Already, stores have kiosks that enable customers and sales associates to reach the company Web site, and online purchases may be returned at stores.

Sears' hard lines are online, but only a few of its soft lines are. Jewelry will be brought online, but no date has been set.

It's not known yet whether Lacy will appoint a new manager to oversee the direct-to-consumer initiative, as it is called.

As for Sears' soft lines, apparel sales remain a disappointment, Lacy said.

With 860 full-line stores and 2,000 specialty stores, retail accounts for $29 billion, or 75 percent, of Sears' overall sales. Yet more than half the company's operating income last year came from its credit business. A key aspect of the credit division's 13 percent growth rate was the new Sears Gold Mastercard, which accumulated $1.4 billion in balances by the end of 2000.

The Mastercard is aimed at a more affluent audience than the Sears Card, the same audience Sears is targeting by expanding The Great Indoors home-decorating chain.

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Sears Cautious on Expansion Plan
By Amanda L. Milligan - Crain's Chicago Business 
Feb. 27, 2001

Despite longstanding plans to gear up its Great Indoors home remodeling and decorating store concept in 2001, Sears, Roebuck and Co.'s Chairman and CEO Alan Lacy told analysts on Tuesday that the Hoffman Estates-based retailer intends to keep expansion plans restrained in 2002;or until returns improve.

Sears is adding 11 new Great Indoors stores this year, bringing the total nationwide to 15. The company will open stores in Lombard and Schaumburg during the first half of this year.

The "2002 store opening (plan) is not significantly more ambitious than this year's," Mr. Lacy said at a Bear Stearns conference. "We want to make sure that we are managing this transition well." He said returns at Great Indoors stores exceed that of its full-line stores, but "it's not outstanding yet, though."

Great Indoors stores rang up $50 million in annual store revenues in 2000. Sears' total 2000 revenues were $41 billion.

As part of the retailer's efforts to focus on productivity and returns, Mr. Lacy reiterated that Sears is conducting a comprehensive review of its merchandise lines, and said he expects changes to the merchandise mix.

Although he would not elaborate on which lines are likely to be retained or phased out, Mr. Lacy made some remarks about several of Sears' major units.

Home: After a decade-long hiatus from the mattress category, Sears is re-entering the mattress business with 400 stores carrying a mattress line by the middle of this year.

Apparel: Despite disappointing sales during the past year, Mr. Lacy said Sears is staying in the apparel business. Calling it a "work in progress," he stressed that the product assortment is evolving.

Home appliances: Sears is monitoring its core business carefully as Bentonville, Ark.-based Wal-Mart Stores Inc. and Atlanta-based Home Depot Inc. set themselves up as appliance sellers. But Mr. Lacy said Sears is not concerned about losing much market share to these competitors because Wal-Mart and Home Depot are pursuing the lower-end consumers; a segment that Sears does not consider its main target for these products.

Online: Sears is seeing a good response to its online efforts, Mr. Lacy said, especially as it is used as a research tool by shoppers prior to a store visit. But there are no immediate plans to put all product lines on the Web site.

Shares of Sears stock were trading at $40.57 late Tuesday afternoon, up from its opening price of $40.31, but below its 52-week high of $43.50.

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Reit Leads Bid to Buy Wards Assets 
By Eddie Baeb - Crain's Chicago Business 
 February 24, 2001

A real estate investment trust has offered to buy the marketing rights for Montgomery Ward & Co.'s 250 stores along with its warehouses and Chicago headquarters tower in a deal likely to generate proceeds of more than $450 million.

A partnership led by New Hyde Park, N.Y.-based Kimco Realty Corp. is considered the front-runner to acquire the sites in an auction scheduled Tuesday for Bankruptcy Court in Delaware, where Wards is liquidating its operations. Approval could come as early as Wednesday.

Although Kimco may face a competing bid, it is considered the strongest candidate to lease or sell the sites because it has lined up leading retailers interested in the Wards locations, including Kohl's Corp., which is expected to take the largest number of stores. Menomonee Falls, Wis.-based Kohl's might use the deal to enter California, according to real estate and retail sources.

Both Wards and its unsecured creditors committee have approved the deal.

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Home Depot's Ascension Again is at Sears' Expense 
Now 2nd-largest General Retailer
By Susan Chandler - Chicago Tribune Staff Writer 
February 21, 2001

It wasn't a proud day for Sears, Roebuck and Co.

Sixteen months ago, retail upstart Home Depot was chosen to replace venerable Sears in the bellwether Dow Jones industrial average, a spot the Hoffman Estates-based retailer had held for 75 years.

The decision was an easy one for the editors of the Wall Street Journal. Home Depot's sales were leaping ahead by double digits every year, while Sears' revenue growth and stock price had stalled.

On Tuesday, Home Depot added insult to injury by displacing Sears as the nation's second-largest general merchandise retailer. The Atlanta-based home improvement giant reported annual sales for the year ended Jan. 28, 2001, rose 19 percent to $45.74 billion, easily eclipsing Sears' sales of $40.94 billion, which were announced last month.

The revenue jump was a result of Home Depot's aggressive growth--it added 204 stores last year--as well as sales increases at its existing stores, which cater to building contractors and do-it-yourself home remodelers.

The role reversal is particularly notable given that Sears had the chance to buy Home Depot in the early 1980s, but ended up taking a pass. In their book, "Built From Scratch," Home Depot founders Bernie Marcus and Arthur Blank called it "one of Sears' biggest mistakes ever."

Still, Sears executives say they aren't losing any sleep over slipping to the No. 3 slot.

"Sales aren't nearly as important as profits," said Sears spokeswoman Peggy Palter. "Whether we're No. 1, No. 2 or No. 3, we want to make sure we're a healthy, successful, profitable company."

Sears operates about 860 department stores and more than 2,000 specialty stores nationally.

Besides, being big isn't necessarily all that great as the economy goes through a slowdown, retail experts note. Home Depot--hailed as recession-proof by some retail pundits--is discovering that.

The 1,134-store chain reported a 20 percent drop in fourth-quarter profits, to $465 million, or 20 cents a share, from $578 million, or 25 cents a share. And despite sales for the quarter rising 14 percent to $10.46 billion, Home Depot said it is struggling with sluggish sales and weak prices for some of its products. As a result, the company warned Tuesday that it expects first-quarter same-store sales to be flat or actually decline from the same period last year.

"The uncertainty of the current economy continues to put tremendous pressure on consumer spending," said Home Depot Chief Executive Robert Nardelli. He told Wall Street analysts the company expects to "continue to see pressure for competition for share of our customers' wallet" during the first half of the year.

Higher energy costs have siphoned off consumers' disposable incomes, Nardelli said. And so far, interest rate cuts, courtesy of the Federal Reserve, haven't reignited spending.

Even industry leader Wal-Mart Stores Inc. isn't immune.

The nation's largest retailer was able to meet Wall Street's scaled-back earnings expectations Tuesday and even show a 4.5 percent increase in fourth-quarter profits, to $2.004 billion, or 45 cents a share, from 1.917 billion, or 43 cents a share, in the year-ago period. Sales, meanwhile, jumped 10 percent, to $56.56 billion from $51.39 billion for the same period a year ago.

But the spending slowdown kept those numbers from meeting Wal-Mart's previous targets, which were higher. Lee Scott, Wal-Mart's chief executive, blamed slowing sales on declines in consumer confidence. He added that Wal-Mart believes the worst is over.

"Fortunately, we do not see any indication that spending will further slow from current levels," Scott said.

Whether or not retailers have seen the worst of it, Wal-Mart has nothing to fear about being dislodged as the nation's largest retailer. With $191.33 billion in sales for the year ended Jan. 31, 2001, Wal-Mart is more than four times larger than Home Depot. It overtook Sears as the nation's largest retailer in fiscal 1990 and has remained in first place since.

In fact, Wal-Mart is now the nation's second-largest company overall, ahead of even General Motors Corp. The Bentonville, Ark.-based merchant trails only Exxon Mobil Corp., which racked up sales of $232.74 billion in 2000.

Wal-Mart operates more than 3,100 stores in the United States as well as more than 1,000 stores in nine other countries.

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Ruling Gives Two Vets Health Care for Life
By Robert Pear - New York Times News Service 
February 21, 2001

WASHINGTON -- A federal appeals court has ruled that the government owes free lifetime medical care to certain veterans of World War II and the Korean War because recruiters promised them such care if they served in the armed forces for a minimum of 20 years.

The decision said the government had broken a contractual obligation to the military retirees. The case involved two men from Ft. Walton Beach, Fla.: William Schism, who served in the Navy and the Air Force from 1943 to 1979; and Robert Reinlie, who served in the Army and the Air Force from 1942 to 1968.

"We're ecstatic that we got a favorable ruling," Schism said Tuesday. "We feel that we've been vindicated a little bit."

The court's ruling involved only Schism and Reinlie, but their lawyer, George Day, said he was trying to have the case certified as a class action. Day said the reasoning of the court's decision could then provide free care for 3 million people.

In an opinion for the court issued earlier this month, Judge H. Robert Mayer said, "The government made an unambiguous offer of free lifetime health care, and the retirees accepted that offer."

The Army was making similar commitments as recently as 1992, Mayer said. A recruiting brochure issued in that year said, "Health care is provided to you and your family members while you are in the Army, and for the rest of your life if you serve a minimum of 20 years of active federal service to earn your retirement."

The government acknowledged that military recruiters had promised free lifetime health care, but argued that the promises were unenforceable because the recruiters did not have the authority to bind the government.

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Sears Fills Exec Slots; Top Buyer Still Sought
By Susan Chandler, Chicago Tribune 
February 17, 2001

Alan Lacy, Sears, Roebuck and Co.'s new chief executive, is moving quickly to align his management team. In little more than two months, he has hired a new head of human resources, shipped his top marketer off to Sears Canada and named a company veteran as his top strategic adviser.

But the most important job he has to fill--head merchant--is still vacant and will be for at least the next two months. The person chosen for that highly paid position will play a large role in determining whether Lacy is successful at turning around Sears' floundering retail ship, retail experts say.

Here's the rub: Even a two-month delay could be hazardous to Sears' health. A head merchant would need to be in place now to oversee and influence Sears' buying for the 2001 holiday selling season.

Sears, the nation's second-largest retailer, can ill afford another disappointing Christmas season. Last year, December sales fell 1.1 percent at Sears, putting extra pressure on Lacy to show progress during his first full year at the helm.

"If you have a bad year, you better not follow with another bad year," warns George Whalin, president of Retail Management Consultants in San Marcos, Calif.

But instead of moving aggressively to find the right executive to revamp Sears' troubled apparel business, Sears is still trying to finalize the job description.

Sears' top brass has yet to decide whether to hire an overall president of merchandising, who would oversee both softlines and hardlines as did former Sears executive Robert Mettler, or return to having two executives who would split those responsibilities. Lacy recently told his senior management team there may be even more possible job configurations, said Sears spokeswoman Peggy Palter.

Finding the right person is more important than getting the job done fast, Lacy believes. "Obviously we would like to fill these positions as quickly as we can, but we need to get the right person," Palter said.

When Sears decides what it is shopping for, its executive search firm, Herbert Mines Associates Inc., will be contacting a long list of people from a variety of retail backgrounds. Executives from department stores will be considered as will those from specialty retailers and so-called big box retailers such as Home Depot and Best Buy.

Despite the fact that a "short list" for the merchandising job doesn't exist yet, names already are being bandied about. One of the most popular ones is Roger Goddu, the soon to be out-of-work chief at Montgomery Ward & Co.

Goddu reportedly visited Sears' Hoffman Estates headquarters last month and spent time with Lacy. He only may have been trying to sell Sears on some of Wards' retail locations, but few Sears watchers doubt he threw his hat in the ring.

Goddu declined to comment on whether he is interested in the Sears job. A Sears spokeswoman declined to comment on whether Goddu is a candidate or if he had called on Lacy.

Surprisingly, perhaps, retail experts are deeply split on whether Goddu would be right for the job.

Some say Goddu would be a good fit--an experienced, gregarious guy who would complement Lacy's financial acumen and understated style. Goddu's reputation hasn't been damaged by Wards' failure, some executive searchers say, because liquidating the chain was a financial decision made by Wards' parent, General Electric Co.

Hiring Goddu as Sears' head merchant "makes sense to me," said Sid Doolittle, a veteran Chicago retail consultant. "He has done a good job administratively, and he would be an outsider, not a Sears bureaucrat."

But other retail experts say picking up Goddu would be a big mistake for the Big Store.

"He doesn't have any great vision," Whalin said. "You can't blame all of Wards' problems on him, but a lot of them you can."

There isn't a deep pool of retail executives with the kind of merchandising track record that would attract Sears. And vice versa, for few high-ranking folks at well-run chains such as Target Corp. and Kohl's Corp. are likely to be interested in such as high-risk position, because they already are well taken care of, retail search experts say.

While a CEO job can sometimes lure contented executives into making a jump, a second-tier position is not nearly as attractive, they add.

Still, Sears must plow ahead with holiday buying decisions now. But the retailer says it has the situation well in hand. "We are not holding back on preparing for the holidays or any other merchandise initiatives," Palter said.

Sears executive Leslie Mann was named acting head of softlines merchandising last month after Mark Cohen, who assumed Mettler's merchandising responsibilities in addition to his marketing function, departed to be president of Sears' Canadian unit.

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Sears, Spiegel See Mixed January
Ellen Almer, Crain's Chicago Business
February 9, 2001

Attempts to move leftover December merchandise by slashing prices yielded mixed January results for area retailers Sears, Roebuck and Co. and Spiegel Inc.

Hoffman Estates-based Sears said Thursday its comparable-store sales for the month were up 2.6% to $2.3 million compared with the year-earlier period. Company officials said double-digit increases in sales of appliances, electronics and sporting goods helped boost sales, while certain soft-line categories saw declines.

Downers Grove-based Spiegel, however, blamed a delay in the shipment of its semi-annual catalog and severe cost reductions at its Eddie Bauer stores for weak January sales, which fell 4% to $177 million compared with the year-earlier period.

Retail consultant Keven Wilder said Sears probably benefited from a cautious outlook.

"I suspect that going in (to the holiday season), they were pretty controlled on their inventory," she said. "They've been in difficult times for a while now; I'm sure they were watching things."

On the other hand, she said, Spiegel's catalog business has not kept pace with competitors such as Massachusetts-based J. Jill Group Inc., whose trendy apparel appeals to a niche market. Similarly, Spiegel's Eddie Bauer stores are losing ground to more agile competitors such as Pennsylvania-based American Eagle Outfitters Inc., which has been more successful at capturing teenage shoppers, Ms. Wilder said.

The results come at a time when consumer confidence is at a four-year low, according to a report released last week by the Conference Board in New York. But Ms. Wilder, for one, doesn't foresee imminent doom for retailers, noting that low unemployment rates and a strong housing industry indicate that the economy is still healthy.

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New Bill Highlights Retiree Benefit Issue
By Trish Nicholson, AARP Bulletin - February 5, 2001

Rep.Rep. John F. Tierney, D-Mass., thinks he has an answer to retirees' worst nightmare. He plans to introduce a bill this month to keep companies from slashing medical benefits for former workers after they've retired.

"If we really wanted people to be able to retire with dignity, then they have to be able to rely on decent health benefits." Tierney says in an interview with the AARP Bulletin.
Although Congress watchers think the ambitious bill brought by the 49-year-old lawmaker has little or no chance of being passed, the proposal nonetheless has merit. At a minimum it under girds support for Medicare reform by highlighting growing inadequacies in retirees health benefits, says Dallas Salisbury, president of the Employee Benefits Research Institute, a Washington-based think tank.

What prompted Tierney who is just starting his second term in the House, to take on such a controversial issue? Meetings with older Americans who had lost retiree medical benefits piqued his interest, he says. So did talking with his mother, a former telephone worker, who keeps in touch with retired colleagues who have lost their benefits.

"It came to our attention from a number of different avenues," he says. "We decided something had to be done."

Tierney who serves on the Committee on Education and the Workforce wants to amend the Employee Retirement Income Security Act of 1974, which regulates company health and pension plans. That law prohibits companies from reducing pension benefits after workers have retired, but offers no such protection for retirees' medical benefits.

His bill - the Emergency Retiree Health Benefits Protection Act - would prohibit post-retirement cuts in medical benefits. Moreover, it would require companies to restore coverage to retirees whose benefits have already been cut because their former employers made changes to these group insurance plans after they retired.

Yet the trend in trimming benefits may well continue. Spiraling inflation in health care costs, coupled with changes in U.S. accounting standards and increased international competition, have sent American corporations scouting "down the road of benefit cutbacks" for more than a decade, Salisbury says and there's little chance of turning back.

Still, the reforms in Tierney's bill "are long overdue," says C. William Jones, president of the Association of BellTel Retirees, Inc. Jones says companies have been slashing benefits even "while . . . enjoying record earnings" in a period of prosperity.

The BellTel retiree group is working to advance the legislation, along with the General Electric Retirees' Justice Fund and other members of the Coalition for Retirement Security.

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Sears Checking Out Wards Store Sites
Crains Chicago Business
Feb. 4, 2001

Sears, Roebuck and Co. is eyeing Montgomery Ward & Co. stores across the country, a spokeswoman for the Hoffman Estates-based retail and credit card company confirmed. The spokeswoman said Sears is considering opening stores in locations that will be vacated as Chicago-based Wards liquidates. 

She wouldn't identify the Wards sites Sears is evaluating, but people familiar with the matter said the North Riverside Park Mall location is on the list.. North Riverside Village Treasurer Guy Belmonte confirms that Sears has spoken to the western suburb's building commissioner about the site.

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A Big-ticket Downturn Detours Sears' Strategy 
Latest Turnaround Plan Centers on Recession-sensitive Appliances
 By Eddie Baeb, Crain's Chicago Business
January 29, 2001

A downturn in the sales of washers, dryers and other major household items threatens to throw Sears, Roebuck and Co.'s comeback plans into a spin cycle.

Alan Lacy, who took over as CEO of the Hoffman Estates-based retailer in October, is counting on Sears' prowess at selling and marketing appliances and other hard goods to be the cornerstone of his turnaround strategy. His efforts include squeezing more out of Sears' credit card operation by enticing customers to use the retailer's own plastic or the new Sears MasterCard to purchase appliances, enabling the company to make money on interest charges.

Sears sells nearly four out of every 10 big appliances purchased nationwide.. Yet, with a growing number of consumers concerned about losing their jobs and nervous about lackluster investment returns, sales of big-ticket items like appliances are starting to tumble.

Analysts do see one bright spot, though: Projections of new-homes sales remain solid - if not stellar - and that means buyers will be in the market for stoves, refrigerators and other household items.

More broadly, however, "The slowdown in demand is going to hurt (Sears)," says Efraim Levy, an equity analyst who follows appliance manufacturers for New York-based Standard Poor's Corp. "(Appliance manufacturers) have given up on the first half (of 2001). The question is: How strong will the second half be?"

Both Michigan-based Whirlpool Corp., which makes most of Sears' Kenmore products, and Iowa-based Maytag Corp. suffered deep declines in fourth-quarter earnings, as their domestic sales fell sharply and increasing price competition cut into profits.

Whirlpool plans to begin laying off 6,000 employees, about 10% of its workforce. And Maytag took a $49-million charge in the fourth quarter for discontinued business initiatives, asset writedowns and severance costs for executives.

Appliance industry statistics also paint a bleak picture.

Sales were up 7.9% during the first half of 2000, compared with the same period in 1999, but took a sharp dive in the second half of last year, when sales fell 7.7% vs. the year-earlier half, according to industry data.

Overall, industry shipments of six core appliance categories rose a mere 1.9% last year, compared with 1999, according to the Assn. of Home Appliance Manufacturers. The Washington, D.C.-based trade group is forecasting only a 1..6% increase in shipments this year.

By contrast, shipments rose around 8% in 1998 and 1999.

The slowdown doesn't bode well for Sears, whose major appliance sales account for about $5 billion of its nearly $30 billion in total annual retail sales.

An equally vexing issue for Sears will be how its massive credit card business will perform in an economy heading down. If widespread layoffs lead to unpaid credit card bills, that would be a major blow for Sears, which makes more than half of its profits from its credit business.

Sears recently increased its provision for uncollectable accounts 28% to $224 million - reflecting, Sears says, the increased number of new accounts, not a decline in the quality of its credit portfolio.

But Sears watchers are wary.

"I think the major area of concern is the credit division," says analyst Asma Usmani of St. Louis-based Edward Jones. "(Sears) increased its reserve, which indicates they may be expecting more charge-offs. Part of Sears' improved earnings the last couple of years has been a product of improvements in the credit card business."

One of Mr. Lacy's initiatives for growth, a remodeling superstore called Great Indoors, also is dependent on appliance sales and home remodeling - sectors tied closely to the economy's health.

Sears operates four Great Indoors stores, which sell home furnishing accessories, linens and candles along with faucets, kitchen cabinets and major appliances.

Mr. Lacy recently told analysts that he has scaled back on planned 2001 openings of Great Indoors stores to 10 from 15.

Repositioning Sears to focus more on appliances and other big-ticket hard goods such as treadmills and lawn tractors makes sense because, despite a huge investment and heavy advertising for apparel lines under former CEO Arthur Martinez, that business remains a non-starter for Sears.

Mr. Lacy also can be glad there are bright spots in the economy.

The Federal Reserve's interest rate cut this month pushed mortgage rates lower; that's encouraged people to refinance mortgages, which often leads to remodeling projects and, in turn, appliance purchases. And sales of existing homes have been trending up since hitting a three-year low last year.

Some contend that Sears actually may benefit from a slight slowdown because consumers often spend more on their homes when they're feeling unsure about the economy, rather than taking trips, dining out or buying luxury goods.

"Housing in the past has certainly been more cyclical than other industries," says Carl Tannenbaum, chief economist at Chicago-based LaSalle Bank N.A., who is predicting a soft landing for the economy. "Being deeper into that market may make Sears a little bit more vulnerable to turns in the cycle."

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Sears May Find Advantages in Selby's Ad Past
Chicago Tribune - January 26, 2001

Sears, Roebuck and Co. stayed inside to fill its top marketing post, naming No. 2 retail marketing executive David Selby to the post of senior vice president of marketing.

The promotion, announced internally Thursday by new Sears Chairman and Chief Executive Alan Lacy, puts an executive with an extensive advertising background at the helm of one of the largest, and most watched, retail marketing accounts in the business--a move that many say could bring a fresh perspective to efforts to refine the retailer's identity with consumers.

Selby, 44, takes over for Mark Cohen, the chief marketing officer and head merchant for the $40 billion chain, who this week was named chairman and CEO of Sears Canada.

That move gave Lacy an opportunity to split Cohen's former duties, which traditionally had been separate jobs and which many insiders believed were too much for one executive. Selby now reports directly to Lacy.

"David is clearly an experienced marketing executive who has added significantly to the marketing direction of Sears," Lacy said.

In making Selby's announcement, Lacy also named Leslie Mann, currently senior vice president of accessories, to be acting head of softlines while the company looks for a permanent hire.

But Thursday, all eyes were on Selby, who went to Sears in 1997 after an 18-year stint at ad agency giant Leo Burnett.

In an interview, Selby indicated Sears may make a bigger marketing push behind the overall Sears brand than in recent years.

"We have an opportunity to tell our story and to tell it more broadly," Selby said. "Sears as a brand is hugely important."

But he added that the company has no plans to back off its significant pushes behind its core brands, including Kenmore, Craftsman and Die-Hard. Sears, like many other retailers, is coming off a tough fourth quarter and faces competition on new fronts this year, especially from retailer Home Depot, which is expanding its appliance offerings.

It's unclear whether Sears will continue to carry its current advertising tagline, "The good life, at a great price. Guaranteed." Selby wasn't showing his hand on Thursday, saying the tagline "is a very complete thought. We are going to continue to evaluate the fit and relevance of our marketing program going forward. We haven't made any decisions."

Most insiders don't expect a major shakeup in Sears' agency relationships as a result of the move. Sears uses Ogilvy & Mather Chicago, and the New York and Chicago offices of Young & Rubicam.

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J.C. Penney to Close About 50 Stores
Reuters - January 23, 2001

J.C. Penney Co.,  the nation's fifth-largest retailer, on Tuesday said it will close about 50 of its department stores and cut an unspecified number of jobs in an effort to cut costs and streamline its business.

"(Chief Executive) Allen Questrom has said on a number of occasions that he will close some underperforming stores,'' Tim Lyons, a spokesman for the Plano, Texas-based retailer said.

Lyons could not provide specifics about the job losses or any charges that may be associated with the store closings.

"We are probably going to have more details in a few days or so,'' he said.

Lyons said the company's managers and officers had been in meetings scheduled for Tuesday and Wednesday.

Retail veteran Questrom, who helped pull Federated Department Stores Inc. out of bankruptcy, took the top job at Penney this summer. Penney has seen its results flag in the face of stiff competition from discounters like Target Corp. and Wal-Mart Stores Inc. The cooling U.S. economy has also cut further into sales and profits.

Earlier this month, Sears, Roebuck Co. said it would close 89 stores and cut 2,400 jobs, citing a slowdown in consumer spending.

Shares of J.C. Penney ended 1/4 higher at $12-1/2 on the New York Stock Exchange . Over the past year, J.C. Penney shares have underperformed the S index of department stores by about 48 percent.

Penney operates about 1,100 J.C. Penney department stores and over 2,600 Eckerd drugstores.

A spokeswoman for Clearwater, Fla.-based Eckerd said it plans to close 5 to 7 stores in 2001, which is "below normal,'' she said.

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Sears Canada SCC said on Monday that Paul Walters, its chief for four years, is leaving 
the retail giant, a move that took the investment community by surprise. Sears Canada 
said Walters had decided to pursue other opportunities. 
The company replaced Walters with Mark Cohen, who currently is chief marketing  officer 
for Sears, Roebuck and Co. S, a position he has held since September 1999. Cohen 
joined Sears in 1998 to direct the merchandising of several key softlines categories, 
including accessories, cosmetics, jewelry, home fashions and footwear.
"Paul was really well-liked and the investment community is really surprised by this," 
said Peter Byrne, a trader at Dundee Securities. Sears Canada shares ended the 
day unchanged at C$25.30. The news of Walters' leaving came after the markets closed.
"Through (Walters') leadership, Sears Canada has achieved tremendous growth
and success," said Alan Lacy, chairman and chief executive of Sears, Roebuck
and Co.
"I am pleased that in Mark Cohen we have an experienced retail executive who
shares the company's commitment to the continued growth of Sears Canada,"
Lacy added.
Walters said in a statement: "My tenure at Sears Canada has been an exciting
and fulfilling time for me. Over the past few years, I have helped to build a  solid platform 
for growth, and I believe we have a very strong management team in place. 

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Sears Takes Charges, Net Misses Mark
By Ellen Almer - Crain's Chicago Business 
January 18, 2001

Sears, Roebuck and Co., hurt by a weak holiday season and charges associated with store closings, on Thursday reported fourth-quarter net earnings of $442 million, or $1.32 per diluted share, compared with $740 million, or $1.98 per share, in the year-earlier period.

In addition, CEO Alan Lacy predicted that "given the slowing economic environment, 2001 will be a challenging year, especially in the first half."

For full-year 2000, the retailer posted earnings of $1.34 billion, or $3.88 per share, falling short of analysts' expectations of $4.42 per share, compared with $1.45 billion, or $3.81 per share, in 1999.

Mr. Lacy noted that while the company showed growth overall, "our businesses delivered inconsistent results," with poor showings in both domestic retail and the Canadian business.

Although a consensus of analysts polled by First Call/Thomson had predicted fourth-quarter earnings of $1.87 per share, Sears absorbed a number of charges in the quarter associated with store closings.

Sid Doolittle, a retail analyst with McMillan/Doolittle LLP, said the earnings shortfall "was not surprising," and that in the coming weeks, most retailers would probably be posting disappointing year-end results, due in large part to the weak holiday season.

For this year's first quarter, Mr. Lacy predicted single-digit growth in operating income and low-double-digit growth in earnings per share. Mr. Lacy took over as Sears CEO in October, having previously been a member of the three-man "office of the executive" set up in 1999 by former CEO Arthur Martinez.

"Alan Lacy is being conservative; that's his style," Mr.Doolittle of the CEO's first-quarter outlook. He added that Mr. Lacy is pursuing strategies such as closing under-performing stores to cut costs and bolster Sears' performance.

Gordon's Comments: 
4th Quarter profits off 40% from prior year but in line with analyst expectations.

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Exide Warns of Indictment - Plea Deal
Comtex - January 11, 2001

Shares of Exide Technologies fell 12 percent Thursday after the battery maker revealed it will likely face indictment or a plea agreement with federal prosecutors investigating its dealings as the former supplier of Sears DieHard batteries.

The company, the world's largest maker of lead-acid and automotive batteries, said the plea agreement could include a substantial fine.

"We have cooperated fully with the government in its investigation and we still hope to resolve this matter," said John Van Zile, Exide's executive vice president and general counsel.

Exide's stock was down $1.19 to close at $8.44 Thursday on the New York Stock Exchange.

The U.S. attorney for the Southern District of Illinois is investigating whether former officials with Exide and Sears, Roebuck and Co. knowingly sold inferior batteries under the DieHard label. Sears denies the allegations and has accused Exide in a lawsuit of bribing a buyer for the retailer for inside information on a battery-supply contract.

The company has had a round of legal troubles ever since the fallout with the retailer and charges that the company engaged in financial misconduct, mislabeled batteries and tried to pass off old batteries as new to consumers. Sears alleged in a lawsuit that its former battery buyer received $20,000 from Exide.

Exide has replaced its senior management team, paid nearly $2.8 million to settle allegations by the Florida attorney general and agreed to pay more than $10 million to resolve a class-action lawsuit against it. The company continues to face other lawsuits and state investigations, in addition to the federal probe.

"While we are disappointed that the investigation could result in a fine, it does not detract from our accomplishments and is not deterring us from moving forward aggressively with our plans to continue taking advantage of the exciting opportunities in our key markets," said Exide chairman and chief executive Robert A. Lutz.

The company, which moved its headquarters from Reading, Pa., to Princeton in September, declined further comment.

Automotive batteries account for 65 percent of sales for Exide, which also makes batteries for farm equipment, golf carts, boats, submarines and U.S. Army tanks. It has more than 16,000 employees.

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Seers to Sears: Learn 
Radical Strategic Changes are Needed - but then what
?
By Eddie Baeb - Crain's Chicago Business
January 8, 2001

Store profits and marketshare are sliding. Non-merchandising initiatives like credit cards account for most of its earnings. It has many locations, but shoppers increasingly are bypassing its aging mall stores to shop at newer urban centers and suburban strip malls.

Montgomery Ward & Co. of the early 1990s? Or Sears, Roebuck and Co. of 2015?

Many retail experts and Sears' competitors say the description may hold for both: Unless Hoffman Estates-based Sears takes some drastic steps, it will limp along, possibly to a Wards-like fate.

The changes will need to go far beyond those begun last week, when CEO Alan Lacy closed 89 under-performing stores and announced an associated $100-million after-tax charge and another $100-million charge for losses in Sears' pest control business.

Those moves are seen more as a reaction to the slowing economy, dismal holiday sales and lackluster profits than as a shift in strategic vision.

"If they just stay like they are and don't make some pretty dramatic changes, that's a recipe for failure," says Jim Tinglestad, regional director for Kohl's Corp. stores in Illinois, Ohio and part of Kentucky.

Wards got into trouble more than three decades ago when it failed to innovate and grew out of touch with customers. It was slow to open new stores in regional malls sprouting throughout suburbia, while Sears moved aggressively into those venues. To regain lost ground, Wards ? which filed for bankruptcy protection in late December and is liquidating ? spent heavily in the '80s on non-mall and "store-in-store" concepts like Electric Avenue, which ultimately failed.

Experts expect that Mr. Lacy, who took Sears' helm in October, will fight to avoid a similar debacle. While he hasn't fully mapped his course, retail veterans and insiders say his options will boil down to a handful of bold strategies ? all replete with opportunity and risk:

Dump apparel and other categories in which Sears is weak. While Sears is known for tools and appliances, the racks of dresses and tables piled with ties prompt many to view Sears as a store with too much stuff. Apparel has been a difficult sell for the retailer for decades, and many consumers perceive its offerings as stodgy and outdated.

Also, it might jettison categories where discounters are better and specialty chains dominate, such as bed-and-bath items.

At the very least, Sears would do well to continue pruning its vendor roster and number of items on display.

Getting rid of apparel and other soft goods has a downside, however. Clothes and related items offer high margins, and they're bought frequently.

Go hardware. Sears could devote all its floor space to hard-line categories where it's still a force: appliances, tools, consumer electronics, home-improvement products and lawn-and-garden supplies. The idea would be to compete more directly for the Home Depot customer.

The downside is that margins in some of these categories are not as attractive as for soft goods and apparel.

Become a discount chain. To entice new shoppers and reduce operating costs, Sears could remake the stores to look and feel more like self-help discount stores such as Target and Kohl's. Sears is experimenting with some discount store trademarks, including centralized cash registers, wider aisles and shopping carts.

Proprietary brands
But many of the products Sears sells are complex, meaning that shoppers need assistance. Retail experts also caution that Sears would be better off finding ways to differentiate itself from powerhouses Wal-Mart Stores Inc. and Target Corp., rather than trying to go head-to-head against them.

"The only way I think big retailers can keep from being overrun by Wal-Mart is to have some brands that are only available at their stores," says Jack Trout, president of Trout & Partners Ltd., a marketing strategy consultancy in Greenwich, Conn. "Sears has a good running start, while Montgomery Ward never really had any big-time, important brands."

Shrink. Sears could shutter all full-line stores and become the Great Indoors chain.

Many experts say that regional shopping centers are declining, and that Sears would be wise to sell the leases of its 860 full-line stores soon. And some simply believe that the general-merchandise Sears store is a losing concept and should be abandoned.

Implementation will be tough
While advice is abundant and easy to come by, implementation of any of these strategies will be very difficult, especially in light of the Wards experience.

Once a leader ? like Wards ? Sears is no longer the country's biggest retailer, its $12-billion market capitalization puny alongside Wal-Mart's $250 billion.

And Sears' older locations are coming back to haunt it. Suburban malls that were a font of prosperity from the 1950s through the 1980s are now avoided by many shoppers, who favor smaller and more accessible centers.

Finally, Sears ? again, like Wards ? derives more than 50% of profits from its credit card business, one of the largest portfolios in the nation. Could Sears the retailer stand alone without the credit card business to support it? Some experts doubt it, but few believe it's a likely scenario for Sears..

They note that Wards fell apart not long after parent General Electric Co. split off its credit card unit. Without that operation, Wards was left on its own as a retailer without a viable customer base.

"I think Sears recognizes it's in the same rut (as Wards)," says Sid Doolittle, retail consultant at Chicago-based McMillan/Doolittle LLP. "But what they're doing now is not enough. They need to reinvent themselves in a big way, while they still have enough life to do it."

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Sears to Close 89 Stores, Cut 2,400 Jobs
Reuters - January 4, 2001

Sears Roebuck and Co. said on Thursday that domestic sales in December fell about 1.1 percent due to general industry softness and difficult weather conditions and it will close 89 stores and eliminate 2,400 jobs, less than one percent of the work force.

Sears, which operates about 860 full-line stores and more than 2,100 retail specialty outlets, said the closings of under-performing stores will take place in the first quarter.

The stores include 53 NTB auto parts stores, 30 hardware stores and four full-line stores, two of which include Sears Auto Centers.

As a result, Sears, the second-largest U.S. retailer behind Wal-Mart Stores Inc., said it would cut about 2,400 jobs, or less than 1 percent of its 315,000-strong employee base.

The company also said it will take fourth-quarter pretax charges of $150 million related to asset write-downs, severance and other exit costs. It also said it will take a $115 million charge related to its pest control business, a non-core operation for which it is evaluating strategic options.

Although the move to close stores can rouse suspicion that a company could be in trouble, analysts said that the decision by Sears to close its under-performing stores was a move in the right direction for the retailer, which is based in Hoffman Estates, Ill.

``The Sears store closings basically reflect (Chief Executive) Alan Lacy's commitment to improve shareholder value through streamlining businesses when needed,'' said Jeff Feiner, retail analyst with Lehman Brothers.

``It's very positive on the part of this new management team, and the long-term benefits are having the company have a much more profitable base of stores and that's what the goal has been,'' Feiner said.

Lacy came on board as the new chief executive of Sears last September, promising to take a long, hard look at the company's retail operations, which have lagged in profit and sales expectations for the past three years.

Investors also seemed to raise a hand in favor of the move, as Sears shares rose 2.6 percent, or about 96 cents, to trade at $36.97 on the New York Stock Exchange on Thursday.

``Our actions reflect our heightened focus on productivity and returns,'' Lacy said in a statement. ``We will continue to identify opportunities to more effectively deploy resources and enhance overall company profitability.''

The company also said that, in addition to the 1.1 percent drop in sales at stores opened at least a year, its total domestic sales revenues for December fell 0.1 percent to $4.422 billion from $4.426 billion a year earlier.

Total December revenues were $5.612 billion, up 0.4 percent from the $5.587 billion in 1999.

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Wards Liquidation Sales Begin 
But Analysts Say Deeper Discounts are Needed to Draw
Buyers
By Christine Woolsey - Crain's Chicago Business Newsroom 
January 3, 2001

Montgomery Ward & Co., which filed for Chapter 11 bankruptcy protection last week, is beginning a chainwide going-out-of-business sale on Wednesday.

To help move some $1.8 billion worth of inventory, the Chicago-based retail chain is offering discounts as much as 40% in every department at all of its stores.

But retail analysts say moving that merchandise—especially older electronics and appliances that Wards has accumulated—won't be easy. Virtually every retailer is having storewide sales now to try to unload holiday inventory.

"It's going to be very difficult because in the environment now, everything is heavily discounted," said Keven C. Wilder, a Chicago-based retail strategy consultant.

Ms. Wilder said Wards will have to offer deeper discounts—as high as 70%—much sooner and also create some excitement around its sales to attract buyers. "Everything is on sale everywhere, and 40% off isn't going to cut it," she said.

"The problem is, people didn't want this merchandise in the first place, and that's why Wards is in the pickle they are in."

The U.S. Bankruptcy Court for the district of Delaware authorized the sale, and a group of liquidating companies said Wednesday they will send representatives to help restock shelves, ensure proper pricing and create new signage and advertisements.

To help boost merchandise levels in stores, Wards is emptying its 10 distribution centers.

Ms. Wilder said there is a chance the Federal Reserve's surprise interest rate cut Wednesday—and the resulting rebound of the stock market—could be a boost for Wards and other retailers. "People will perceive they have more wealth now that the market is up. That's what has really hurt retailers in the fourth quarter."

 
 

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